GENNY | Spring/Summer 2019 Advertising Campaign

Style turns into light and becomes one with an international urban background that accompanies, subliminally, the adv Spring/Summer 2019 Genny campaign.
The Maison woman becomes a protagonist of daily moments and gestures on a metropolitan background, able to amplify her precious and contemporary femininity, strong and seductive, always entirely determined.
The balance between couture and trends is given by the whispered rhythm of Genny’s elegance that creates clothing with character. It’s uniqueness is completed with sought-after textures, essential lines are lit up by saturated and precise color games.
Every image of the campaign becomes a privileged carrier to narrate the prêt-à-porter of the Maison from intensely colorful daily wear made by electric belted trench coats, lively tinted jumpsuits, and magical pastel pleated details. An atmosphere that lights up the night with the precise silhouettes born from candid dresses embellished with luminous details, together with the fascinating off-white found on jumpsuits and dresses with Swarovski inserts and shimmering PVC details.
City lights in the background follow the model and her chromatism and blend together in a single image that speaks the language of elegance, following the stream of continuous contamination between the essence of real, sophisticated normality, and the timeless, iconic style of Genny.