I'm glad that Apple's catching up finally with the Pixel & Samsung crowds with their new calling features. I just hope more people find this interview!
Great initiative to do this interview. My takeaways for the channel are : - I am all into the Apple Eco system, and this WWDC has left me the most frustrated ive ever been with Apple. I hoped the interview would be objective as opposed to what sounded like Apple Fans praising every thing that came from the two executives mouths. Unfortunately, the questions did not seem to ensure that Apple takes accountability for their false representations. Profiting from its misleading of its clientele for over a year with Apple Intelligence and related siri. When asked why they havent delivered on Siri the way they said they would, they have entered into an elaborate explanation of the " goal" of Apple Intelligence as a pervasive instrument of applying AI into their model, and implicitly blaming users for " missunderstanding" their approach and leaving us clinging onto hope that one day, at their mercy we will suddenly then recieve the new siri at some vague date in 2026 (practically could be in December of 2026). - For "liquid glass" it seems like a fad, a design should be able to speak for itself and and impress the user without a litany of adjectives being used to explain how impressive the creators think their creation is. At this point (hopefully the final version is impressive) there are visually minor improvements on the UI to even report this as a significant leap in the UI, the average user would sneer at the updates. The fact that this UI works for Vision pro(which has remarkably low sales numbers) is not a reason that other users of other devices should be forced to use the UI. In my case, the UI is consistently triggering a vertigo type reaction in my mind.
@markspoonauer5360love the honesty in this! Given they are on defense this year it’s good to hear they weren’t controlling it as much as some of the creator ones are. Only improvement is even longer interview 😜
He’s supposedly going to be the CEO after tim cook leaves which was supposed to be within the next few years. Apparently tim really wanted to get out the apple vision pro before he left the company for his legacy and it ended up being rushed out by a few years in advance lmao the dev team was saying it was too heavy and bulky so they wanted to give it another 4 years of development
Craig always comes across best in these kind of interviews. Everyone else is just so obviously toeing the PR line... Craig is too, of course, but at least he makes it _sound_ like he's occasionally telling you something he shouldn't.
@joshywoshygone You also can’t share links because you’re just making it up. Apple never threatened not to do interviews because of negative press about AI.
Yup. I caught that too. I wonder what made him laugh. Was it the idea that people may need help and can’t afford paid help but have access to tools like ChatGPT that CAN help individuals or if he just found it silly because it’s true.
Problem is he’s only like 5 years younger than Tim. I wonder if Apple is going to go for someone younger that will be around longer. If it weren’t for that, I would agree.
I like when craig speaks, but anytime i hear Joz, he just comes across super cocky like, ya screw what our customers want, we will tell them what they want and if they say differently screw the customers. He just has a, im better than you attitude.
Go make you’re own ai assistance and make it how I want you to make it .. spend all that money but not how you want to .. how I want to. What?!! Are you even hearing yourself ??
@thecoyaknow_2004I don't think he's waiting for him to "fuck up". I think he genuinely wants Craig to do well, which is why he's coming across as a bit protective.
@steftrandofor the first time in ten years the Apple execs decided not to do his event. They didn’t provide a reason. Speculation is that they didn’t want to answer tough questions in front of a raucous audience to at worst that they are punishing John for a very strong negative piece he did about what he felt was outright deception on the part of Apple with what they showed of Apple Intelligence at WWDC 2024.
@steftrando They declined to show up to The Talk Show Live that takes place every year for the first time in 10 years, supposedly because of him being critical of Apple Intelligence a few months back
28:45 I love when an executive like Craig actually knows the details about internal discussions. Like he know every single little decision resulting in the new software. Kudos!
What a great interview. It’s the first time I hear Apple acknowledging they couldn’t deliver all the AI features they announced. Craig really knows how to talk. The tone of the interview was professional and assertive, asking the right questions and with a lot of respect.
didn’t you like craig driving the f1 car and later the golf cart while skipping all the messed up schedules they fooled us with for 2 years? didnt you like the wonderful liquid glass bs?? Apple had to do one thing and thats the only thing not covered. Android is going to totally erase the iphone while we still have to wait another entire year for that apple intelligence to get any close to what was promised
30:53 that felt like Joz being like “Craig tell them that it’s different so we can justify selling them two devices. DO IT CRAIG” Joz is a weird vibe. He (alongside Tim Cook) feels like the most corporate person trying to fit into this ‘cool’ company. Joz often accompanies apple leadership in these interviews, and his purpose seems to be to control the narrative and yank the leash of whoever he is there with Edit: wrote just got to the actual part where they recommend buying both lol
He didn’t say the wrong answer? They are both very different products. iPads have always been a portable entertainment device. You have the pencil for artists or engineers, and it’s great. Macs are a portable computer device. Most people have both. I have a windows laptop for working and iPad Pro for entertainment and on the go versatile work device. iPads were never made to be a computer replacement, it’s something people created.
@RichieKhanthe ipad wasn't even a good secodary device for me until it got logic. Now I already have an nvidia laptop for ai, 3d, code and tinkering I'll get an ipad for creative stuff like music and editing photos. Apple is only superior at creative stuff but the ipad only recently got the creative apples people actually use eg. Logic, final cut, real photoshop like last yr but the windowing and files system was still trash, so i could use a proper workflow. So getting it was pointless. But now a whole new set of ppl will be getting ipads.
@RichieKhannot that the answer is wrong but they way he ordered Craig to tell the difference as if Craig is his own subordinate and immediately shot down the discussion. Marketing and PR is about how you say it and Joz fails at that really hard
From what I gather, it would be really cool if Apple leans into their Privacy Focus, and works on getting things done ON DEVICE. I am excited for hardware to make significant strides, like how Apple Silicon did moving from Intel. More capable devices without a focus on internet connectivity are really cool.
Apple prioritizes high-quality data and builds its systems from the ground up, opting not to use open-source solutions. This approach simplifies AI implementation for them.
39:45 I think it’s so funny how ProCreate is such a standout and singular app on iPad for artists that Joz will just list “doing procreate” as one of the primary functions of their product even though Apple doesn’t even make that software.
I’ve been using iPadOS 26 for a day … fantastic. I’ll keep my Macbook Air, but I can now justify the larger iPad and reduce my carry mode all day to the iPad. Great job, looking forward to seeing further refinements.
🔥hands down the best interview. Not only great questions that we all want to ask but they actually answered with actual facts, information, and the details. Usually it’s a lot of side, stepping or non-answers. 🔥So absolutely amazing interview. 💯👍🏻
The contrast between Craig and Goz was stark. Goz was agressive/defensive, condecending and proud/cocky. In contrast Craig was genuinely passionate and interested whilst also having great technical and customer explanations for the use of ai and apples setbacks. Craig would be an amazing next CEO for apple, the problem is he is a little too old to continue after tim cook I think.
You kind of *don't* want Federighi as CEO. You want "Hair Force One" to be the "Face," someone that Apple has been missing since Jobs passed. Federighi and Cue (from what I understand) would be great for guiding the Vision. You need someone else to handle logistics and the investors. Apple doesn't need *a* Steve Jobs replacement. All. they need are two to three executives in a trench coat. Joz, Cue and Federighi could easily be that.
Hands down the best interview, great job Toms team, and fantastic work on Craig, Jos and team at Apple - the most intuitive and realistic explanation of using AI on a platform - loved this.
WWDC not being in person is very symbolic of what Apple has become - Out of touch with the real world. The architecture and shape of their headquarters reinforces that even more. - Closed to the world.
For anyone that wants to know, the water bottles set out are KINTO water bottles in smoke. I spent an embarrassing amount of time finding it. 😳 ironically the technology they’re discussing using Apple AI would allow you to pause the video, select the water bottle and be taken to information on it and where to buy it.
Absolutely great interview. Really good questions and very good and human answers. Craig is always very sharp, personable, thoughtful and has humor. Joz can be a powerhouse when necessary.
I’m glad apple has owned this and explained the issues they are having, they all seem perfectly reasonable to me, once the cat is out it can’t be released again so let’s make sure it’s going to be good when it’s released instead!
I hope there's a lawsuit and they get sued out the ass. They had false advertisement and they KNEW it. They just wanted to kiss their investors ass to keep them as tight as they can. They knew it was never ready. They had people upgrading/buying the new 16s for AI. They deliberately deleted advertisements that involved AI Siri. This is not okay and they should and hopefully get the biggest lawsuit to date.
@aomar1227this wasn't a mistake lol they knew it was going to happen. And they purposely pushed the 16 pro because of it. There was no new upgrade for the 16 to get ppl wanting to buy it. The camera button wouldn't have been enough. I'm telling u rn there's going to be a lawsuit in the future for it
Oh so sweet you think that apple gonna released ai. It is impossible guys they are try to race ferrari with truck. They will never make a on device ai it is impossible and insufficient.
Brilliant interview. You basically see the opposite ends of what corporate Apple is like. A geeky, passionate guy with charisma and loves the work that he does and the colder, more foot-on-table corporate guy that will grab your opinion and go "yeah well, we still make money, so it doesn't matter." I'm actually shocked that Joz has been in Apple since 1986. My guess is that he had to develop extremely thick skin to survive 30 years of rise, fall, and rise again of apple with Sculley, Steve, and Tim. On one end, I don't blame him for being this way, but on the other they could've just picked another guy to be next to Craig.
Craig has the charisma, confidence, clear dictation, tech knowledge and customer relatability to become the new CEO, and I think he should be the next CEO. Apple was always known in the past as the “cool tech company” we need a “cool savvy” ceo.
Describing the iPad and Mac as "very different from each other" doesn't hold water, especially after years of homogenizing the apps across the operating systems and adding Mac functionality to iPad. The desire to do more with our iPads has been present for 10+ years but Apple's biggest concession to this fact was only revealed yesterday!
I do want to say thank you for fixing the ipad. I can’t wait for public beta. It really looks like you found a way to keep the ipad an ipad while giving it the robust feature set that a Mac has. Very cool.
They didn't do the interview with Gruber because he's been critical of them, rightly, with his coverage. I find it unsettling how spiteful this company can be.
@michael_c2could of been they still wanted PR exposure in that format so just went with an alternative host. Yes bit spiteful but at end of day controlling their PR. Change now and again can also be good to bring fresh perspectives.
Apple reveals used to be the pinnacle of great marketing, but now I find them cringy and suspect. This interview is better than anything they presented at WWDC in my opinion!
10:23 THIS IS THE KEY. Sometimes you gotta be frank/blunt and say upfront, We aren't a company making an app onstop shop, we are making an intelligent device.
I’m not gonna lie. This interview has opened my eyes on how Apple actual views and I appreciate Kraig’s honesty and the fact that he didn’t speculate the developers were going to catch up with their new software, but I like how easy they’ve made it for developers to develop on Apple platform like it’s really cool.
i think Tim Cook's time is up at Apple. When you have someone else to answer tough issues, undelivered promises on behalf of the company, and it is not the CEO, then he has to go.
@Rocketgirl123 of course not. He has the liberty to pick & choose which interview he wants. But he still chose not to do any of them. Not with this one nor with WSJ
Stupid the best person to respond to why is the direct senior vp n lead engineer ceos are there to appease stock holders the senior vp in charge has more direct knowledge as to the ins n outs n is a much more reliable person to interview than a ceo now you wanna know how the company is running financially then sure the CEO would be your best to know cause that is his main worry n he’d know better than a dept vp
A lot of times iPhone on device knowledge can't even correctly fill out email address of the device owner automatically at the time of registration. It does not even provide options in the keyboard. The limitations of iPhone intelligence has been evident way back from iPhone 4 which they have not been able to address completely.
All this talk of V1 and V2 architecture reminds me of a report from Mark Gurman earlier this year, where he talked about Siri currently basically operating off of two backend systems which Apple, in order to achieve the best results, wants/needs to merge.
Thwy should just built it anew from the ground up, using deepseek, and then ad in a almkst human sounding voice.....its really not that hard.....I dont know what they are doing
After this iPadOS update the main difference now is that desktop apps are only available on MacBooks. I wish Apple would’ve provided a iCloud service or even a feature only for iPad pros that can RDP into a macbook signed into the same iCloud account.
IPad Pro should be able to run Mac apps when connected to Magic keyboard, this purposeful software neutering by Apple is 🐂💩, iPad Pro with Magic Keyboard capable of running Mac & iPad Apps would be ultimate all in one device that’s more worth the combined price to more customers
I love my Vision Pro… but there’s bugs galore in vision os 26. Maybe I had too many widgets up… but it overheats, and ruins my FaceTime calls. And then, at other times, all the widgets I’ve built, just vanishes. And have to start at zero.
This is actually apple going to real journalists or people that are more journalists than Gruber who often wades in past his own depth and gets humiliated. It was embarrassing to watch him.
- "Hey Siri, close the curtains" - "I found the following results for ‘close the curtains’ on the web." Craig...maybe this is something to address, before you worry about semantic index 🤔
Siri started out great, but now it's just embarrassing, like when I ask Siri a question about where to find a certain feature in macOS or how to do something, and Siri has absolutely no idea. Then I ask ChatGPT, and not only does it give me perfect instructions, but it laughed with me and said, “Don’t worry, I got you!” Can they fix it? yes, will they? hopefully.
@TheFeedRocket I dont think they will. I jist want apple to create their own chatGPT. I mean there are free online chat A.I's out here who can habe a conversation with you as if they are humans, SIRI SHOULD BE LIKE THAT. And then integrate it with being able to do tasks on your phone withouth habing to press buttons in a menu, thats what I WANT. My samsing S24 ultra is so far beyond Apple when it comes to A.I. its not even close. Gemini + Bixby slapped together quickly and it simply works.
Strange because i have 143 accessories in my home and rarely have any issues controlling them via Siri (or the Home app). And my set up is not straightforward as most of the accessories/devices use KNX which are then exposed to Home via a bridge. Can Apple make it better? Definitely. Think of unstructured commands, more flexible automations, better location awareness, …. But as it stands today it works fine for me
@inakira-ytc @inakira-ytc, you’re not special :) I have everything from sprinklers to heated floors and even vacuum and hot tub control, yet connection isn’t a problem. The UX is. For example, HomePod will understand a 2nd repeated command in the morning because of an issue with the trigger-word awareness algorithm. Everything after the 2nd query, repeated exactly the same way is OK. However, the biggest issue is the lack of audio results and the inability by Siri to understand commands. Not to mention, the proximity queue is also buggy, so you can’t prioritize your phone over HomePod even if you’re sitting next to it. This device needs to be rebuilt from scratch instead of being patched together like a Frankenstein.
Why is Apple still dancing around with vague AI announcements instead of making a bold move? Why didn’t they just buy Perplexity when it was hot? Or better yet - why not acquire Aleph Alpha from Germany? It’s a homegrown LLM with strong capabilities and serious data protection - something that aligns perfectly with Apple’s privacy brand. Wouldn’t a European AI with privacy-first architecture be a more strategic fit than trying to partner up with OpenAI or Google?
If I ask Siri a question that I know has an answer, I want her to give me that answer. I don’t want her to give me a list of web pages or for her to tell me to ask again from my iPhone. 🤦🏻
Exactly! I feel like it shouldn’t be that hard. There are open ended questions, but if there’s an actual answer, like “How old is , just give it to me.
What do you think are the key takeaways from Craig and Joz?
I'm glad that Apple's catching up finally with the Pixel & Samsung crowds with their new calling features.
I just hope more people find this interview!
Apple has lost its magic
Great initiative to do this interview. My takeaways for the channel are :
- I am all into the Apple Eco system, and this WWDC has left me the most frustrated ive ever been with Apple. I hoped the interview would be objective as opposed to what sounded like Apple Fans praising every thing that came from the two executives mouths. Unfortunately, the questions did not seem to ensure that Apple takes accountability for their false representations. Profiting from its misleading of its clientele for over a year with Apple Intelligence and related siri. When asked why they havent delivered on Siri the way they said they would, they have entered into an elaborate explanation of the " goal" of Apple Intelligence as a pervasive instrument of applying AI into their model, and implicitly blaming users for " missunderstanding" their approach and leaving us clinging onto hope that one day, at their mercy we will suddenly then recieve the new siri at some vague date in 2026 (practically could be in December of 2026).
- For "liquid glass" it seems like a fad, a design should be able to speak for itself and and impress the user without a litany of adjectives being used to explain how impressive the creators think their creation is. At this point (hopefully the final version is impressive) there are visually minor improvements on the UI to even report this as a significant leap in the UI, the average user would sneer at the updates. The fact that this UI works for Vision pro(which has remarkably low sales numbers) is not a reason that other users of other devices should be forced to use the UI. In my case, the UI is consistently triggering a vertigo type reaction in my mind.
Where’s AI? They’re a hardware company. That’s your answer. Now quit whining you AI obsessed weirdos.
They don’t get people want a smart conversational siri
Joz is the manifestation of "PR guy watching every word you say"
Well, maybe the interviewers should have attempted to bring him into the conversation.
That’s why he’s so Successful and not Elon musk type
That’s why he makes millions of dollars every year from Apple and you don’t
👀
@Rapido20 really weird and defensive comment.
Because he is an exec. That’s his job. He’s a smart guy
great asking about siri very directly as the first question
thanks, i feel like we got the most comprehensive answer yet about why the delay
They probably told them to ask that first. Get it out right away and then focus on other things, just like in the announcement
@bufuCS nope, I wouldn't have done the interview otherwise. They had no access to our questions at all, which I think is the way it should be
@markspoonauer5360love the honesty in this! Given they are on defense this year it’s good to hear they weren’t controlling it as much as some of the creator ones are. Only improvement is even longer interview 😜
and yet the answer is full of BS ... real reason is issues with the 2 teams ...
Craig Federighi is always a great interview.
Craig should become the new CEO. He very much the tech guy and has focus on software and value it brings to the end user.
Def talks like one but the software has been a total disaster recently
He’s supposedly going to be the CEO after tim cook leaves which was supposed to be within the next few years. Apparently tim really wanted to get out the apple vision pro before he left the company for his legacy and it ended up being rushed out by a few years in advance lmao the dev team was saying it was too heavy and bulky so they wanted to give it another 4 years of development
@wowzaaaaaaaaaaaaaaanice bullshit you just pulled out of your ass.
@Roberto_zna, it hasn’t, at all. Nice pathetic hyperbole.
Maybe.
This humanizes Craig/apple a lot, and I like it
You’re everywhere 🥲 2 days ago I saw you at the mark gurman power on talk
@sebastianf9503lol nice to see you again than 😅
I am everywhere all at once.
It doesn't humanize Joz. It's probably written in his contract that he has to talk like IBM from the 80s.
Craig always comes across best in these kind of interviews. Everyone else is just so obviously toeing the PR line... Craig is too, of course, but at least he makes it _sound_ like he's occasionally telling you something he shouldn't.
I hope they leave Joz in the back rooms lol
I'm glad they've eventually taken up interviews. They should never stop this. It makes Apple feel much more down-to-earth.
They've been doing this for years - see: Jon Gruber WWDC chats
@_sparrowhawk I know they have, but they were threatening not to do it because of the negative press on their lack of AI.
Let's see their threats - share the link
@_sparrowhawkWhy are you so defensive? You know I can’t share links here due to bot filters.
@joshywoshygone You also can’t share links because you’re just making it up. Apple never threatened not to do interviews because of negative press about AI.
Lance raising his hand at Mark’s therapist comment with Craig laughing and getting a “seriously” in return lmao
Yup. I caught that too. I wonder what made him laugh. Was it the idea that people may need help and can’t afford paid help but have access to tools like ChatGPT that CAN help individuals or if he just found it silly because it’s true.
he's absolutely right, it's ridiculous to use LLMs for that
@Mirtualwhy? You have no idea how useful ChatGPT is for people with mental health challenges.
@Mirtual Exactly
@Mirtualdoesn't change the fact that people are using it for this though.
I love Craig’s interviews. I hope he does it more often this year. Joz is a little too cocky and sometimes even comes across as arrogant.
“a little” is too humble, I would say
"We know you'll love it"
@TheosTechTipsright!!!! That’s so arrogant in my opinion. Even if he’s right.
@tiagomaqz It made me physically cringe.
Would suit Joz to be more humble, after the shit show last wwdc and not delivering the features they promised.
I’d love to see Craig as the new CEO, Tim is looking knackered.
Hard agree
tim apple
Problem is he’s only like 5 years younger than Tim. I wonder if Apple is going to go for someone younger that will be around longer. If it weren’t for that, I would agree.
Its not gonna be craig, its rumoured to be some other guy.
@onaticsyeah I’ve read lots of places predict that it’s John Ternus
I like when craig speaks, but anytime i hear Joz, he just comes across super cocky like, ya screw what our customers want, we will tell them what they want and if they say differently screw the customers. He just has a, im better than you attitude.
Bang.
Go make you’re own ai assistance and make it how I want you to make it .. spend all that money but not how you want to .. how I want to. What?!! Are you even hearing yourself ??
Joz is an asshole
@Instant_Nerfwhat are you saying bro
Yeah he for sure comes across as pompous
I bet Joz is the one who called off the gruber interview. Guy stares at Craig like a hawk
Craig is probably next in line for the CEO position so he’s waiting on him to f*** up. I noticed that too, lowkey……..
@thecoyaknow_2004I don't think he's waiting for him to "fuck up". I think he genuinely wants Craig to do well, which is why he's coming across as a bit protective.
What happened to John Gruber?
@steftrandofor the first time in ten years the Apple execs decided not to do his event. They didn’t provide a reason. Speculation is that they didn’t want to answer tough questions in front of a raucous audience to at worst that they are punishing John for a very strong negative piece he did about what he felt was outright deception on the part of Apple with what they showed of Apple Intelligence at WWDC 2024.
@steftrando They declined to show up to The Talk Show Live that takes place every year for the first time in 10 years, supposedly because of him being critical of Apple Intelligence a few months back
28:45 I love when an executive like Craig actually knows the details about internal discussions. Like he know every single little decision resulting in the new software. Kudos!
Just script learn act, If you ask them real tough Q. they will act like SIRI!
ruclips.net/video/NTLk53h7u_k/video.html
Joz is a great example of what’s wrong with Apple
never liked him either, he always comes of as so disingenuous
I think his job just makes him a douche. Phil Schiller was a blowhard too.
He's so cocky they need to get rid of him from these. Phil S was wayyyy better. Joz is arrogant. Craig is a class act though
What are you complaining about now?
He just sounds pissed about the whole Siri thing.
Even better than the WWDC 2025 keynote
Thank you so much for doing this interview and shoutout to craig for actually answering everything
What a great interview. It’s the first time I hear Apple acknowledging they couldn’t deliver all the AI features they announced. Craig really knows how to talk. The tone of the interview was professional and assertive, asking the right questions and with a lot of respect.
Gruber watching this?
He should watch and learn an interview where the guest speaks.
He’s a great columnist but his interviews were always lacking.
Maybe he wanted to avoid the praise of integrating Markdown in Notes? In the end, the Markdown language is Gruber’s creation
5:19 Craig giving killer look to Joz lol 😂
I feel Craig as an Engineer
He’s just nodding
For me as a customer this was actually better than just watching the WWDC presentation!
didn’t you like craig driving the f1 car and later the golf cart while skipping all the messed up schedules they fooled us with for 2 years? didnt you like the wonderful liquid glass bs?? Apple had to do one thing and thats the only thing not covered. Android is going to totally erase the iphone while we still have to wait another entire year for that apple intelligence to get any close to what was promised
30:53 that felt like Joz being like “Craig tell them that it’s different so we can justify selling them two devices. DO IT CRAIG”
Joz is a weird vibe. He (alongside Tim Cook) feels like the most corporate person trying to fit into this ‘cool’ company. Joz often accompanies apple leadership in these interviews, and his purpose seems to be to control the narrative and yank the leash of whoever he is there with
Edit: wrote just got to the actual part where they recommend buying both lol
True
Feel the same!
He didn’t say the wrong answer? They are both very different products. iPads have always been a portable entertainment device. You have the pencil for artists or engineers, and it’s great. Macs are a portable computer device. Most people have both. I have a windows laptop for working and iPad Pro for entertainment and on the go versatile work device. iPads were never made to be a computer replacement, it’s something people created.
@RichieKhanthe ipad wasn't even a good secodary device for me until it got logic. Now I already have an nvidia laptop for ai, 3d, code and tinkering I'll get an ipad for creative stuff like music and editing photos. Apple is only superior at creative stuff but the ipad only recently got the creative apples people actually use eg. Logic, final cut, real photoshop like last yr but the windowing and files system was still trash, so i could use a proper workflow. So getting it was pointless. But now a whole new set of ppl will be getting ipads.
@RichieKhannot that the answer is wrong but they way he ordered Craig to tell the difference as if Craig is his own subordinate and immediately shot down the discussion. Marketing and PR is about how you say it and Joz fails at that really hard
Great interview. Is there an issue with the quality of the video ? I have the feeling to watch 720p ahah
LOL! Their faces when he asked about smart glasses 😂
Joz, a know it all 🙄
Exactly.
That’s the same image that Apple has sometimes.
From what I gather, it would be really cool if Apple leans into their Privacy Focus, and works on getting things done ON DEVICE. I am excited for hardware to make significant strides, like how Apple Silicon did moving from Intel. More capable devices without a focus on internet connectivity are really cool.
So why dont they Simply use deepseek then??
@SWOTHDRAit can’t run locally on our mere mortal hardware. That’s simply it. Apple can 1000% make siri a chatbot, but doing it locally is a doozy.
Apple prioritizes high-quality data and builds its systems from the ground up, opting not to use open-source solutions. This approach simplifies AI implementation for them.
39:45 I think it’s so funny how ProCreate is such a standout and singular app on iPad for artists that Joz will just list “doing procreate” as one of the primary functions of their product even though Apple doesn’t even make that software.
Great questions by Interviewers, liked that they did not take 2-3 minutes to get questions out to Craig & Joz and then let them answer the questions!
I’ve been using iPadOS 26 for a day … fantastic. I’ll keep my Macbook Air, but I can now justify the larger iPad and reduce my carry mode all day to the iPad. Great job, looking forward to seeing further refinements.
I’m stoked to use it on my iPad but I’ll wait til official release
I can feel the stress from my screen 😂
What they did with Xcode 26 and recompiling grabs the new UI was amazing.
I love the liquid glass. It’s a little rough around the edges still but I still see it as a huge step forward.
🔥hands down the best interview. Not only great questions that we all want to ask but they actually answered with actual facts, information, and the details. Usually it’s a lot of side, stepping or non-answers. 🔥So absolutely amazing interview. 💯👍🏻
I appreciate this transparency. From their perspective it’s important to be clear otherwise people will start jumping ship to other ecosystems.
The contrast between Craig and Goz was stark. Goz was agressive/defensive, condecending and proud/cocky. In contrast Craig was genuinely passionate and interested whilst also having great technical and customer explanations for the use of ai and apples setbacks. Craig would be an amazing next CEO for apple, the problem is he is a little too old to continue after tim cook I think.
He’s only 56. Trump is almost 80 and he is president of the United States.
@sammyjammy6647yes you are right he could for a few years however rumors are pointing John Ternus being considered as replacement.
You kind of *don't* want Federighi as CEO. You want "Hair Force One" to be the "Face," someone that Apple has been missing since Jobs passed.
Federighi and Cue (from what I understand) would be great for guiding the Vision. You need someone else to handle logistics and the investors.
Apple doesn't need *a* Steve Jobs replacement. All. they need are two to three executives in a trench coat. Joz, Cue and Federighi could easily be that.
16:21 Craig isn’t a wine person lol 😂
Can listen to Craig all day
Hands down the best interview, great job Toms team, and fantastic work on Craig, Jos and team at Apple - the most intuitive and realistic explanation of using AI on a platform - loved this.
WWDC26 should be an in-person event. I miss the live presentations and demos. Great interview. Reminds me of the Walt Mossberg style. More of it!
WWDC not being in person is very symbolic of what Apple has become - Out of touch with the real world.
The architecture and shape of their headquarters reinforces that even more. - Closed to the world.
What a great interview!
thanks for watching
For anyone that wants to know, the water bottles set out are KINTO water bottles in smoke. I spent an embarrassing amount of time finding it. 😳 ironically the technology they’re discussing using Apple AI would allow you to pause the video, select the water bottle and be taken to information on it and where to buy it.
Some really great takeaways here. Most excited to dive into the new iPadOS features!
Absolutely great interview. Really good questions and very good and human answers. Craig is always very sharp, personable, thoughtful and has humor. Joz can be a powerhouse when necessary.
Pleeease fix the single audio channel limitation. And let me rescale on an external display.
I’m glad apple has owned this and explained the issues they are having, they all seem perfectly reasonable to me, once the cat is out it can’t be released again so let’s make sure it’s going to be good when it’s released instead!
I hope there's a lawsuit and they get sued out the ass. They had false advertisement and they KNEW it. They just wanted to kiss their investors ass to keep them as tight as they can. They knew it was never ready. They had people upgrading/buying the new 16s for AI. They deliberately deleted advertisements that involved AI Siri. This is not okay and they should and hopefully get the biggest lawsuit to date.
@IAmChrist mistakes happen. They wouldn’t want to delay
@aomar1227this wasn't a mistake lol they knew it was going to happen. And they purposely pushed the 16 pro because of it. There was no new upgrade for the 16 to get ppl wanting to buy it. The camera button wouldn't have been enough. I'm telling u rn there's going to be a lawsuit in the future for it
Oh so sweet you think that apple gonna released ai. It is impossible guys they are try to race ferrari with truck. They will never make a on device ai it is impossible and insufficient.
I loved that they jumped straight to the main point haha
Brilliant interview. You basically see the opposite ends of what corporate Apple is like. A geeky, passionate guy with charisma and loves the work that he does and the colder, more foot-on-table corporate guy that will grab your opinion and go "yeah well, we still make money, so it doesn't matter."
I'm actually shocked that Joz has been in Apple since 1986. My guess is that he had to develop extremely thick skin to survive 30 years of rise, fall, and rise again of apple with Sculley, Steve, and Tim. On one end, I don't blame him for being this way, but on the other they could've just picked another guy to be next to Craig.
6:43 How I often get misunderstood 🤣🤣
I just want to be able to sync up my ipod classic with Apple music on my mac mini M4
Brilliant interview! I couldn’t help noticing the dodgy eye movements and fidgeting when these guys are talking😮.
Craig has the charisma, confidence, clear dictation, tech knowledge and customer relatability to become the new CEO, and I think he should be the next CEO.
Apple was always known in the past as the “cool tech company” we need a “cool savvy” ceo.
that's smart branding of him calling the half finished version v1 and the future finished version v2
Describing the iPad and Mac as "very different from each other" doesn't hold water, especially after years of homogenizing the apps across the operating systems and adding Mac functionality to iPad. The desire to do more with our iPads has been present for 10+ years but Apple's biggest concession to this fact was only revealed yesterday!
Joz is clearly in his IFGAF era
35:37 Did Craig just drop a MKBHD??
The way Apple designers and executives can conjure up so many different ways to describe glass properties is mind blowing 😅🤯
They asked chatGPT and that is what it came up with.
I do want to say thank you for fixing the ipad. I can’t wait for public beta. It really looks like you found a way to keep the ipad an ipad while giving it the robust feature set that a Mac has. Very cool.
Anyone know where to get those water bottles?
Worried that when Craig said spotlight , shortcuts and Mac - he seemed to imply mac only, we want the same functionality on iPadOS
So great to hear them speak more candidly about things. Hope they keep this... ahem... transparency up.
This is really transparent & i like it.
Thank yall for making this video!❤
Still no split screen multitasking on iPhone.
Joz speaks like AI! Never answering what the actual question was but talking paragraphs after paragraphs to say nothing.
“If you can't dazzle them with brilliance, baffle them with bullshit.”
― W.C. Fields
u didnt like the answers, oh no
What, exactly was the bullshit that you are alluding to?
This channel a lot better than Jon gruber. Easier to follow and more interesting questions. Gotta love the PR dodge when Apple glasses was mentioned 😁
Hey, I had to try
@MarkSpoonaueryh. I was watching their body language and face expressions throughout you asking the question. Didn’t really show anything 😁
They didn't do the interview with Gruber because he's been critical of them, rightly, with his coverage. I find it unsettling how spiteful this company can be.
@michael_c2could of been they still wanted PR exposure in that format so just went with an alternative host. Yes bit spiteful but at end of day controlling their PR. Change now and again can also be good to bring fresh perspectives.
@liammcclelland7201 Gruber was seen as a easy interview
It took me a while to notice the background not having two WW's. Its a like a weird VVV. I cant stop looking at it
Why do they let Joz go to these things?
why the giant mikes 😂
Craig should be the next Apple CEO 🎉
This is not the same, the yearly interview is much more fun.
Apple reveals used to be the pinnacle of great marketing, but now I find them cringy and suspect. This interview is better than anything they presented at WWDC in my opinion!
10:23 THIS IS THE KEY. Sometimes you gotta be frank/blunt and say upfront, We aren't a company making an app onstop shop, we are making an intelligent device.
Bruh they really need to get rid of Joz, his fragile ego is in the way, the typical “I’m better than everyone” type of guy
He is a jew
That’s what I miss about a live keynote… the audience reactions.
You instantly get the sense of how out of touch they are by the way they talk about 'chatbots'.
I wish this video was 4K
Jon Gruber lookin' different this year
He's looking like a guy that didn't get the gig because he's been too critical of Apple. Which is unfortunately how they do business
Craig is a very likeable, knowledgeable guy and you can see he’s very passionate and excited about everything he does.
I’m not gonna lie. This interview has opened my eyes on how Apple actual views and I appreciate Kraig’s honesty and the fact that he didn’t speculate the developers were going to catch up with their new software, but I like how easy they’ve made it for developers to develop on Apple platform like it’s really cool.
Great interview!
What’s with the subtle microphones?
i think Tim Cook's time is up at Apple. When you have someone else to answer tough issues, undelivered promises on behalf of the company, and it is not the CEO, then he has to go.
Yes
Do you think the CEO of massively global company can be at every interview? 🤔
@Rocketgirl123 of course not. He has the liberty to pick & choose which interview he wants. But he still chose not to do any of them. Not with this one nor with WSJ
Apple turn the impossible into late
Stupid the best person to respond to why is the direct senior vp n lead engineer ceos are there to appease stock holders the senior vp in charge has more direct knowledge as to the ins n outs n is a much more reliable person to interview than a ceo now you wanna know how the company is running financially then sure the CEO would be your best to know cause that is his main worry n he’d know better than a dept vp
A lot of times iPhone on device knowledge can't even correctly fill out email address of the device owner automatically at the time of registration. It does not even provide options in the keyboard. The limitations of iPhone intelligence has been evident way back from iPhone 4 which they have not been able to address completely.
All this talk of V1 and V2 architecture reminds me of a report from Mark Gurman earlier this year, where he talked about Siri currently basically operating off of two backend systems which Apple, in order to achieve the best results, wants/needs to merge.
Immediately what i thought when they were talking about v1 v2
Thwy should just built it anew from the ground up, using deepseek, and then ad in a almkst human sounding voice.....its really not that hard.....I dont know what they are doing
The RUclips menu bar is really strange on iPad. 😂😂😂😂
Will Craig be the next Apple CEO?
I hope so
he don’t want to and that’s not his passion
After this iPadOS update the main difference now is that desktop apps are only available on MacBooks. I wish Apple would’ve provided a iCloud service or even a feature only for iPad pros that can RDP into a macbook signed into the same iCloud account.
IPad Pro should be able to run Mac apps when connected to Magic keyboard, this purposeful software neutering by Apple is 🐂💩, iPad Pro with Magic Keyboard capable of running Mac & iPad Apps would be ultimate all in one device that’s more worth the combined price to more customers
@c.daubz.5386that would actually justify the stupid price on the Magic Keyboard
@c.daubz.5386that actually would make the Magic Keyboard worth the price
I love my Vision Pro… but there’s bugs galore in vision os 26. Maybe I had too many widgets up… but it overheats, and ruins my FaceTime calls. And then, at other times, all the widgets I’ve built, just vanishes. And have to start at zero.
Craig is what Apple would look like if it was a person
41:37 gotta love how real craig federighi is
Apple punishing Daring Fireball :)
They could have done a lot worse in replacing gruber. Tom’s guide is no iJustine
This is actually apple going to real journalists or people that are more journalists than Gruber who often wades in past his own depth and gets humiliated. It was embarrassing to watch him.
Why is the video quality so bad? Looks like y'all filmed in 720p and then cropped in for close ups 😅
Part 2 of WWDC: AI
I really appreciate these interviews.
- "Hey Siri, close the curtains"
- "I found the following results for ‘close the curtains’ on the web."
Craig...maybe this is something to address, before you worry about semantic index 🤔
I have hope that this is what they are eventually going to solve as they keep improving Apple Intelligence.
Siri started out great, but now it's just embarrassing, like when I ask Siri a question about where to find a certain feature in macOS or how to do something, and Siri has absolutely no idea. Then I ask ChatGPT, and not only does it give me perfect instructions, but it laughed with me and said, “Don’t worry, I got you!” Can they fix it? yes, will they? hopefully.
@TheFeedRocket I dont think they will. I jist want apple to create their own chatGPT. I mean there are free online chat A.I's out here who can habe a conversation with you as if they are humans, SIRI SHOULD BE LIKE THAT. And then integrate it with being able to do tasks on your phone withouth habing to press buttons in a menu, thats what I WANT. My samsing S24 ultra is so far beyond Apple when it comes to A.I. its not even close. Gemini + Bixby slapped together quickly and it simply works.
Strange because i have 143 accessories in my home and rarely have any issues controlling them via Siri (or the Home app). And my set up is not straightforward as most of the accessories/devices use KNX which are then exposed to Home via a bridge. Can Apple make it better? Definitely. Think of unstructured commands, more flexible automations, better location awareness, …. But as it stands today it works fine for me
@inakira-ytc @inakira-ytc, you’re not special :) I have everything from sprinklers to heated floors and even vacuum and hot tub control, yet connection isn’t a problem. The UX is.
For example, HomePod will understand a 2nd repeated command in the morning because of an issue with the trigger-word awareness algorithm. Everything after the 2nd query, repeated exactly the same way is OK.
However, the biggest issue is the lack of audio results and the inability by Siri to understand commands. Not to mention, the proximity queue is also buggy, so you can’t prioritize your phone over HomePod even if you’re sitting next to it.
This device needs to be rebuilt from scratch instead of being patched together like a Frankenstein.
Thanks for the interview Craig!
Craig and his team really nailed it with the iPadOS update this year!
I swear craig is ios and macos not ipados but idk
They had to since they failed to deliver siri otherwise they'd be holding 2 L's
So the stores need the cloud models for most use cases anyway
Why is Apple still dancing around with vague AI announcements instead of making a bold move? Why didn’t they just buy Perplexity when it was hot? Or better yet - why not acquire Aleph Alpha from Germany? It’s a homegrown LLM with strong capabilities and serious data protection - something that aligns perfectly with Apple’s privacy brand. Wouldn’t a European AI with privacy-first architecture be a more strategic fit than trying to partner up with OpenAI or Google?
I totally agree with you
they definitely said "No Jony Ive questions" before the interview
If I ask Siri a question that I know has an answer, I want her to give me that answer.
I don’t want her to give me a list of web pages or for her to tell me to ask again from my iPhone. 🤦🏻
Exactly! I feel like it shouldn’t be that hard. There are open ended questions, but if there’s an actual answer, like “How old is , just give it to me.