Chandu Bhai - The chips King of India - 30,000 cr Valuation

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  • Опубликовано: 27 дек 2024
  • Chandu Bhai co-Founder of Balaji Wafers made his journey from working in a Cinema to being one of the owners of the largest Chips manufacturer in India. Based in Rajkot Family values have played a major role in making the Brand Balaji.

Комментарии • 976

  • @ankss4972
    @ankss4972 2 года назад +1030

    I thought he was an employee when he started showing the potatoes and so on. Turned out he is the owner. Such a humble guy, that’s why he’s been able to reach such heights 🙏🏼

    • @sapnilpatel1645
      @sapnilpatel1645 2 года назад +24

      Gujaratis are always humble

    • @_simplerecipes_
      @_simplerecipes_ 2 года назад +17

      @@sapnilpatel1645 except the one's from Rajkot 😂😂

    • @cccc2740
      @cccc2740 2 года назад +14

      @@_simplerecipes_ you mean mahatma gandhi ..

    • @Abdul-qt4hg
      @Abdul-qt4hg 2 года назад

      @@cccc2740 ofcourse that pedophile. Dont call him mahatma

    • @machine8344
      @machine8344 2 года назад +4

      There are no employees , complete automation..

  • @redblazer29
    @redblazer29 2 года назад +129

    I'm only 22 year's old but my god seeing this documentary/podcast/vlog whatever you wanna call it of this great Indian Titan made my eyes teary. Felt so happy, positive & inspired by him. Please go to more such people & start this series. Excellent Video👏🏻 Proud to be an Indian 🇮🇳❤️

  • @vipinvlogs6581
    @vipinvlogs6581 2 года назад +685

    I'm eating Balaji since my childhood and my first preference in chips is Only Balaji.. always cheaper in Price and Bigger in quantity, that's what Balaji stand for.. They have n number of products in market in wafers. If anything anytime you are feeling hungry just have a Balaji Snacks... 😍👌🏻

    • @VivekKumar-vf3ig
      @VivekKumar-vf3ig 2 года назад +42

      Don't name it cheap...but affordable 👍

    • @nishanttandel
      @nishanttandel 2 года назад +6

      Sorry to say but in quantity u check the wafer package its very less compare to what it was before

    • @vipinvlogs6581
      @vipinvlogs6581 2 года назад +18

      @@nishanttandel yes due to high inflation

    • @nishanttandel
      @nishanttandel 2 года назад +1

      Yes inflation is there but there infrastructure is all set they are not developing industry

    • @Harshsingh.01
      @Harshsingh.01 2 года назад +12

      @@nishanttandel but still it provides more chips then others

  • @myonlineca
    @myonlineca 2 года назад +145

    Balaji and Gopal Both Dominated Gujarat and nearby State whole Market. No Lays or Haldiram

    • @rca9604
      @rca9604 2 года назад +31

      In Maharashtra as well, we prefer balaji

    • @shikharsontakke7710
      @shikharsontakke7710 2 года назад +2

      @@rca9604 Yes

    • @GauravMittal_GM
      @GauravMittal_GM 2 года назад +4

      Even Rajasthan. Not Gopal Balaji and Anand dominate the market here

    • @raxonn
      @raxonn 2 года назад

      Gopal is not that good

    • @vivekjadhav3594
      @vivekjadhav3594 2 года назад +1

      Gopal aloo sev is crunchy 😛

  • @09.dixitarnavshriram40
    @09.dixitarnavshriram40 Год назад +3

    Mai maharashtra se hu par mai 2 baar gujrat jaakar aya hu aur gujrati log bahut hi sweet log hote hai bahut madat karte hai. 👌❤️

  • @MrCelcifer
    @MrCelcifer 2 года назад +341

    Chandu Bhai is an inspiration to all of us. He is single handedly giving competition to LAYS in India. Not only his flavors of chips has matched the taste of lays but also has introduced new flavors which are much better in taste compared to LAYS. 😎😎

    • @riteshmahale3631
      @riteshmahale3631 2 года назад +2

      Absolutely

    • @vcooner
      @vcooner 2 года назад +16

      Lays hawa bechta ha Mai to kabhi nhi leta

    • @bhavikpatel2931
      @bhavikpatel2931 2 года назад +5

      Lays is for sophisticated people 😂

    • @ranerohit1205
      @ranerohit1205 2 года назад +4

      Lays sells flavoured air. Always go for Balaji

    • @GabruGamer
      @GabruGamer 2 года назад

      😂

  • @IndianCrazer
    @IndianCrazer 2 года назад +168

    What a gentleman.. truly an inspiration!

  • @harishkulkarni4404
    @harishkulkarni4404 2 года назад +13

    What a humble grounded man! Single handedly challenged Lays. Hats off to his simplicity.
    Stay rooted!

  • @FoodWokAte
    @FoodWokAte 2 года назад +55

    અમારા ગામ ની શાન છે બાલાજી વેફરસ.
    proud of you .

    • @zoology5006
      @zoology5006 2 года назад +3

      ધુંનધોરાજી

  • @kunjigehlot8045
    @kunjigehlot8045 2 года назад +29

    This man who is the owner of Balaji wafers is a true human being. Kindness should be the hallmark of all human beings.Besides he is also helpful to our farmers. God bless him. New entrepreneurs can learn a lot from this Gujrati business man.

  • @ankitlunia1954
    @ankitlunia1954 2 года назад +86

    Balaji products are tasty.. Their products are top notch just like haldiram but surprising is their price is 20-30% less than haldiram. Hats off.

  • @anujdahiya1998
    @anujdahiya1998 2 года назад +61

    Oh Man, I lived in Vadodara from 2003 to 2008 and nobody use to Buy Lays or any other chips than Balaji. The Flavour and Quantity was unmatchable at that time.

    • @d4rsh1l
      @d4rsh1l 2 года назад +13

      Still it is unbeatable in Gujarat the chips now has 5-6+ varients and all of them are good

    • @jaymehta9638
      @jaymehta9638 2 года назад +7

      we still dont buy lays or any other product its Balaji everywhere even kurkure failed

    • @himawanthsomarowthu9897
      @himawanthsomarowthu9897 2 года назад +2

      i am originally from hyderabad, i was in vadodara from 2008-2010 only chips i used to consume is balaji brand ones while returning to hyderabad i bought many big packs here.

  • @uniquecool5130
    @uniquecool5130 Год назад +3

    मैंने इस ब्रांड को उत्तर प्रदेश में दिन दूना रात चौगुना प्रसिद्ध होते अपनी आँखों से देखा है और बहुत कम समय में।
    इसके स्वाद और जबरदस्त packaging की बजह से ये ब्रांड इतना उठ रहा है कि अब ये कई राज्यों में है

  • @rockstarlive84
    @rockstarlive84 2 года назад +56

    Balaji products are amazing. They should focus on improving the advertisement and supply chain. Especially in the south India...

    • @KTKanbi
      @KTKanbi 2 года назад +4

      Channi and delhi plant lagne vale he balaji

    • @himanshuk177
      @himanshuk177 2 года назад

      I say no keep the marketing budget to add quantity maintain quality.

    • @rdgaikwad26
      @rdgaikwad26 2 года назад +2

      Lezs ne Saif Ali Khan ko leke bohot badi add ki Kay huva, Bhai paket ke andhar bhi kuch chahiye nahi to sare paise add me uda diye or logo ko २ chips ke sath paket bhar hava bechi.

  • @promitbanerjee2623
    @promitbanerjee2623 2 года назад +67

    What a Gentleman, I am personally going through a difficult time, this video gave me inspiration to again stand up.

    • @karanparmar2282
      @karanparmar2282 2 года назад +4

      Good Luck and keep going

    • @mananthakkar7075
      @mananthakkar7075 2 года назад +1

      Hope you are in a better situation now. Keep up the good work!

  • @jillvasoya4339
    @jillvasoya4339 2 года назад +24

    I can see Rajkot accent in his speech. I myself is from Rajkot and am proud to have a giant company which we knew since childhood.

  • @Rahul-Nalawade
    @Rahul-Nalawade 2 года назад +43

    I didn’t knew I needed this motivation, until I heard him. Moved, touched, and inspired. Deepest respect and wishes for him, his family, employees and our country! 🙏🏻

  • @kishanramani4275
    @kishanramani4275 2 года назад +182

    I also had Balaji Namkeen when I was in Gujarat, it' really nice and cheaper than other Namkeen with same quality.
    I will suggest Chandu bhai, that spreads this Balaji Namkeen all over India, because I am currently living in Delhi but not found this Balaji Namkeen anymore, so I think the supply of Balaji Namkeen is limited to some states of India.

    • @kumarsubhoh6919
      @kumarsubhoh6919 2 года назад +24

      you took my words, i am also not getting BALAJI products in Karnataka , please expand your distribution

    • @alwaysblue100
      @alwaysblue100 2 года назад +12

      Actually they have to establish plant for chips. They have plants in Gujarat, Madhya Pradesh

    • @ankushchoudhary6476
      @ankushchoudhary6476 2 года назад +9

      I got it in uttar pradesh but in only few stores

    • @maxplanck5024
      @maxplanck5024 2 года назад +10

      Its Supply is Increasing Rapidly in Chattisgarh and replacing Haldiram Products.

    • @navneetbajwa3661
      @navneetbajwa3661 2 года назад +7

      If it's that good then they should spread it to other states of India. Because we don't have much options in market except lays n uncle chips. Our Indian brand should flourish.

  • @maulikthakkar4661
    @maulikthakkar4661 2 года назад +3

    One Commen thing in all Gujarati businessmen is they all are down to earth and simple persnality, no vvip attitude।

  • @shlokjain500
    @shlokjain500 2 года назад +10

    This man is a gemstone .... He struggle for so many years failed many times but he kept on going and wiped out lays with their taste ......proud to consume Indian brand .

  • @aadarshsm
    @aadarshsm 2 года назад +57

    Once I tried balaji chips and never again I have bought lays chips. Balaji chips is a slap on the face of lays chips 😄

  • @999poojisolanki
    @999poojisolanki 2 года назад +7

    ગુજરાતી હોવાનું ગૌરવ. inspirational man of Gujarat 🙏

  • @solapuribeast500
    @solapuribeast500 2 года назад +7

    Ab To pura indian chips market Balaji ka hai, because ab to Lays ne texture bhi badala and really I love Balaji chips.............

  • @manojthakur9460
    @manojthakur9460 2 года назад +31

    I love Balaji cream and onion flavored chips....believe me not even lays can compare its flavor and the quantity they give in same price like of others is really unbelievable, un beatable

  • @jatin1002
    @jatin1002 2 года назад +3

    Photograph of Chandu bhai taking blessings of Pujay Pramukh swamyji Maharaj in his office!! 🙏🙏❤️🙏🙏

  • @awesomevideo5525
    @awesomevideo5525 2 года назад +30

    Even after setting up plants. He was harrassed by this international brands. PepsiCo even offer him 500 cr to sell his company. But he stood up against all and now we can see where he is

    • @KV-db9gw
      @KV-db9gw 2 года назад +1

      What? Is that true?

  • @Abinash91
    @Abinash91 2 года назад +25

    I never knew Balaji was so huge. I always preferred them as second choice if Lays was not there. Now I am inspired by their story.

  • @safaAazhar
    @safaAazhar 2 года назад +7

    We need more people like him to make our country a super power🇮🇳

  • @happyagarwal7479
    @happyagarwal7479 2 года назад +7

    He is proud of his work,very humble man,I live in uttrakhand here Balaji chips isn't popular but I have visited Gujrat and Mumbai and seen Balaji giving neck to neck competition to air selling brand Fritolays

  • @dixitpatel017
    @dixitpatel017 2 года назад +2

    I enjoyed Balaji products till date in India and I am in UK now and again I am buying Balaji Wafers and Namkeen in UK and even British people also buying Balaji Wafers and Namkeen. Great !!! Simply Great!!!!

  • @jasonmiller3011
    @jasonmiller3011 2 года назад +9

    This video is very inspiring. I am not really a fan of india entrepreneurs but this man made my day . If he can do it in india I can too .

    • @Rogermoore20082008
      @Rogermoore20082008 2 года назад

      Then How do you know Hindi?

    • @jasonmiller3011
      @jasonmiller3011 2 года назад

      @@Rogermoore20082008 subtitles

    • @spectical8045
      @spectical8045 2 года назад

      @@Rogermoore20082008 Lol Can't you see he was reading the subtitles!!!

  • @krishnachandavar4276
    @krishnachandavar4276 2 года назад

    चंदुभाइका अभिनंदन. उनके सरल और स्पष्ट विचार किसीभी छोटे बडे उद्योजकके लिये निश्चित रूपसे प्रेरणा दे देंगे.
    छोटे आलुके विषयमे उन्होने जो बताया उससे उनकी किसानके प्रती आस्था दिखाइ देती है.
    ईश्वर चंदुभाइको ओर सफलता प्रदान करें 🙏🙏

  • @dheerajdadlani6713
    @dheerajdadlani6713 2 года назад +8

    Chandu Bhai, what an inspirational story. Making India proud. Congratulations.

  • @rahulbhosale3586
    @rahulbhosale3586 2 года назад +10

    Loved the Balaji products...Especially WHEELS...Both quality and quantity r superior

  • @ea7000
    @ea7000 2 года назад +4

    Now the channel will know what kind of videos to upload
    Bharat badal raha hai
    Leave all that food vlogs and make videos on such business that can inspire youth.....
    Hats off to balaji
    Wish to see your products in Dubai

  • @djnishant4595
    @djnishant4595 2 года назад +21

    really inspiring and how good man down to earth 👌

  • @rohankumarnavneet3528
    @rohankumarnavneet3528 2 года назад +6

    when i was in kota i used to eat balaji product kyuki kam paisa me zyada milta tha your sev murmura is best

  • @venkateshwarlumiryala1572
    @venkateshwarlumiryala1572 2 года назад +1

    Not overtaking another our Indian Brand, We have to encourage Our Indian Brands. Be India buy Indian. Tq very much, take it sportively,,

  • @awesomevideo5525
    @awesomevideo5525 2 года назад +4

    Not just Chandu bhai but his entire family is kind and humble. I remember when their big bunglow was ready. We asked them to see their bunglow. And they allow us. Entire time during bunglow tour. Never felt we where talking to some crorepati family.

  • @Backup-zg9dz
    @Backup-zg9dz 2 года назад +1

    Current daud gaya. Thank you Chandu bhai. "Bhagwan ne humko insaan banaya hai, kabhi niraash nahi hona" 🙏

  • @hanishsinghal7390
    @hanishsinghal7390 2 года назад +9

    Keep continuing these sort of videos it make consumers more determined towards Indian brands👍🏻

  • @sanatan_ideology
    @sanatan_ideology 2 года назад +2

    ખુબ ખુબ અભિનંદન ચંદુભાઈ વિરાણી
    આશા છે. તમે ગુજરાતી સેવ,તીખા ગાંઠિયા, વણેલા ગાંઠિયા, સકરપારા વગેરે આઇટમ બનાવો જેથી લોકોને વ્યાજબી ભાવે અને સારી ગુણવત્તા વાળું ફરસાણ મળી રહે તેવી વિનંતી

  • @Sunil13593
    @Sunil13593 2 года назад +8

    They have destroyed lays without spending a single rupee in advertisement.. power of quality 🙏

  • @esakkimuthu.mumbai
    @esakkimuthu.mumbai 2 года назад

    Thanks for lovely video bro. Salute to chandu bhai inspiration. Jai hind jai bharat.

  • @subrochakraborty137
    @subrochakraborty137 Год назад +3

    He sound so humane and his simplicity and humbleness just made my day. I have never tasted Balaji chips but I knew after listening him that it will taste amazing ❤️

  • @SalmanKhan-nt5wq
    @SalmanKhan-nt5wq Год назад +1

    Simple man # love from maharashtra

  • @FoodFatafat
    @FoodFatafat 2 года назад +9

    Very nice presentation.

  • @narendrasinghvlongs5856
    @narendrasinghvlongs5856 2 года назад +1

    बहुत बढ़िया इसी प्रकार मोटिवेशनल स्टोरी पर वीडियो बनाई सर जी

  • @caniney
    @caniney 2 года назад +11

    Chandu Bhai gave a millions worth lesson for free. That's Inspiration folks!

  • @MrSalil611
    @MrSalil611 2 года назад +2

    Wow... came here just to watch his story but got some amazing life lessons...
    Anyone else reading this comment .. I can vouch that disappointments can bring many ailments and low energy .. Thanks to the Gentlemen for giving so valuable lessons for free 🙂

  • @padmamazumdar1012
    @padmamazumdar1012 2 года назад +11

    Balaji chips are the best to taste .Wonderful that Indians can make such a successful product. Including so many other products .
    I pray Lord Balaji give you His blessings to do even more .We are proud of your success.🙏

  • @shaikhsahab8269
    @shaikhsahab8269 2 года назад +3

    "Chinta nahi chintan karke yaha aaye hai"
    💯💯💯

  • @sohanmishra9155
    @sohanmishra9155 2 года назад +13

    Patels are Mercantile Geneius 🙏.
    wothout hifi degree also a patel like chandu bhai virani can become SuperRich ...they arr clasisc examples. 👌

  • @rrrisshi
    @rrrisshi 2 года назад

    Bilkul hardworking person always happy his work, bahut ache insaan ka knowledge apne hume samjhane ka mauka diya, thank you 🌹🌹

  • @SaiGurubhyo
    @SaiGurubhyo 2 года назад +8

    Guru is the one who teaches us what life is & also how to make the most of it.

  • @houseoftraders3640
    @houseoftraders3640 Год назад

    Good man , phli baar aacha laga ek Indian brand ke owner ko dekhkr

  • @aritrakumarbagchi2055
    @aritrakumarbagchi2055 2 года назад +10

    Balaji- the tale of my childhood 😌

  • @HimSha07
    @HimSha07 2 года назад

    Bahut jabardast... Balaji brand ka chips hi kharidna hai ab. 👏👏

  • @jaidiary
    @jaidiary 2 года назад +4

    Salute to Chandu Bhai,true inspiration for all of us 🙏

  • @digitalnomad6513
    @digitalnomad6513 2 года назад

    No advertising, only word of mouth, good quality at affordable price and efficient distribution.

  • @ratanshukla3900
    @ratanshukla3900 2 года назад +4

    This is heaven for me🥺🥺 Balaji se ache potato chips and baki item kisi ke nahi hey market me❤️

  • @ArtistAtWork
    @ArtistAtWork 2 года назад +2

    Absolutely stunning progress by Chandu bhai, he is so humble and full of energy, thank you for inspiring me and making this great video👍

  • @sunnygogoi5072
    @sunnygogoi5072 2 года назад +5

    Balaji wafers have a unique place in my life, hostel days in Ahmedabad we use to have Balaji wafers and dal chawal mix (20+10) and the quantity in those chips are way more then lays. And what a story real inspiration.

  • @josephmathew507
    @josephmathew507 Год назад

    Just pure simple humble human values, of hard work and perseverance, you are such an inspiration Chandu bhai.

  • @kamranhaider4523
    @kamranhaider4523 2 года назад +4

    Shandar Jubardust Jindabad 🔥 Chandu bhai

  • @Tx_ZGOD77
    @Tx_ZGOD77 2 года назад

    I m eating balaji wafer since from my childhood and balaji improve alot now days quality , packaging etc
    Owner is gentleman and humble
    Love from surat 🇮🇳

  • @m.s.creationworld8771
    @m.s.creationworld8771 2 года назад +5

    Such a great man of Gujarat...
    🔥🔥🔥

  • @darshanpatil4347
    @darshanpatil4347 2 года назад +11

    Chandubhai is such a down to earth person, happy to see him growing to these heights and wish him further more growth in future.

  • @kidsshowwithaliza986
    @kidsshowwithaliza986 2 года назад +6

    Great person great energy ,simplicity, inspiration to every human being .

  • @divyeshrohit7441
    @divyeshrohit7441 Год назад

    Great men yaar humbleness to dekho itni badi company ke Malik hoke bhi proud to be gujarati...!

  • @girishambastha9526
    @girishambastha9526 2 года назад +11

    Being a billionaire, so simple,.He is great.

  • @saketburkul111
    @saketburkul111 2 года назад +10

    Superb quality products from Balaji Weafers

  • @dhirendraverma2782
    @dhirendraverma2782 2 года назад +5

    Sirji respect i request each and every indian to start and go for Indian products

  • @ranjitbhosale5345
    @ranjitbhosale5345 2 года назад

    Kya baat hai Sir.. Bahot kuch sikhne Mila aaj aapse.. Aap ko salute...

  • @megghadave3025
    @megghadave3025 2 года назад +11

    I have been eating Balaji chips from years now, no other product come close to it. Balaji has catered their products for Indian taste buds. Thank you sir for producing this amazing edible.

  • @marvinbhuminpatel4405
    @marvinbhuminpatel4405 2 года назад +2

    I am eating these Balaji Waffers since past 15 years or more! I can say there can be no match for this! awesome! more than awesome just outstanding! God bless this man and his family for his contributions towards each child's childhood

    • @mrdk4679
      @mrdk4679 2 года назад +2

      currently i am 28 and eating balaji products from last 22 years also while typing this comment i am having sing bhajiya 🤣🤣🤣

  • @thehungryindiansoul
    @thehungryindiansoul 2 года назад +13

    Nikhil bhai is the ultimate food ranger !

  • @shellysing
    @shellysing 2 года назад

    Best video till date, ye hai asli swdeshi.

  • @technicalshubham7878
    @technicalshubham7878 2 года назад +3

    All products of Balaji is my favourite but I wish maintene quality in life time 😍

  • @shyamrishi23
    @shyamrishi23 2 года назад +1

    What an inspirational story, great 👍 Chandu bhai

  • @hr4887
    @hr4887 2 года назад +3

    Balaji wafers is the best, Good Quility,Good prouduct,And the most,Made in India prouduct.💐🙏

  • @mithundias
    @mithundias 2 года назад +1

    These are genuinely Indian Lays. The taste is impeccable.

  • @flawfulfeelings
    @flawfulfeelings 2 года назад +12

    They've outgrown lays in cream cheese and onion flavour
    Says something ❤️

  • @ashishsurve3356
    @ashishsurve3356 Год назад +1

    Inspirational ❤❤

  • @raunakroy3940
    @raunakroy3940 2 года назад +5

    I prefer Balaji over lays and that's the power of balaji 😍😍

  • @shanmugampn4571
    @shanmugampn4571 2 года назад +1

    Congrats I wish thousands of entrepreneurs like you bloom all over india.

  • @RiSo1988
    @RiSo1988 2 года назад +6

    Mein college mein BMW leke jata tha, Balaji Masala Wafers 👍🏼

  • @rajamanickam1942
    @rajamanickam1942 2 года назад +2

    A great Indian!
    May their tribe flourish!

  • @mandeepsingh-kj6nz
    @mandeepsingh-kj6nz 2 года назад +4

    I loved balaji snack and always asked for balaji from the shopkeeper.
    It's taste is better than lays

  • @CreativeArtFilmss
    @CreativeArtFilmss 2 года назад +1

    The owner is so gentle and generous... Like his spirit

  • @saurabhmadhavan9765
    @saurabhmadhavan9765 2 года назад +5

    A to Z knowledge about what he runs. True businessman

  • @TheHasan44
    @TheHasan44 2 года назад +2

    i will make a company in pakistan in future like this inshaAllah.great inspiraton story of chandu bhi stay blesed

  • @akkiyethi
    @akkiyethi 2 года назад +6

    Balaji Wafers are very good in taste...A tough competition to lays

  • @manojsanghavi1268
    @manojsanghavi1268 2 года назад

    Great achievement , 1st class quality ,fresh product large quantity , company maliko ne khub karke brand banaya , tirupati balaji ke aashirwad se balaji snacks Aaj Asia ki sabse badi brand in , my wish to owner's next 10 year balaji is no - 1 snacks food brand in world

  • @TheIndianVCC
    @TheIndianVCC 2 года назад +4

    The thing is, even when he had only 1000rs per day of making and sells of approx 1500rs daily. He was as much satisfied as he is today . That's the main amd ultimate reason of success, to enjoy what you do then you will learn as well.

  • @jitendar4444
    @jitendar4444 2 года назад +2

    The taste is superb of Balaji , it can dominate the whole chips market in india. Very tasty comapre to lays bingo and other chips .

  • @vartan1362
    @vartan1362 2 года назад +4

    Very nice and inspiring. 👍👍👍

  • @samirchauhan1186
    @samirchauhan1186 2 года назад +1

    mr.Virani is the most down to earth man i have ever seen...........seriuosly... what an inspiration............ so as Keyur virani...superb....

  • @kabirr3088
    @kabirr3088 2 года назад +5

    It’s really inspiring! Respect ✊

  • @95sangita
    @95sangita Год назад

    I just ate today Balaji Potato chips from MP here in US👌👌🇮🇳👍👍, our soul is great nothing tastes here anything better than Indian snacks or food.