Storynomics: How to Create a Story That Inspires with Robert McKee

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Legendary screenwriting coach, Robert McKee, teaches business leaders how to think like an author to connect with people and move them to action.
He authored what many in the movie business deem the bible of screenwriting in his book STORY: Substance, Structure, Style, and the Principles of Screenwriting. I took his four-day screenwriting course in L.A., and spent the morning with him in his Connecticut home recording several podcasts on Hollywood storytelling in business.
On today’s show, you’ll learn:
-Basics of story form in business
-Difference between narrative and story
-Why it’s critical to understand your audience
-You can get a taste of McKee by how actor Brian Cox portrayed him in the movie Adaption
Listen to more episodes at More episodes at businessofstor...

[@Magicguy13]

Story is moving from the negative forces, struggling with them and then moving towards the positive and including the how and why its possible, this is great information. Thank you both very much.

[@justinsmorningcoffee]

I took that seminar too, it was quite an impactful seminar!

[@jamongjuice]

this was one of the best interviews i have heard of robert mckee! im so happy i discovered your podcast! you've earned a subscriber!!! thank you for sharing your brilliance! :))

[@adriennekraft2381]

Everyone's a critic. This is very informative and instructive. Great interview. Thanks for posting it.

[@justinsmorningcoffee]

I remember Drew Barrymore was in the seminar with us the year I took it.

[@GenoPendula]

"A story begins when life gets thrown out of balance."

[@enzedmed9700]

I love this, I need to read the book now

[@mychalsimmons4177]

Genius “Find the hurt, amplify the pain and heal the wound” OH MY GOD” How poignant is that?

[@DFMoray]

What’s the deal with these podcasts that sound like they’re on an 80’s speakerphone?

[@mychalsimmons4177]

I loved this WOW!!!!!