How To Design A Clothing Line The Right Way | From The Ground Up

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  • Опубликовано: 22 ноя 2024

Комментарии • 339

  • @PeopleLosingTheirShit1
    @PeopleLosingTheirShit1 4 года назад +845

    In 11 minutes and 17 seconds I got the most value out of a RUclips video that I can remember. Honestly, thank you guys for this.

    • @johnxsantos
      @johnxsantos  4 года назад +21

      🙏🏽 glad we could help. Appreciate the share to help others get the value out of this one too! Huge shoutouts to Mike, I’d also recommend subscribing to their channel as they provide some in depth brand strategies: bit.ly/properworldwide

    • @berg8985
      @berg8985 4 года назад +4

      Couldn’t agree more

    • @derrickwells4083
      @derrickwells4083 3 года назад +2

      Facts. Videos are actually helpful and dope. This is a hard thing to accomplish. I’m here for it.

    • @carlosluissantander4359
      @carlosluissantander4359 3 года назад +1

      Nice video content! Sorry for butting in, I would appreciate your thoughts. Have you thought about - Panaylee Renowned Prepotence (should be on google have a look)? It is a good one off product for finding luxury or designer goods at wholesale or lower prices minus the hard work. Ive heard some amazing things about it and my work buddy after a lifetime of fighting got great success with it.

    • @patocki4311
      @patocki4311 2 года назад

      @@derrickwells4083 nothing is hard in life it’s only hard if you make it hard for yourself and make it sound hard

  • @lessultanas
    @lessultanas 4 года назад +523

    I love that in this video it shows that a collection can be just 3 items at the time. As a small business we often feel pressured to keep up with bigger brand that are also fast fashion. Every two weeks there's a new drop and we can't do that. Also it teaches us to really curate the collection, pick items that truly matter and have meaning. Very good content as usual !

    • @johnxsantos
      @johnxsantos  4 года назад +16

      🙌🏽 It's all about doing what you can, to the best of your ability. Glad this video helped show that. Be on the lookout for the next video collaboration we did together. 🔥

    • @MochiSenseiii
      @MochiSenseiii 3 года назад

      @@johnxsantos hey do you know where I can get the tech pack/mock-ups for the clothing show in the vid? I want to create my designs but I’m such a noob with photoshop. Please help 🙏🏽

    • @Williams_fd12
      @Williams_fd12 2 года назад +2

      I’m starting my brand early next year , I promise to give this channel a shoutout in the future, I basically thinks every content he puts out here is directly for me thanks so much *LA FEARLESS is the brand

    • @eastafricangiant7009
      @eastafricangiant7009 2 года назад +1

      @@Williams_fd12 same here man and wish you all the best luck homie mine going to be UNBROKEN HXRT

    • @Portia620
      @Portia620 Год назад +1

      As a consumer, I would completely agree, and you gotta also think that that puts you in a very unique almost prestigious place, because if you offer a design or something better than fast fashion, even the celebrities are looking for that as it’s more unique and custom!!!! Keep that in mind when you’re designing!!!!

  • @FF-vc5ed
    @FF-vc5ed 3 года назад +16

    For anyone searching for videos to guide you, just stop. THIS is your video. This is your reference point. Thorough, to the point and well constructed process. I’ve still got a long way to go on this journey, but I would like to thank you in advance as I have learned so much. 👏🏽

  • @AliXaeTv
    @AliXaeTv 4 года назад +25

    Do the research, live the lifestyle, tell your story 💯this guy is a genius 🧠

    • @ProperWorldwide
      @ProperWorldwide 3 года назад

      This part. Glad this resonated with you.
      - Mike Leisure

  • @osibrahimklc1033
    @osibrahimklc1033 3 года назад +125

    All the clothes I own are replica clothes. Floxtum has the absolute best! 😍😘

  • @tuptowneatin
    @tuptowneatin 3 года назад +67

    Literally hope this makes it to the top of every person beginning a brand in 2021’s feed. Appreciate this!

  • @amaranthavazquez4457
    @amaranthavazquez4457 3 года назад +6

    you definitely see things with different eyes, they acknowledge things we don’t acknowledge, a true artist

  • @_TheWarChief_
    @_TheWarChief_ 4 года назад +129

    My first company failed back in 2007. My second also failed last a couple years ago. Thirds time is a charm. I’m working on something else and your vids really have me thinking on how to start with little money and using print on demand. Can we use what we learned in this video and really turn our ideas into things people want?

    • @johnxsantos
      @johnxsantos  4 года назад +23

      We never fail, only learn. TBH the information I provide throughout this channel will set you up for success. But ultimately will be up to how you execute on it, and your understanding of who your audience is/ what you offer. This video right here will get you on the right track. I also recommend you take advantage of the free training we have, with PDF's and suppliers inside it. LMK if I can further assist you: bit.ly/Free-Apparel-Training

    • @Xackory
      @Xackory Год назад +4

      Update?

    • @beanerb822
      @beanerb822 Год назад

      Following, update!!

  • @TailorMadeRetro
    @TailorMadeRetro 4 года назад +30

    Damn John take it easy on the man🤣. Laughed all at his mood board, 🤦🏽‍♂️ broooo it was obviously part of his process. Actually I’m doing that from now on. The flow hit different when you can just glance at a printout instead of getting the ipad or laptop. 🤬The more the devices, the more the distractions in a lot of the cases I’ve noticed with me. Thanks bro for the vid.

  • @beratyerli611
    @beratyerli611 3 года назад +14

    Floxtum has the best replica DSquared jeans online man. Super fast delivery too! 😁😁❤

  • @arycawithana839
    @arycawithana839 Год назад +1

    Standing ovation! Wow, thank you so much for sharing this raw / real insight! I have to say this material is authentic and love all the flavor.

  • @who_haus
    @who_haus 3 года назад +16

    This put a lot of things into perspective. I'm launching a new brand within the next month and this gave me marketing ideas. Thank you blessing us with these gems!

  • @ProperWorldwide
    @ProperWorldwide 4 года назад +82

    It was an honor to collab with you! Thanks for having us. Keep killing it Jonathan 🤘🏽

    • @johnxsantos
      @johnxsantos  4 года назад +5

      🙏🏽 till the next one. Congrats on your channel launch! Amazing work 🔥🔥🔥

    • @ProperWorldwide
      @ProperWorldwide 4 года назад +3

      ​@@johnxsantos Thanks John, we couldn't have done it without your guidance.

    • @SumeyaHassan
      @SumeyaHassan 2 года назад +1

      Please do another collab!! Loved your way of explaining , mike!

  • @jmo38
    @jmo38 4 года назад +29

    I really appreciate all these video you make. You are building future CEOs! I cannot wait to release my brand, patiently but surely!🔥

    • @johnxsantos
      @johnxsantos  4 года назад +2

      I appreciate that! That's our goal. Elevate the game with applicable insight. Thank you for subscribing. Keep us updated on your launch!

    • @anxhelobushkolaj8020
      @anxhelobushkolaj8020 2 года назад

      1 yr latter did you release it and if yes hows it goin,u got any tips?

  • @GeraldTheDirector
    @GeraldTheDirector 10 месяцев назад

    Y’all winning and sharing game i appreciate it 📈✨

  • @AnirudhIsOnline
    @AnirudhIsOnline 4 года назад +10

    Knowing your target audience is a key 👍

  • @gandatubeofficial
    @gandatubeofficial 4 года назад +20

    No video on RUclips has gone into so much detail.. thanks a lot Mr. Santos.. it would be awesome if you could make a video on designing eyewear... much love from India

    • @johnxsantos
      @johnxsantos  4 года назад +2

      Appreciate you for watching 🙏🏽 Mike and Roxanne are an amazing team, and have also just launched a channel diving into other brand strategies. Check them out: bit.ly/properworldwide

  • @noahmay5524
    @noahmay5524 3 года назад +4

    This video has changed my life. Interpreting designs through emotion is simply beautiful. Thank you for publishing this content. 😁

  • @ThunDRPreacHtv
    @ThunDRPreacHtv 2 года назад +6

    I’m working on my clothing line at this moment. Did my trademarks on my logo and name etc… thank you sooo much guys keep a look out for Melody Preach Designs guys. Thanks again ☺️🙏🏿

  • @barreett
    @barreett 10 месяцев назад +3

    What about a video about how to actually design the clothes

  • @suganeeds
    @suganeeds 4 года назад +5

    Unproblematic King! 👑👑👑👑👑👑

  • @charinochavez6017
    @charinochavez6017 3 года назад +24

    Thank you guys for sharing. I took up fashion design to have documents (credentials) for the bridal shop business. I think I have to focus on something that I love to do that reflects my personality and shows the world what's inside of me. I am excited to know more about you guys and your ideas. Thank you and more power to both of you.

  • @TheQsanity
    @TheQsanity 3 года назад

    Lmaooo I'm a skater and firstime viewer and I was just looking up new decks while watching this and they started talking about skating. What a trip! Lol

  • @kemicalkidd
    @kemicalkidd 4 года назад +4

    you can see some brands don't do any of this. Thanks Mike !!

  • @TrapoplyStreet
    @TrapoplyStreet 3 года назад +3

    Thank you guys for continuing to give us tips for being in the industry peace and prosperity.

  • @flipbydemand
    @flipbydemand 4 года назад +10

    Best influencer. Mr Santos! Thank you.

    • @johnxsantos
      @johnxsantos  4 года назад +1

      THANK YOU for watching 🙏 I hope this video helps!

    • @flipbydemand
      @flipbydemand 4 года назад +1

      @@johnxsantos every bit of information helps bro. The idea to have my clothing is long overdue. I have been watching tons of videos and doing research for God knows when ( long time). Your videos are exceptional and vital.🙏 I'm stuck in between heat pressing myself since I have the equipments and doing POD with my brand.

    • @johnxsantos
      @johnxsantos  4 года назад

      dayBREAKagain Reactions if you have equipment, launch it in house, and do a POD model with initial designs. Then move into POD or ordering a few dozen of the popular designs

    • @flipbydemand
      @flipbydemand 4 года назад +1

      @@johnxsantos yes Sir, I will take your advice. Thanks for the straight talk. If time permits, would you be able to do a video on the technical side of a POD model with a sample brand design? 🙏🏿

  • @25gusehd
    @25gusehd 4 года назад +35

    you gotta tell us how to make that collection powerpoint! that looks so clean and organized.

    • @johnxsantos
      @johnxsantos  4 года назад +4

      We will. Stay tuned for the next one coming later this month.

    • @25gusehd
      @25gusehd 4 года назад +3

      @@johnxsantos I started my own clothing line by watching your videos. thanks a lot for all the hopeful words and helpful guide! Still haven't made any sales yet but I'm sure I will learn something from it!

    • @exyonce4497
      @exyonce4497 27 дней назад

      @@johnxsantos which one is the video that shows how to make the collection PowerPoint

  • @TheRealMinhTran
    @TheRealMinhTran 3 года назад

    As a designer, he's defining his persona or ideal man or woman that shops his brand. This is a great start to see who will wear the label or collections. Creativity, before jumping into moods, he should have started a mind-map. Eventually, he would go into drafting the prototypes or actual line (croquis) and then source out color swatches, and fabric swatches. Sounds like this guy is more in the identity branding part. But then again, streetwear borrows many different elements from high fashion and ready-to-wear.

    • @TheRealMinhTran
      @TheRealMinhTran 3 года назад

      Slapping a bunch of Impacts typeface and image of a cat on a standard t-shirt is not a collection. If you are developing collections, please consider shapes, cuts, and overall garment construction. The quality of the material. I was confused if this was a guerilla-style graphic design mockup.
      Capsule collections act as a smaller round of the ideal visual and emotional feel of the actual collections. It's actually harder to design a Capsule collection than a full 20 looks. Because you have to TELL A STORY with different materials.
      He had a good persona journey, but I was waiting to learn more about his decision on selecting the shirts, hoodies, and accessories. Where are the spec sheets and tech drawings?
      Assuming there are people out here relying on this info.

  • @flexnlexus129
    @flexnlexus129 Год назад +1

    I’m a welder and we always have holes in our sweaters. I’m looking to make thick heavy cotton and Levi sweaters with our union logo and local number on them. I’m more than sure it’ll sell.

  • @andreaguzman2385
    @andreaguzman2385 6 месяцев назад

    Thank you guys! Short and to the point

  • @Hndrxxxx
    @Hndrxxxx 2 года назад +2

    Thank you for this video! You should put all these from the ground up videos into a playlist on your channel!

  • @Donjl1990
    @Donjl1990 Год назад

    The best and most inspiring video I’ve seen.

  • @noidcustompro
    @noidcustompro 4 года назад +3

    Great advice for all of you building a clothing brand.

  • @redmoonskies896
    @redmoonskies896 4 года назад +3

    By far my favorite video now. Thank you for posting this! I’ll be sharing with all of my friends.

  • @kelthomas8005
    @kelthomas8005 4 года назад +4

    CloudyVisionApparel coming soon!!

    • @johnxsantos
      @johnxsantos  4 года назад

      🙏🏽 keep me updated on Instagram: @johnxsantos

  • @MT-lq9fq
    @MT-lq9fq 4 года назад +4

    Thank's John wow I was wondering how to put a collection together so easy

  • @_TheWarChief_
    @_TheWarChief_ 4 года назад +5

    Great vid. How would we go about getting info on water bottle design, or anything that we think is hard to get our hands on?

  • @thesuperflykid
    @thesuperflykid 3 года назад +1

    Lot of value in this short video and I remember everything. Thank you guys

  • @sholehdaryani3065
    @sholehdaryani3065 2 года назад

    This was the best video I’ve seen on this topic. Thank you guys

  • @mellowheart
    @mellowheart 2 года назад

    I did not think I was going to take that many notes. Damn.... good stuff.

  • @kirralikemirra731
    @kirralikemirra731 3 года назад +8

    This is exactly what ppl search for 🔦 keep it up 👍🏽

  • @bleeperspective
    @bleeperspective 3 года назад +1

    Shout out my boy Mike Leisure!!!

    • @ProperWorldwide
      @ProperWorldwide 3 года назад

      Yoooo, my guyyyy B Lee! Preciate you bruv.

  • @chrissysadler
    @chrissysadler 2 месяца назад

    Thank you this is exactly what i needed!

  • @JJReedz
    @JJReedz 3 года назад +3

    this video is highly underrated! GEMS

  • @superultragiggachigga
    @superultragiggachigga 2 года назад +4

    Really like how y’all broke down making a collection. I think to many times we over think it and end up making something that is not cohesive. The simple “live the lifestyle, tell the story” is brilliant. Definitely think making a brand around a lifestyle that you actually live works best. You know the day in the life, you know what it means to be apart of said culture. Your a step of ahead in my books.

  • @AmandaLoveSantos
    @AmandaLoveSantos 4 года назад +5

    wow you guys really brought the knowledge 👏🏼

  • @silvercoloredlens
    @silvercoloredlens 4 года назад +4

    Thanks for sharing the knowledge. Best value given on any RUclips video I've seen so far. Love the content. 👌

  • @SB-rh3hv
    @SB-rh3hv 3 года назад

    I’m like 11 year old and I want to start a clothing brand as a side job and this video helped me lol

  • @sinnahj
    @sinnahj 3 года назад

    Do your research, live the lifestyle and tell your story 🙌💯🔥

  • @marbrisamusic4556
    @marbrisamusic4556 Год назад +1

    Was wondering how you create those mock designs and digital mood boards.. a certain program on iPad ?

  • @Yasmin-hv1yf
    @Yasmin-hv1yf 4 года назад +3

    I super appreciate this video. THANK YOU BOTH, will follow Mike too 🔥

  • @artlife3465
    @artlife3465 2 года назад

    I'm upcoming fashion designer starting my clothing line.

  • @YanyanLun
    @YanyanLun 2 года назад

    thank you mike and john

  • @georestrepo4590
    @georestrepo4590 3 года назад +2

    Exactly what I was looking for 🙏🏼

  • @thtskng3986
    @thtskng3986 4 года назад +2

    Please make a vid on how to put your design on clothing templates so you can post them on business pages and websites

  • @Childrenoflightprod_
    @Childrenoflightprod_ Год назад

    mike thank you for your insight definitely help me understand how I can elevate my brand

  • @lucyfarias2127
    @lucyfarias2127 3 года назад

    Wow this is what I was exactly thinking before watching this video looks like I am in the right path., I can’t wait to start in this journey

  • @chinogabriel2502
    @chinogabriel2502 2 года назад

    Thanks, Mike.

  • @Vividatt
    @Vividatt 3 года назад

    I needed to see this so bad. This was the missing puzzle for me

  • @vanshsoun1106
    @vanshsoun1106 Год назад

    This was a valuable and quality video. Well done and thank you.

  • @simranalphonso4820
    @simranalphonso4820 7 месяцев назад

    Precise 🙌🏼 loved it

  • @MissAnnaDominique
    @MissAnnaDominique 3 года назад +1

    Thanks so much. Next time can you include how to do mockups and create the mood board?

  • @ElizabethBibleReading
    @ElizabethBibleReading 4 года назад +16

    Wow, exactly what I need clear and to the point.💕

  • @ARTISTIKACORPGIV
    @ARTISTIKACORPGIV 3 года назад

    Hi John and Mike thank you for the shared info about clothing and put nice and simple branding on it. I have small business for a almost 12 yrs dealing with corproate account and yet i still have own dreams to go online selling with my own brand here in Philippines.and ive learned in Mike to go in a simple design , since my passion in life is so colorful . Ihave watched 2 videos from you still learning in your blog about doing clothing line. Thank you so much and God bless you...Are you both look like filipinos in names and face aura well ihope i am right with my guess LOL.

  • @charactr.
    @charactr. Год назад

    Thank You John 💯

  • @sabrinalemire7298
    @sabrinalemire7298 2 года назад

    That was TOP NOTCH! Thank you so much for the work and details that made my first start the best start. I am embarking on a Certificate Fashion Design Course. And in just a few minutes you Enlightened my Collection Journey. Blessed Be... Sx

  • @jadeconage
    @jadeconage 3 года назад +2

    This video is amazing. The amount of value from this video is insane, and really for the first time helps to give me a completely different mindset about building my drops. Thank you.

  • @weshal5127
    @weshal5127 3 года назад +4

    These videos feel wrong that they’re free man. Amazing content and so educational 🔑

    • @ProperWorldwide
      @ProperWorldwide 3 года назад +1

      😂😂😂 sometimes the things that feel wrong be the best. Thanks for watching Wes. - Leisure

  • @davemorgang
    @davemorgang 3 года назад +4

    This is a very good approach! Thanks for sharing it with us! 💯

  • @JoffreySalme
    @JoffreySalme 4 года назад +3

    Hi John. I started my own clothing line last 2019. It has been going well until the pandemic hit. Any advise on the production? Appreviate any help, please.

  • @4biddenflava
    @4biddenflava Год назад

    I really love this channel WONDERFUL~

  • @Lu-vj2jz
    @Lu-vj2jz 4 года назад +1

    Thank you so much for this. Thank you thank you thank you thank you.

  • @hannahlizejoseph3408
    @hannahlizejoseph3408 4 года назад +7

    This brings so much value, made me rethink my brand image before starting. Thank you ,

  • @doroteoalvarez8596
    @doroteoalvarez8596 2 года назад

    great video guys thanks for sharing!!

  • @chereal7235
    @chereal7235 4 года назад +2

    And I appreciate you , both...greetings from the Netherlands, but not Amsterdam😁😄

  • @margielamadman9898
    @margielamadman9898 3 года назад

    honestly this is what ive been missing planning/ organization!
    fuck im happy

  • @deontehunter3510
    @deontehunter3510 2 года назад

    Thank you mike

  • @joshcuff3575
    @joshcuff3575 2 года назад

    3:10 I’m pretty good at graphic design but it’s for me to explore and I want to design flannels to make them look not cliche if you know what I mean. Also I’ll do hats tshirts and shorts. Last I want to design tank tops, and bikinis for the women.

  • @TheWattsSuperhero
    @TheWattsSuperhero 2 года назад +2

    Really appreciated the information you provided here in the video, very detailed without being abstract. Sound concept on forming both ideas and pairings of products. Most importantly for me, it helps drive the storyline and inspiration behind the line, great stuff!!

  • @Elroi2024-wGcnddne
    @Elroi2024-wGcnddne 2 года назад

    This is value. Thank you💪

  • @joshkelsey2135
    @joshkelsey2135 Год назад

    This was extremely helpful. Such an awesome and fun way to create a collection.

  • @tomevans4902
    @tomevans4902 3 года назад

    this was stunning

  • @DenisAshton
    @DenisAshton Год назад

    Mike is a great guest ! U smart

  • @Backgarden420
    @Backgarden420 Год назад

    Hi guys. Super cool vid. I do have a question tho. How and what app did you use on your tablet to do the product design. And image board

  • @chaundreaclark1455
    @chaundreaclark1455 3 года назад +1

    Another great video!!

  • @aktechhubspot2035
    @aktechhubspot2035 2 года назад +1

    I want building a clothing line from ground up !! It's one of my dream. I am a budding designer, and want start it. Any step by step, which I can follow.

    • @johnxsantos
      @johnxsantos  2 года назад

      Checkout our Academy offering where we help you do just that: bit.ly/GroundUp-Academy

    • @aktechhubspot2035
      @aktechhubspot2035 2 года назад

      @@johnxsantos did i say that I am a pro in designing or earning handsomely. I am an epileptic patient of age 38 who does not have any earning source and above all COVID in India. 597 USD is way beyond my reach. Any solution.

  • @wendyuribe1
    @wendyuribe1 4 года назад +4

    Thanks for sharing, this is so helpful! ✨

    • @johnxsantos
      @johnxsantos  4 года назад

      Thank you for watching 🙏🏽

  • @jojodinho4474
    @jojodinho4474 2 года назад

    This was mad helpful and mind openeing, bless man

  • @IAM_THAT_IAM888
    @IAM_THAT_IAM888 3 года назад

    This information was priceless and got me thinking , thank you 🙏🏾 guys I’m im just starting out my clothing brand..

  • @Agirlinafrica
    @Agirlinafrica Год назад +2

    Where do you design the items...

  • @sergefoppossi3333
    @sergefoppossi3333 3 года назад

    Good stuff, it made me understand my brand choices.

  • @NIKONGUY1960
    @NIKONGUY1960 6 месяцев назад

    I feel like I just attended my first college course on design without the student loan!

  • @benjaminthecreative956
    @benjaminthecreative956 3 года назад +1

    Loved this video kuz there was actually useful information in it, unlike all those "Why your clothing brand sucks" videos. Thanks a millie

    • @ProperWorldwide
      @ProperWorldwide 3 года назад

      This is great to hear. Happy you were able to find some value in it! Thank you for watching Benjamin.

  • @elizv8905
    @elizv8905 4 года назад +1

    I need this information, thank you.

  • @ilhamaththariq8139
    @ilhamaththariq8139 3 года назад

    Hi bro, where I can buy the mockup you're using? I like that, T - shirts especially

  • @rebel_buddha_dar111
    @rebel_buddha_dar111 2 года назад

    Well put together

  • @culturedcruxccx9463
    @culturedcruxccx9463 3 года назад +1

    Please which app can i use for a clothing line design

  • @OutofofficeJosh
    @OutofofficeJosh Год назад

    This is fantastic

  • @OfficialJessicaMarie
    @OfficialJessicaMarie 3 года назад +1

    Love this!

  • @blackswanmusicgroup9676
    @blackswanmusicgroup9676 4 года назад +2

    What program do you use on the tablet ?