Interesting discussion guys. If you do a follow up piece on this, a few things I would be interested in (from a longstanding whiskey guy)...(1) changing market dynamics, I've talked to several distributors who say the market growth has flattened and customers are going down price in what they're willing to buy, (2) customers who only come in looking for allocated whiskey, and what that disruption is like from your perspective, and (3) what the new whiskey customers are like, because unlike folks like me who learned about whiskey by starting with the name brand shelf products and working upward, the newbies seem to just be going directly to expensive hard to get allocated products (driven by the fear of missing out). Thanks!
@@bourbonmattersGreat! I'm not in the business, so thought of a few more questions that would be interesting to know more about from a customer's perspective, with the caveat that you may not want to disclose certain things for competitive reasons.(1) What is your rough breakdown of sales by category, like wine/beer/spirits and then in spirits % sales that are bourbon vs. scotch vs. tequila, etc.(2) What do you do to differentiate yourselves from the behemoth Binny's, and Garfields, Woodman's, Liquor Barn, etc.(3) How do you satisfy the demand for allocated whiskey? 15 years ago I could walk into a store and buy BTAC or Pappy off the shelf. 10 years ago I could walk in and it wouldn't be on the shelf but the manager or store clerk would greet me by name and ask me if I was interested in something they recently got in. Nowadays, the demand is 100x what it was before and the treatment in store is completely different, and customers don't feel like they're getting told the truth. It must be awkward for you guys as well.(4) Market trends... what are you guys seeing trend upward, downward and where do you see the market in 1-2 years? (5) For your barrel picks, do you get some of your customers to help participate in the picks as well? (6) What's your connection to Armanetti Beverage Marts and their "preferred partner" program? Thanks again!
Interesting discussion guys. If you do a follow up piece on this, a few things I would be interested in (from a longstanding whiskey guy)...(1) changing market dynamics, I've talked to several distributors who say the market growth has flattened and customers are going down price in what they're willing to buy, (2) customers who only come in looking for allocated whiskey, and what that disruption is like from your perspective, and (3) what the new whiskey customers are like, because unlike folks like me who learned about whiskey by starting with the name brand shelf products and working upward, the newbies seem to just be going directly to expensive hard to get allocated products (driven by the fear of missing out). Thanks!
We will definitely discuss these points next week!
@@bourbonmattersGreat! I'm not in the business, so thought of a few more questions that would be interesting to know more about from a customer's perspective, with the caveat that you may not want to disclose certain things for competitive reasons.(1) What is your rough breakdown of sales by category, like wine/beer/spirits and then in spirits % sales that are bourbon vs. scotch vs. tequila, etc.(2) What do you do to differentiate yourselves from the behemoth Binny's, and Garfields, Woodman's, Liquor Barn, etc.(3) How do you satisfy the demand for allocated whiskey? 15 years ago I could walk into a store and buy BTAC or Pappy off the shelf. 10 years ago I could walk in and it wouldn't be on the shelf but the manager or store clerk would greet me by name and ask me if I was interested in something they recently got in. Nowadays, the demand is 100x what it was before and the treatment in store is completely different, and customers don't feel like they're getting told the truth. It must be awkward for you guys as well.(4) Market trends... what are you guys seeing trend upward, downward and where do you see the market in 1-2 years? (5) For your barrel picks, do you get some of your customers to help participate in the picks as well? (6) What's your connection to Armanetti Beverage Marts and their "preferred partner" program? Thanks again!