The Art of Convincing Search Engines for Re-Rankings (Ranking State Changing) - 40x Growth
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- Опубликовано: 19 окт 2024
- The Ranking State explains the ranking potential of a web source during a period. A positive ranking state helps a website to have higher initial rankings and re-rankings, while a negative ranking state involves a consistent decline in rankings, impressions, clicks, query count, and crawl stats. Negative ranking states happen if a web source is stale, outdated, has scaled content without added value, and is costly to crawl or understand. Ranking State helps search engines to optimize the ranking of web documents with fewer resources. Rather than comparing 4 million web documents to each other, comparing 10.000 web sources and giving them a specific ranking prioritization makes it easier to construct a satisfying search engine result page.
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Ranking prioritization is easily observed in Google Discover and Google News. A web source with a high level of relevance to a topic is chosen for a specific named entity. Google Discover is a query-less search experience with a content recommendation system based on topicality. Thus, the ranking state improvements usually come together with the Google Discover traffic increase or ranking appearance.
The Ranking State helps search engines decrease the resources spent on evaluating websites. Rather than using expensive algorithms for every website's everyday version, a search engine can determine a website every 2 to 3 months after certain thresholds are exceeded and re-rank it by changing its state. A web source consistently increases or decreases its SERP estate according to its ranking state.
It means that "consistent ranking increase or decrease" is caused by ranking state change rather than your latest optimizations or website changes. Thus, many SEO projects leave doing the correct optimizations because of not seeing the ranking state properly.
Just because a website increases its rankings, it doesn't mean it is caused by your latest improvements. It can be caused by the ranking state that you got four months ago. Your tomorrow rankings and ranking state can be assigned based on the changes that you made during the last two months.
Thus, the Ranking State can cause sudden traffic spikes or drops permanently or temporarily during quality or broad core algorithm updates. But it doesn't mean the website will always stay on the specific situation. Increasing PageRank, topical coverage, semantic relevance, and completeness by decreasing the ranking signal consolidation would fundamentally change the ranking state.
00:04 SEO Suggestions Introduction
01:12 Topical Authority Methodology
02:06 Decreasing Total Web Pages
04:46 Checking Indexed URLs with Google Console API
05:56 Referral Page Inspection for Non-Existing Pages
07:20 Prioritizing Quality Notes in Semantic Content Network
08:04 Adding Publication and Modification Date to Structure Data
08:58 Aim for 150 Milliseconds Response Time
09:26 Reduce Unnecessary Redirects, Maintain 200 and 304 Status Codes
11:02 Ensure Brand Name Authority with Related Entities
13:10 Content Pruning and Replacement Strategy
15:02 Understanding Ranking State Dynamics
19:42 Core Update Recovery Strategy
25:29 Metrics and Signals for Positive Ranking State
28:28 Community Engagement and Testimonials
30:18 Reputation Understanding for Search Engines
34:33 Leveraging Social Media and User Feedback
38:37 SEO Fundamentals and Safety Measures
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Insane value, Koray. The level at which you approach SEO is completely different.
Thank you. 🧿❤️
I have never watched anything even vaguely related to this topic and this popped up on my front page. Clearly you know what you're doing.
Thanks. Welcome to the SEO.
Love these deep dives, you don’t find it anywhere else. Thank you 🙏🏽
Thank you. ❤️
Epic stuff Koray.
The value of this information is priceless. Thanks for sharing with us.
We make sure, we implement it and help good businesses.
Thank you. 🧿
Last video was gold, this one is platinum. Thank you, Sir
Thank you. 🧿
Great video as always. I must confess I'm addicted to your videos. They are a must watch for dedicated SEOs
Thank you. ❤️
Thanks. Quick question. When you say "Decrease the Total Web Page Number on your Website", are you mainly referring to pages like dynamic urls created by ecom systems? What about newer sites (1-2 years old) that have a lot of content that doesnt yet rank because it's part of the topical map and targeting competitive keywords with the goal of boosting impressions to the site? New sites with a low DR will struggle to even hit bottom of page 1 for competitive SERPs to start getting impressions. Thanks.
I have the same question, I do have some pages that have no rankings because of keyword difficulty not because of the quality of the content
You are amazing! I just want to ask two questions from the video...
1. Redirects: When there is a deleted page should we redirect to another related page or just serve it as 404 which redirects to home page to make fewer 301 urls?
2. Tags - is it good to have product or post tags pages or we should de-index them? I don't understand why google prioritizes my product tag pages and not pillar content or product category pages and what can be the best way to direct them for valuable pages :)
Thanks a lot for this much information ❤
Excellent video. I have two quick questions. First, you said in the video that if we have an article that gets no traffic, or is not even indexed after waiting a long time, that we should delete it and write a newer, better article.
Just curious…would updating that article (instead of writing a new one) not be good enough when it comes to achieving a positive ranking signal and eventually doing well with that article? And secondly, you said that if we see Google listing a bunch of long URLs in Search Console of pages that don’t even exist on our site…that we should redirect them. Does it matter whether we redirect them to other, better pages or can we also redirect them simply to the homepage?
Lastly….isn’t there a concern that, hypothetically if you delete pages, you might also therefore be deleting a potentially good back link that Google may favor? Or, is that less of a concern compared to limiting bloat on your site and make it easier for Google to crawl?
Thanks!
You are my Guiding Lighthouse! Master Koray🎯
Thank you!
Another Gold!, Koray at 9:38 are you suggesting to "host/upload fonts locally" did i understood it right? Is this also true for svg icons(social media share) is it better to upload svg rather than making request.
No, Local Fonts are different. www.holisticseo.digital/pagespeed/loading-font/ check here.
Hi Koray,
An amazing guide, waiting to join your course in april ❤
Looking forward to meet there. 🧿
Hello! Please, can you asnwer a question? In order to make easier to google to crawl my sute, I should delete several articles that do not contribute to my topical authority. Problem is than I cannot delete them because they are linked in my emails funnel and social networks. If instead of deleting them I will de-index them, will I get results?
Great video, always love your insights.
Question: For expired domains, do you reuse the old domain owners name and photo as well or do you create a new persona for the site?
If it is legal, use it.
google really slapped a lot of expired domain buyers in this update tho. tho does seem to be manual hunt
This video has a large amount of information, thank you very much :)
about "Crawled - currently not indexed", I have 1100 pages in that state, but 95% are webp images, and 5% are /feed/ pages. does this need to be fixed?!
Yes. Feed is mostly not used by Google. It doesn’t worth to show it to Googlebot or internally link.
Koray, I love every one of your videos! Question, what is the traffic cutoff point where below it, you will delete the article?
The website still needs to delete huge amount of articles.
Love this! Thank you so much for sharing. Google crawls a lot of made-up non-existing urls on my site and get 404. I don't know where they're from. What should I do?
Redirect as much as possible. And, focus crawlers to more quality documents that you create.
Great video. Thank you Koray!
If you remove an image, should you redirect it to another image or page to avoid 404 crawled by Google?
Image to image, page to page, css to css.
Awesome content!! Thank you 🙏🙏
My pleasure!
hi, that kpi's are posible to achieve on every project? I struggle with it in microscale (wp project) and even there is challenge 😮😅 thx
With the right technological stack, it is possible.
Ramadan Kareem ☪️ Great Video ❤
Thank you, Brother. ❤️
Teşekkürler grandmaster 🙏 diamond platinium plus informations as usual.
Ben teşekkür ederim. 🙏
Just Amazing❤
Thank you.
great visionary dear ❤
Thank you. 🧿
The ranking algorithm is flawed in so many ways, always was to a degree but for niche websites nowadays its tough to beat large sites even if they arent actually offering original content on that subject
One of my sites recovered without doing anything, but my other site without doing anything tanked
Search engines always configure their ranking signals and factors. Thus, focus on optimizing and learning, even if you don't touch these websites that much. :)
Sometimes I feel you are one who tell google what to do with search. Awesome knowledge. I dont think no one will come again like you in this SEO arena.
Thank you so much for the kindness.
Great! Another newbie here, friend! How many posts should be there to rank, say 30000 views in a month? Nathan Gotch says, website with just a page can be ranked if there are backlinks! Interview with Matt Diggity you mentioned that you had just 100 post! True? Would love to see your response!
If the domain is an exact match domain, you can rank it with only domain name relevance to query + links. If the domain term is generic, ranking with only links will be more challenging. The question "can" depends on different factors. It is possible, but not wise, to rely on a single method. Most of these statements are tied to commercial interests. If you promote links/you sell links. In our situation, we tell what can or can't rank according to the realistic dynamics of SEO.
The Isaac Newton of SEO
Thank you.
Koray, can you recommend a person who reads all your low-level articles and then convert them into publications for less advanced people like me? I'm super interested in this stuff but I am afraid I will understand 20% of it ;)
Pavel Klimakov, Suresh Kumar Gondi, Ben Stace would be some of the names. Luis Salazar Jurado, George Nicola and many other names are great too. Soon, these concepts will appear more, if you adopt earlier, it is better.
@@TopicalAuthority in my days it was folk like matt cutts and sites like search engine land. not sure if they still going. cant say have hard of any of those :)
Thank U
🙏
First
Welcome.