Take your point regarding the dispensability of STHs. the slight fly in the ointment for the owners is that the fans are part of the brand and without the sounds, the vibe, the excitement generated by the fans there is a pretty thin product
FSG have been very good stewards of our club. Have they seen the stadium Don't they see what we have achieved? I wish the UK government worked like our owners.
SOS member here but am classed as one of the day trippers, but thats ok... ;) If I recall correctly wasn't there discussions about standing room for a certain number of fans in the Kop? Tickets for local kids at really cheap prices? Has this ever happened or is it off the table? Personally I go when I can, twice a year max as the cost per trip, all in, is about the price of one season ticket so its all perspective. However, I do strongly believe that without the support of the local Liverpudlians then its just not the same team. Its what attracted me to LFC way back in the day. The passion cant be bought and this is an intangible that cant be quantified on a balance sheet. All too often its these intangibles that get lost in the discussion. Anyway keep up the great work SOS. YNWA.
I think there should be a mass walkout at some point in this season to boycott ticket price rises and the general lack of affordability, accessibility for local loyal fans who built the club and created a lot of the fan culture.
I would call myself a realist, more than sceptic, however, Liverpool are the jewel in the FSG crown and it looks (to me) that the proposed exploration of a sale was merely a way of establishing LFC to use it, in part, to establish the 'loan/funding' for the proposed purchase of an NBA team. If that's the case is it feasible that FSG restrict LFC's spending (whilst hoping we retain the product on the field - WITHOUT RELEASING MONEY THAT MAY REDUCE BOTTOM LINE PROFITABILITY). We hide behind PRS, but how much are we actually underspent?
This was really interesting 😊 i live near Newcastle and im a premium member and still struggle for tickets but i wouldn't expect to be given one b4 a local for any price
There is no such thing as a working class game if footballers are being overpaid and living a life of luxury. Stop fooling ourselves. To compete with the best clubs you have to increase revenue through raising ticket prices and expansion of growth from within. If you want to be like a Everton and never see success than the club should continue to never increase their revenue out of fear of fan backlash.
Every fan at every club should support each other in boycott because it’s out of reach for working class people now,£ 800 on the black market now,so where does it stop
Isn't this why we have so few season tickets allocated? A club our size has what, around a relatively small 26,000 STs and a 30 year waiting list. The club obviously makes far more from the £900 for a burger and a seat in the Kemlyn Rd hospitality tickets every other week.
The hospitality seating is where the finance for the new stands came from, which increased both club revenue (for retaining the likes of Salah) and regular ticket availability. It's why we still have our historic stadium and not some plastic bowl. There are a number of things supporters want and a lot of them are in tension/conflict. We're all adults and ought to be able to recognise this. I remember the howls in the latter decade of Moores/Parry about Liverpool's failure to keep up with ManU on revenue and the consequent decline of results and stature, for example.
I doubt there would be much opposition to prices and FSG, if they were open and transparent as to the input into LFC......Question? We hear about all of these FSG commercial deals, how do they work and get distributed to the 'standalone clubs' they own.....or are these deals, money making opportunities that's retained by the parent company.
I wonder if the same people who complain about the ticket price going up (like everything else in society has done, it's called inflation) and protest at the matches also protest at their local pub or bar when they have to pay more for their beer. Unfortunately, to run a sporting club today and since players became professionals (not amateur with a "proper" job on the side) they cost a lot of money for their clubs, salaries that someone who works 9-5 would never dream of earning, they have to generate income like any other business. Yes, these are fans and not customers, but the clubs still have to generate income and besides sponsors where are they supposed earn their money to pay all these salaries if not sell tickets to watch the matches. The money has to be generated somewhere. Also, if Liverpool is to atract the best players they also have to give the best salaries. That means even higher cost and where is that money gone a come from?
@@downandouts Not everything inflates at the same rate. So many variables will determine the rate of inflation. The demand for tickets needs to be measured in this equation.
@@jay6573 True, but in the period covered in this video, there's been a comparable demand for tickets. Anfield could have sustained a 61,000 capacity since 1990.
@@TheRedPressLFC That’s factually wrong. I used to turn up at Anfield many a times in the 90’s and pay on the gate for certain games. You haven’t been able to do that for any game for over ten years. The game has grown and finally the club has grown with the game. Unfortunately my local club is not run like a local club anymore. The upside it competes, the downside is the demand for tickets.
@ I don’t know what the solution is. In the 90s us fans knew we had stalled commercially. We never grew with the rate the game had. That’s why we hardly ever competed. FSG have done exactly what we all wanted. Maybe local fans are being priced out. Maybe a compromise between a percentage of local fans tickets should be made available, but as regards to how much other tickets are sold for should be the clubs decision. As i say i don’t see a solution, but i also don’t see what owners wouldn’t raise the price of tickets when the demand is so high.
Are you taking into account the rampant inflation caused by the central banks in these figures? Quantitative easing is an economy killer and businesses need to keep up. Blame the central banks not LFC.
If they raised the season ticket price by 50% and every season ticket holder decided not renew, they would easily sell them season tickets ten times over. It’s supply and demand. Regardless of how they get extra money FSG certainly haven’t raised season ticket prices at a high rate, and no way are they ever going to reduce the price because of loyalty. No owners would.
@ It’s a privilege to be a season ticket holder. Thousands of people will gladly pay more and not moan. I really don’t get the agenda towards our owners. People should remember the mess they took over and see where we are now.
@ They’re trying to replace the Scouse fans with overseas fans who fly over for the weekend. This is not sustainable. *Agree FSG do a lot of good things. I’m not anti FSG. English football is a cultural asset and as such should’ve had a charter for what any foreign owner is and is not allowed to do. Because there isn’t one we have all these grievances and disputes. It’s opened a can of worms.
@@JohnTravena wow just wow. First of all i’m a local fan. I accept the fact that my local team is globally supported and with that brings fans who are willing to travel across the world to support us. That in my eyes needs recognition and respect. You have to accept that fact too. And don’t dare judge their support because they aren’t from Liverpool.
@ I’m not making this up. I live in Seattle and I get FSGs advertisements trying to sell me on the cultural experience of traveling to Liverpool and attending the match. I don’t have that kind of money so I’m a fan from afar.
This is a very narrow view of things. At the end of the day the books need to balance. The revenue has to come from somewhere. Unless you are cooking your books like City have been doing for the past decade then revenue (actual real £'s) can only come from 3 sources 1) more match day revenue. which means expanding anfield, playing more games, and increasing the cost of tickets/food etc. 2) TV deals, domestic league and cup money is flat which leaves international markets and more international games. This means primarily growing the tv viewership and fanbase in the US and Asia. But then klopp and others complain when they have to do trips to play preseason games to service those markets. It also means expanding the UCL to more games. But again this puts strain on the players and leads to more injuries. 3) increasing sponsorship revenue. This can only really grow with success on the pitch and by expanding appeal of the club to larger and larger markets (the US and Asia) as the brand association becomes more valuable. Fans demand huge spending on transfers and for the club to just fork over whatever players demand in wages (see Salah, Trent, Virg) yet no one wants to play more games or pay more to watch games (in tickets or in terms of TV plans).
the era of stadiums is coming to an end, the future everyone will have the stadium experience from home, we wont be allowed to travel or associate in large numbers
It be VR at first, but trust me, if nano technology, quantum computing and computers the size of cities get going, 200 years from now, sports will be the thing of the past, sport will be in holodecks
Man City FC no longer exists, it is Sheik Mansur’s property and he controls its fate, just as Abramavich did at Chelsea. Elon Musk for example buying Liverpool would mean that it would be his financial backing behind any success the club achieved. Being a well run, well supported club would be irrelevant.
@@andrewwright4195 I agree their penny-clutching is infuriating but all in all I don't think we can complain with what they've done with us. We know they have their problems but who can argue that we are not the best ran club (legally) in the country? Look at United, look at Chelsea, look how many legal issues City have with what they've done. If FSG just spent a bit more and lowered ticket prices a bit I don't think there'd be a complaint
@MovieKnight-c6u they built us well but they are now greedy turn down 6 billion in the summer spurs are now richer city Newcastle utd if fsg don't go it will be back to the 90s because they don't replace players
@@andrewwright4195 You're comparing apples to oranges there mate, the Football landscape in the 80s was completely different to what it is now. The best teams in the 80s where those who recruited and trained the best, it was a far more level playing field, now it's down to who has the most money and if they spend it wisely. Would Liverpool in the 80s still have done what they did if Sheikh Mansour and Roman Abramovich were in the league funding 2 of their rivals?
No, no profits have been made until they are booked, which requires a liquidity event of some sort. There have been small minority stakes sold, and that can establish valuation guidance, but no more. It's an open question whether a buyer would materialise at that valuation.
@@thomaspfeffer294 Sports teams are a very popular asset these days. It's hard to really say what they're "worth." The Russian businessman who acquired 50% of Bournemouth in 2011 paid £850K. He sold it 8 years later for between £100-£150 million. Their stadium seats less than 12,000 people and no one outside of England knows where Bournemouth is.
![[DRAGON BALL LEGENDS REVEALS ＆ STUFF] LEGENDS FESTIVAL 2024 Special Edition Part 1](http://i.ytimg.com/vi/mV5bGIswTtQ/mqdefault.jpg)
Take your point regarding the dispensability of STHs. the slight fly in the ointment for the owners is that the fans are part of the brand and without the sounds, the vibe, the excitement generated by the fans there is a pretty thin product
FSG have been very good stewards of our club. Have they seen the stadium Don't they see what we have achieved? I wish the UK government worked like our owners.
This is great viewing and very informative thank you for sharing
SOS member here but am classed as one of the day trippers, but thats ok... ;) If I recall correctly wasn't there discussions about standing room for a certain number of fans in the Kop? Tickets for local kids at really cheap prices? Has this ever happened or is it off the table? Personally I go when I can, twice a year max as the cost per trip, all in, is about the price of one season ticket so its all perspective. However, I do strongly believe that without the support of the local Liverpudlians then its just not the same team. Its what attracted me to LFC way back in the day. The passion cant be bought and this is an intangible that cant be quantified on a balance sheet. All too often its these intangibles that get lost in the discussion.
Anyway keep up the great work SOS. YNWA.
Fascinating information....... Thank you and keep up the good work.
I think there should be a mass walkout at some point in this season to boycott ticket price rises and the general lack of affordability, accessibility for local loyal fans who built the club and created a lot of the fan culture.
Totally agree 👍
As someone from outside the UK the cheapest tickets i could hope for is about £500. Not taking into account cost of travel, accomadation etc.
Enjoyed this. Ty sir.
Kop and sir kenny Dalglish stand should be down and help with transport in Liverpool too
I would call myself a realist, more than sceptic, however, Liverpool are the jewel in the FSG crown and it looks (to me) that the proposed exploration of a sale was merely a way of establishing LFC to use it, in part, to establish the 'loan/funding' for the proposed purchase of an NBA team. If that's the case is it feasible that FSG restrict LFC's spending (whilst hoping we retain the product on the field - WITHOUT RELEASING MONEY THAT MAY REDUCE BOTTOM LINE PROFITABILITY).
We hide behind PRS, but how much are we actually underspent?
Exactly this
This was really interesting 😊 i live near Newcastle and im a premium member and still struggle for tickets but i wouldn't expect to be given one b4 a local for any price
Excellent Video Kieran.Football has been taken away from local loyal fans.Shanks would turn in his grave if he could see what's happened to football
They shouldn't replace season tickets, they should keep making the stadium bigger
There is no such thing as a working class game if footballers are being overpaid and living a life of luxury. Stop fooling ourselves. To compete with the best clubs you have to increase revenue through raising ticket prices and expansion of growth from within. If you want to be like a Everton and never see success than the club should continue to never increase their revenue out of fear of fan backlash.
Every fan at every club should support each other in boycott because it’s out of reach for working class people now,£ 800 on the black market now,so where does it stop
Cheapest season ticket for an Adult is £713, the most expensive is £904. Big discounts for certain others: 'Over 65's, Young Adults, Juniors'
Prices that would undoubtedly be more expensive without protest and pressure from supporters.
@@SpiritofShanklyLFC Massive thanks for everything that you do!
Insightful and a good watch. More of this please...👍
Fact he hates manutd is a bonus😂
The main seats are £45, which I think is good value.
Isn't this why we have so few season tickets allocated? A club our size has what, around a relatively small 26,000 STs and a 30 year waiting list. The club obviously makes far more from the £900 for a burger and a seat in the Kemlyn Rd hospitality tickets every other week.
The hospitality seating is where the finance for the new stands came from, which increased both club revenue (for retaining the likes of Salah) and regular ticket availability. It's why we still have our historic stadium and not some plastic bowl. There are a number of things supporters want and a lot of them are in tension/conflict. We're all adults and ought to be able to recognise this. I remember the howls in the latter decade of Moores/Parry about Liverpool's failure to keep up with ManU on revenue and the consequent decline of results and stature, for example.
will they start charging gates for fan sites, near the stadiums where games are shown on big screens,
I doubt there would be much opposition to prices and FSG, if they were open and transparent as to the input into LFC......Question?
We hear about all of these FSG commercial deals, how do they work and get distributed to the 'standalone clubs' they own.....or are these deals, money making opportunities that's retained by the parent company.
I wonder if the same people who complain about the ticket price going up (like everything else in society has done, it's called inflation) and protest at the matches also protest at their local pub or bar when they have to pay more for their beer.
Unfortunately, to run a sporting club today and since players became professionals (not amateur with a "proper" job on the side) they cost a lot of money for their clubs, salaries that someone who works 9-5 would never dream of earning, they have to generate income like any other business.
Yes, these are fans and not customers, but the clubs still have to generate income and besides sponsors where are they supposed earn their money to pay all these salaries if not sell tickets to watch the matches. The money has to be generated somewhere.
Also, if Liverpool is to atract the best players they also have to give the best salaries. That means even higher cost and where is that money gone a come from?
This video perfectly explains the difference in inflation between regular things and a match ticket. They’re in no way comparable.
@@downandouts Not everything inflates at the same rate. So many variables will determine the rate of inflation. The demand for tickets needs to be measured in this equation.
@@jay6573 True, but in the period covered in this video, there's been a comparable demand for tickets. Anfield could have sustained a 61,000 capacity since 1990.
@@TheRedPressLFC That’s factually wrong. I used to turn up at Anfield many a times in the 90’s and pay on the gate for certain games. You haven’t been able to do that for any game for over ten years. The game has grown and finally the club has grown with the game. Unfortunately my local club is not run like a local club anymore. The upside it competes, the downside is the demand for tickets.
@ I don’t know what the solution is. In the 90s us fans knew we had stalled commercially. We never grew with the rate the game had. That’s why we hardly ever competed. FSG have done exactly what we all wanted. Maybe local fans are being priced out. Maybe a compromise between a percentage of local fans tickets should be made available, but as regards to how much other tickets are sold for should be the clubs decision. As i say i don’t see a solution, but i also don’t see what owners wouldn’t raise the price of tickets when the demand is so high.
I paid that Liverpool price for ticket and coach
Are you taking into account the rampant inflation caused by the central banks in these figures? Quantitative easing is an economy killer and businesses need to keep up. Blame the central banks not LFC.
If they raised the season ticket price by 50% and every season ticket holder decided not renew, they would easily sell them season tickets ten times over. It’s supply and demand. Regardless of how they get extra money FSG certainly haven’t raised season ticket prices at a high rate, and no way are they ever going to reduce the price because of loyalty. No owners would.
The ticket prices are still too expensive.
@ It’s a privilege to be a season ticket holder. Thousands of people will gladly pay more and not moan. I really don’t get the agenda towards our owners. People should remember the mess they took over and see where we are now.
@ They’re trying to replace the Scouse fans with overseas fans who fly over for the weekend. This is not sustainable. *Agree FSG do a lot of good things. I’m not anti FSG. English football is a cultural asset and as such should’ve had a charter for what any foreign owner is and is not allowed to do. Because there isn’t one we have all these grievances and disputes. It’s opened a can of worms.
@@JohnTravena wow just wow. First of all i’m a local fan. I accept the fact that my local team is globally supported and with that brings fans who are willing to travel across the world to support us. That in my eyes needs recognition and respect. You have to accept that fact too. And don’t dare judge their support because they aren’t from Liverpool.
@ I’m not making this up. I live in Seattle and I get FSGs advertisements trying to sell me on the cultural experience of traveling to Liverpool and attending the match. I don’t have that kind of money so I’m a fan from afar.
And still can't find the money to give Salah, Trent, VVD our legends a contract, disgrace!
This is a very narrow view of things. At the end of the day the books need to balance. The revenue has to come from somewhere. Unless you are cooking your books like City have been doing for the past decade then revenue (actual real £'s) can only come from 3 sources 1) more match day revenue. which means expanding anfield, playing more games, and increasing the cost of tickets/food etc. 2) TV deals, domestic league and cup money is flat which leaves international markets and more international games. This means primarily growing the tv viewership and fanbase in the US and Asia. But then klopp and others complain when they have to do trips to play preseason games to service those markets. It also means expanding the UCL to more games. But again this puts strain on the players and leads to more injuries. 3) increasing sponsorship revenue. This can only really grow with success on the pitch and by expanding appeal of the club to larger and larger markets (the US and Asia) as the brand association becomes more valuable. Fans demand huge spending on transfers and for the club to just fork over whatever players demand in wages (see Salah, Trent, Virg) yet no one wants to play more games or pay more to watch games (in tickets or in terms of TV plans).
i'd take that offer from Radcliffe, and leave the seat empty lol
Why are wages always referred to per week in football when they will probably be paid monthly like most other employees
Looks less scandalous to the working man. £300k-a-week or £1.2m-a-month, which looks like less of a kick where it hurts to us mortals?
When I first became aware of wages, I thought "per week" meant from August to May. Naive for sure!
@@MovieKnight-c6uto be far both figures make my head spin lol
the era of stadiums is coming to an end, the future everyone will have the stadium experience from home, we wont be allowed to travel or associate in large numbers
It be VR at first, but trust me, if nano technology, quantum computing and computers the size of cities get going, 200 years from now, sports will be the thing of the past, sport will be in holodecks
Man City FC no longer exists, it is Sheik Mansur’s property and he controls its fate, just as Abramavich did at Chelsea.
Elon Musk for example buying Liverpool would mean that it would be his financial backing behind any success the club achieved.
Being a well run, well supported club would be irrelevant.
But I thought LFC owners are draining the club??
No they don't allow us to spend it
@@andrewwright4195 I agree their penny-clutching is infuriating but all in all I don't think we can complain with what they've done with us. We know they have their problems but who can argue that we are not the best ran club (legally) in the country? Look at United, look at Chelsea, look how many legal issues City have with what they've done. If FSG just spent a bit more and lowered ticket prices a bit I don't think there'd be a complaint
@@MovieKnight-c6u facts what we was in 80s to this bs 😒 we dominated Europe and England now we are penny counting
@MovieKnight-c6u they built us well but they are now greedy turn down 6 billion in the summer spurs are now richer city Newcastle utd if fsg don't go it will be back to the 90s because they don't replace players
@@andrewwright4195 You're comparing apples to oranges there mate, the Football landscape in the 80s was completely different to what it is now. The best teams in the 80s where those who recruited and trained the best, it was a far more level playing field, now it's down to who has the most money and if they spend it wisely. Would Liverpool in the 80s still have done what they did if Sheikh Mansour and Roman Abramovich were in the league funding 2 of their rivals?
They bought a club for 300 million that’s now worth 4 billion in a little over ten years so profits have been made
No, no profits have been made until they are booked, which requires a liquidity event of some sort. There have been small minority stakes sold, and that can establish valuation guidance, but no more. It's an open question whether a buyer would materialise at that valuation.
@ the point being they are going to turn a huge return on investment if they ever sell
@@thomaspfeffer294 Sports teams are a very popular asset these days. It's hard to really say what they're "worth." The Russian businessman who acquired 50% of Bournemouth in 2011 paid £850K. He sold it 8 years later for between £100-£150 million. Their stadium seats less than 12,000 people and no one outside of England knows where Bournemouth is.