The POWER of Storytelling | How Steely Lumber is using Story to Attract & Retain Their Workforce

Recently Vadim Kovalev had the privilege of sharing the stage with Chris DeMilliano and Emily DeMilliano from Steely Lumber, a sawmill in Southeast Texas, to share our experiences in making a video to showcase their company and their commitment to sustainability.
Watch Steely's Videos here:
- Recruitment • Steely Lumber Recruitment
- Sustainability • Steely Lumber Sustaina...
- Who We Are • Steely Lumber - Who We...
The 'standard' corporate video just WASN'T going to cut it.
Not when Chris and Emily DeMilliano from Steely Lumber had such ambitious goals for a recruitment tool that would effectively communicate their value as an employer and a sustainable timber producer.
Chatting with Koval about how they could break the mold and get their message through, they discovered they had the key right in front of them all along.
Being willing to think outside the box of what a 'normal' corporate video looked like resulted in three specific films that are getting the attention of people who they never could reach before.
There's a reason why the 'typical' corporate video doesn't resonate.
Discover how Chris and Emily blazed a fresh path for their communication tools with Koval's help in this presentation they recently gave for the Southeastern Lumber Manufacturers Association.
Get real value with a Koval film!
Thanks to Chris and Emily for sharing their story, and a big thanks to the Southeastern Lumber Manufacturers Association for the opportunity to share these valuable experiences and lessons with their members.
🌳 #TimberIndustry #Sustainability #EnvironmentalStewardship #EffectiveCommunication #Storytelling #SLMA

[@joekneer1599]

Koval continues to amaze me. Great work!

[@kovaldigital]

Joe thank you for your support and we love what we do! Subscribe to keep up with the channel as we post more content.

[@hamiltonleesupply]

Awesome Vadim!

[@kovaldigital]

Thanks for the support Brad and @hamiltonleesupply team!!!