How to Use Benefits as a Competitive Advantage

Want your product or service to stand out in a crowded marketplace? Looking for a compelling way to position your brand? Explore how to use benefits and outcomes to differentiate your business.
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- / @socialmediaexaminer
👁️‍🗨️ About Allen Weiss
- Website www.marketingprofs.com/
- Website mindful.cgu.edu/
- Podcast www.marketingprofs.com/resour...
- Book www.brandbenefitsplaybook.com/
- Email [e-mail]
- LinkedIn / allenmweiss
- Twitter / allenweiss
🔗 Other Notes From This Episode
- Find other products, tools, and resources mentioned in this episode www.socialmediaexaminer.com/h...
- Connect with Michael Stelzner (@Stelzner) on Instagram / stelzner
⏰ Timestamps
00:00 Intro
01:13 About Allen Weiss
09:22 Why Brand Benefits are Important to Marketers
12:47 The 3 Main Types of Brand Benefits: Functional, Symbolic, and Experiential
20:08 How to Apply Brand Benefits to Improve Your Marketing Efforts
41:10 How to Use Brand Benefits to Grow Your Brand Recognition
#SocialMediaExaminer #SocialMediaMarketingPodcast #CompetitiveAdvantage

[@SocialMediaExaminer]

🧠 Discover how neuroscience can help us become better marketers. ruclips.net/video/5mP4gfBd8D0/видео.htmlsi=A3L5410JF4_VBYYc

[@robertt8279]

Good insight, thanks. He would drive me nuts to talk to. Ums, oks, ands, long-winded, broken sentences, are so hard to listen when it happens so much. You have to force info out of him.
Nonetheless, solid information.

[@MichaelWilliams-lo3ix]

Awesome

[@PrimeTechAtlantic]

they do not want the drill, the drill bit or the whole, they want the memory of the photo, or the pride of the art work, that they will hang because of the whole in the wall...

[@PrimeTechAtlantic]

the real benefit is the feeling of what is hung because the whole, when you sell that you will win. according to Darrin.

[@user-hs5fh4ex4x]

Discover how neuroscience can help us become better marketers.