DANNY

We are joined by none other than Danny ‪@PressplayMedia‬. Danny is the founder and owner of Pressplay Media LTD and one of the most important figures in UK Drill. He is also a music video director and entrepreneur. He has recently returned from the US after filming the new series of the Lightworks freestyles. He dropped in to tell us all about it.
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0:00 intro
0:36 U.K. drill scene
5:51 Danny on RUclips ads
7:30 Danny’s background
8:50 police deleting vids
14:20 drill monetisation
17:00 U.K. drill artists
18:43 Danny’s upbringing in Acton
24:57 Danny’s life in USA
40:33 USA artists work rate
46:45 loski lightwork situation
48:36 Russ gunlean situation
55:30 fumez plugged in fallout
1:05:45 Danny on Notes v Kaylum
1:14:42 Digga D ft. Central Cee
1:20:20 Danny future plans in USA
1:22:40 lightwork start up
1:24:22 take on Tik tok rappers
1:30:41 U.K. music platforms
1:32:29 outro

[@Bigbrrrrrrrrr5677]

This deserves 100x more views

[@CMletsget-it]

Criminally underrated vid / channel, big up

[@lilekoe1]

This was good! Hosts were proper, felt mad comfortable!

[@JohnJID999]

I’m american and it’s fascinating how much harder y’all drill rappers work at their music then nyc rappers it’s such a gap. Ppl like this man letting ppl have that platform to do their thing and seeing what others are doing and improving is what makes UK drill soo much more listenable to NYC drill rn in Summer 2023.

[@ReeceVisuals]

highly rate danny lool the kaylum dennis part killed me though that guy even stole my camera a while back, kaylums done everyone dirty

[@jonathanbrown6052]

Dis danny guy on podcasts but you owe a few man bread. The industry’s biggest finesse after Finesse Forever.

[@PressplayMedia]

Please name them

[@ukraw425]

He talks about fumes 58 mints

[@user-tj2bz4bd7g]

😂 we always pay others

[@youngali505]

danny lowkey a legend but the way he did russ was dirty but hilarious

[@getpaper0]

How did he do Russ?