Price Chopper In Logo Land

About Chopper
Price Chopper Supermarkets is an American supermarket chain owned by Northeast Grocery, headquartered in Schenectady, New York. The chain opened its first supermarkets in New York's Capital District in 1932, and changed its name from Central Market to Price Chopper in 1973. It operates 129 stores in six states: Upstate New York, Vermont, Connecticut, Massachusetts, New Hampshire, and Pennsylvania. It operates stores under the Price Chopper, Market Bistro, and Market 32 banners.
In 1927, William Golub and his brother, Bernard, took over the wholesale grocery that their father, Lewis Golub, had opened in 1908 after emigrating from Russia. In 1932, Joseph E. Grosberg, together with Russian Jewish immigrants Bernard and William Golub, partners in the Grosberg-Golub Corporation,[2] opened the partnership's first supermarket (initially called Public Service Market) in Green Island, New York, followed by stores in Cohoes, Watervliet and Schenectady. They gave all four stores the name Central Market.
The concept was a success and they continued to open many more stores in the region.[3] In 1943, the Golub brothers bought out Joseph Grosberg's share of the company and formed the present parent company, the Golub Corporation. In 1951, it was one of the first grocery chains in the country to issue the well-known S&H Green Trading Stamps.[4]
In the fall of 1973, Central Market changed its operating strategy. The chain dropped Green Stamps, slashed prices and, to reflect this new strategy, it re-branded to the name "Price Chopper." (The name "Central Market" is now used as an upscale house brand, as well as for the floral department.) Price Chopper experienced continuing growth throughout the 1970s, opening new stores and upgrading old ones. Price Chopper was an early innovator in the conversion of conventional stores to superstores and combination (food and drug) units, as well as operating stores that are open 24 hours a day. The first Price Chopper opened in the late 1970s in Oneonta, New York. Another opened in the early 1980s in Latham, New York, and then an even-larger unit was constructed in Queensbury, New York in 1986. The Super Centers, which were state-of-the-art by 1980s standards, often featured full-service meat, seafood, and bakery departments, as well as pharmacies and banks (features new to supermarkets at the time). These units were also known for their unconventional layouts, with aisles facing horizontally, or away from, the cash registers, rather than the traditional vertical arrangement with the aisles facing the cash register area. Few Price Chopper stores still retain this layout today. In the late 1980s, Price Chopper changed its corporate logo featuring an axe cutting into a coin.
In 1993, Price Chopper launched an updated version of the Super Center format with a South Hills Mall store in Poughkeepsie. (This store closed on July 15, 2006 and was converted into a ShopRite.) This was Price Chopper's first store in the Mid-Hudson Valley market. The updated concept had a greater emphasis on take-out and ready-to-eat meals, some featuring food courts with Price Chopper's own in-house branded concepts, including Roasters (rotisserie chicken; no relation to Kenny Rogers Roasters), Bella Roma (pizza), Coyote Joe's (tacos and burritos), and the Bagel Factory. Under the newer prototype, the aisles were also placed back in the traditional vertical arrangement at the request of many customers who found the former layout confusing.