I've never seen as many stereotypes were broken in just one and a half minute. 1. dusky women 2. remarry that too despite having a child 3. care from stepfather and also wedding is for groom and bride not for theirs relatives.
My asian great aunt saw me a couple of months ago and lamented how 'dark' I'd become. Sadly this kind of thing still carries weight for some people. Great to see Tanishq doesn't care about that, or having a divorced mum! Love is love, whenever it is.
Lovely ad. Obviously far greater social weight in an Indian context - but even for other cultures, it's lovely to see the bonding between children and a new parent
It is about time that the media starts depicting the real world. Times have changed in India, in Malaysia, and many countries are waking up to a brave new world in a good way. Peace :)
It's a remarkable ad in terms of many things ... 1) Challenging the fair skin fixation 2) Beautifully depicting the re-marriage of the bride .. and amazingly placing the product in the LIMELIGHT ... Overall AMAZING Job guys !! You can pat yourself on the back :D
Beautiful ad. A million thumbs up to TATA! Thanks for showing people the meaning of ACCEPTANCE! n the people that don't get that concept, oh well, they'll never get it.
What made me feel delighted are the comments i guess more than the ad itself .stereotypes can only be broken when people notice their existence and there are so many beautiful minds who are doing so.
xxladybug94 Particularly because so many people from the Subcontinent are! I think it's the hindu religion...something about the white or light-skinned brahmans being the hightest caste or something like that...
@@Lovelymiz Omg it has nothing to do with religion or caste! It’s about the beauty standard in present India. The caste system is almost non-existent in India today. It used to be in great-grandfather’s generation. Not even in grandparents/parents generation. Youngsters (xeniels, millennials & gen z) wouldn’t even know which caste they’re in today as they don’t care. Having said that, in those times, you can’t judge someone’s caste by their skin color. All castes have all skin colors. In the west, tanning is considered a beauty standard, but in India, like in other Asian countries (Pakistan, Bangladesh, Korea, China etc) light skin is considered a beauty standard. This advert is simply breaking that beauty standard stereotype.
This ad is the greatest, totally different from the rest. Hats off to Gauri Shinde and team for making it so beautiful, this 1 minute ad shows the true beauty of a lady,daughter,mother and wife. It reflects that we need to come out of the stereotypical thinking of marriage, we need to be truely modern in our outlook. However, because of millions of undeveloped minds of India, we are blocked with our mindset, i think in this comment thread too many such elements are present. I would like to give all of such people an advice -dont be narrow in your thinking.Lastly, Gauri Shinde is truly marvelous after wonderful English Vinglish something great like this has increased my expectation to a very high level. Hope you bring out more such movies and ads.
Highlight of this video is exclusively the BGM.. what a great classical composition.!!. I guess it should Rahman.. But may be some one simply jingle this great thing... If anyone knows, convey me Whom it s ?.. Really I want to congratulate him. thanks
She's so drop dead gorgeous...she reminds me of that actress from the movie Kama Sutra: A tale of love...Sarita Choudhury. And she conveys her emotions very subtly. I'd watch her in an Indian movie :)
Yeah this is the wind of change in the new age of India.Such endeavors by media will surely make a difference to Indian mindset.Then again it will influence only a that strata of masses who are confused between the old and passed down beliefs and new,rational and progressive beliefs.Those who are adamant to their regressive views will continue to discourage this,we should just focus on building a progressive thought driven brigade of people without trying to convince those rigid minds.Applaudable work with a touching message!! Good Luck!!
Apart from the epic ad, the music is purely heart warming. Its by ARRahman from the movie RockStar. One of the finest piece of compositions he has done. The entire ad is pure bliss.
This ad made me cry! Finally, Indian commercial advertisement is coming of age and bringing the Real India to the fore..TATA, as always, you have touched people where others have overlooked conveniently or simply ignored! Excellent work by the Ad Team! The Beauty of this ad lies in it being the Honest and Bold Social mirror with a social message rather than only being the sanctimonious effigy of commercial gain. A Big Thanks for the Bold Step!
The celebration of marriage is brilliantly portrayed, subtle and full of love. This is sort of a milestone and one of the most progressive ads seen in India lately. From casting a dusky model, who is getting remarried to showing the scene from the woman's perspective, it is giving commercials a new meaning and using the power of media to change perspectives of the masses. kudos to the creative team responsible for this!
Dear India & rest of the world! Respect the changing mindset and let women in India decide their happiness. I respect this ad for its strong values. I am glad, remarriage is not just a hope today. Lots of hugs and love! Cheers!
Super Like, Lovely message 2 society..... keep it up, seen this ad more than 12 times at a stretch All the Best 2 Tanishq.... Looking forward to see this ty[pe of more lovely ads, Nitin Zaveri Mumbai
I am reporting all of Mr. Natrajan Iyer's comments as SPAM. The existence of such sexism, misogyny and patriarchy are the reasons for women not being able to progress around here and India having pathetic gender indicators. However, I am glad that so many of you are standing up to these words of hate and saying sensible things. Happy Diwali and love to this lot!
Coming to this from Wheel of Time and fangirling over Alanna. A modern portrayal within South Asian culture. It breaks lingering stereotypes of female oppression in the contemporary world. I found it socially refreshing in its depiction of a positive outcome from a tragedy. Aims to promote women's rights of choice in marriage. Asian formal dress is always stunning in a riot of colour and elegance. #PriyankaBose
This really is a step forward for Indian advertising. The people who wrote this deserve a standing ovation for breaking the stereotypes imposed by the general conventions of media in the country.
Hope advertisement like this translates into reality as well. Great step forward Tanishq, your ads are always with the times, rather than pure exaggerations.
Anyone here after seeing the 2020 Tanishq ad? Just surprised that Tanishq has been making beautiful ads for a long time... they shouldn't have pulled down the 2020 one.
I've never seen as many stereotypes were broken in just one and a half minute.
1. dusky women
2. remarry that too despite having a child
3. care from stepfather
and also wedding is for groom and bride not for theirs relatives.
Exactly the kind of comment I wanted to see 😊👍
Ashish Tripathi
meri story same esi hi h
Ashish Tripathi 4. Also, no pallu on head. 5. And being walked down the aisle by a daughter. :)
I agree
Ashish Tripathi i
It's about time that the taboos of marrying divorced/widowed single Mom's are once and for all broken. Love knows no bounds.Peace.
aww that is so refreshing. not only is the model dark skinned beauty but also represents equality.breaking stereotypes.
My asian great aunt saw me a couple of months ago and lamented how 'dark' I'd become. Sadly this kind of thing still carries weight for some people. Great to see Tanishq doesn't care about that, or having a divorced mum! Love is love, whenever it is.
What a beautiful ad. The jewelry, the bride, the daughter, the groom - all beautiful....and wonderfully positive. :-)
Lovely ad. Obviously far greater social weight in an Indian context - but even for other cultures, it's lovely to see the bonding between children and a new parent
This Ad breaks down the social hurdles in India 1. Women Re-Marriage. 2. Dusky Complex. Brilliant.
It is about time that the media starts depicting the real world. Times have changed in India, in Malaysia, and many countries are waking up to a brave new world in a good way. Peace :)
It's a remarkable ad in terms of many things ...
1) Challenging the fair skin fixation
2) Beautifully depicting the re-marriage of the bride ..
and amazingly placing the product in the LIMELIGHT ...
Overall AMAZING Job guys !! You can pat yourself on the back :D
This advert is crazy beautiful! Great acting on all parts.
this is how u know you married the right guy ;)
@@ribhuganguly96 u r to much..cant u see good here
Thank you Tanishq for showing a dusky beautiful women and that one can dream of having a life partner if it didn't work out the first time !
Oh my gosh the way bride looks at her new husband when he picks up his new daughter, just priceless. So beautiful.
this was gorgeous! truly gorgeous! Because of this video, I promise Tanishq, if I marry an Indian man I will 100% buy your jewelry for my wedding.
Being a widow at young age, my mom didn't remarry..I feel sad for her😢😢..Widows should be encouraged to remarry..
This will be forever Iconic Advertisement. Kudos to Tanishq ❤
That actress played her part wonderfully.
Beautiful ad. A million thumbs up to TATA! Thanks for showing people the meaning of ACCEPTANCE! n the people that don't get that concept, oh well, they'll never get it.
Salute to the makers of this ad. You owe a big applause...
It's so touching! And simply wonderful. Kudos to the creative team! We have hope :)
What made me feel delighted are the comments i guess more than the ad itself .stereotypes can only be broken when people notice their existence and there are so many beautiful minds who are doing so.
Brilliant ! Finally an ad that is full of Life & Soul. Kudos to the Brave & RevolutionARy team, TANISHQ !
She is beautiful
Beautiful :-) THIS is what the world needs more of!
Aww, watching that made me feel happy inside, pretty much everything about that ad was literally awesome :)
Brilliant Ad... Hats Off TO A.R . Rehman for awesome background Music........
the background music is just awesome , i love that musuc , and now a days it is my Cell phone ringtone ...
Wow love it.
The music is from Ranbir kapoor Movie Rockstar composed by A r Rehman
she is beautiful!! and so is the little girl!! i don't understand why they don't find their beautiful dark skin attractive???
xxladybug94 Particularly because so many people from the Subcontinent are! I think it's the hindu religion...something about the white or light-skinned brahmans being the hightest caste or something like that...
Indians are obsessed with fair skin
@@Lovelymiz Omg it has nothing to do with religion or caste! It’s about the beauty standard in present India.
The caste system is almost non-existent in India today. It used to be in great-grandfather’s generation. Not even in grandparents/parents generation. Youngsters (xeniels, millennials & gen z) wouldn’t even know which caste they’re in today as they don’t care.
Having said that, in those times, you can’t judge someone’s caste by their skin color. All castes have all skin colors.
In the west, tanning is considered a beauty standard, but in India, like in other Asian countries (Pakistan, Bangladesh, Korea, China etc) light skin is considered a beauty standard. This advert is simply breaking that beauty standard stereotype.
You don't value what you have. Simple. What is abundant is valued less.
The Most Lovely,Innovative & Passionate way to Celebrate Re-marriage..!!
I Love the way they Bond with each other...
This ad is the greatest, totally different from the rest. Hats off to Gauri Shinde and team for making it so beautiful, this 1 minute ad shows the true beauty of a lady,daughter,mother and wife. It reflects that we need to come out of the stereotypical thinking of marriage, we need to be truely modern in our outlook. However, because of millions of undeveloped minds of India, we are blocked with our mindset, i think in this comment thread too many such elements are present. I would like to give all of such people an advice -dont be narrow in your thinking.Lastly, Gauri Shinde is truly marvelous after wonderful English Vinglish something great like this has increased my expectation to a very high level. Hope you bring out more such movies and ads.
who is gauri shinde???? is she that dark womans getting married for the fifth times?????? this ad is fakes and is try to makes you buy gold!!!!!
Highlight of this video is exclusively the BGM.. what a great classical composition.!!. I guess it should Rahman.. But may be some one simply jingle this great thing... If anyone knows, convey me Whom it s ?.. Really I want to congratulate him. thanks
Awesome concept.. great background music by AR Rehman... Beautiful model.. 100/100 for this commercial
Awesome background music..
This was beautiful. We need more such ads. And a little off topic, but Kavi Shastri you rock!
Their culture is so incredible and beautiful omg and they are all so pretty!!
Loved this ad. You did the right thing.
She's so drop dead gorgeous...she reminds me of that actress from the movie Kama Sutra: A tale of love...Sarita Choudhury. And she conveys her emotions very subtly. I'd watch her in an Indian movie :)
thumbs up for the awesome background music
Music is from rockstar
beautiful & very sensitive ad. had tears in my eyes when I saw this ad. lovely.
A complete piece of communication.. there's newness, there's insight and of course wonderful execution.
Yeah this is the wind of change in the new age of India.Such endeavors by media will surely make a difference to Indian mindset.Then again it will influence only a that strata of masses who are confused between the old and passed down beliefs and new,rational and progressive beliefs.Those who are adamant to their regressive views will continue to discourage this,we should just focus on building a progressive thought driven brigade of people without trying to convince those rigid minds.Applaudable work with a touching message!! Good Luck!!
The model! She is something else for sure. She is so beautiful!
she acted in art movie before this ad
Apart from the epic ad, the music is purely heart warming. Its by ARRahman from the movie RockStar. One of the finest piece of compositions he has done.
The entire ad is pure bliss.
love this ad, it's mine story 😘 thank you tanisq❤️
Splendid!!! Relationship r made from heart not frm blood relation...a cute gal getng a ne daddy ...its so heart touching
The model is so pretty..and the necklace is so beautiful ❤️ mind blowing concept
Bold and beautiful concept..Superb music with shehnai..
This ad made me cry! Finally, Indian commercial advertisement is coming of age and bringing the Real India to the fore..TATA, as always, you have touched people where others have overlooked conveniently or simply ignored! Excellent work by the Ad Team! The Beauty of this ad lies in it being the Honest and Bold Social mirror with a social message rather than only being the sanctimonious effigy of commercial gain. A Big Thanks for the Bold Step!
Fantastic advertisement...mindblowingly beautiful!
wonderful ad!! And i soo agree with the precious comment of breaking the stereotype and taking a dusky coloured model!! Great work
hendit
The celebration of marriage is brilliantly portrayed, subtle and full of love. This is sort of a milestone and one of the most progressive ads seen in India lately. From casting a dusky model, who is getting remarried to showing the scene from the woman's perspective, it is giving commercials a new meaning and using the power of media to change perspectives of the masses. kudos to the creative team responsible for this!
Dear India & rest of the world!
Respect the changing mindset and let women in India decide their happiness. I respect this ad for its strong values. I am glad, remarriage is not just a hope today.
Lots of hugs and love!
Cheers!
Have never seen an ad like this, so beautiful :)
Super Like, Lovely message 2 society.....
keep it up, seen this ad more than 12 times at a stretch
All the Best 2 Tanishq....
Looking forward to see this ty[pe of more lovely ads,
Nitin Zaveri
Mumbai
superbbbbbb!!!! Brought tears in my eyes.. I hope this ad gets an award! Salute to Tanishq.. well done!
I am reporting all of Mr. Natrajan Iyer's comments as SPAM. The existence of such sexism, misogyny and patriarchy are the reasons for women not being able to progress around here and India having pathetic gender indicators.
However, I am glad that so many of you are standing up to these words of hate and saying sensible things. Happy Diwali and love to this lot!
brilliant ad, many messages in one and more meaningful than majority of ads that influence people on indian telly. good going.
Beautiful ad. I am proud to be a Tanishq women now :)
she is really gorgeous! one of the prettiest Indians i've seen thus far.
I really like this. It speaks volumes and I'm not of the Indian culture. Bravo.
just beautiful... says so much....!!! awesome work!!!
Coming to this from Wheel of Time and fangirling over Alanna. A modern portrayal within South Asian culture. It breaks lingering stereotypes of female oppression in the contemporary world. I found it socially refreshing in its depiction of a positive outcome from a tragedy. Aims to promote women's rights of choice in marriage. Asian formal dress is always stunning in a riot of colour and elegance. #PriyankaBose
very superb. . .And nice idea. . .I think this type of ad should come more.
Just WOW!! Class Idea, Class Theme, Class Music and obviously Class jewelry by Tanishq.. Love this Ad...
Brilliant one! One of the best ads ever!
Such a beautiful Ad.. Bought tears in my eyes.. Great job
Very beautiful add
SO beautiful. So many precious moments that tug at my heart
Isko dil chu liya..sach mein koi aisa hoga?god bless them who agree
beautiful ad... really awesome.. kudos to d pple behind dis.. wonderful job..
Awesome! Way to go India! Thank you, Tanishq for these baby steps.
brilliancy!! so innovative! they should do more!
A hatsoff performance and a beautiful ad...adorable Tanishq !! :)
thanks. came to know about this ad because of trisha krishnan who is the ambassador for nac jewels. this ad is amazing.
Great advert! Very inclusive . Who are the actors? They both look gorgeous.
Just beautiful, bride, groom, and adorable girl. They make a beautiful family. I want that necklace so badly♥
Superb encouraging ad and i loved the little ones acting
Omg I teared up a little. The mom is gorgeous.
This really is a step forward for Indian advertising. The people who wrote this deserve a standing ovation for breaking the stereotypes imposed by the general conventions of media in the country.
wow, everybody deserves this beautiful life, such a beautiful film love it.
Thank you #TanishqJewellery
love u Mumma for this :)
Brave, revolutionary and understated. The new India we wish to live in, well done!
Beautiful. Simply beautiful. Can't stop smiling....
So beautiful!
now that instantly brings a smile on ur face ... great work ...
Ok this is the first time I have actually replayed an Ad for more than 5 times in my life!
Best part of the ad is music. That's Rahman!
pathbreaking ad ! loved it ! amazing effort guys !
Amazing!!Thank you Tanishq!
Cheers to you guys for showing us whats real Ad-making is!
"claps"
brilliant piece of work.
Holy shit I love it! So open minded and beautiful. Congrats Indians ur doing great
A beautiful and meaningful Ad. Kudos !!!!
Thank you for restoring some faith in humanity
lovely ads .. wish more of this to come not only in India but in all parts of the world
Simply wow, I love this add, this is being prepared for a social cause...
awesome video, awesomeeee feelings
Hope advertisement like this translates into reality as well. Great step forward Tanishq, your ads are always with the times, rather than pure exaggerations.
Beautiful.
Anyone here after seeing the 2020 Tanishq ad? Just surprised that Tanishq has been making beautiful ads for a long time... they shouldn't have pulled down the 2020 one.
Tanishq encapsulates together the concept of single moms and second marriage in a beautiful ad...well done:)