Great video, thanks for sharing! How do you recruit effectively users for this survey? I'd assume people who care enough to take it are skewed towards fans. The recruiting tactic seems quite crucial to get a helpful outcome. Thanks!
Great video! Was wondering if you had any suggestions for alternatives to the "Job Title" question. I write a weekly newsletter on the creative process, and want to survey my audience as we move into the new year. But, being that they are often creatives whose job description is sometimes not aligned with who they are in the world or why they read the newsletter, I was wondering if there was something to substitute there that would still give me the opportunity to assign a persona. I was thinking of replacing "job title" with "three main areas of interest" to get a better sense of who they are. But, wondering if that was too broad. Any thoughts?
Awesome love it... we're going to use this.
This is brilliant! The only doubt I have is how you map this to actual sales (or retail metrics that mve the financial needles)
Great video, thanks for sharing! How do you recruit effectively users for this survey? I'd assume people who care enough to take it are skewed towards fans. The recruiting tactic seems quite crucial to get a helpful outcome. Thanks!
Great video! Was wondering if you had any suggestions for alternatives to the "Job Title" question. I write a weekly newsletter on the creative process, and want to survey my audience as we move into the new year. But, being that they are often creatives whose job description is sometimes not aligned with who they are in the world or why they read the newsletter, I was wondering if there was something to substitute there that would still give me the opportunity to assign a persona. I was thinking of replacing "job title" with "three main areas of interest" to get a better sense of who they are. But, wondering if that was too broad. Any thoughts?