Great presentation. My only issue is with Samsung. I have had issues with Samsung phones and TVs. I bought a Samsung TV at Target, it lasted exactly 2 years, and I had to throw it away. I called technical support and they told me there was nothing they could do. Sony, on the other hand, has one of the best customer service in the industry. Comparing Samsung to Sony, is like comparing Ford with BMW, no contest!
Kevin - this was excellent!! I have been using your book Strategic Brand Management and this lecture was a great "capstone" incorporating all of the key points highlighted in your book! Thanks from NC State!!
Professor Kevin's classic speech, a huge amount of information, the material is worthy of the "brand bible"
Thank you Profesor Kevin for your amazing lecture!
"Take responsibility for life long learning" - Brilliant!
I highly recommend (Habits wisdom and mindset of highly successful people 2020) available on Amazon and kindle .
Great presentation. My only issue is with Samsung. I have had issues with Samsung phones and TVs. I bought a Samsung TV at Target, it lasted exactly 2 years, and I had to throw it away. I called technical support and they told me there was nothing they could do. Sony, on the other hand, has one of the best customer service in the industry. Comparing Samsung to Sony, is like comparing Ford with BMW, no contest!
Great lecture, prof. Keller. We are in Indonesia using your book that written with Philip Kotler :)
I recommend (Habits wisdom and mindset of highly successful people 2020) available on Amazon and kindle .
Thanks for uploading this amazing lecture!
Kevin - this was excellent!! I have been using your book Strategic Brand Management and this lecture was a great "capstone" incorporating all of the key points highlighted in your book! Thanks from NC State!!
I recommend (Habits wisdom and mindset of highly successful people 2020) available on Amazon and kindle .
Thank you professor. I learned a lot from this single lecture.
I recommend (Habits wisdom and mindset of highly successful people 2020) available on Amazon and kindle .
This lecture is really really really just too good omg
The father of blue ocean brand strategy before the concept of blue ocean strategy was introduced.
Excellent, Brilliant
Amazing and impactful.
Excellent presentation!!! going to assist me in my June exams. Thank you.
Thanks. I learnt a lot and took lots of note. Can I still get the slides ?
HALOO. I INTERESTED THIS COURSE.. CAN I GET EMAIL OF PROF KEVIN LANE KELLER?
It good.
bless brand mgt 6016 by USYD
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