Kotaku Just Died. Sort of.

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  • Опубликовано: 21 мар 2024
  • Well... it looks like Kotaku is now spiraling downward as its parent company (G/O Media) shifts completely towards video game guide content with extremely harsh weekly requirements.
    On the surface... that switch is entirely understandable and quite possibly lucrative, but the deeper and untenable weekly requirements are what has pushed this into the realm of non-sensical... unless their goal is to fire everyone and completely rehire their roster of staff.
    One side will tell you this is a complete blunder (which it isn't), while the other says its a genius move (which is laughable)... while the truth is it falls somewhere in between, as a business decision that makes complete sense conceptually, but seems to be executed in a ridiculously misinformed way.
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  • ИгрыИгры

Комментарии • 1,4 тыс.

  • @UpperEchelon
    @UpperEchelon  2 месяца назад +42

    Want a VPN??? Use This One (to support the channel)
    get.surfshark.net/aff_c?offer_id=1448&aff_id=19647

    • @user-tp5yb4hr4w
      @user-tp5yb4hr4w 2 месяца назад

      they are no diffrent from the main stream media who control the American people right now.
      they are not news they are not journalists, they are activists, that is it, and it's worked for them so far, but people have been getting sick of these idiots for a long time now and have wanted them out for a while, we are gamers for crying out loud, stop trying to change us with your bullshit activism grift, we just want to be left alone playing and enjoying our games without all the bullshit added on top of it all from these Activists.
      how hard is that?

    • @Fade2GrayOG
      @Fade2GrayOG 2 месяца назад +2

      Texas has entered the chat

    • @NielsMulvad
      @NielsMulvad 2 месяца назад +1

      I am still waiting on the next RDR2 video, you left us on a cliffhanger man.

    • @bathhatingcat8626
      @bathhatingcat8626 2 месяца назад

      I don’t know man, they had it coming.

    • @andrewcurlutu6422
      @andrewcurlutu6422 2 месяца назад

      Sadly, I doubt very much that Kotaku is quite dead ENOUGH...YET. Some leftist plutocrat MAY come along and keep them afloat. Also, this is Kotaku we are discussing. WHATEVER makes YOU think that the people at Kotaku ever HAD minds to lose?

  • @alexschmitz3414
    @alexschmitz3414 2 месяца назад +1632

    Funny how so many of their writers are quitting because they now have to write about video games on a VIDEO GAME website

    • @qu1253
      @qu1253 2 месяца назад +262

      And then stood outside GDC literally screaming at clouds. Amazing how one guy from Brazil making a list caused so many bad actors to self destruct.

    • @Boomslayer19
      @Boomslayer19 2 месяца назад +160

      Most game journalists are people who flunked actual journalism they never where in it for the games just a convient platform to further there political career

    • @TheGravityShifter
      @TheGravityShifter 2 месяца назад

      @@qu1253He wasn't a cause, just a catalyst because a SBI jerk triggered a Streisand Effect.

    • @teddyjackson1902
      @teddyjackson1902 2 месяца назад +40

      It’s funny how they think they can’t be easily replaced with people who will improve the outlet.

    • @teddyjackson1902
      @teddyjackson1902 2 месяца назад +78

      @@Boomslayer19journalism schools are creating people exactly like them unfortunately. Journalism in the traditional sense is dead.

  • @dsagent
    @dsagent 2 месяца назад +1135

    -BlackRock stops ESG funding
    -All these companies are in trouble
    Can't be a coincidence.

    • @blairdurward4324
      @blairdurward4324 2 месяца назад

      Blackrock is out here to make money, as soon as this stopped paying dividends they stopped the support.

    • @croncorcen
      @croncorcen 2 месяца назад +144

      blackrock stoped funding? source please.

    • @sarakajira
      @sarakajira 2 месяца назад +106

      I want a source on this too. Would love to hear more.

    • @convergence1point
      @convergence1point 2 месяца назад

      Yeah, apparently, the Fink tank is rebranding his toxic civil instability policies because ESG is getting too well known. Blackrock does not want to get noticed otherwise people will demand it get nuked.

    • @Warfoki
      @Warfoki 2 месяца назад +270

      @@croncorcenThey didn't stop it, but they are scaling it back, since if memory serves over 50% of ESG funding turned out to be not profitable, and the big investors started to get grumpy about it. People tend to forget that BR does not own trillions, they manage trillions of other people's money.

  • @Foolsjoker
    @Foolsjoker 2 месяца назад +316

    "Oh no...Kotaku isn't my personal blog where I get to air my own biased sexist and racist opinions...oh...no..." - Kotaku writers.

    • @ntzt2150
      @ntzt2150 2 месяца назад +11

      100% They weren't producing any content

    • @paulie-g
      @paulie-g 2 месяца назад +11

      I would normally empathise with people losing their jobs, particularly by underhand means such as this, but given that those writers have been baselessly defaming gamers and, more importantly, people in game dev/studios as racists/misogynists/whatever and trying to get them fired or blackballed from the industry, attempting to ruin their launches, overall sales, rep, corporate relationships etc.. I find it very hard to generate any sympathy for people who've done all that. They're toxic and deserve to be deplatformed (in their own jargon). Maybe, just maybe, this is the start of getting back to games that aren't hellbent on trying to deliver a political message instead of just being fun to play and pretty to look at

    • @npcwojack4995
      @npcwojack4995 2 месяца назад +6

      Hope they learned to code.

    • @jfast8256
      @jfast8256 2 месяца назад

      @@paulie-g That's my mode of belief. Make people sleep in the beds they make. If your ideology is to cancel and ruin lives, I believe your life should be ruined for saying something benign. If you believe in free speech though, this does not apply.

  • @jamienicholls7830
    @jamienicholls7830 2 месяца назад +633

    I cannot feel sorry for someone losing their job when that job was to publicly spew hate, on that platform afforded to them, towards a large portion of the very customers and industry they are supposed to be "reporting" on.
    I'm not cheering from the rooftops but I am also never going to lose a wink of sleep over people with that particular mindset losing their job.

    • @wilbo_baggins
      @wilbo_baggins 2 месяца назад +58

      Tldr Jeremy Clarkson saying "oh no, anyway" meme lol

    • @EngineerOfChaos
      @EngineerOfChaos 2 месяца назад +27

      Like I can feel bad due to the amount of work the company is going to force on the journalists is a bit overwhelming, but I can't feel bad for the individuals themselves given exactly what you pointed out.

    • @ahobimo732
      @ahobimo732 2 месяца назад +22

      But Kotaku isn't getting rid of these journalists because their politics sucked, or because their writing sucked.
      Kotaku's decisions are guided purely by one singular objective: $$$PROFIT$$$
      It's all just an accounting exercise. A corporation is not a human being. They're machines.
      These machines have given us some incredibly amazing toys, but don't assume that means they care about us. Apple, Samsung and Google would feed each and every one of us into a meat grinder if that was the route to maximum profit. That's not an opinion, it's a fact. That's the objective, factual nature of what a corporation is. It is a legal "machine" that pursues profit. That's all it can do. That's all it ever does.
      I'm not saying that the particular people who got chewed up by the machine in this particular situation were good people in any sense. They might have deserved to get fucked over. But that's not the point. The point is it's just another example of these machines feeding on human suffering.
      I don't think that's "good news" for any of us.

    • @shadowknight109
      @shadowknight109 2 месяца назад +23

      Remember names as well. They are still around. Just going to live under a rock for now until they are needed again.

    • @EngineerOfChaos
      @EngineerOfChaos 2 месяца назад

      @@ahobimo732 While true, it has shown that these old types of articles that were filled with all the vitriol and hate towards the majority of people they originally billed themselves to is not profitable. There is a permanent cost with switching formats on your website due to losing your original customer base and having this stigma still associated around your old content dissuading people from considering your website.
      All of that shows that capitalists who believe they have some understanding of the market must think that these tradeoffs are worth it compared to keeping their old hate-baiting far leftist articles. So there is some vindication at least.

  • @elidasilva5558
    @elidasilva5558 2 месяца назад +1541

    And nothing of value was lost

    • @commentarysheep
      @commentarysheep 2 месяца назад +12

      You beat me to it!

    • @hgyuuuuhj098
      @hgyuuuuhj098 2 месяца назад +31

      I can even sense the air getting cleaner already!!

    • @manboy4720
      @manboy4720 2 месяца назад +31

      "oh no! anyway."

    • @gonz0r3turns93
      @gonz0r3turns93 2 месяца назад +22

      I say we revel in their defeat!

    • @khoavu9031
      @khoavu9031 2 месяца назад +14

      UE gave his point like "yeah that fuck up"
      i say does cancer deserve the chemo therapy? would that be fuck up? i mean he doesn't answer the 'do they deserve to get fired?'
      yeah nothing value was lost.

  • @Batman_94
    @Batman_94 2 месяца назад +1012

    Makes you wonder for whom their entire operation existed till this point. Cos for sure it wasn't gamers.

    • @matthewrawlings1284
      @matthewrawlings1284 2 месяца назад +145

      To convince game companies to toe the ideological line.

    • @t3hSpAdEs
      @t3hSpAdEs 2 месяца назад

      I can’t think of any group that would want total control over media to push far left, anti-White narratives

    • @PhyllisLane-xj5uf
      @PhyllisLane-xj5uf 2 месяца назад +120

      Political activist and sympathetic Fed elements?
      This is obvious.

    • @Rose.Of.Hizaki
      @Rose.Of.Hizaki 2 месяца назад +36

      Apparently in their early days, they were more gamer focused. But the people they hired to _report_ on the industry goings on and write articles obviously had different opinions and thats where it started going down hill.
      Higher ups never bothered to course correct when the ship was starting to go off course and with the whole industry in a state of collapse, theyve finally run out of money to carry on.
      David Schrier (i think his name is...) did some great articles. Great investigative journalist but he has an intense hatred towards gamers and the community as a whole. I dont even know why he remained at Kotaku when he could have been so more happier reporting on and writing articles for different industries rather than gaming.
      Everybody will eventually get tired of all the rage and click bait articles and ignore you... Its unfortunate that its taken this long but this is it for them and a lot of other websites/blogs in the gaming sphere.

    • @Boomslayer19
      @Boomslayer19 2 месяца назад +46

      The problem with hate clicks is you can only do it so long until hatred turns into apathy
      And apathy results into nobody
      clicking there website
      Basically the grift ran dry so the only way for them to make money was indeed shifting focus

  • @GrandMsterPie
    @GrandMsterPie 2 месяца назад +335

    In the words of Jeremy Clarkson, "Oh No. Anyways"

    • @CC-xw6jr
      @CC-xw6jr 2 месяца назад

      RIP to Jeremy Clarkson, he was a great one.

    • @YammoYammamoto
      @YammoYammamoto 2 месяца назад +1

      @@CC-xw6jr
      uhm... what do you mean RIP?
      One of us are confused. :D

  • @ManiakGear
    @ManiakGear 2 месяца назад +315

    Kotaku's dead, Vice is dead, Funimation is dead. 2024 is going REALLY well for me

    • @KubaxKristallmond
      @KubaxKristallmond 2 месяца назад +15

      Funimation too? That's good News indeed!

    • @Niilomaan
      @Niilomaan 2 месяца назад +7

      I thought Vice was pretty decent with their investigative journo pieces

    • @Mac_Omegaly
      @Mac_Omegaly 2 месяца назад

      There are other sources for anime.

    • @rondyreeves4772
      @rondyreeves4772 2 месяца назад +14

      @@Niilomaanthey had a few good ones, like the guy that’s crazy about skateboarding (even though he’s now in his 40s and I have no idea how he can still do it) who was a Canadian - he did a lot of videos on their channel exploring old Route 66, abandoned shopping malls, decaying/ghost towns, and the like. His Far-Left views popped up from time to time but for the most part he kept them in check and just did his job, which the rest of the Vice staff were incapable of ever doing.

    • @AleksandrKramarenko
      @AleksandrKramarenko 2 месяца назад +15

      @@Niilomaan Vice was awesome 10 years ago. They did really good journalism and made awesome content. Some time after that they changed focus to promoting SJW politics and their staff changed. Then, they stopped doing relevant journalism. Every now and then they did a decent piece, but they were a mere shell of themselves.

  • @jkee9760
    @jkee9760 2 месяца назад +832

    Their parent company said they *have* to play games now and they quit. LMFAO

    • @KapKam515
      @KapKam515 2 месяца назад +31

      50 guides is too much though a week

    • @rclaws3230
      @rclaws3230 2 месяца назад +53

      ​@@KapKam515Yes, it's a plausibly-deniable "gtfo" to the activists.

    • @maxb2244
      @maxb2244 2 месяца назад +27

      ​@kapkam515 Is that per writer? That does seem high, but a "guide" could be as easy as "How to get this one item in BG3."
      Although if UE is right that would still be 50 hours a week which as a minimum does sound shitty.

    • @donkeysunited
      @donkeysunited 2 месяца назад +20

      You can't write 50 guides (if the simplest takes 1 hour) and play the games to understand what to put into the guide and to create the footage for the guide ... every week. 20 guides a week would still be a challenge.

    • @_Not_Retarded
      @_Not_Retarded 2 месяца назад +17

      @@maxb2244 Still paid to play videogames on part of the schedule, which lots of people would love to have that job and do it correctly without unrelated politics.

  • @darkfoxxbunyip
    @darkfoxxbunyip 2 месяца назад +107

    When they say "Nobody goes to Kotaku for gaming guides" they are absolutely correct. One goes to anywhere but gaming journalists for guidance on how to play a game, ever since they showed to not be gamers and to hate gamers. They exposed themselves to be tourists.

    • @toby2581
      @toby2581 2 месяца назад +22

      "Tourists" is pretty charitable. Most tourists don't go to a destination and spend the whole time lecturing all the locals about how terrible they are.

    • @dycedargselderbrother5353
      @dycedargselderbrother5353 2 месяца назад +11

      @@toby2581Well, the "dreamer" type tourists who overstay their welcome do this in spades.

    • @darkfoxxbunyip
      @darkfoxxbunyip 2 месяца назад +14

      @@toby2581 It refers to tourists demanding from people to "speak English" and don't actually learn anything from the culture they are visiting, but choose to eat at McDonalds. It describes tourists in our hobbies demanding we change to cater to them -perfectly-
      More importantly, calling these invaders 'tourists' pisses them off royally, because it is both an insult and friendly sounding.

    • @Gyokosz
      @Gyokosz 2 месяца назад

      You never met english tourists? thats their whole shtick.@@toby2581

    • @mrshmuga9
      @mrshmuga9 2 месяца назад

      Even TheGamer, which has a whole bunch of garbage, still has tip/guide articles that appear in the top of searches. Kotaku’s getting outplayed at their own game.

  • @bastardluigi
    @bastardluigi 2 месяца назад +143

    Sorry UE, the schadenfreude is delicious.
    Learn to code, Kotaku.

  • @blackstar-genX
    @blackstar-genX 2 месяца назад +128

    I'm guessing the reason why some people including myself don't feel bad for them is because these people in a heartbeat would do everything in their power for us to lose our job because of our beliefs and opinions.
    So in our minds it's like why feel bad for someone who had it out for you in the first place.

    • @bluedistortions
      @bluedistortions 2 месяца назад +25

      Yeah, the difference is, we just want to do our jobs in peace, whereas they don't want to do their jobs. One cancelation here is just.

    • @AgentM3tallion
      @AgentM3tallion 2 месяца назад

      Never forget; they want you dead, out of a job and unable to even speak your mind about any of it. Do not take your boots off their throats.

    • @dycedargselderbrother5353
      @dycedargselderbrother5353 2 месяца назад +11

      Occasionally looking at their social media accounts, I've never seen them express sympathy for anyone but their own.

  • @cookiecreep9204
    @cookiecreep9204 2 месяца назад +240

    I am not at all saddened by them losing jobs or having to leave. If I explicitly refused to do my job and instead focused on doing whatever I want on company time, I would have lost my job long ago.

    • @NobleOmnicide
      @NobleOmnicide 2 месяца назад +37

      Exactly, which is why none of us should feel sorry for any of them.

  • @CocktailsConsoles
    @CocktailsConsoles 2 месяца назад +73

    Gaming guides from "journalists" who can't even get through the Cuphead tutorial?
    Yeah, they're f*cked 🤣

  • @ronaldochop4191
    @ronaldochop4191 2 месяца назад +39

    Good, I don't care for people who hate me for no reason. When I've never met them in the first place.

  • @D34d1y1
    @D34d1y1 2 месяца назад +119

    I have 0 empathy towards these writers. I don't care if they are required to write 500 guides per week. People lose jobs all the time and life will continue. I've lost a job before and I didn't expect anybody to throw me a pity party.
    These people could not have possibly been worse at their jobs and now they reap what they sow.

    • @NobleOmnicide
      @NobleOmnicide 2 месяца назад +27

      Even worse, if you unexpectedly lost your job, that's unfortunate. But these fools at Kucktaku have been a sh*trag writers for years and then to sit there and NOT do the job that was asked of them? They deserve to lose their jobs for sure! Your zero empathy is completely valid.

    • @jmal
      @jmal 2 месяца назад

      ​​@@NobleOmnicideEven if they lose their jobs, most of them will get a hefty severance package. While the rest of us would be lucky to get our final paycheck before we're kicked out the door.
      Yup. Zero sympathy for these ESG corpo shills.

    • @DragonOfTheMortalKombat
      @DragonOfTheMortalKombat 2 месяца назад +2

      Agreed

  • @alexschmitz3414
    @alexschmitz3414 2 месяца назад +372

    They should “learn to code.”

    • @Coccyx69
      @Coccyx69 2 месяца назад +17

      That's racist

    • @the_expidition427
      @the_expidition427 2 месяца назад

      @@Coccyx69Learn to mine

    • @atomixfang
      @atomixfang 2 месяца назад +41

      Not anymore, that is also being replaced by AI.

    • @davidfrancisco3502
      @davidfrancisco3502 2 месяца назад +34

      Nah, learn to clean toilets in Mcdonald's.

    • @jarradchapman4271
      @jarradchapman4271 2 месяца назад +14

      You mean "Learn to play games" ?

  • @TheInnocentRabbitofCaerbannog
    @TheInnocentRabbitofCaerbannog 2 месяца назад +417

    Faces and names, people!
    Stay vigilant.
    The trash journos dont just disappear.

    • @bigsyrup8567
      @bigsyrup8567 2 месяца назад +40

      This. Make a list and track where they go, keep people in the know.

    • @mikecampos1193
      @mikecampos1193 2 месяца назад +22

      You're right all those people in that company they're probably going to work in ESG funded or Bridge as they calling it company still ruining everything they touch.

    • @LockeRobsta
      @LockeRobsta 2 месяца назад +19

      Correct. Check who authored that article you're reading, and if it's been tainted by the poison fingers of Kotaku filth, let everyone know.

    • @seansingh4421
      @seansingh4421 2 месяца назад +1

      This would not look good to a judge in a slander and stalking case buddy.

    • @voidimperial1179
      @voidimperial1179 2 месяца назад

      @@seansingh4421 You upset nobody wants to read your shitty news articles? LMFAO learn to code

  • @POVwithRC
    @POVwithRC 2 месяца назад +126

    I do not cry for demons when they are exorcised. I am just glad that they no longer inhabit a loved one.

    • @TheKittenBreaker
      @TheKittenBreaker 2 месяца назад +12

      That line actually goes really hard. May I borrow it?

    • @kurisomething
      @kurisomething 2 месяца назад +5

      damn bro, thats a banger

    • @POVwithRC
      @POVwithRC 2 месяца назад

      @@TheKittenBreaker Go for it 😊

    • @POVwithRC
      @POVwithRC 2 месяца назад +2

      @@TheKittenBreaker All yours.

  • @mattd5240
    @mattd5240 2 месяца назад +91

    Ah, good, they're all going one by one. The gaming landscape is healing. Kotaku will not be missed.

    • @croncorcen
      @croncorcen 2 месяца назад +22

      those people won't disappear into thin air. Keep an eye out

    • @TravisHi_YT
      @TravisHi_YT 2 месяца назад +1

      "Journalist" were never part of the gaming landscape.

  • @mex_I.M
    @mex_I.M 2 месяца назад +126

    10:30 you know i would agree but these people dont share and wont share the same sentiment for me all while calling me all sort of ists and phobes. GET BENT KOTAKU

    • @TheHammer89
      @TheHammer89 2 месяца назад

      Exactly. They'd toss you in the gulags with a big ass smile on their faces.

  • @kungfuskull
    @kungfuskull 2 месяца назад +248

    "Ding dong the witch is dead..." 🤗🎶

    • @ToonLinkHox
      @ToonLinkHox 2 месяца назад +9

      Which old witch?

    • @JG-og3ox
      @JG-og3ox 2 месяца назад +10

      ​@@ToonLinkHoxthe wicked witch

    • @themettking
      @themettking 2 месяца назад +9

      @@JG-og3oxDing dong the wicked witch is dead!

    • @EmptyAltruism
      @EmptyAltruism 2 месяца назад +6

      Somehow, the wicked witch came back…

  • @evilisfun9935
    @evilisfun9935 2 месяца назад +118

    These activist sites can not disappear fast enough.

  • @sparking023
    @sparking023 2 месяца назад +64

    I agree with UEG but one thing should be noted: the journos would be fired even of the weekly quota was 5 guides. Remember, it was a Kotaku writer that failed at passing the Cuphead tutorial level. In order to make a game guide, you gotta play the freaking game.

    • @Dante02d12
      @Dante02d12 2 месяца назад +2

      No, it was a Japanese dude from VentureBeat. Unless Kotaku and Venture are linked?

    • @ITBEurgava
      @ITBEurgava 2 месяца назад

      Dean Takahashi. You can look it up.

  • @AlessandroRodriguez
    @AlessandroRodriguez 2 месяца назад +104

    "The greatest happiness is to scatter your game journos, to drive him before you, to see his jobs reduced to ashes (from their own hands), and to hear the lamentation for the lack of soy latte"
    - Some Gamer

  • @ricklannis6244
    @ricklannis6244 2 месяца назад +91

    "we want you to write about video games, you know the whole purpose of this publication"
    "How dare you, I'm quitting"

  • @pedrohenriquepereiradefrei7109
    @pedrohenriquepereiradefrei7109 2 месяца назад +18

    - You now have to do your actual job.
    - I RESIGN

  • @iceheartfrost3740
    @iceheartfrost3740 2 месяца назад +26

    If that number is right, it's probably 50 per week from the staff combined.

    • @jrconway3
      @jrconway3 2 месяца назад +6

      I heard another source reading off the policy and it said "50 guides per week on the site". So yeah I think its combined, not per individual writer.

    • @johnboylan3832
      @johnboylan3832 2 месяца назад +1

      Obviously.

  • @thanos43infinity
    @thanos43infinity 2 месяца назад +64

    Lets hope the Mary Sue gets a reality check next!

  • @IamLucky87
    @IamLucky87 2 месяца назад +118

    As sad as it is as they might lose their jobs its actually kinda good to see Kotaku biting the dust. Considering the amount of disdain it had for the very thing it wrote about.

    • @UnAssimilated1
      @UnAssimilated1 2 месяца назад +11

      Same thing as Resetera

    • @Mikedot
      @Mikedot 2 месяца назад +29

      I don't understand why people should feel bad about job loss. People lose their jobs all the time. It sucks, but they can always find new jobs.

    • @michaelashmead581
      @michaelashmead581 2 месяца назад +16

      Yea, jobs should not exist solely to give someone a job. It has to fulfill a societal need. Kotaku doesn't accomplish that and lately they've proven to be a financial liability for their parent company. Their decision to fire the employees makes sense, though I do agree that the methods in which they are doing so are unethical.

    • @MightyMemeKing
      @MightyMemeKing 2 месяца назад +14

      It is NOT sad that they are losing their jobs, actually.

    • @kobold7466
      @kobold7466 2 месяца назад +7

      sad?

  • @darkjudge8786
    @darkjudge8786 2 месяца назад +33

    The Kotaku clowns would cancel this guy in a heartbeat and he's living in 2016 and pontificating to us how we shouldn't celebrate them losing their evil jobs

  • @t3hSpAdEs
    @t3hSpAdEs 2 месяца назад +47

    10:35 they would never show you the same empathy

    • @ElderSnake90
      @ElderSnake90 2 месяца назад +7

      That's why we can be better than them

    • @masterlinktm
      @masterlinktm 2 месяца назад +11

      @@ElderSnake90 Yeah, let's hug it out with the people who will willingly stab you at a moments notice.
      Yeah, no thanks. I'm not going anywhere near them.

    • @TravisHi_YT
      @TravisHi_YT 2 месяца назад

      @@ElderSnake90 we will NOT turn the other cheek.

    • @ElderSnake90
      @ElderSnake90 2 месяца назад +1

      @@TravisHi_YT I'm just saying we shouldn't stoop to their levels and should take the moral high ground. They WANT us to look like nasty hateful people.

    • @TotallyCluelessGamer
      @TotallyCluelessGamer 2 месяца назад +4

      @@ElderSnake90 I'd say we have been better than them. Rather than digging up dirty laundry on them to get them fired from their jobs immediately, we just stopped supporting it and let the free market play out naturally.

  • @tomfrien
    @tomfrien 2 месяца назад +71

    I’m definitely celebrating. sucks those people lost their jobs but honestly if you read any of their articles kind of makes sense.

    • @masterlinktm
      @masterlinktm 2 месяца назад +16

      "sucks those people lost their jobs"
      Not really. Why should I feel bad for people losing their job, when these activists went around attempting, and sometime succeeding, to cause other people to lose THEIR jobs? Nah F them.

  • @leoSaunders
    @leoSaunders 2 месяца назад +138

    10:15 what are you talking about? they got shafted because they weren't producing results and were antagonistic, while costing the company money.

    • @humrH2360
      @humrH2360 2 месяца назад +27

      In any other context, G/O is being very dickish.
      But, as Team America said, there are three kinds of people in the world. If G/O is the first kind, then Kotaku is the third. After all the years of effort they put into turning the industry into a rancid dungpile of a clique, they were absolutely asking to get screwed.

    • @Novice_Maker
      @Novice_Maker 2 месяца назад +2

      They are getting shafted, and I think that's awful. At the same time, I think that this is an ultimately good thing for the industry. Kotaku was unnecessarily mean and antagonistic towards the audience they were supposed to be supporting

    • @leoSaunders
      @leoSaunders 2 месяца назад +14

      @@Novice_Maker if i work as waiter and go out of my way to belittle people for their food choices, i should be kept on as staff?
      will i be shafted with a firing or not? prob not, right?

    • @Novice_Maker
      @Novice_Maker 2 месяца назад

      @@leoSaunders I think a better comparison would be a good critic who told people their opinions on food were objectively wrong.
      But yes, I agree

    • @HeatherHolt
      @HeatherHolt 2 месяца назад +8

      @@Novice_Makerthey weren’t just sharing their opinions tho they were calling people out for not having the same exact views as them, specifically gamers who are the ones who use their website.

  • @Marcara081
    @Marcara081 2 месяца назад +20

    ♪Do a little dance.♪
    ♪Make a little love.♪
    ♪Get down tonight!♪
    ♪Get down tonight!♪

  • @Coomamon_Memes
    @Coomamon_Memes 2 месяца назад +86

    To the privileged equality feels like oppression. To quit your job just because you were asked to do it is next level. These writers probably turned their noses up at the golden spoon holding their gerber as kids.

  • @Wolfserker
    @Wolfserker 2 месяца назад +13

    Ding-dong! The Witch is dead
    Which old Witch? The Wicked Witch!
    Ding-dong! The Wicked Witch is dead
    Wake up you sleepy head, rub your eyes, get out of bed
    Wake up, the Wicked Witch is dead
    She's gone where the goblins go
    Below, below, below
    Yo-ho, let's open up and sing and ring the bells out
    Ding-dong's the merry-oh, sing it high, sing it low
    Let them know the Wicked Witch is dead!

  • @amanitamuscaria5863
    @amanitamuscaria5863 2 месяца назад +11

    10:33 No, no, fuck em. They did this exact same shit for years and they did it with glee.

  • @jitterist
    @jitterist 2 месяца назад +15

    10:30 that distinction is not easliy made if those self-proclaimed journalists have publicly called for heads on spikes of people they disagree with for years on end.

    • @masterlinktm
      @masterlinktm 2 месяца назад +2

      Agreed

    • @fluidwolf
      @fluidwolf 2 месяца назад +2

      Considering those of their ilk are even currently trying to destroy the very audience they are supposed to serve I cannot in good conscience feel empathetic to them in this situation.
      I won't wish harm on them but neither will I wish the ones who would happily see our hobby destroyed and us flayed in the social sphere well.
      They have spent years using their positions in our industry to attack us and in those actions have cultivated at most hatred and at least pure apathy towards them.

    • @masterlinktm
      @masterlinktm 2 месяца назад +4

      @@fluidwolf"and us flayed in the social sphere"
      make no mistake, they would happily celebrate your literal death, not just social

  • @navn9790
    @navn9790 2 месяца назад +19

    The only relevance kotaku has had for years is on yt commentary channels responding to their bait articles

    • @TravisHi_YT
      @TravisHi_YT 2 месяца назад

      Ironically yes, the only exposure I expect these "gaming sites" get is from the very people that decry them. I wish these content creators would let them fizzle off, but the clicks and views can't be ignored.

  • @EldritchErik94
    @EldritchErik94 2 месяца назад +197

    Gamers rejoice!

  • @defaulted9485
    @defaulted9485 2 месяца назад +26

    Well, time to double tap it then.
    Also scorched earth it as if we're playing The Evil Within.
    Its soul left with Jason Schreier.

  • @masterofreality230
    @masterofreality230 2 месяца назад +12

    I dont feel bad for a single one of em.

  • @Mikedot
    @Mikedot 2 месяца назад +25

    If it's 50 guides a week between all staff members: Then it might be possible, but still difficult.
    If it's 50 guides a week PER member: Then that's impossible.

    • @aahzmandiaz2767
      @aahzmandiaz2767 2 месяца назад +4

      They are no Gamers and would not be able to tell us any useful information, we could not find out on our own.
      Even ONE useful guide per month is out of their reach.

    • @bluedistortions
      @bluedistortions 2 месяца назад +2

      These are walking sim fans we're talking about. They don't do puzzles or action.

    • @shiniesglitters5424
      @shiniesglitters5424 2 месяца назад +4

      its 50 guides per week on the website (ie Total between all staff)

    • @elLooto
      @elLooto 2 месяца назад +1

      Theres no way they arent thinking "who cares how many? ChatGPT will do all the articles, anyway"

    • @masterlinktm
      @masterlinktm 2 месяца назад

      @@shiniesglitters5424 Do we have evidence of this? I believe you are right and even if it was per person that is still only about 50hrs a week worth of work.

  • @seneschal4617
    @seneschal4617 2 месяца назад +7

    "That's not something to be celebrated." Well, reasonable minds can differ amicably!

  • @Snakedude4life
    @Snakedude4life 2 месяца назад +109

    Say it with me;
    “And nothing of value was lost.”
    🎩
    🐍 no step on snek!🇺🇸🇭🇰

    • @aitoluxd
      @aitoluxd 2 месяца назад +8

      🎩
      🐍 Yesssss sssssirr

    • @_Not_Retarded
      @_Not_Retarded 2 месяца назад

      I'd tell them to stfu

  • @Davitron_87
    @Davitron_87 2 месяца назад +5

    I find it a little difficult to feel bad for a bunch of hack writers losing their jobs when they’d absolutely be calling for others to lose jobs over having a different opinion on something.

  • @MillenialXenomorph
    @MillenialXenomorph 2 месяца назад +12

    This video is a perfect example of why I’m subscribed to you. Level-headed analysis with lots of effort and data/proof. Well done.

  • @Bacteriophagebs
    @Bacteriophagebs 2 месяца назад +7

    The 50 guides per week was for the entire staff _combined._ There's five staff writers and 11 people total listed on Kotaku's staff page. Even if only the "staff writers" make the guides, that's two per workday. If the guides can be as simple as "here's where this thing is in this game," that's not even 40 hours of work in a week since they have editors and a video specialist on staff to do the tedious parts.

    • @masterlinktm
      @masterlinktm 2 месяца назад

      Yeah, they just doing their standard lie by omission bullshite.

  • @remylebeau7258
    @remylebeau7258 2 месяца назад +10

    When journalists loose their jobs I say learn to code.

    • @youngc570
      @youngc570 2 месяца назад +3

      😂😂😂 🖥

  • @MarquisDeSang
    @MarquisDeSang 2 месяца назад +7

    Kotaku has never been about games.

  • @ipostlamememesallthetime953
    @ipostlamememesallthetime953 2 месяца назад +16

    I understand where UpperEchelons is coming from as he gives us his point-of-view, why we shouldn't be dog piling on kotaku.
    *HOWEVER,*
    The gamers have been _frustrated_ by gaming urinalists like kotaku *for years.*
    It's been a long time coming.
    kotaku didn't stop their political tirades and rants. They actively worked towards canceling their opposition on social media and/or within their networks, disregarding the negative future outcomes of their victims. kotaku did not give one shee it and never looked back.
    Now that the corporate overlords have seen the writing on the wall and kotaku urinalists have outlived their usefulness.
    Their overlords are throwing them under the bus.
    The corporate overlords only have themselves and urinalists to blame. They allowed it to happen.
    Since the sky is falling, the company needs to change. No one will mourn the loss of these urinalists/social justice activists.

  • @NathanTruby
    @NathanTruby 2 месяца назад +13

    I see these new managers learned from japanese to create a new way to fire people by making them quit.
    Its unfortunate that in this wildfire of impossible deadlines that whatever genuine workers are left will probably be forced to bow out, but maybe, just maybe, Kotaku will pull up and fix itself.

  • @dookie_12
    @dookie_12 2 месяца назад +19

    Press “S” to spit.

  • @nunyabizness3866
    @nunyabizness3866 2 месяца назад +6

    It’s an extreme effort to cut out the cancer. Maybe if they had detected it early as a problem these measures wouldn’t be needed.

  • @boogaloobaloo
    @boogaloobaloo 2 месяца назад +10

    Losing your job sucks. I hear the industry has a large demand for coders.....

  • @jbp4532
    @jbp4532 2 месяца назад +30

    Kota who!?

    • @Batman_94
      @Batman_94 2 месяца назад +2

      Kota factory

    • @croncorcen
      @croncorcen 2 месяца назад

      not so fast. remember their names. they won't just disappear.

  • @LeeroyPorkins
    @LeeroyPorkins 2 месяца назад +14

    Close your eyes, what do you see?
    I SEE NOTHING! I KNOW NOTHING!

  • @erloriel
    @erloriel 2 месяца назад +9

    When you don't make fun of Kotaku for losing their jobs, you, Echelon, are limited by courtesy and an honorable conduct.
    I am not bound in such way, as such: Ha. Ha-ha. Ha-ha.

  • @viciouswolfe8420
    @viciouswolfe8420 2 месяца назад +3

    Being able to plug your own content to prove a point has to unironically be one of the best feelings in the world.

  • @BlazingOwnager
    @BlazingOwnager 2 месяца назад +35

    They have no business in the job. I have no mercy for people who have no business in their job.

  • @DarkSeraph95
    @DarkSeraph95 2 месяца назад +24

    nothing of value is lost. But it is pretty funny that it was an article talking about a mussel mommy mod for FFVII that was the last straw

  • @Slateproc
    @Slateproc 2 месяца назад +9

    IT'S EVEN FUNNIER THE SECOND TIME

  • @Lightsaglowllc
    @Lightsaglowllc 2 месяца назад +6

    Deadspin and Kotaku both basically gone in a week🎉

  • @InfectiousGroovePodcast
    @InfectiousGroovePodcast 2 месяца назад +7

    It would have been nice if gaming news sites had just stuck to gaming news. They probably wouldn't be in this position if they had.

  • @jez49647
    @jez49647 2 месяца назад +8

    "...and still acknowledge when they get completely shafted by a greedy company..."
    And yet somehow...I just can't seem to care...
    That's an Angel reference, btw. I'd actually be quite pleased to see these people go.

  • @DjentleBen1105
    @DjentleBen1105 2 месяца назад +7

    Nature is healing.

  • @LlanHeinrich
    @LlanHeinrich 2 месяца назад +8

    "Oh no! Anyway" - Clarkson

  • @DocNo27
    @DocNo27 2 месяца назад +19

    New management wants failing gaming site to actually write articles about games and the staff revolt.
    Hmm - I think we found out why it was a failing gaming site!

  • @gridmeter2571
    @gridmeter2571 2 месяца назад +5

    Oh no! Kotaku "journalists" have to do their job?! Anyways...
    Shoutout to you Echelon for that Kingdom Come Deliverance guide! It really helped me out when I was garbage at the game

  • @sherwinferguson5080
    @sherwinferguson5080 2 месяца назад +8

    As far as I am understanding is the staff collectively makes 50 a week. Honestly I still rather them make subpar guides than awful illinformed badly researched articles. If they are having each employee make 50 each than it means they are going scorched earth to weed out the activist and keep the actual talent to make actual content about gaming. I would say I'm sad for the people who quit or will be fired but as far as I see, they find another job or make a SBI company and drain the DEI money. Either way it's a positive direction.

  • @Arcademan09
    @Arcademan09 2 месяца назад +6

    "we should be able to sympathize"
    No.

  • @Chuckler127
    @Chuckler127 2 месяца назад +4

    Yeah that 50 articles per week requirement made me wonder if they meant 50 for each writer on staff or 50 articles combined with the whole staff contributing to that amount.

  • @Smoldar
    @Smoldar 2 месяца назад +6

    I was talking about this with friends last night. 50 per week for a group is hard, but doable BUT that would require them to actually play games and we all know that they can't do that ever since the Cuphead debauchery

    • @masterlinktm
      @masterlinktm 2 месяца назад +2

      Upper Echelon said in this very video that it took him 1hr to make one of those guide videos. Meaning even if it was per person, it is a VERY doable thing. But considering it is not per person it is completely reasonable. If anything, possibly under asking.

    • @boobah5643
      @boobah5643 2 месяца назад

      @@masterlinktmDude, that's one hour to put the video together; it doesn't count the time figuring out what is useful/interesting to a player and discovering the info. And I'll bet ya that his footage was stuff he'd captured in the regular course of play (also not counted in the time to make the video,) so he didn't need to find/make footage specifically for the guide video.

    • @masterlinktm
      @masterlinktm 2 месяца назад

      @@boobah5643 Oh, so you're saying they need to play the games they are making guides for.
      Good thing that is apart of the new rule set.
      They can just do the same thing he did and we all good.

  • @dylives7667
    @dylives7667 2 месяца назад +4

    And it only took billions of dollars burned to realize inserting hacktivists into the Entertainment Industry was a bad idea.

  • @ephraimwinslow
    @ephraimwinslow 2 месяца назад +44

    My very first gym teacher as a child was a bull-dijk who quite literally flipped me upside down and shook me in front of the rest of the class.
    Later on in junior high, a classmate (who, like most of them also had cause to hate her) brought in her clipped obituary from the local newspaper during free period. For a moment? There was silence. Then I busted out laughing, and everyone else joined suit quickly thereafter.
    (No particular reason why the story comes to mind now.)

    • @POVwithRC
      @POVwithRC 2 месяца назад +4

      Totally unrelated 😏

  • @TheOrangeRoad
    @TheOrangeRoad 2 месяца назад +13

    "Sort of"
    Damn you for getting my hopes up! Still, good news

  • @buckrodgers1162
    @buckrodgers1162 2 месяца назад +4

    After openly attacking their "core demographic" in the defense of SBI, the 'Over-boss' got scared about people asking this question:
    'Defamation Civil Suit when?'
    Then ordered the impossible to be done.
    But it's difficult to feel any kind of sympathy for those "writers", after all their defamation, and attacks.
    Rot in Pieces Kotaku!

    • @masterlinktm
      @masterlinktm 2 месяца назад

      Many people say it was 50 guides for the entire team not per person. Making the demand completely reasonable.

  • @DeepVoicedDude
    @DeepVoicedDude 2 месяца назад +8

    A gaming journalism outlet focusing on information about games? Nonsense.
    But really though, that website deserves to fail.

  • @pokemaniac3977
    @pokemaniac3977 2 месяца назад +21

    I'm skeptical of gaming journalism because gaming companies can simply sponsor reviews and the people reviewing those games don't even know how to play the games.

  • @MatthewsPersonal
    @MatthewsPersonal 2 месяца назад +4

    The only tragedy in the title of this video is the caveat

  • @hakerai
    @hakerai 2 месяца назад +3

    I heard from other sources that it was 50 guides per week from all of them combined, 1 guide from each everyday. I might be mistaken

  • @Vhalior666
    @Vhalior666 2 месяца назад +3

    I've been playing video games for almost 40 years and have NEVER clicked an article by Kotaku or visited their website as I've never heard a good word said about them.

  • @whitetiana3022
    @whitetiana3022 2 месяца назад +7

    "that's not something to celebrate"
    when talking about the kotaku it absolutely is.
    and make no mistake, these are the kind of people who would absolutely celebrate if anyone they didn't politically agree with lost their job themselves.

    • @masterlinktm
      @masterlinktm 2 месяца назад

      They celebrate death. And actively seek job loss for their targets. There is no reason to feel bad for them.

  • @mrstkrdnmibalz9366
    @mrstkrdnmibalz9366 2 месяца назад +9

    no mercy to kotaku, those smug kotaku will also won't give you mercy

  • @Zan_Jayna
    @Zan_Jayna 2 месяца назад +3

    The lead Editor of Kotaku said on her twitter that they were being asked to make 50 guides per week for the whole company, not per writer. They have 7 writers on staff so that means 7 guides each per week with one remaining. She also said that they were being asked to seek out and republish guides that were already written from other websites. The same way that Kotaku started running other sites news articles as well as the articles they wrote around 2008, in order to make it so that you could keep 'infinitely scrolling' articles and never finish reading all of what was there. Since they're just reprinting articles that means they would not actually need to play any videogames to produce what was asked for and they would still have had plenty of time to write about evil Drumpf.

  • @Toby_Kat
    @Toby_Kat 2 месяца назад +2

    Video game news articles and guides are friggin _everywhere_ and like you’ve pointed out, they’re certainly incentivized to take inspiration from each other to the point where pretty much any particular article you can find on PCGamer or IGN can likely be found on like any number of other news/guide sites.
    Think what you will about the former Kotaku or sites that more heavily hinge on opinion, but they at least had something of a reason to exist because it felt a bit more unique and not just.. Literally the same thing every other gaming-related site has been echoing on any given day.
    Key word here is _felt,_ because I wasn’t a dedicated reader for their site… but when one of their articles popped up while I was out a-browsing our lovely surface-level internet, it often had an attention-grabbing headline and at least shred of new perspective that made me wanna check it out. They had some appeal because they felt different and interesting. I never check the writer prior to reading them, I try to judge for myself the worth of any given article _after_ reading, often at the cost of the time it takes to read some duds. C’est la vie.
    I tend to prefer opinion pieces for that reason, regardless of the perspective or political alignment because I know my values and it’s nice to hear what somebody else who might be more informed than myself has to say about whatever is going on. They probably aren’t going to change my mind in some massive way, but who knows?? It could be insightful, it could be drivel, that’s the risk and that’s where the whole unique perspective thing comes into play! It isn’t some objective and unchanging “this is how you do the thing” guide for a game, where all of the main guide sites have already written the same thing this week. Because like I said, those are everywhere! I just like hearing what’s on the minds of people who may or may not be notable faces in my relevant spheres, but whose job it is to comb them and write about what they find.
    What Kotaku _was_ got plenty of clicks from me, what they’re _becoming_ likely won’t. For better or for worse though, I can’t say I like this change.

  • @kungfuskull
    @kungfuskull 2 месяца назад +13

    Sincere question: are you sure it isn't 50 guides per week *AS A TEAM* and not per person? Because yeah, per person seems insane. For the team? That'd be workable.
    (Edit for grammar)

    • @lareolanKFP
      @lareolanKFP 2 месяца назад +6

      It IS as a team, Upper Echelon really dropped the ball here. Their owners are demanding they do bare minimum of work. 1-3 guides per week per person. And they're whining and crying about having to play games and actually do their jobs now, after years of getting paid to pretty much do nothing.

    • @whyask5461
      @whyask5461 2 месяца назад +2

      If I remember right the one tweet said something like there are seven writers left and management wants 50 guides per week. Pretty sure they meant as a team, not individually.

    • @BB-te8tc
      @BB-te8tc 2 месяца назад

      And what constitutes a guide? A quick article on one subject?

    • @Ron_BWL
      @Ron_BWL 2 месяца назад +3

      @@BB-te8tc anything "helpful" to new players works as a guide. Quick starter, character breakdown, five tips for beginner, tips & tricks for section ABC, etc... I'm sure no one demanded full walkthrough, just your typical 300-words article would do the job.

    • @tx3786
      @tx3786 2 месяца назад

      ​@@Ron_BWLNot so sure about that. I took a look at one of these guides published on Feb 29th on "FF7 Rebirth Materia Basics And Recommended Loadouts" which is over 1000 words. I've never played the game so I have no idea if the advice given is good, but 1000 words on a subject is a decent amount of work if it is of good quality. Not a cakewalk, but not impossible if one person had three a week and had played through enough of the game to have a solid understanding of it. As these teams get smaller however, that quota becomes harder to hit. You start getting up to four to five to six, and doing this informative writing either very passionately or very blandly and you will have your soul sucked by it.

  • @jarradchapman4271
    @jarradchapman4271 2 месяца назад +16

    And little of value was lost.

    • @matthewrawlings1284
      @matthewrawlings1284 2 месяца назад +9

      You spelled nothing wrong.

    • @jarradchapman4271
      @jarradchapman4271 2 месяца назад +2

      ​@@matthewrawlings1284 I did run that comment through a spell check to make sure, lol 😂😂😂😂

    • @TheWolfgangGrimmer
      @TheWolfgangGrimmer 2 месяца назад +1

      @@jarradchapman4271 And I thought I was an obnoxious smartass...

    • @DaveandhisDeathbeanie
      @DaveandhisDeathbeanie 2 месяца назад

      Zero*

  • @dailotan
    @dailotan 2 месяца назад +2

    Well done for showing Kotaku far more compassion than they’d ever show you

  • @sarunotaslt
    @sarunotaslt 2 месяца назад +4

    Press CTRL to teabag.

  • @Coccyx69
    @Coccyx69 2 месяца назад +13

    Celebrating!

  • @ShinoHanamisa901
    @ShinoHanamisa901 2 месяца назад +3

    We talking about job that Alyssa Mercante cannot do but she is willing to blaming the company instead...

  • @ExoticSunE4
    @ExoticSunE4 2 месяца назад +5

    I think the real nail in the coffin was Nintendo blacklisting them. I think that made some leaders think twice.

    • @masterlinktm
      @masterlinktm 2 месяца назад +2

      did they? based japanese at it again.

    • @Dante02d12
      @Dante02d12 2 месяца назад +2

      @@masterlinktm If I remember correctly, during the release of the latest Zelda, Kotaku complained that they were blacklisted. That was after they had publicly called for piracy towards Metroid.

  • @timofaust1315
    @timofaust1315 2 месяца назад +2

    "Here are 9 tricks that you already heard everywhere else. But stay for trick number 10 that will underwhelm you, as we have to push out more than 1 guide per hour (!!!)"

  • @ScumDogMF
    @ScumDogMF 2 месяца назад +7

    I'm waiting to see your video on 'The Scream' at the GDC. 😂😂😂

  • @jazblade
    @jazblade 2 месяца назад +4

    Trouble is, is a lot of game journalists despise games and gamers, so expecting them to actually do their job and play games is one hell of a culture shock for them. Anyway, didnt Kotaku die years ago?

  • @markkern5310
    @markkern5310 2 месяца назад +2

    I admit, as someone Kotaku has come after repeatedly, that I am eager to see them go down. At the same time, I agree with your analysis here and learned a lot. Ty.

    • @michaellee4463
      @michaellee4463 Месяц назад

      No way, Grummz from Twitter! What's up man?

  • @borasraven7584
    @borasraven7584 2 месяца назад +3

    I do kinda miss your guides content… but I love the direction you’ve taken your channel the deeper investigatorial is interesting as all hell!