Creating Happy Retail - One CPG Category at a Time, with Craig Dubitsky - EP71

In this episode, Wendy Liebmann talks to Craig Dubitsky, founder of Happy™ products, about his recent launch of Happy™ Coffee, his partnership with Robert Downey Jr., and how philanthropy is embedded in reinventing the category at retail.
They discuss:
What it takes to be a serial entrepreneur (a clue: it’s being obsessed with people)
How to disrupt massive, CPG categories, including home care, lip care, oral care and now coffee
Building a unique business model based on bringing happiness to everyday categories at affordable prices
Finding the right retailers who understand and can articulate the emotional opportunity on the shelf
How to embed philanthropy into a brand to make a real difference to people’s mental health and wellbeing
The importance of design in creating something people want and use everyday
Forgetting the usual business buzzwords and focusing on - and articulating - what people want and need to be happy
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