Checkout Chime CRM (The Best Real Estate CRM In My Opinion) & Have Them Manage Your Google PPC Affordable & Quality: Free Demo & VIP Pricing: kylehandy.link/chime
Thanks, I have never tried to do google ads. A friend has, said she would help me, but honestly I think I can do this myself. 34 years in the biz, hard to learn all the new things/. I am dumping stuff out of my brain to learn new things. Brain computer only has so many TB. Thanks again. Joy in Jax NC Home of Camp Lejeune and Atlantic Ocean
You're very welcome, Joy in Jax! It's impressive that you're willing to take on new challenges, even after 34 years in the real estate business. Learning about digital marketing, including Google Ads, can indeed feel like a lot to take in, but it's great that you're open to trying it yourself. Your dedication to continuously learning and adapting to new technology is a valuable asset. Should you ever decide to delve into Google Ads or any other digital marketing strategies, feel free to reach out if you have questions or need assistance. Your enthusiasm for embracing new things is commendable, and it's a testament to your commitment to success. Best of luck in your real estate journey in beautiful Jacksonville, North Carolina! 🌊🏡🌞🧠🌟
You're welcome! I'm glad you enjoyed the video and found the information helpful. Best of luck with getting those buyers clicking! If you have any questions or need further assistance, feel free to reach out.
this is way more defined then other Real Estate Videos, thank you so much, I've just been google Ads certified and I'm setting up campaigns for my uncles real estate business
Great video… I really appreciated the way you laid out the metrics In the beginning.. I have been wanting to do ppc For a long time but all I’ve done is waste my money. I feel like you’re on target with your 1000 clicks translating into about 40 leads translate into one closing…. Knowing that upfront you can start to put some parameters around what you’re going to spend.
Glad it was helpful! Yes I think it's important to start small and grow over time, especially when you're trying to stick to a smaller budget. It's definitely important to watch your spending. Let me know if you have any questions!
Call within 5 minutes. Text follow-up immediately there after. Typically, 3-5 more calls within the next 7 days until I've reached them. Educational video drip campaign to indoctrinate them with you and the buying process (assuming buyer lead). Then they hit my general broadcast email list for long-term follow up. I'll also call once per quarter after the initial week.
Im not getting the section where you can select the goals., Ive only got the create account and create property no view section to select the goal, any Idea why
Hi, is conversion as setup in your tutorial same as lead. I did everything the same and recorded 24 conversion within 1 hour but if they are leads then they not showing up in kvcore CRM through the Squeeze page.
That is definitely an option! I have a blog post with more information on single property websites here: www.kylehandy.com/blog/learn/single-property-website/
I may eventually do a GA4 update but as of right now, I run both UA and GA4 on all my sites and still primarily (98% of the time) look at UA. Just not a fan of GA4 yet. However, I add the code for in the future when I want to pay closer attention to GA4.
@@KyleHandy thanks. I watched your video on Landing page vs Squeeze page. So how to make 1 of each and the pro's and cons of each would be awesome. Again, great job and many thanks.
Great content! Question: How do I I rotate different cities in my campaign? I am running 3 cities and would like to say run each city on a 3 day loop, then rotate to next city and so forth
Question. I know that technically Real Estate agents are commonly considered entrepreneurs, if they’re solo… But in general, do you believe that the majority of agents consider themselves “Small business owners” or “entrepreneurs?” Trying to find a clever way to address them in ads that don’t allow usage of the words “Real Estate” Thanks!
You bring up an interesting point, and it's true that real estate agents often wear both hats of small business owners and entrepreneurs. When addressing them in ads without using the words "Real Estate," you can choose terms that resonate with both aspects of their work. When crafting your ads, you can use these terms creatively to convey the idea without explicitly using the words "Real Estate." This approach can make your advertising stand out and engage your target audience effectively.
Not specifically. I’ve talked about keyword research in my blogging for real estate video but blogging and PPC are usually two different things so that’s not a bad idea!
Hello Kyle! I loved the video, very educational. Redo all your steps. I left my campaign running this weekend, a total of 4 days for now. I've gotten 35 clicks so far but no sign-ups on my website. Do you think it's still too early for me to evaluate the results? I was expecting at least a few subscribers. Thank you!
Awesome! I would say that it is still to early to tell in that situation. I like to get around 5000 impressions (not clicks) of my ad before making any judgement calls on how its doing. It takes a while for the algorithm to get things 100% setup as well.
1%. Great content! I do have a question if you have time. Im currently with Keller Williams and i notice they keep their ads on beginner mode essentially.. Is there any way around this? I want google ads to be my main form of generation, i use it for my towing company so i know the power. Any suggestions? Thanks.
I'm not sure how KW ads work or what beginner mode is. You can create your own Google Ad account for your RE business and not be limited by anything your brokerage does.
Wow! I watch this video to the end and I wanna say thank you so much for taking you time to explained everything to us. Please I have a question Can one run google ads without having a website and landing page? Thanks
Great Video - Very helpful. Do you find that you get similar conversion rates / cost per conversion when running leads to attract home sellers (using a home value landing page or similar call to action)?
No. Home seller valuation landing pages convert terribly today. They used to work 5+ years ago. Best bet is to offer a customized market analysis via a 30-minute Zoom call with no obligation.
does KvCore offers google advertising from within their software? or does a realtor has to do a seperate campaign on google? I am a new agent (not a broker, team or enterprise) and i am not sure if KV core is worth investing in since i will have to invest in google campaigns as well? hoping you can answer this
You would still need to pay for advertising campaigns. kvCORE can setup and manage the campaign for you for 10% of your spend. So say your budget is $500. $50 is mgmt and $450 goes directly to the ads. This is about as cheap as you'll find it but you have to have kvCORE for them to do that for you.
Do you think you can be successful with Google ads if you have to schedule smaller time blocked windows that you can assure you’ll be available to connect immediately?
Yes and no. If you can only respond in short windows throughout the day, you'll want to time your ads to run only when you're able to respond immediately. Either that or hire an ISA to respond to leads immediately when you aren't available and run your ads all the time.
Thank you for your comment and for pointing out the timestamp of the video. You're right, the video was posted in 2020, and it's important to consider that changes may have occurred in the Google PPC landscape since then. Google PPC is a dynamic advertising platform, and updates and adjustments are regularly made to improve its functionality and effectiveness. While I can't speak specifically to the changes that have occurred in the past 2.5 years, it's highly likely that there have been some modifications, new features, or shifts in best practices within Google PPC. To stay up to date with the latest developments and changes in Google PPC, I recommend staying informed through reliable industry sources, following Google's official announcements and guidelines, and engaging with communities and forums where PPC professionals share insights and experiences. I like watching Aaron Young's videos. It's always a good idea to regularly review and optimize your PPC campaigns to align with current strategies and take advantage of new opportunities that may arise. Keeping an eye on industry trends and staying informed will help ensure that your Google PPC efforts remain effective and relevant. Thank you for bringing this to my attention, and I appreciate your engagement with the content. If you have any further questions or need updated information on Google PPC, feel free to ask. I'm here to help!
Hey Kyle great video and very informative! I’ll use this to create all my ad campaigns. One question. When you say $250K in GCI from ad clicks, you mean directly from these ad clicks or this includes referrals from these leads also? Thanks, Henry!
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Checkout Chime CRM (The Best Real Estate CRM In My Opinion) & Have Them Manage Your Google PPC Affordable & Quality: Free Demo & VIP Pricing: kylehandy.link/chime
Very informative video, thank you very much for a lot of information data and hello from Ukraine)
Thanks, I have never tried to do google ads. A friend has, said she would help me, but honestly I think I can do this myself. 34 years in the biz, hard to learn all the new things/. I am dumping stuff out of my brain to learn new things. Brain computer only has so many TB.
Thanks again. Joy in Jax NC Home of Camp Lejeune and Atlantic Ocean
You're very welcome, Joy in Jax! It's impressive that you're willing to take on new challenges, even after 34 years in the real estate business. Learning about digital marketing, including Google Ads, can indeed feel like a lot to take in, but it's great that you're open to trying it yourself.
Your dedication to continuously learning and adapting to new technology is a valuable asset. Should you ever decide to delve into Google Ads or any other digital marketing strategies, feel free to reach out if you have questions or need assistance. Your enthusiasm for embracing new things is commendable, and it's a testament to your commitment to success. Best of luck in your real estate journey in beautiful Jacksonville, North Carolina! 🌊🏡🌞🧠🌟
great video! Thanks for all the info, time to get those buyers clicking!!
You're welcome! I'm glad you enjoyed the video and found the information helpful. Best of luck with getting those buyers clicking! If you have any questions or need further assistance, feel free to reach out.
this is way more defined then other Real Estate Videos, thank you so much, I've just been google Ads certified and I'm setting up campaigns for my uncles real estate business
Awesome Jay! Glad to hear it was helpful.
How did it go?
Great video… I really appreciated the way you laid out the metrics In the beginning.. I have been wanting to do ppc For a long time but all I’ve done is waste my money. I feel like you’re on target with your 1000 clicks translating into about 40 leads translate into one closing…. Knowing that upfront you can start to put some parameters around what you’re going to spend.
Glad it was helpful! Yes I think it's important to start small and grow over time, especially when you're trying to stick to a smaller budget. It's definitely important to watch your spending. Let me know if you have any questions!
Excellent! thank you, Kyle.
You're welcome!
Excellent, been a realtor for 2.5 years but now starting to take it seriously based on how 2020 went for us. Love the content and the information..
Agreed! 2020 opened a lot of people’s eyes. Good luck getting your business in full speed.
love the video - thank u
You're welcome!
Great breakdown from beginning to end!
Thanks Brandon!
Great video Kyle, set up my Google ads today.
Awesome!! Good luck with the leads! Speed to lead is vital.
Awesome video man. I need to take some adderol and implement everything
Go for it!
Great Vid, Listened all the way to the end. You could talk a little slower.. lol Cheers!
haha! Thank you for the feedback Chris! Cheers!
Well done Kyle! That was very helpful and informative! 1%
Thanks Roberto! I appreciate you sticking around to the end and commenting!
Thanks for this great information Kyle
Sure thing Larry!! Thanks for tuning in and commenting!
Kyle what is your process when you get a google lead?
Call within 5 minutes. Text follow-up immediately there after. Typically, 3-5 more calls within the next 7 days until I've reached them. Educational video drip campaign to indoctrinate them with you and the buying process (assuming buyer lead). Then they hit my general broadcast email list for long-term follow up. I'll also call once per quarter after the initial week.
@@KyleHandy money
Great job , i will be giving this a try this week
Awesome! Good luck. Thanks for commenting.
Real Estate Rubino - Appreciate That! 😀🤝🔥
Informative one! Thank you so much Kyle for sharing! :)
Glad you enjoyed it!
Im not getting the section where you can select the goals., Ive only got the create account and create property no view section to select the goal, any Idea why
Googles made some changes to goals since this video. Here's a writeup on how they work now: support.google.com/google-ads/answer/7450050?hl=en
Hi, is conversion as setup in your tutorial same as lead. I did everything the same and recorded 24 conversion within 1 hour but if they are leads then they not showing up in kvcore CRM through the Squeeze page.
I'm sorry but I don't understand the question!
I want to sell a property but I don’t have a website. What are the steps? Can I just create a single pager landing page website?
That is definitely an option! I have a blog post with more information on single property websites here: www.kylehandy.com/blog/learn/single-property-website/
Any chance for a new and updated video with the New GA4? With the update, Google Analytics is way more technical. Cant seem to find a solution.
I may eventually do a GA4 update but as of right now, I run both UA and GA4 on all my sites and still primarily (98% of the time) look at UA. Just not a fan of GA4 yet. However, I add the code for in the future when I want to pay closer attention to GA4.
Super informative! 1%
Awesome! Thanks Anthony!
Thanks for all this partner. Great way to break it down. Will you or have you done one on Landing Pages?
Great idea. I’ll add it to my content list!
@@KyleHandy thanks. I watched your video on Landing page vs Squeeze page. So how to make 1 of each and the pro's and cons of each would be awesome. Again, great job and many thanks.
Great content! Question: How do I I rotate different cities in my campaign? I am running 3 cities and would like to say run each city on a 3 day loop, then rotate to next city and so forth
Create an ad schedule - support.google.com/google-ads/answer/6372656?hl=en#:~:text=If%20you%20are%20using%20a,a.m.%20to%207%3A00%20a.m.
Kyle, the Kvcore website doesn't have SEO. Which website do you use?
You can make kvCORE have SEO value. Just need to post helpful keyword rich content. I choose to build my own site on wordpress .
Tell me please what is a smart campaign?
It’s a drip campaign that is comprised of emails, text messages, and tasks that you can assign to contacts within your database.
Question. I know that technically Real Estate agents are commonly considered entrepreneurs, if they’re solo… But in general, do you believe that the majority of agents consider themselves “Small business owners” or “entrepreneurs?” Trying to find a clever way to address them in ads that don’t allow usage of the words “Real Estate” Thanks!
You bring up an interesting point, and it's true that real estate agents often wear both hats of small business owners and entrepreneurs. When addressing them in ads without using the words "Real Estate," you can choose terms that resonate with both aspects of their work. When crafting your ads, you can use these terms creatively to convey the idea without explicitly using the words "Real Estate." This approach can make your advertising stand out and engage your target audience effectively.
Very informative. Thank you Kyle. Have you done a video or do you plan on doing one on keyword selection and in market audiences?
Not specifically. I’ve talked about keyword research in my blogging for real estate video but blogging and PPC are usually two different things so that’s not a bad idea!
Hey I am trying to get listings from this. Is there a way we can speak on the phone?
Yes, I'd love to. You can book a time on my zoom calendar here: calendly.com/kylehandy/zoomcall
Hello Kyle! I loved the video, very educational. Redo all your steps. I left my campaign running this weekend, a total of 4 days for now. I've gotten 35 clicks so far but no sign-ups on my website. Do you think it's still too early for me to evaluate the results? I was expecting at least a few subscribers. Thank you!
Awesome! I would say that it is still to early to tell in that situation. I like to get around 5000 impressions (not clicks) of my ad before making any judgement calls on how its doing. It takes a while for the algorithm to get things 100% setup as well.
1%. Great content! I do have a question if you have time. Im currently with Keller Williams and i notice they keep their ads on beginner mode essentially.. Is there any way around this? I want google ads to be my main form of generation, i use it for my towing company so i know the power. Any suggestions? Thanks.
I'm not sure how KW ads work or what beginner mode is. You can create your own Google Ad account for your RE business and not be limited by anything your brokerage does.
Wow!
I watch this video to the end and I wanna say thank you so much for taking you time to explained everything to us.
Please I have a question
Can one run google ads without having a website and landing page?
Thanks
Thanks Promi! Yes, you can run Google PPC ads w/o a landing page or website but you’ll need someway to convert the traffic.
@@KyleHandy Alright, thank you very much for your response
Great Video - Very helpful. Do you find that you get similar conversion rates / cost per conversion when running leads to attract home sellers (using a home value landing page or similar call to action)?
No. Home seller valuation landing pages convert terribly today. They used to work 5+ years ago. Best bet is to offer a customized market analysis via a 30-minute Zoom call with no obligation.
@@KyleHandy Great approach - will try. Thanks.
does KvCore offers google advertising from within their software? or does a realtor has to do a seperate campaign on google? I am a new agent (not a broker, team or enterprise) and i am not sure if KV core is worth investing in since i will have to invest in google campaigns as well? hoping you can answer this
You would still need to pay for advertising campaigns. kvCORE can setup and manage the campaign for you for 10% of your spend. So say your budget is $500. $50 is mgmt and $450 goes directly to the ads. This is about as cheap as you'll find it but you have to have kvCORE for them to do that for you.
Great video. 1%
Thanks as always Melanie!
Do you think you can be successful with Google ads if you have to schedule smaller time blocked windows that you can assure you’ll be available to connect immediately?
Yes and no. If you can only respond in short windows throughout the day, you'll want to time your ads to run only when you're able to respond immediately. Either that or hire an ISA to respond to leads immediately when you aren't available and run your ads all the time.
I noticed you posted this in 2020. Do you think much has changed in the past 2.5 years, in regards to Google PPC?
Thank you for your comment and for pointing out the timestamp of the video. You're right, the video was posted in 2020, and it's important to consider that changes may have occurred in the Google PPC landscape since then.
Google PPC is a dynamic advertising platform, and updates and adjustments are regularly made to improve its functionality and effectiveness. While I can't speak specifically to the changes that have occurred in the past 2.5 years, it's highly likely that there have been some modifications, new features, or shifts in best practices within Google PPC.
To stay up to date with the latest developments and changes in Google PPC, I recommend staying informed through reliable industry sources, following Google's official announcements and guidelines, and engaging with communities and forums where PPC professionals share insights and experiences. I like watching Aaron Young's videos.
It's always a good idea to regularly review and optimize your PPC campaigns to align with current strategies and take advantage of new opportunities that may arise. Keeping an eye on industry trends and staying informed will help ensure that your Google PPC efforts remain effective and relevant.
Thank you for bringing this to my attention, and I appreciate your engagement with the content. If you have any further questions or need updated information on Google PPC, feel free to ask. I'm here to help!
Hey Kyle! Great video. Do you suggest doing a google ad for just one listing? I use KV Core, too.
I typically run my listing ads on facebook. They are more timely than Google PPC.
Hey Kyle great video and very informative! I’ll use this to create all my ad campaigns. One question. When you say $250K in GCI from ad clicks, you mean directly from these ad clicks or this includes referrals from these leads also?
Thanks,
Henry!
Just from the original ad clicks. I track repeat or referral business after the original as a referral or sphere deal.
@@KyleHandy Thanks!
Awesome video Kyle. Do you also do zillow leads?
Thanks Paula. I do not.
Do you know Mike Sherrard?
Yes. Why?
1%!!!
Awesome Roberto!! Thanks for watching and leaving a comment.
This video is from 2020, so not at all relevant to 2022.
Thank you for the feedback Kim! I will be making an updated 2022 video soon.
Was this video created before Google started using “Google trusted” partners? Ads are no longer what shows up in a search.
Yes, this video needs an update as things have changed a bit since it was published. Thank you for the feedback!