How we shot this McDonald's Spec Commercial - Cinematography Breakdown
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- Опубликовано: 5 май 2024
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Today we're breaking down a McDonald's spec commercial.
This was directed by Sofia Pompei and Dp'd by Zachary Guy
Let us know your thoughts!
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Please, do you have a paid course on how to direct and shoot commercial?
@@brightibok4208 we have one coming out in an few weeks! Stay tuned for the launch, it'll be a cohort, so much more detailed with guidance and private memberships throughout.
Bro there is no other person on youtube teaching like you do man, thank you very much for sharing your knowledge 🙏
Appreciate that alot! Thanks so much for supporting!
Every video is a masterclass 🤤
Thanks for all the support Rania!
Normally you can tell how a scene was lit and kinda really see, what the light is doing on the floor or wall. But your stuff looks so natural, that i really didn't thought, that so many lights where used. Super sick!
Thanks Jonas! Appreciate the feedback and thanks for watching!
Production design is spot on !
The team on this crushed it!!
This is hands down the best lighting breakdown I have ever seen on RUclips! Easy to understand, you list all the gear and show us the setups! Keep up the great work, definitely subscribing!
Thanks so much for subbing! We really appreciate it.
Thank you for this masterclass and showing us this. So much value packed into this video- appreciate it!
Thanks for watching! Appreciate you
Love, love the vibrant colours in your work.
Thanks so much! Really appreciate it
This is amazing. The details with the light choices and placement is everything. Big ups!
Thanks Daniel! Appreciate you
Yes to vids on complex movements! Thanks for the great work
Coming soon! Thanks so much
Amazing detail, thank you!
So much valuable info! You the man!
Thanks Rok! Appreciate it!
This is a very nice breakdown with generous teaching moments. Thanks!
Thanks for watching! Appreciate you
Great in depth video! Love the explanation of the lighting. Wouldn't mind a part 2 where you talk about the other scenes.
Appreciate you! Definitely in the works, thanks for watching
Absolutely loved the breakdown! Definitely would love to know more about the camera movements and how to plan and edit them. Keep up the good work!
Thanks so much! Stay tuned to the channel, we will be releasing a ton soon.
This is great! Also, Production Design looks amazing. This is partly why the commercial looks amazing.
It’s like 50% of it easily!! Haha it’s such an important part for us.
Learning a ton on lighting and art direction and production workflows and ...
Top notch content
Thanks
-3d Artist
Thanks so much Obillo! Appreciate you
killed this bro! thanks for taking the time to break this down. the piece turned out great!
Thanks so much! Appreciate you
Amazing work. Definitely inspiring!
Thanks so much!
This is so high level result. Amazing
Thanks so much! Great team involved.
Love the use of lens to adjust to small spaces.
Thanks so much! Appreciate you for watching
Thank you for sharing, I learned great knowledge
Love to hear that!
Epic breakdown. Amazing work, thanks so much
Thanks for watching Nick! Lots more to come
@@TenfoldProduction Legend, I look forward to it. Already using some of your techniques on a current shoot. Did you colour grade this as well?
Ive Watched 26 Secs of this video and Im Already want to thank you for doing this. Ill continue to watch now!
Thanks Gal! Hope you enjoyed it, appreciate the support
@@TenfoldProduction it was Great! where can i see the full commercial ?
This was so insightful!❤ Would really love to hear more from you on camera breakdown
Thanks Rashi! Glad you enjoyed it. We will definitely create a video about that soon.
Please Please we need that dedicated video of all those shots. I love this detail. Thank you for sharing ❤
Haha thanks! We have the second part coming out soon!
beautiful breakdown!
Thanks Skinny!
I would love tho hear you talk about the camera choices you make and how these work / flow well together. amazing video again keep it up and keep inspiring me
Thanks! That's a great topic, we will dive into that shortly
amazing content! thank you
Thanks for watching!
this is Gold! Thank You.
Appreciate you, thanks for watching. We have lots more coming soon!
I love your work!
Thanks Kenny!
Awesome ! Thank you
Thanks! Appreciate you watching
Insanely good as always
Thanks so much!
Really waiting for that complex camera movement video!!!
We're filming it all soon!
Yooooo, this is the sauce man. Good stuff and amazing results.
Appreciate you! Lots more breakdowns coming
masterclass video, thanks for sharing
Thanks Enes! Appreciate you
so good!
Thanks!
Awesome work man
Do you have the full commercial from this project posted on your IG or somewhere else? would love to watch it
love it thank you!
Thanks David!
Awesome video and content!!
Thanks Ayshe!
Incredible breakdown! Thank you for all the free knowledge.
I wonder if you are still planning on showing how to properly do a slow shutter sequence? Since I understood that there is quite some post work that goes into it?
Keep it up brother 🙏🏼
Thanks! We're releasing that video shortly, so stay tuned!
Another phenomenal video! Came across your channel recently and been going through your archives. Learnt so much in what I've learnt so far! I noticed in most of your other projects you have some amazing looking grain, what are you using to achieve this?
It’s either DaVinci resolve or Baselight grain right in the program.
Thanks for sharing! Very interesting!
Thanks so much!
Fantastic video :) In relation to the colour temperature of your light fixtures, what kelvin is the Venice set to internally?
Thank you for sharing this bro - clearly explanation. greetings from me - film director from Indonesia. btw your friend director for this commercial - shes a beautiful.. {just a compliment} hahahah
Thanks!
Amazing
Thanks!
You deserved more subs!!!
Thanks Andy! Appreciate you
This is amazing look! What did you use any Filter?
I love your materials in this style. How long was the light ready for the first scene? How many people were involved in this - you and any gaffers?
Second question - these 3 scenes took 1 day of shooting?
I would love to read about the work schedule that day.
Everything was shot in one day, but it took a day to prep. There were lots of hands involved to keep things tight, this was a 10+ person team
14:29 1.5* Not 1.8 - as a Supreme Prime owner, I love to see these in action. Love your setups in this commercial.
Appreciate it!
Great video!!!! Where do you get company logos for spec ads?
Very useful video! The shots and colour are incredible! Is it possible to download a couple of files in RAW format to look at the sony venice sources? Maybe there are some shots that were not used in the advert (or that were used).
Thanks for the comments! Unfortunately we can't do that at the moment. Maybe in the future
Great value man! So if you see on the monitor it looks very warm with the 6400k on the camera and all the 2700k on the fixtures. Whats the reason to shoot this warm in camera knowing you have to pull the overall balance back a lot in grading? Thanks for this amazing breakdown, learned a lot!
@tenfoldproduction Amazing video with a lot of great insight! I am curious though, what was the budget for this SPEC shoot? Or, if you're working off of a lot of favors from people, what would be a budget est. for the camera/G&E to recreate what you're doing here? I think that kind of info would be super insightful in your videos moving forward, even if just generally touched on at the start, and would help give people a little more perspective on more of the "unspoken" elements that also go into creating this caliber of video imagery. Not too much detail that dips into the producing side of things, but just budget info as it relates to your work on set as a cinematographer.
Thanks and keep up the incredible breakdowns!!
Hey Frozen Lake,
Thanks for the question! Most of our specs can range anywhere from $5000-$20,000. This was closer to the higher end. We have a pretty high standard for ourselves and how we represent ourselves in the filmmaking world. We've also built up our projects to a certain level so that every spec for us has the aim to elevate or do better than the last. With that in mind, these videos would be extremely long if we went into every aspects to it (creative ideation, pre, production, post, marketing).
With all of that in mind, we are excited to be releasing our Portfolio (spec) Cohort course, where we will be diving deep into every aspect of our process, including pricing, ideation and everything I spoke about above. If there's any interest, feel free to join the waitlist!
Cinematic Portfolio Mastery Course Waitlist: tenfoldproduction.ck.page/63ee0c5510
Love your videos. Love the way you describe everything up to the lenses and f stops.
I was just curious if you use any filters like black satin or bpm when you shoot.
Yeah we switch between black satin or hbm/bpm depending on the shoot aesthetic. Appreciate you! We have lots more coming soon
@@TenfoldProduction thank you. Your work Is really amazing.
That means a lot! Thanks for supporting
Would love to see your probe shot setup and Dana dolly/ronin setup
We have a video coming soon! Thanks for watching Jack
Thanks for all the information you put into this video. It is very helpful for me as a young director and dp to have this kind of insight into beautiful projects like this one. I am curious to know how much this kind of spec projects costs you ? Thanks again and greetings from Paris :)
Thanks so much for the kind words! We have a lot more projects coming out, so stay tuned and subscribed if you haven't already! The specs we work on typically range from $5-20k but it really depends, but keep in mind it doesn't always have the cost this much.
What tripod is that in which it allows you to roll/slide it on the ground around the 17:35 time frame!
Thanks for the video! What website do you use to find example footage for your mood board?
We got these stills from FrameSet! You can use our link for a discount below. Frameset is more commercial focused.
frameset.app/stills?via=TF (Use "tenfoldproduction" for 10% off your first year!)
I don't know how you find the time to make these tutorials but thank you.
Haha, we care about our RUclips and the community we've built so we want to make sure you all get content weekly!
Hey! Love your content -- Thanks for that insightful breakdown. Curious to know: what is the app/tool that you use to film your screen for these tutorials?
Hence, the markers and all that as well
Just using photoshop!
thanks
I think it's a combination of things, particularly the set design but this really gives me a 'Knives Out' vibe.
Thanks Dale! That means a lot, the team really crushed it on the set design and space.
Hi. Great video as usual and very informative. I have a question, where do you find the GIFs and screenshots that you use in the moodboard? I use ShotDeck but I would like to find more commercials references and GIFs to make it clearer for my clients. Thanks and greetings from France!
Hey Guylain,
We got these stills from FrameSet. You can use our link for a discount below. Frameset is more commercial focused.
frameset.app/stills?via=TF (Use "tenfoldproduction" for 10% off your first year!)
@@TenfoldProduction thanks 🙏
Brilliant work dude. Was any filter used on the lens to give the footage a bit of softening?
Black Satin!
@@TenfoldProduction Thanks dude. Was it the 1/4, or 1/8 strenght?
@@akpevbe can't remember exactly, but I would def suggest testing them out if you can! Will give you a better sense of the filter
Love your channel brother. Could we get a video on funding spec projects? Is it all personal?
We can definitely dive into this in the near future.
Looks great man. Did you get a full day for pre light?
Yeah!
@@TenfoldProduction livin’ the dream
Thanks man! . What's the best site for visual references?
We get our visual references from FrameSet! You can use our link for a discount below.
frameset.app/stills?via=TF (Use "tenfoldproduction" for 10% off your first year!)
Very good video,
Can I know the app you are using to draw on the screen pls...
Photoshop!
This as crazy value
Thanks so much Yannick!
I want complex camera movements too
Coming soon! Appreciate you
Hey forget the lighting setup, Who did the color interior design and wardrobe. That really is the star of this video.
We found a house that did a lot of the work, then our production designer really helped punch it up with our colourist as well!
Where is the final video?
🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥
Appreciate you
i've got some preproduction templates for milanote might prove more useful and organized than what you got going on. if there's a way for me to export my board layout lmk!
all this is generated inside with gear lists, dummy checklists, locations, cast etc
Appreciate it! But we’re good!
One question.... Where did you grab all these moodboard shots from? I subscribed to Shotdeck but they don't have a shots from commercials. I plan to move my focus more towards commercials, so it will be really cool to have some resource to find some inspiration
We got these stills from FrameSet. You can use our link for a discount below.
frameset.app/stills?via=TF (Use "tenfoldproduction" for 10% off your first year!)
@@TenfoldProduction Wow wow wow! Thank you!
can u give us a quick insight on filters you use and color grading workflow
Will drop a whole filters video soon!
Question: The image on the monitor looks really warm. You shot on 5600k and used the lights at 2700k, so was it made cooler in post? And a follow up question, Why didn't you shoot at 4300k?
did you use your luts to grade this? :)
Haha unfortunately, it was coloured by Jason Zukowski in Toronto
Who colors the videos they always look great!
This was coloured by Jason Zukowski in Toronto.
Hehe I came early today 🎉🎉🎉🎉
Appreciate you Sam!
Where is the best place to find reference images / gifs
We find all of our references images at Frame Set. (Check out our link for a discount if you're interested).
frameset.app/stills?via=TF (Use "tenfoldproduction" for 10% off your first year!)
fineeee I'll subscribe :)
also love your transitions my guy, lemme get those
@@farcushenderson haha thanks Farcus. Well release those soon
where we can find the final video of the commercial ?
We'll release this shortly!
How long did this take from beginning to finish?
Probably 4 weeks of prep, 1 pre light, 1 shoot day, 2 weeks of edit, 1 day of colour, 2-3 days of sound. All in about 2 months or so Roughly.
2700k for darker skin tones?!? Oh snap!! I can’t wait to try this!!!
Appreciate you Ben! Let us know how it goes.
Question, how are you writing on the screen ?
Photoshop!
@@TenfoldProduction So are you using a Tablet to write on the screen?
@@directorparisholmes2023 it’s a tablet!
@@TenfoldProduction nice, I need to get into this stuff. Thanks
This looks great but...
anyone else notice how so many commercials have the same look? Saturated, wide lenses, high contrast, robotic movement, deep focus, et al.
b. e. a. utiful
Thanks so much! Appreciate you
Yes and no. Every 4 years or so the brands will refresh their identity with new creative. So I guess you could either align with their existing creative or be disruptive and become their next refresh.
Great point! Def have 2 directions to go at it.
leaving now after you said Nike like that
😂 appreciate you anyways
boy how much you spent on this spec commercial
Can I intern for you?
Haha we are looking for interns if you’re in Toronto
@@TenfoldProduction You responded! Holy shit. What if I relocated there for a bit?
@@TenfoldProduction It would be awesome! I would learn a TON from you! And, I could help you out tremendously. I’ll stay out of the way; just be an extra set of hands and a malleable mind. I guarantee you my work ethic will speak for itself.
BOYCOTT MACDONALD
Ok
Womp womp
This is a video about creatives breaking down lighting and color. Spare us your cringe politics.
Tres magnifique🤌🏾 You guys really nailed the look imho. Suffice to say, thank you for the level of detail you share in your breakdowns. It is immensely appreciated 🙏🏾✨️
Thanks so much Mylez! Appreciate you and glad it was helpful.
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