How to use ChatGPT for Market Research
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- Опубликовано: 9 июл 2024
- In this video I demonstrate how you can leverage the power of ChatGPT to streamline the process of designing and executing an online market research project (e.g. surveys)
0:00 - Introduction
1:10 - Getting started
1:36 - Designing a survey
4:43 - Creating brand lists
7:05 - Creating attributes lists
9:33 - Open end data analysis
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Good video
Great tips, thanks for this. Can I ask what custom instruction do you use for market researcher/data analyst?
Thanks. I actually don't use any custom instructions with ChatGPT. However, I use PromptPerfect from time to time, as I find it helps get me better output when it comes to more complex prompts.
Wow great! Just tried, it's free too. Thanks@@stephentracy. Yu may want to create content how to apply PP...
Just upload it, I'll play around it@@stephentracy . You may want to create a content on how to apply it :)
This video was great! Where would I post my surveys?
Thanks, glad you enjoyed it. On your question, I assume you mean where to post it to get survey responses, and not what tool to use to build your survey? If so, then there are a few ways to get responses, but the first and most important thing is to start by defining your target audience, as this may impact where you source responses. Once you've defined your target audience, you can consider the following places to get respondents:
1) Panel providers - This will require you to have a material budget (usually at least $2K or more, but this is usually the easiest/fastes way to get survey responses at scale. Some of the global firms that provide online samples include Pollfish, Dynata, and Toluna (but there are many more)
2) CRM / customer database - If you work at a company that has a customer database / email contact list, you can consider blasting the survey to your customers. You may need to consider offering an incentive to encourage survey completes.
3) Social media - You can try publishing your survey on social networks like Facebook and X/Twitter. Depending on the size of your audience, you can also put a small budget aside to boost your post as a way to get more survey responses.
4) Online forums / communities - You may be able to find targeted responses via online forums, Reddit or Discord communities. You may need to consider offering an incentive to encourage users to complete the survey (e.g. a small reward for everyone, or a chance to win a bigger reward, etc). Also, if you post on reddit forums check the community guidelines or with the admins first to make sure you're allowed to do so.
@stephentracy Thank you for you response! This will be extremely useful in my research
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