How to be a great Creative Marketer in 60 seconds

How to be a great Creative Marketer with your expert partners.
You play the most important role in the creative process!
With creative experts, Marketers do the opposite of what they should do.
Marketers should control the strategy, yet they give up so much freedom that they confuse the creative team.
Marketers should allow creative freedom in the execution, yet they try to control the outcome, and stifle creative team.
A big wide creative brief gives up strategic control over the advertising. A focused brief will still set up ‘creative’ options, but an unfocused brief will allow more ‘strategic’ options. Now the creative people are doing your job to figure out the strategy and the creative.
Stop trying to control the creative outcome. Think of the creative ideas as the perfect gift you never thought to buy yourself.
😍 I’m 𝗚𝗿𝗮𝗵𝗮𝗺 𝗥𝗼𝗯𝗲𝗿𝘁𝘀𝗼𝗻, founder of Beloved Brands, 👣 I post something daily on LinkedIn that will get you to think differently about marketing.
Follow me on LinkedIn: lnkd.in/gfXyFCZ8
📕 I wrote the 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 playbook to help marketers think, define, plan, execute, and analyze the brand. We are proud that Beloved Brands has received 85% five-star reviews and has been called "the cheat code for brand leaders" You can find on Amazon lnkd.in/ep2W_Nh5 or Apple Books lnkd.in/enqY59jr
🌐 Explore how our Marketing Training can make your marketing team smarter, so they produce better work that drives stronger results: lnkd.in/gTcfiX4
📩 If you have questions, email me: [e-mail]
𝗢𝘂𝗿 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗶𝘀 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗳𝗼𝗿 𝘁𝗲𝗮𝗺𝘀 𝘁𝗵𝗮𝘁 𝗻𝗲𝗲𝗱 𝗮 𝗯𝗼𝗼𝘀𝘁 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀.
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#marketing #brandmanager #brandmanagement #marketers #creativebrief #strategicplanning #advertising #brandstrategy #brandstrategist

[@BelovedBrands]

📕 I wrote the 𝗕𝗲𝗹𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 playbook to help marketers think, define, plan, execute, and analyze the brand. We are proud that Beloved Brands has received 85% five-star reviews and has been called "the cheat code for brand leaders" You can find on Amazon lnkd.in/ep2W_Nh5 or Apple Books lnkd.in/enqY59jr

[@BelovedBrands]

𝗢𝘂𝗿 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴 𝗶𝘀 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗳𝗼𝗿 𝘁𝗲𝗮𝗺𝘀 𝘁𝗵𝗮𝘁 𝗻𝗲𝗲𝗱 𝗮 𝗯𝗼𝗼𝘀𝘁 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀.
beloved-brands.com/brand-management-training/