It's funny how a golden rule, like using a 5-8% of all listeners may connect with your music is probably accurate. Luck has it that being a good ambassador on the platform, may only mean 5% of all these available curators may be a good fit for your music. So it takes patience and planning! 🎶
I know a lot of artists who think promotion means paying for one playlist which will be bots, getting fake streams, then boasting come Spotify unwrapped.
when running an ad campaign toward a playlist would you recommend several tier 1 countries (US, UK, canada, aus, etc) or just your home country/countries you plan on building a fanbase? I’ve been running ads on my gym rap playlist for about a week now which has received 330 saves, but I’ve been targeting some of the cheaper countries as well as I’ve head this can trigger the algo quicker
Can someone please explain then what agencies are legit, and what tools there are (like FB ads) that you can grow your music organically? With a reasonable budget. Im sick and tired of hearing post on IG, and twitter and blah blah, organic reach is dead unless youre stupid, you need to pay for eyes (unless ur a hot chick), but it would be nice to k ow places to targef for small rtists just starting out. I'm sure lots of others feel the same way....
Basically none of them. Create your own playlists, reach out to your own influencers, run ads on your own content. That's how you make sure it's legit. You get more for your money too.
I'm new here and lots of people approach me on Facebook to talk me out of that, but I just find they are scammers and not real. That's the reason I didn't move on
Oooh good question. I'd create 2-3 profiles and 3 playlists on each (that's not a scientific opinion, just what my experience tells me would be best). Then run ads at around $3 per day budget on each playlist. Spread it out a bit more to trigger the algorithm.
First of all Spotify created all these problems. If they’d be more transparent or not that pushy when it comes to streams, there wouldn’t be all these shady services. And after all: how do majors get the streams for their artists?
You have to realize every one of these videos kind of tell you that it's not really "good well written songs" that become popular, it's songs that have an "artist" with good social media skills behind them. A bit synical but I tend to think it still works the old fashioned way, if a label likes you, you'll be picked up, if not, that's life, it's like not becoming an actor, you need that break. If not work in a supermarket like me.
Not just cynical, also a bit naive. I've been making music since the 80's. Promotion has ALWAYS been part of the game. Back in the day, there was a "street team" who would pass out flyers when you released music. You would also have to perform a lot of local & regional shows, plus you had to call the music directors and DJ's at radio stations. Social media has replaced much of that by giving us direct access to our potential fans. But... we STILL have to do the work. To be honest, my failure to understand and embrace this back then is what prevented me from having more success. I'm working on fixing that now.
@@waynebo248 it's not really naive to want to succeed directly on something's merits, more music is released now daily than an entire year in the 80s. I'm old school, I do the work, I busk the streets and put my little sign out. Do what you want, and good on you if you make a living doing what you love, that's all anyone wants, just saying, it's not the cream often rising to the top now, it's the tech nerds. Great! Maybe I'd do it if I could, But it will never mean it's all good music.
@@alexandermatthewsmusic It has NEVER been simply about the best music. It has always been about who does the best marketing. Back in the 80's & 90's I thought I just needed to make the best music and opportunities would come. I was always frustrated by the success of what I viewed as inferior music. I was naive to how the music business actually works. I now realize that some of those people may have had less musical talent than me, but they worked way harder than I did at marketing and networking. That's why they were more successful. And that part hasn't changed.
Yes it is, it’s not difficult to promote an ARTIST named THE WEEKND. Put that song on a nobody and it will cost infinitely more to break it the same way
@notreallyafamousartist695 I know not everyone is THE WEEKND but remember that most of the stars you know to be successful today struggled to get their material off the ground. It was only after they got their energy behind a song that they didn't even know was the song they've been waiting for did they truly leave a mark in people's heart. Most artists approach music from not having a great material and thinking they can make enough noise to make their weak material popular enough to feed them. Don't forget that even The Weeknd still releases songs that flops with all his star power he can not save a song that is of poor composition. A hit song is a hit song regardless of whether it is popular or not.. sang by a superstar or not. It is a hit because it's composition was correct and beautiful.
@@SSSalihu1Yep. EXACTLY. These Burstimo people are preaching to the 99 percent that make trash songs. A hit is a HIT and it will translate. The issue is people make trash music these days, and try to ‘market’ their way to success. Does not work like that.
The only way you will get genuine streams is through facebook/Insta adds ..you know anyone who streams your music are real and organic streams ..they will save and share good music si your fanbase will grow slowly organically ..👍🎸
![Seungmin "그렇게, 천천히, 우리(As we are)" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/kAzmhLHePqU/mqdefault.jpg)
![Noob To Max With DRAGON REWORK In Blox Fruits [FULL MOVIE]](http://i.ytimg.com/vi/LnBMOinoOvA/mqdefault.jpg)
It's funny how a golden rule, like using a 5-8% of all listeners may connect with your music is probably accurate. Luck has it that being a good ambassador on the platform, may only mean 5% of all these available curators may be a good fit for your music. So it takes patience and planning! 🎶
This info is pure gold, thanks a lot!
I know a lot of artists who think promotion means paying for one playlist which will be bots, getting fake streams, then boasting come Spotify unwrapped.
thanks for your honesty!
when running an ad campaign toward a playlist would you recommend several tier 1 countries (US, UK, canada, aus, etc) or just your home country/countries you plan on building a fanbase? I’ve been running ads on my gym rap playlist for about a week now which has received 330 saves, but I’ve been targeting some of the cheaper countries as well as I’ve head this can trigger the algo quicker
We only do the Tier 1 countries for algorithm purposes
Should the playlist that you advertise have just your own songs on it or a mixture of your songs plus that of other artists?
Please explain better, how can I see the ads the playlist is running?
💯💯💯
I appreciate the knowledge you sharing
Can someone please explain then what agencies are legit, and what tools there are (like FB ads) that you can grow your music organically? With a reasonable budget. Im sick and tired of hearing post on IG, and twitter and blah blah, organic reach is dead unless youre stupid, you need to pay for eyes (unless ur a hot chick), but it would be nice to k ow places to targef for small rtists just starting out. I'm sure lots of others feel the same way....
Basically none of them. Create your own playlists, reach out to your own influencers, run ads on your own content. That's how you make sure it's legit. You get more for your money too.
Thanks for the info 👍
very good video ! thanks for also sharing your experiences with the geography and the different ad platforms
Cheers:)
I'm new here and lots of people approach me on Facebook to talk me out of that, but I just find they are scammers and not real. That's the reason I didn't move on
How many playlists do you recommend creating and how many active listeners should they have to stimulate the algorithm well?
Oooh good question. I'd create 2-3 profiles and 3 playlists on each (that's not a scientific opinion, just what my experience tells me would be best). Then run ads at around $3 per day budget on each playlist.
Spread it out a bit more to trigger the algorithm.
Thank you
Most of my streams come from India I didn’t add my song to any playlist
Just sent an inquiry
First of all Spotify created all these problems. If they’d be more transparent or not that pushy when it comes to streams, there wouldn’t be all these shady services. And after all: how do majors get the streams for their artists?
You have to realize every one of these videos kind of tell you that it's not really "good well written songs" that become popular, it's songs that have an "artist" with good social media skills behind them. A bit synical but I tend to think it still works the old fashioned way, if a label likes you, you'll be picked up, if not, that's life, it's like not becoming an actor, you need that break. If not work in a supermarket like me.
Not just cynical, also a bit naive.
I've been making music since the 80's.
Promotion has ALWAYS been part of the game. Back in the day, there was a "street team" who would pass out flyers when you released music. You would also have to perform a lot of local & regional shows, plus you had to call the music directors and DJ's at radio stations.
Social media has replaced much of that by giving us direct access to our potential fans. But... we STILL have to do the work.
To be honest, my failure to understand and embrace this back then is what prevented me from having more success.
I'm working on fixing that now.
@@waynebo248 it's not really naive to want to succeed directly on something's merits, more music is released now daily than an entire year in the 80s. I'm old school, I do the work, I busk the streets and put my little sign out. Do what you want, and good on you if you make a living doing what you love, that's all anyone wants, just saying, it's not the cream often rising to the top now, it's the tech nerds. Great! Maybe I'd do it if I could, But it will never mean it's all good music.
Ps, bring back the "street team" im busking between the red cross and salvation army, opposite Wendy's weekly, put the word out!
@@alexandermatthewsmusic It has NEVER been simply about the best music. It has always been about who does the best marketing.
Back in the 80's & 90's I thought I just needed to make the best music and opportunities would come. I was always frustrated by the success of what I viewed as inferior music. I was naive to how the music business actually works.
I now realize that some of those people may have had less musical talent than me, but they worked way harder than I did at marketing and networking. That's why they were more successful.
And that part hasn't changed.
@waynebo248 absolutely right 👍
Who cares about Spotify, are we still caring about an algorithm? For 0.03 cents? Come on man
But everyone else is doing it!! Imagine a million people can be streaming your music! That’s £2300!!!
@ 😂😂 all for the low price of $2700
You don't have to. But we still care.
It’s for the exposure, u get known
Mexican are normal people!
In india u have your eyes on 😅
Great Advice Buddy Run Ads for your spotify link in a small demographic maybe like 5km
The problem with music marketing is that we try to market badly written music. It not very difficult to promote a song like Blinding Lights.
Yes it is, it’s not difficult to promote an ARTIST named THE WEEKND. Put that song on a nobody and it will cost infinitely more to break it the same way
@notreallyafamousartist695 I know not everyone is THE WEEKND but remember that most of the stars you know to be successful today struggled to get their material off the ground. It was only after they got their energy behind a song that they didn't even know was the song they've been waiting for did they truly leave a mark in people's heart. Most artists approach music from not having a great material and thinking they can make enough noise to make their weak material popular enough to feed them. Don't forget that even The Weeknd still releases songs that flops with all his star power he can not save a song that is of poor composition. A hit song is a hit song regardless of whether it is popular or not.. sang by a superstar or not. It is a hit because it's composition was correct and beautiful.
@@SSSalihu1Yep. EXACTLY. These Burstimo people are preaching to the 99 percent that make trash songs. A hit is a HIT and it will translate. The issue is people make trash music these days, and try to ‘market’ their way to success. Does not work like that.
The only way you will get genuine streams is through facebook/Insta adds ..you know anyone who streams your music are real and organic streams ..they will save and share good music si your fanbase will grow slowly organically ..👍🎸