The Rise And Fall Of Kraft Cheese | Rise And Fall
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- Опубликовано: 27 май 2021
- Kraft is an iconic brand, best known for its processed cheese slices and boxed macaroni and cheese. But as consumer tastes change and the Kraft brand loses value, what will happen to this American staple?
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The Rise And Fall Of Kraft Cheese | Rise And Fall
Kraft sale goes down 0.04%
Business Insider: The rise and fall of Kraft 💀💀💀
They’re really looking for news...
Bahaha exactly these goons are acting like the business is declining and going extinct when everyone I know has Kraft cheese in their fridge ...how silly
That's capitalism, if there's no growth it is "falling"
@@lucretius8050 lack of growth is not capitalism. Capitalism gives alternatives to a better more cheaper product. Make it at home it taste better.
@@BuffaloNickel9 not really. a 15 billion dollar los along with the extra percentages justify the reason of their decline from their position in dairy manufacturers ( i wouldn't say fall, as it still exists and the company is still making profits)
I think "fall" is a bit of an exaggeration... People may not be buying AS much of it, but not so little that the company isn't profitable
The video literally said Kraft is still one of the biggest forces in the American food market. The video has some good info, but the title is utter BS.
@@fireinacan yep
Yup lol.
click bait
In capitalism its not about how much you already sell, but by how much it grows.
Why buy a stock from a company which is worth 100 billion and grows by 0.5% per year, when you could buy stocks from a company which is worth 100 million dollars but grows by 5% per year?
Having worked for Kraft, I can safely say that their downfall is self induced. All their brands were winners at one time. Great taste, high quality, they were the best. But then everything in the business turned into "cuts". Of course what they cut most were quality ingredients. Starting with the individual slices, to Velveeta and right into the Mac and cheese. It was almost a game of "how bad can we make it before no one buys it". Chill rolls (which require milk fat) were replaced with hot packs which could pack jello as well as cheese. Cheese powder no longer seemed cheesy, Velveeta no longer needed to be refrigerated. Kraft was a great company at one time, but as with most corp. decision makers. The ones running Kraft never look to maintain a great business. Just make cuts across the board. A Monkey can make cuts, it takes a business person with a vision to build and maintain a company.
Its industrilized cheese
I used to love Kraft American singles. I was raised with them for making grilled cheese sandwiches. They did something to those singles and they taste bitter/sour. So now I buy deluxe American great value brand.
no wonder I had Mac & cheese taste like garbage..
What an intelligently worded and realistic comment. I congratulate you.
Right! I can't be the only one to think that their cheese powder isn't cheesy enough anymore. I scale back on the macaroni in hopes of when I add the cheese powder and less milk it'll be cheesier but no, tastes kinda bland now to me..
Kraft isn't only going down its taking other businesses with it, they purchased the UK Chocolate brand Cadburys and now that brand is perceived as poor quality since.
God, I hope our brands don't ruin European chocolate.
I've never really liked the typical US supermarket chocolate - gotta go to Aldi to get the good European stuff!
Business Insider: The Rise and Fall of Kraft Cheese
My mother's kitchen cupboard: 👁️👄👁️
*The problem with kraft is that they never updated their packaging looks! Is a childhood product where consumers is tired of buying the same thing again and again!*
My kids determined this is Fake News...
Lol ikr
@@maemilev its still the same old good stuff
@@maemilev That's the complete opposite of the truth. Companies have easily recognizable logos and product designs for a reason. People flock around brand loyalty like cattle and stick to what they know and love. Even if you're adventurous with what you eat you still go back to what you grew up eating all your life, that's the whole reason cultures are known for their own unique dishes. No matter where they move to and how far apart they spread out, even generations later the grandkids will eat roughly the same dishes as their ancestors (mexican dishes like tamales or tamarind for example). The parents will eat what they know and love and introduce those same eating habits to their kids which pass it on to their kids too, this is also why being fat looks like it affects certain families more than others as if it were a gene but it has nothing to do with genetics. It's just unhealthy eating habits kids mimic from their parents. A drastic example being if your parents loved eating nothing but a jar of mayonnaise for a meal then they passed it on to you so you'd think it was normal and also delicious. Point is, you grow up being used to and loving the foods you grew up with. There can be exceptions like hating some meals because you ate them too frequently or liking more foods you discovered as you got older but it holds true most of the time. You can expect most asians to love fish and rice or mexicans to love corn based dishes and tacos/torillas etc...
My dad was a kraft sales rep when I was growing up. I grew up on kraft food. When he started in the 70s, the company treated their people very well. Company cars, great benefits, ample vacation times. The corporate culture really changed in the late 90s. They outsourced a lot of their sales and distribution, and seemed to get rid of all of their employees' perks. It became like all other major corporations, focused entirely on the stock prices and share holders.
Private "family" started business like this are "RUINED" once they go public. Levi's while still high demand "do not last" the way they use to, reputation be dammed say the board members of the stock company. Hanes, once a fantastic line of quality product, forced take over and put public, gone to crap now as far as quality.
I wasn't going to say this here but I just can not help myself. Wal-mart/Sams. I met Sam Walton in the 80's and a great man he was. His family let the company go to crap with greed and they went public. Now they like all companies that have gone public only care about one thing and that is bottom line getting rich off cheap crap!
Any time a company goes public they are no longer in the business that got them there. They are in the business of appeasing stock holders to the board of directors doesn't get voted out of their nice cushy well payed positions.
@@patraic5241 sound like the stock market doesn’t benefit consumers just a small sector of gamblers that changed their names to “speculators”
@@dedederp2693 That's truer than you know. It used to be that the stock market and the economy in general were interlinked. Most people still assume that's the case. It couldn't be further from the truth. The stock market is now completely divorced from the economy in general. It has been for several decades.
@@patraic5241 Exactly. It's just a casino now.
i was NEVER concerned with the health aspect if it. i'd grown up eating kraft, and when i got a home of my own in the '70's i still used it. unfortunately, somewhere in the next 20 yrs or so kraft started doing something to their product that detracted from the taste. i started checking other brands and did find some that tasted a little better, but they are often difficult to find. in some specialty shops, though, i have found small packages of very, very good cheese, but i can only rarely buy it because of the price.
just because you weren't concerned doesn't mean that there isn't a health issue
@@jimbob100-d3l He didn’t say there wasn’t a health issue though…
Need to learn how to make ur own tasty cheese.
Lies again? Serie A Leader Balls Of Cheese
i find it amazing how kraft manages to make such a wide variety of food when none of it tastes good
Capitalism Baybee
halfway through I said to myself "why am I even watching this".... I then continued to watch the whole thing
That's exactly where I'm at right now. 🤣
I’m making some Annie’s shells an real aged cheddar as I watch this lmao it’s like 1:00 at night
Lol fr....its just one of those things thats interesting, but random as hell.
I am glad to find this comment as I clicked this video and asked myself how I got here.
We need this info in case we’re on a game show.
Nah it ain't being healthy that stopped my family buying Kraft it was the whole "we changed our recipe and no one even noticed", when everyone noticed and tasted way worse
They never changed their recipe. Except that now they nave natural coloring. Consider your health for once.
yep at first i thought it was just my taste bud getting older, but damn the cheddar cheese singles barely has any flavor now. Just give me slightly salted melted plastic honestly, it would be no difference.
It was slightly piquant then it just became flat aye
Ya I hate the taste
Well it is obvious by the look of average Americans that health was never a priority.
20 years ago I had the opportunity to work in the strategic marketing area of Kraft. It was a spooky position aimed at influencing emerging technologies to the benefit of Kraft marketing opportunities. It seemed like an intriguing, well paid opportunity but when I looked at the cover of their annual report showcasing their product line up -- processed foods, alcohol, tobacco -- I thought... there is literally nothing good about this company. They peddle everything that is harmful to the consumer. And my task would be to figure out how to sell more of it.
I remember in the interview one of the developers was talking about how their market was basically the human stomach and it is a certain size and it doesn't grow. So their task was to figure out how to get a bigger share of the human stomach.
The whole thing seemed so alien to me on every level I just couldn't convince myself to take the job even though on paper it was a really good opportunity.
My brother worked for Kraft for 22 years. I will never forget the time he described touring the Oscar Meyer hot dog plant, and what he said actually goes into those things. You could not pay me enough money to ever eat one. Yuk.
Surprised to learn that Kraft ran as a private company for nearly 100 years, before corporate raiders took it over and ran it into the ground. That is a familiar and sad example of how so many companies live and die. The life-cycle is as follows: 1) Inventors create a new and desirable product that creates a new business, and a company is born that is managed by the inventors. 2) The sales people take over, and expand the company into too many new markets, while quality and service decline. 3) Accountants take over the company, focusing on quarterly earnings and cost reduction, so the company is then stripped of employees and long-term goals, and withers away. I experienced all three stages, in the company that I worked for, for >30 years.
It's too bad that Kraft was taken down by the accountants and food Nazis, because I still maintain that a proper grilled cheese sandwich is made from Velveeta and Wonder Bread, smashed flat while being griddled.
communist
The truth is simple and quick. Kraft kept increasing prices while more and more quality competitors were getting shelf space. So Kraft decreased quality to increase profit, and the competitors were much better.
I got the same theory. I feel like people underestimate these two variables.
No it was the removal of color additives that ruined the brand
Corporation made food strips every ounce of nutrition from food, fills it with sugar, calls it fat free and has continued to wash the fact they contribute to the rising deaths of younger Americans on their footed marketing bill. So much cheese is removed from boxed mac and cheese they have to add nutritional yeast to make it taste cheesy.
@@deeply999 Yup, because that's when the flavor changed. I didn't even know they were planning on changing it. I could taste the difference immediately and just stopped eating it. To be fair to Boyd though, they did get expensive, and there are cheaper alternatives now that taste just as good. This wasn't true decades ago.
When ever I see any Kraft product, I immediately remember growing up in poverty and their products being an aspirational dream.
That was a roller coaster to read
Ha I still see them as products for high-rollers. Like, the off-brand is just fine but if you want to show off and look like you're rich, you buy Kraft
I’ve never heard of ‘asperiational’
What does it mean?
@@Alusnovalotus He probably meant to say "aspirational".
@Mike Googleson So poor, I can't afford to complete this...
Very interesting. I don't remember having those processed cheese slices in many years.
I will say though that I've seen Kraft brand cheese deli style slices in the stores for some time now. I think that they just need to rebrand many of their products because big national food product brands have been increasingly going out of style.
If you eat cheese burgers... then you have. America cheese iss used in cheeseburger by default
I live in a country where kraft products are very limited, but in Guatemala I tried kraft cheesewhiz and I fell in love with it
I actually preferred the powdered cheese for their Mac-&-Cheese over the new ooze cheese that is akin to nacho cheese. At least with the powder I was able to use milk and butter of my choosing.
powdered stuff is just better for mac and cheese, and yea you can use less butter in it and it IMO tastes better. The generics powdered stuffs cost 1/2 the price are just as good these days. Ironically the expensive powdered box brands like the organic ones are just awful.
butter and milk? I cant be the only savage that doesnt do that.
@@mikemoss9559 you’re missing out babe
i just use real cheese
@@mikemoss9559 What kind of monster are you?!
I used to eat the mac and cheese all the time as a kid. As an adult, i learned you can make it from scratch from 4 ingredients, and i havent bought the processed stuff since.
Right? And it takes about as long to prepare as heating up the processed stuff, too! I'm not American and never been there yet, but I dare say I was able to taste an authentic one by following a recipe and cooking really doesn't get any simpler - I might cook it tonight, really got into the mood for it after reading your comment, cheers!
the problem is most Americans dont know how to cook from scratch. Most of my adult friends, men and woman, literally dont know the basics of preparing food.
@@VB-zx1yk I see what you're saying, but it's just an excuse for laziness. Nowadays with the internet you can learn just about anything from the comfort of your own home. Cooking, machining, microbiology, even constructing an atom bomb. You name it, it's there.
(Just to be clear, I'm not trying to say you _can_ make an atom bomb. If you tried to acquire the materials, The CIA would probably knock your door down and throw you into an interrogation cell. But if you want to know how, all the info is there)
@@VB-zx1yk I'm from the midwest and I have no idea what you're talking about. The majority of friends and family here know how to cook more than adequately especially from scratch. Every holiday every birthday every other day. Maybe thats a milineal thing idk
@@MrClockworkBlue I found there was less convenience food in Europe than North America. Flour, butter, milk, mustard (secret ingredient), real cheese and toss your macaroni in. I had never seen that way of making macaroni and cheese until I lived in England. Cooking from scratch seems to involve canned soup or boxed cakes and biscuits, for so many American cooks.
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Kraft to me is a childhood delicacy. I have eaten Kraft cheese on most homemade hamburgers in my life as well as grilled cheese. Mac and cheese is something I ate almost every week as a kid. I miss the basic mac and cheese, although my family seems to prefer the deluxe now for some reason. I miss the taste of the regular kind kinda.
The competition has gotten really really good. You have cheeses of a higher quality and aged longer right next to kraft in every store.
In Canada they have a bigger monopoly, there is a huge price jump for real cheeses because imported cheeses are capped and huge taxes are added. Of course the domestic cheeses are often the most expensive lol
Food cost in general here is insane.
Armstrong cheese comes to mind. Their processed cheese slices are wicked good.
Even the cheaper ones have improved. My grocery store has individually wrapped cheese for $1.25 and it's not like the orange cottage cheese, cheap "cheeses" used to be. It melts ok, but it loses quality when frozen.
Sam u say this with out even giving one example of a competitor that's at the same price point. Lol
@@grottorabbit
Exactly. In my opinion I'm fine with the quality of reasonably priced chs, and feel like to many ppl r worried about branding.
I really don't think Kraft has fallen, I think this is a trick to get us to buy more Kraft.
It sure sounds like it to me.
This is an incredibly intellegent statement.
And it worked alright... just got myself 4 packs. 😀
@@MisterWraith It’s definitely interesting the way some people think. L0L
It's a subliminal video.
Kraft cheese & mac was always on my household shopping list. dropped it once none of my kids wanted to eat it because it didn't taste the same anymore. I didn't like it either. Same goes for a lot of other processed foods & snack. Maybe it's for the better. but if they are competing against "healthy" foods, they are not doing a good job as they cut corners it degrades their products quality. There's a lot of other foods I don't buy anymore, not some much for health reasons but they just don't taste good anymore.
Once you try real mac and cheese, you never want to eat Kraft again.
I grew up eating Kraft Singles. A few years ago, I switched to deli cheese. I can get it cut to my specifications, it's price competitive with Kraft and the taste is light years ahead of their singles.
KFC: Breathes
Business Insider: The rise and fall of KFC 💀💀
Lol
Why did you comment the same thing lol you just changed Kraft to KFC lmao
Hahahha
There’s a fall? I still buy craft Mac n cheese Lol.
Lmao fr
Seems like you're part of the problem. Buy Kraft, not Craft.
Lol exactly
ever tried any other brands? or youre just a Kraft guy thru n thru?
@@HolyCrap29 yea, but that Kraft just hits different
In Australia, we call processed cheese Plastic Cheese because it's so artificial it's not far off being plastic. Still tastes OK. But not as good as proper cheese.
I hate American cheese but I like the Kraft Mac and cheese with the powder that you mix up with milk and butter or yogurt.
I can still remember how Saturday’s were hot dogs with kraft Mac n cheese watching the Bugs Bunny Roadrunner hour! It became a family staple ❤😊
The creator was Canadian? That explains a lot about their love of Kraft Dinner.
It's not so much that we (used to) love KD because we are Canadian.
It's because Canadians Love Cheese, especially locally made, fresh cheese. LOTS OF IT .. lol. :)
So the KD used to have real cheddar and was therefore far superior to EVERY other brand of "macaroni and cheese". KD was in it's own class of mac 'n cheese.
IF KD still tasted good (and had healthy ingredients), Canadians would still like KD for its convenience ... but .. it doesn't taste good any more.
No, it doesn't. What does the national origin of the inventor have to do with sales in other markets? People don't buy products based on the national origin of the inventor.
Lets look for treasure!
@@Inazarab @SnowTiger45 It's a joke.
@@SnowTiger45 THEY HAVE NATURAL FLAVOR IN ALL THEIR PRODUCT'S NOW
Anyone else noticed how the flavor or quality has changed over the years?
We're too distracted by how the flavor and quality of everything else has changed too. lol
I’ve noticed a couple years ago. I never liked Kraft cheese. I always thought it was nasty lol
@@evelyndawn8159 that's the best way!!
Yep! I feel the same, it’s definitely changed, It doesn’t taste like it used to.
I think they maintained the original flavor that it tasted like complete garbage (if you know what real cheese tastes like), consistenly.
Another factor IMO is competition from other brands. I still buy the sliced singles for cheeseburgers, etc. but now buy the Sam's Club version that is considerably cheaper and taste (IMO) the same. I still buy Velveeta because the substitutes (and I have tried a lot of them) are not as good to my taste buds.
In Canada, Kraft cheese is what we call the sliced ones (what you call American Cheese, which confused me when I visited the USA as a kid), so I was confused when it showed KD in the video first. I'm lactose intolerant so I haven't had anything made by Kraft other than peanut butter in probably 10 years. I do like Heinz stuff, as a vegetarian, Heinz beans was a staple growing up, often mixed with the shredded cheese for making a version of nachos.
So if a Canadian invented what is known as “American cheese” .. is it really just Canadian American cheese
But then the world wouldn't be able to trash America which is the point of all of these videos.
@Alfred E. Neuman Fake cheese is a common thing that people point out as a negative about America, I suppose because of its link to health problems and obesity, which in turn gets them started on the topic of health care.
It doesn't matter if the cheese was made in another country to make it American cheese. American cheese is a style of cheese, one that's flat and made with processed cheddar and some food dye.
dude, you do realize that Canada is part of America.... right? Canada and the United States make up what we know as North America. The United States are NOT the only country that make up "america". there are MANY countries that make up "America". Sounds like you need to brush up on your geography......
@@rylans.5365 yes but a Canadian moved there and created it.. so it was a Canadian idea from Canada.. so really is it Canadian American cheese
I love cheese but I absolutely hate American cheese, the “Kraft singles” mainly. They don’t even taste like cheese and just have a nasty aftertaste
That's because it's "PROCESSED" Cheese. Sheesh
@@Mike-zf4ev still nasty 🤢
@@Mike-zf4ev what’s your point,? “sheesh” 🙄
After you reply, try to keep up.
@@OGRH why keep up with morons?
@@Mike-zf4ev because it would be an improvement for you!
Havent had KD (what we call it in Canada) in over 20 years. It did taste good at one point but then started to taste funky. Since then just make my own recipie from home.
I didn’t know there was a fall? I’m 100% invested in this video now.
Growing up with health nut parents, my parents never really approved of kraft but it was the cool snack to have at home and eat with your friends after school, in my house it was always seen as a rare treat. But then I swear the taste of it changed and thankfully for my parents I never touched it so they stopped buying it. Haven't had Kraft in like over 10 years
I've never eaten kraft before
@@allisonskitchen4420 same here
Cool flex. Tell us another story so you can brag about how healthy you are
@@donsolos what a pathetic comment haha
The food quality in America seems really bad. I live in Europe and even our junk food is better quality. Coke here is made out of cane sugar, not high fructose corn syup. Oreos are made with vanilla extract, not artificial flavoring. It seems like the US govt puts the companies above the citizens.
Don’t worry, I’ll keep Kraft in business with Mac and cheese purchases alone 😂
Haha I hear you! I don't know why there is a British dude telling me about American singles Kraft cheese... and even more so telling me that their business is declining like it's going extinct?
when my fridge always has Kraft and everyone's house I go to has Kraft cheese...
wish these goons would get off Kraft's ass making them change their recipe every other time they turn around...
it's Kraft American singles for goodness sake it's not going to be perfectly healthy ... but it is far from the worst thing you can eat and it taste damn good on top of a burger and a million other things ...go drink some green juice to those people who have a problem with it
@@BuffaloNickel9 fax
I always have two boxes of Mac & Cheese on hand. It's cheap, easy to make and I like the taste! And my mom always bought "Velveeta" during the 50's and 60's! Good video and thanks for sharing!
usmale 49 you guys eat like you have free healthcare
I ADORE CHEESE SPECIALLY MAC & CHEESE. OUR COUNTRY KRAFT IS EXPENSIVE WHENEVER POSSIBLE I PURCHASE KRAFT
"Americans were waking up to the potential negative health impacts of ultra processed foods, and Kraft began to worry"
If that doesn't speak volumes.
The real problem is consumers have finally had enough of that fake perforated "open here" flap on the boxes never working. 👿
Hahaha!!!😂😂😂😂😂
It doesn’t even give me that nostalgia anymore, they changed the packaging, and the taste.
How? When was this? You liar
@@insectbite1714 woah. Calm down.
@@insectbite1714 chill lol
couldn't have said it any better
@@insectbite1714 someone here is a kraft employee of the month
I use to work at a food manufacturing company and we made the Cheese packets for many company's. Let's just say the cheaper boxes was higher quality then the big guys.
When I was a kid in the 90’s, I ate tons of macaroni and cheese, whole boxes of pop-tarts in one sitting, oreos by the package, ate fruity pebbles for breakfast every morning, drank nothing but tap water (often from a garden hose) and milk (with the rbst) and had a twinkie packed in my lunch every day. Maybe all the chemicals in the food turned me into a mutant because I grew into a big strong kid. Or maybe I would have been taller and stronger if I had eaten healthier. Good thing kids have fast metabolisms. I ate lots of mcdonalds and loved full sugar coke as well as grape and orange soda and root beer. I ate blue bell ice cream (with chocolate syrup) pretty much every night after dinner. Lol. In High School I ran a 4.6 second 40 yard dash, could run the 400 in less than a minute, could bench press over 300lbs, squat 500, and had a 36 inch vertical. I became much more health conscious in my 20’s though. I think Covid was actually great for the junk food companies because a lot of people were forced to stay inside and eat packaged foods, plus many people lost their senses of smell and taste and in some cases it took months for it to come back. I know in my case that happened to me and I craved reallllyy really salty and sugary foods because that’s all I could taste!
lol ur adorable man haha. Are you from Kentucky?
@@Ibrahim-gm2bo Texas brother
What a veteran! Didn't know all that history about Kraft and the war. We always have their cheese in our refrigerator on a daily basis.
3:15 my mans is about that cheese.
Underrated😂
it's 1 am and I'm refusing to sleep after a bad day. Time to watch a short documentary on Kraft.
I’m eating kraft mac and cheese while watching this haha
As someone who has a family full of cheese snobs, I am always tempted to make Mac n cheese at ungodly hours of the night. I want to make a bowl of it right now, even though it is 4:00 AM.
I grew up eating Kraft Mac-n-Cheese from the box! I made some a few days ago! Hadn’t had it in years! It was 🤮! I threw it away! Not even my cheese loving dog would eat it!
kraft “cheese” is offensive to every other cheese
*besides on a burger
its not bad though on a burger nothing like it
@@arafchowdhury3634 yes burgers are okay w kraft, nothing else lol
Your face is offensive
I’m offended that cheese is offended.
@@arafchowdhury3634 You're right, there is nothing like it. Thank gods for that because those nightmarish orange squares of disappointment are just plain repulsive.
I’ve work there as student for two years in montréal and never found the link between cheese and kraft.
I only ever had the kraft mac n cheese growing up. It was a staple in my house hold. It wasn't until middle school my dad banned highly processed foods from the house- candy, cookies, chips, soda etc. That also meant mac n cheese, top ramen, hamburger helper etc. I've had it since then but it took until adult hood for me to eat it. I was broke and needed cheap food during college. But with a good income as an adult I don't buy it.
I didn't know what 'american cheese'' was until a Irish friend explained it to me... I'd rather eat plastic. I always had real cheese.
However it's super interesting to learn about the history of the brand.
I grew up on Velveeta and still buy it on occasion for my favorite comfort food - meat and macaroni dish - an old family favorite. OTH, the last time I had good old orange boxed Kraft mac and cheese, it was awful. I'm not sure if they changed the formula, but it's not the same that I've been eating for 60+ years.
Did you maybe get used to better quality food?
They changed it tastes like crap. It's been at least ten years since I bought it.
the company is slowly failing.. people in the comment: "that can't be true because I buy it!"
😂
When I lived in north america I found it interesting that many people there actually have no idea what cheese is. If that is changing, its definitely a good thing.
Bro who tf u talk to, a baby?
I make nearly 6 figures and I still buy at least 10 of these boxes a month. Never forget where you came from, that includes top ramen which was my primary diet growing up poor as dirt.
Top Ramen with an egg and left over meat... pulled pork is great, makes a great meal and cheap too.
@@jc9561 Meat and eggs were a luxury in my household lol. But yes, eggs level it up.
This "cheese" always tasted like crap. It doesn't even taste nor feel like cheese. It's disgusting. People are veering away from it partially because they are having better access to actual, real cheese.
Cheese is expensive to make so it will be more expensive to purchase. American cheese is so suspiciously cheap it should scare the heck out of people.
Yay finally another human In the comments that doesn’t eat fake disgusting Kraft Mac n cheese, I swear these people have no tastebuds or thinking processes in their heads.
@@jacobott3382 If i eat sliced cheese once every few months i buy almost real cheese, one time i bought craft, it turned in to some kind of glue in a minute and it tasted like a ass.
I don’t even buy “real” cheese anymore. I just make it with milk and vinegar. No upset tummies anymore.
@@rubyoro0 You can only do this if you have animals or have a friend with a farm. The milk they sell in stores is 90% water you need 10 bottles to make some cheese. I have an uncle that has goats and makes fresh and aged cheese and it is great i would have no problem eating it for the rest of my life.
I never considered it cheese either. It’s so disgusting looking. Idk how anyone could eat it
It’s not real cheese. I’ll never eat it again and never serve it to my grandchildren.
@@evelyndawn8159 I prefer blocks of chiliwokamops. It’s good shit!
I don't even eat cheese anymore... I found there are so many more tastier foods
This was my favorite snack in college.
KD will always have a special place in my heart and pantry. In canada we still have the boxes w powdered cheese
As soon as they changed their recipe like 7-10 years ago it fell hard
Just add extra butter.
Grocery dairy worker here,, Kraft is still alive and well in the south always have trouble keeping it on the shelf
Make your own American cheese with milk, butter, your favorite cheeses, and sodium citrate (the emulsifier mention in this video. Sodium citrate is just baking soda and Lemmon juice mixed and dried). Look for recipes on you tube or online if your curious.
great video!!!!!!
Is it just me but growing up I remember the singles tasting like plastic and not melting
Me too! I stopped eating the singles after I saw a video of it not melting
@@tripleh8159 what? They are made with natural flavor now. They are now made of cheese and they probably do melt.
@@insectbite1714 still the taste is awful because of the recipe change
It melts way easier than any cheese but deffinitly taste sour with a slight scent of vomit.
@@insectbite1714 I found the Kraft mole 👀 lol
Doesn't help that there's a movement toward consumers reducing plastic packaging in their purchases. Something like Singles has a comparatively high density of packaging. Of course they also offer "deluxe deli slices" of processed cheese without the individual wrapping for a price markup 😉
It's almost exactly like cheese isn't. My Dad used to call it soap. He was partially right - it had the same texture, but the soap tasted better.
I just want to know where to buy the cheese powder
should be sued for calling it cheese, it ain't.
The only comment that matters lol
It doesn't even taste like cheese... it tastes like plastic or stinky shoes
Its cheese-product 🤢
We prefer Annie’s for the kids and Cracker Barrel Extra Sharp Cheddar for the adults. I grew up on Kraft and still have it a few times a year when I want comfort food.
THEN EAT IT.
My family prefers homemade but maybe that’s just me
Cracker Barrel mac and cheese is so good 😫
@@jaroj1112 oh, homemade is best! Didn’t know there was such thing until I was married. And he had never eaten boxed or frozen before!
Cracker barrel is made by kraft
in Canada we call it kraft dinner because it's so iconic.
Ending credits has a grilled cheese cooking without any fat in the pan. lol
I had to eat those individual slices as a child. And now at 50, I would go hungry before eating them.
Agree
@@Itsdeadfrosty why?
@@insectbite1714 As a Wisconsinite, it's just not good cheese. The flavor is weak, the texture is not what I look for when I'm making a sandwich, and the plastic waste of the individually wrapped slices is horrible. Given the choice, I would always choose a real cheese over processed cheese product.
Same. Most of my family loves them but the texture is just horrible. Maybe for some people the texture is what they like though.
Even when I liked them in grilled cheese, I didn't like them raw very much.
Something has changed in their ingredients, just bought some and it does not taste as good as it used to.
Yeah many old school food products do that
It could have something to do with taste buds too
@@Mayusunshine no, they are slowly lowering our expectations, so when we are served in our virtual prisons there is no uproar. Mark my words!
Foreigner here! can someone please explain Velveeta for me, please? What's the texture like? does it really taste like cheese?
I didn’t know Kraft was hated that much. I just love their mac and cheese
the packaging on singles almost always bothered me, even as a child. Honestly I feel like there is something that can be improved here, using some closable packaging. And honnestly , if your family eat singles like we were doing in the past, you don't have to worry about the last part being rotten. You eat it quickly. And if that's the problem, you could still sell the exact same package, splitting it into 2 parts, preserving the second part, using less plastic.
And honnestly, overall, the whole food processing industry is probably one of the worst for people health.
exactly. not to mention the whole reason it was invented, they said was to extend the shelf life of left over cheddar cheese...
Im using every plastic i can get my hands on for as long as i have hands i can use.
You’ve spelled the word “honestly” as “honnestly.” Why is that?
@@THEGREENHELIUM thanks for information. I don't know why, probably because english is not my mother tongue
@VaderxG i just use a cheese chopper for my cheeses. look it up
"With the end of the pandemic in sight" that "end" must have left our line of sight
too much money in boosters right now
My dad grew up poor. Kraft grilled cheese and kraft mac and cheese were a treat to him as a kid. He and my mother are now very well off. Both bringing home 6 figure salaries each. He has money to splurge on the most expensive cheeses. But nope, he prefers Kraft American singles and Kraft mac and cheese over the more gourmet counter parts. He still gets excited to have it for dinner.
Well, that's childhood nostalgia for your dad.
Ever since, Something did change in the powder recipe. I had to fix it by putting some real shredded Sharp Cheddar cheese in it with the powder, milk, and butter still to fix it and make it good again
Eat your Kraft singles with the plastic on. Makes no difference in taste.
No lies detected
I agree...too sticky...
Nah, to tough, it might not effect the taste, but it makes it hard to chew
@@Artyomthewalrus yeah we should just eat the plastic alone so it’s easier to chew
thats because "american cheese" is just plastic infused with "dairy like" products.
3:10 Nothing makes a party swing like cheese and mayo on white bread.
@A A it’s actually taste good but don’t put too much Mayo
Hw-whiiiite AF party 😂
Cheese sandwich party! Wild!
Every advertiser in the UK from about 1960-68 thought you could sell any product with dancing teenage girls.
watching this while eating Kraft Mac and cheese!
Kraft maccoroni deluxe with the tin cheese was the best! I bought 2 boxes a week I wish they still made that. M and C will never be the same again
I'm surprised the UNSUSTAINABLE packaging of INDIVIDUALLY WRAPPED cheese slices wasn't even mentioned as a factor. We stopped buying processed sliced cheese because it tastes worse than regular sliced cheeses AND it has much more non-recyclabe plastic packing.
Who TF is we
RIGHT? ITS SUCH A WAAAASTE
@@Trialnerror Bruh
@@Trialnerror
I remember my friend's second fridge when growing up, it would always be stocked with various Kraft cheeses because his Dad worked there.
This is still the tenth most bought item at our grocery store chain and a staple in both kids pantry. Idk what your talking about lol.
I remember getting the "Basic" brand of Macaroni & Cheese the one with the white box and black lettering..To kick it up a notch,My Mom would put part of a Ramen flavor packet in it..When I got my first job,We never ate Basic Macaroni and Cheese again...We ate the Kraft...lol.
Don’t get me wrong I love mac & cheese every now and again. But let’s face it it’s really just putting trash in our bodies.
As a Swiss I refuse to call that thing cheese
Being a human is enough to not call it cheese
I prefer to call it, “coagulation of bovine secretions that has been stolen from a baby cow after reputedly r*ping the mother again and again after giving birth “
@@OnesFan1 rofl 🤣 I just spit my 🍷
@@trapezius77 ya I call it cheese because it’s in the name but I think everyone knows that it isn’t cheese
It feed alot of ppl and it's affordable. That's all that matters.
As a kid I got a flat of KD boxes for Christmas, cried happy tears
Fall? I still see Kraft prominently on store shelfs, sometimes even mostly out of stock at times (more demand than supply)
I don't think anything Kraft makes counts as cheese.
Not in the Netherlands or Italy, but in America it does 😂
Yeah, I think you will be hard-pressed to find anyone in Europe who would say that it's cheese.
If someone wants a cheese sandwich and you give them one with kraft singles on it, people would probably look at you like you were out of your mind.
Kraft stuff is it's own thing, which many people obviously enjoy. But comparing it to cheese, any cheese really is doing it a disservice.
It's a cheaper, cheese-like product, that melts weird.
Amen to that
I grew up with this brand of cheese. But it's been a while consuming it though. Even in the midst of pandemic never occur to actually wanting to eat it.
I used to eat singles but I tend to choose cheddar slices that arent as processed these days. It tastes better and looks nicer. Not to mention it's great in a cheese toastie.
Well, bad news for Warren Buffet, I can’t remember the last time I ate Kraft Singles, box mac and cheese, nor ketchup; All of these were products that I grew up with, my parents were notorious for living paycheque-to-paycheque and being labeled “coupon clippers” by our small town, so when I was a kid I had to eat them. Then, when I became an adult and entered the cooking industry, broadening my horizons, exploring other cultures, all of a sudden I lost the taste for them and shiver anytime someone suggests I buy Kraft Singles. For burgers, I prefer Colter’s Welsh Cheese, for ketchup, I go with Banana Sauce and I only eat that maybe once a year. For mac and cheese, I make my own.
I haven't had their macaroni and cheese in years. Sometimes I wanna grab a box for nostalgia but then I'm like "nah better not."
Here is a better title: *America's Perpetual Love Affair With Junk Food*
As an American, I hate you. But yes.
Shouldn't you be busy supporting Hamas, A.K.A. Palestinians, and shouting, "death to America"?
@@gvs6462 And why is that?
@@surprisedpotato
Read his name. Now ask me that question again and try to do it with a straight face.
@@gvs6462 It's because his name is from that region, is it not?
Nothing more depressing, than going to a cookout and you see those yellow rubber squares. Stand at the deli counter and wait for land o lakes.
I can say growing up poor, didn’t matter what you wanted it. It came down to what was cheapest and most adorable, and on sale. And Kraft single cheese was something that we used to have all the time since it was cheaper then other brands.
Yeah, we ate it when I was a kid because we were poor. As soon as I grew up and could afford groceries - I bought real cheese. 😎
I kept a package of Kraft American cheese singles in my fridge for 10 years. It never rotted. It simply got hard but didn't shrink.
And no, I didn't taste it.
I wanna see it
@@Idkmanihatethis I tossed it after the 10 year examination. I wish I had made a TikTok video. The color was darker than normal, and like I said, it was crispy. The outer wrapper had a hole in it, so all the individually wrapped slices were dehydrated. But there was no mold.
I do have a 5 year old Ding Dong still in the wrapper tucked away in the corner of a top cupboard that I will open sometime in the far future. Or trick someone into eating it while I eat a fresh one.
@@Joe_Blo ah, that's unfortunate
Augh!
@@Tryin2Bnice45 I realized after I tossed the cheese that I blew it as an Uncle. It was my duty to have made macaroni and cheese with it, feed it to my neices and nephews, then show them the dated wrapper in the middle of their meal. I guess I'll have to buy some more and cook it up for my great-great neices and nephews 10 years from now. I've pulled worse tricks on them. Much worse.