While i agree that it feels a little silly that people seem surprised by this, I think it runs deeper than that. So called ai represents a serious threat to a huge amount of jobs, and once one mega corp jumps on the bandwagon, they all will sooner or later. I think people are upset because of the cascading effect this is gonna have. In a round about way tho, this could be a good thing, massive job displacement means a huge swath of people who will have the potential to wake up to the fact that socialism is necessary if we're ever gonna escape the pit of meaninglessness we find ourselves sinking into
@@Cinorafilms so, a corporation manipulating humans on a basic emotional level to buy drinks that are detrimental to our health is considered "magical"? Yet AI, which empowers individuals to express themselves in ways historically inaccessible to most, is somehow the problematic thing here? AI is like a magical brush that enables anyone to paint, independent of (often costly and time-consuming) skill development. I think I partially understand where this stance comes from. I spent a few years mastering cameras like DSLRs, learning their settings, focal points, post-processing software, and more-essentially everything needed to create professional-grade photos. It was just a hobby, but I still invested hundreds of hours into gaining that knowledge. Then, around the same time, computational photography advanced rapidly, and smartphone cameras started producing images that rivaled professional quality. I was frustrated, feeling like all the time I had spent learning those skills had been wasted. I believe many graphic designers and other creatives are experiencing a similar frustration now, but with AI. Over time, I realized that my foundational knowledge - like understanding light, framing, and composition - still gave me an edge over the average person using a smartphone. These skills allowed me to create much better photos, even with the rise of computational photography. Nowadays, I carry a great camera everywhere, but I spend less time worrying about the technical aspects, as algorithms handle much of it. It’s the same with AI. My expertise allows me to generate much better images than the average person because I know how to precisely articulate my vision using technical and creative knowledge. AI is just another in the line of tools that enhanced ones ability to express themselves, allowing them to focus more on creativity while reducing the time spent on technicalities.
"Our ad strategy is all about emotion, rather than facts about the product. We need to think about this year's big ad." "Great, I've got an unfeeling machine that spits out unsettling frames from the uncanny valley using a technology that gives people negative emotional reactions and will associate our products with the monster villains from scary sci fi films." And then everybody involved in spending the company's money to hurt the brand's value got millions of dollars in promotions as they continued to fail upward for delivering the campaign on budget KPI despite nobody knowing what the point of the campaign was any more.
it truly sucks! im currently working on a video about an ai generated Christmas calander that ildl is selling. i already made a reel about it on instagram and it got almost 90k likes and thousands of comments where people are hating AI so that gives me a bit of hope. but it's disgusting that big companies wont pay for creativity anymore...
I had no idea there was an AI Christmas Calendar. It feels like a lot of brands are using ai not just to save on labor but to create a bit of PR as well, because all press is good press.
i boycott coca-cola because of the horrific impact they have on pretty much everything they touch. i know my contributions doesn't matter, but at least i'm not part of the problem. i'm also an unemployed graphic designer, so i guess this means coca-cola is now boycotting me. that's fair, i guess.
Right now, AI is taking jobs away from artists, like graphic designers, writers, photographers, and so on. But someday, it's gonna start taking jobs from lawyers, accountants, teachers, and more and more. Some jobs in, for example, health care can't be done by AI (yet), but every unemployed person can't become a nurse or surgeon. There is a limit on how many jobs in that field exist... So, I hope that governments see this scenario as realize that some regulations and laws must change. For example, companies that use AI instead of hiring actual humans must pay an AI-tax. This AI-tax will be used for a Universal basic income, a citizen's salary. This is a better alternative than having a large portion of the world become unemployed and living off welfare. Companies will have to take responsibility, and it won't cost the average person.
I really back this idea. When the whole of society functions on earning money and spending money, there needs to be responsibility taken when humans aren’t used to generate income anymore. Maybe systematic change is needed.
The "artists" are injecting their own BS philosophy into their works, and regular people have caught on to that. Regular people don't want Lefty injected into their lives, and now that these kinds of things that they have been doing are coming to light, there's going to be a backlash. To hell with woke lefties!
Government control over how companies advertise? You have no idea how bad of an idea giving them more power is. A "large portion of the world" needs to realize that they have allowed themselves to essentially become useless to society at this point, and that now they need to figure out how to become an actual asset and not just an audience.. Individuals must take responsibility to fight this, if you don't like their AI ad, or their "trans man who targets youth beer ad" then don't support them financially.
@@mikemulligan5731 "A "large portion of the world" needs to realize that they have allowed themselves to essentially become useless to society at this point" So, when did you realise you were useless to society?
And it does look cold and empty. I don't know, this whole thing may be a bubble, but doesn't seem like it given the practicality of it, at least in terms of making laborious tasks easier. However, this brings up the question of....what about assistant editing? Ingest, stringouts, etc, what about the entry level jobs like that? The tools are already beginning to at least be of use so far but it does worry me. Capitalism obviously doesn't care about keeping people's jobs or about creativity. What the system cares about is quarterly profits and how to maximize it. And that's the problem with people who say "It will aid us as a tool". The executive boards may not see it that way. They actually don't. Anyway, enough ranting from me. Hah I can listen to you talk for hours with your lovely Scottish accent!
Totally, those “entry level” jobs require skill and i’ve even seen companies require university degrees and a couple years experience to be hired as an assistant editor/ injester / syncer but offer minimum wage. If theres an opportunity to cut people out most companies take it. Maybe we’re lucky that ai cannot yet physically plug in a drive or drag and drop! I just hope that if it does become like other tools the way CGI or autotune has, that there’s still room for older practices. There’s still funding for shooting something on a camera, there’s still an audience for something that humans made without ai.
I think the near future of ai is pretty clear actually, the tech in of itself is pretty neat. BUT we live under a system (currently, not for much longer imo) that prioritizes profit above literally everything else. So the obvious path of so called ai would also be used to maximize profit extraction, regardless of its potential to be used as a creative tool, much like we've seen with the internet. It's not all doom and gloom tho! Really ai just adds a massive chunk to the ever growing mountain of reasons why socialism is necessary. And we WILL hit critical mass on all this tension sooner or later
They didn't “finish” a lot of the shots - so it's completely obvious that AI generation was used. I suspect the point was to show support for the concept of using AI as a go-to tool. If they chose to re-roll their shots a couple more times (plus another couple passes through some of the great animation/video suites out there) they could have presented a less uncanny product.
"Create" is too good a word for so called ai, collage is way more accurate. Without human interaction it's impossible for these glorified search engines to make something new, something that has even a crumb of meaning. I think we need to be careful the language we use around ai lest we give them too much power
I don't mind the add - someone had to open the pandoras box and Coca Cola is doing it but at least being tranparent. It must have taken a team of people to pull this off at the add ajency. Will this affect jobs - yes and no. But you can burrie your head in the sand or stay ahead of the curve. When you get old and crusty like me you hear the same arguments over and over again from people that are set in their ways. When Computer animation started to appear there where out cries that this would be the end of the movie industry. For every door that closes another opens, AI is just a tool like any other at a directors disposal. I'm sick of people sujecting some guy at cocacola sat down and fired up Runaway LM and created this whole thing. It's clearly been done by a team of people at an ad agency just using different tools.
I am skeptical of the "AI is just a tool" argument. Digital animation software is a tool. A hammer is a tool. But never before has a "tool" been able to straight-up generate content.
@ I’m saying it’s just a tool as it needs other parts to make it a whole, the problem I see with AI as companies are trying to make money from it as its own application but as it stands now it works best as an extension rather than the entire process.
A heartless megacorp brings out a heartless ad and everybody suddenly loses their minds?
I’ve been thinking all weekend, the product is artificial… what did we expect? 😅
@@Cinorafilms I guess they said the silent part out loud...
Its like the dog that chases a car and when it catches up it doesnt know what to do with it.
While i agree that it feels a little silly that people seem surprised by this, I think it runs deeper than that. So called ai represents a serious threat to a huge amount of jobs, and once one mega corp jumps on the bandwagon, they all will sooner or later. I think people are upset because of the cascading effect this is gonna have.
In a round about way tho, this could be a good thing, massive job displacement means a huge swath of people who will have the potential to wake up to the fact that socialism is necessary if we're ever gonna escape the pit of meaninglessness we find ourselves sinking into
@@referencetosomething4187maybe, but I still feel bad for the people who will lose their jobs
The value of AI has been proven: creating an immediate psychotic break in any individual who happens to be on psychedelics while viewing.
Idk why a company would want to releaase this ad especially regarding coca colas ad history? I feel like it would not go over well.
I remember when the Coca Cola trucks came into town. It was so joyous. The whole town lit up with glee.
There is something magical about moments like that ❤️
@@Cinorafilms so, a corporation manipulating humans on a basic emotional level to buy drinks that are detrimental to our health is considered "magical"? Yet AI, which empowers individuals to express themselves in ways historically inaccessible to most, is somehow the problematic thing here?
AI is like a magical brush that enables anyone to paint, independent of (often costly and time-consuming) skill development.
I think I partially understand where this stance comes from. I spent a few years mastering cameras like DSLRs, learning their settings, focal points, post-processing software, and more-essentially everything needed to create professional-grade photos. It was just a hobby, but I still invested hundreds of hours into gaining that knowledge. Then, around the same time, computational photography advanced rapidly, and smartphone cameras started producing images that rivaled professional quality.
I was frustrated, feeling like all the time I had spent learning those skills had been wasted. I believe many graphic designers and other creatives are experiencing a similar frustration now, but with AI.
Over time, I realized that my foundational knowledge - like understanding light, framing, and composition - still gave me an edge over the average person using a smartphone. These skills allowed me to create much better photos, even with the rise of computational photography. Nowadays, I carry a great camera everywhere, but I spend less time worrying about the technical aspects, as algorithms handle much of it.
It’s the same with AI. My expertise allows me to generate much better images than the average person because I know how to precisely articulate my vision using technical and creative knowledge. AI is just another in the line of tools that enhanced ones ability to express themselves, allowing them to focus more on creativity while reducing the time spent on technicalities.
The hilarious catch is when she tells you at the end that she’s AI
"Our ad strategy is all about emotion, rather than facts about the product. We need to think about this year's big ad."
"Great, I've got an unfeeling machine that spits out unsettling frames from the uncanny valley using a technology that gives people negative emotional reactions and will associate our products with the monster villains from scary sci fi films."
And then everybody involved in spending the company's money to hurt the brand's value got millions of dollars in promotions as they continued to fail upward for delivering the campaign on budget KPI despite nobody knowing what the point of the campaign was any more.
it truly sucks! im currently working on a video about an ai generated Christmas calander that ildl is selling. i already made a reel about it on instagram and it got almost 90k likes and thousands of comments where people are hating AI so that gives me a bit of hope. but it's disgusting that big companies wont pay for creativity anymore...
I had no idea there was an AI Christmas Calendar. It feels like a lot of brands are using ai not just to save on labor but to create a bit of PR as well, because all press is good press.
Its all so tiresome....
i boycott coca-cola because of the horrific impact they have on pretty much everything they touch. i know my contributions doesn't matter, but at least i'm not part of the problem. i'm also an unemployed graphic designer, so i guess this means coca-cola is now boycotting me. that's fair, i guess.
At least you got in there first 😅
Right now, AI is taking jobs away from artists, like graphic designers, writers, photographers, and so on. But someday, it's gonna start taking jobs from lawyers, accountants, teachers, and more and more. Some jobs in, for example, health care can't be done by AI (yet), but every unemployed person can't become a nurse or surgeon. There is a limit on how many jobs in that field exist... So, I hope that governments see this scenario as realize that some regulations and laws must change. For example, companies that use AI instead of hiring actual humans must pay an AI-tax. This AI-tax will be used for a Universal basic income, a citizen's salary. This is a better alternative than having a large portion of the world become unemployed and living off welfare. Companies will have to take responsibility, and it won't cost the average person.
I really back this idea. When the whole of society functions on earning money and spending money, there needs to be responsibility taken when humans aren’t used to generate income anymore. Maybe systematic change is needed.
The "artists" are injecting their own BS philosophy into their works, and regular people have caught on to that. Regular people don't want Lefty injected into their lives, and now that these kinds of things that they have been doing are coming to light, there's going to be a backlash. To hell with woke lefties!
Government control over how companies advertise? You have no idea how bad of an idea giving them more power is.
A "large portion of the world" needs to realize that they have allowed themselves to essentially become useless to society at this point, and that now they need to figure out how to become an actual asset and not just an audience.. Individuals must take responsibility to fight this, if you don't like their AI ad, or their "trans man who targets youth beer ad" then don't support them financially.
@@mikemulligan5731 "A "large portion of the world" needs to realize that they have allowed themselves to essentially become useless to society at this point"
So, when did you realise you were useless to society?
bro that wall of text you wrote is so out of touch
And it does look cold and empty. I don't know, this whole thing may be a bubble, but doesn't seem like it given the practicality of it, at least in terms of making laborious tasks easier. However, this brings up the question of....what about assistant editing? Ingest, stringouts, etc, what about the entry level jobs like that? The tools are already beginning to at least be of use so far but it does worry me. Capitalism obviously doesn't care about keeping people's jobs or about creativity. What the system cares about is quarterly profits and how to maximize it. And that's the problem with people who say "It will aid us as a tool". The executive boards may not see it that way. They actually don't. Anyway, enough ranting from me. Hah I can listen to you talk for hours with your lovely Scottish accent!
AI is just the next in a long line of “get in the middle of existing markets” grabs by tech bros
Totally, those “entry level” jobs require skill and i’ve even seen companies require university degrees and a couple years experience to be hired as an assistant editor/ injester / syncer but offer minimum wage. If theres an opportunity to cut people out most companies take it.
Maybe we’re lucky that ai cannot yet physically plug in a drive or drag and drop!
I just hope that if it does become like other tools the way CGI or autotune has, that there’s still room for older practices. There’s still funding for shooting something on a camera, there’s still an audience for something that humans made without ai.
The Nth reason not to buy Coca-Cola (as if there weren't enough).
I think the near future of ai is pretty clear actually, the tech in of itself is pretty neat. BUT we live under a system (currently, not for much longer imo) that prioritizes profit above literally everything else. So the obvious path of so called ai would also be used to maximize profit extraction, regardless of its potential to be used as a creative tool, much like we've seen with the internet.
It's not all doom and gloom tho! Really ai just adds a massive chunk to the ever growing mountain of reasons why socialism is necessary. And we WILL hit critical mass on all this tension sooner or later
You are 100% wrong about bad ads not hurting the companies that make them. That just not how it works - otherwise there would be no ads of any kind
They didn't “finish” a lot of the shots - so it's completely obvious that AI generation was used. I suspect the point was to show support for the concept of using AI as a go-to tool. If they chose to re-roll their shots a couple more times (plus another couple passes through some of the great animation/video suites out there) they could have presented a less uncanny product.
"Create" is too good a word for so called ai, collage is way more accurate. Without human interaction it's impossible for these glorified search engines to make something new, something that has even a crumb of meaning. I think we need to be careful the language we use around ai lest we give them too much power
That’s a very good point I hadn’t thought about!
I don't mind the add - someone had to open the pandoras box and Coca Cola is doing it but at least being tranparent. It must have taken a team of people to pull this off at the add ajency. Will this affect jobs - yes and no. But you can burrie your head in the sand or stay ahead of the curve. When you get old and crusty like me you hear the same arguments over and over again from people that are set in their ways. When Computer animation started to appear there where out cries that this would be the end of the movie industry. For every door that closes another opens, AI is just a tool like any other at a directors disposal. I'm sick of people sujecting some guy at cocacola sat down and fired up Runaway LM and created this whole thing. It's clearly been done by a team of people at an ad agency just using different tools.
I am skeptical of the "AI is just a tool" argument. Digital animation software is a tool. A hammer is a tool. But never before has a "tool" been able to straight-up generate content.
@ I’m saying it’s just a tool as it needs other parts to make it a whole, the problem I see with AI as companies are trying to make money from it as its own application but as it stands now it works best as an extension rather than the entire process.
I hate it, and will _always_ hate it.