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Hey Konstantinos. I have a bit of a dilemma with one of my stores. Only one broad interest seems to be working. It averages around 3 ROAS while other interests I test can barely get half of that. I’ve tried ASC as well as some lookalikes. What would you suggest?
1 Stacked LLA Crazy method 2 Crazy method with the broad targeting that works 3 Keep what you have without scaling waiting for the pixel and the ad account to get better so that ASC can eventually work
Hey Konstantinos! Bit of a random question, but does retargeting your facebook audiences for remarketing on google with the same products have any major negative imapcts to ASC remarketing efforts. I understand ofcourse that customers who might purchase or repurchase through google remarketing may skip over an ad on Meta but are there any other impacts or notes on this you have experience with?
@@KonstantinosDoulgeridis True. I also agree it is not a problem at all! Just wanted to see if you had different opinion lol. Also how has August started off for your accounts? We hit great first 2 days and seeing sudden drop (more dramatic than seen before ever) for last two days (weekend). Wondering if you saw similar in some USA accounts. Could be learning retracing.
@@KonstantinosDoulgeridis Same, We had a short period of higher CPM and CPAs but likely due to changes we made in late July. Normalizing now... I ask because we are seeing a lot of USA elections ads in the market now local and national
Yea it is there and it will only get worse Mark these dates August 19-23: Democratic National Convention week September 9-13: ABC Presidential Debate week November 1-8: lead-up + wind-down from the election
Hi Konstantinos, can I add new ads by duplicating existing ones on ADV campaign (to hit different hot pocket)? From what I understand, if it's CBO campaign, I can't add additional adset from what's initially setup (correct me if I'm wrong). Thank you.
Nah I would advise not to touch a working ASC campaign. I got a video explaining the reasons. Why you should not add new ads to a working ASC CBO campaign.
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Thanks for the video Konstantinos! For CBO do you increase the budget or duplicate the campaign like the usual?
Dublicate . Dont increase it. CBO's are fragile if they have multiple.
Thanks for the video Konstantinos! For CBO do you increase the budget or duplicate the campaign like the usual?
Dublicate . Dont increase it. CBO's are fragile if they have multiple.
Hey Konstantinos. I have a bit of a dilemma with one of my stores. Only one broad interest seems to be working. It averages around 3 ROAS while other interests I test can barely get half of that. I’ve tried ASC as well as some lookalikes. What would you suggest?
1 Stacked LLA Crazy method
2 Crazy method with the broad targeting that works
3 Keep what you have without scaling waiting for the pixel and the ad account to get better so that ASC can eventually work
Hey Konstantinos! Bit of a random question, but does retargeting your facebook audiences for remarketing on google with the same products have any major negative imapcts to ASC remarketing efforts. I understand ofcourse that customers who might purchase or repurchase through google remarketing may skip over an ad on Meta but are there any other impacts or notes on this you have experience with?
the big question is if you have double reporting here with both platforms claining the sales. Even if you do it is fine in my opinion
@@KonstantinosDoulgeridis True. I also agree it is not a problem at all! Just wanted to see if you had different opinion lol. Also how has August started off for your accounts? We hit great first 2 days and seeing sudden drop (more dramatic than seen before ever) for last two days (weekend). Wondering if you saw similar in some USA accounts. Could be learning retracing.
It is ok so far for me. Mediocre situation. For sure not bad.
@@KonstantinosDoulgeridis Same, We had a short period of higher CPM and CPAs but likely due to changes we made in late July. Normalizing now... I ask because we are seeing a lot of USA elections ads in the market now local and national
Yea it is there and it will only get worse
Mark these dates
August 19-23: Democratic National Convention week
September 9-13: ABC Presidential Debate week
November 1-8: lead-up + wind-down from the election
Hi Konstantinos, can I add new ads by duplicating existing ones on ADV campaign (to hit different hot pocket)? From what I understand, if it's CBO campaign, I can't add additional adset from what's initially setup (correct me if I'm wrong).
Thank you.
Nah I would advise not to touch a working ASC campaign. I got a video explaining the reasons. Why you should not add new ads to a working ASC CBO campaign.
@@KonstantinosDoulgeridis Thank youu