Another lesson: it’s all about who you know! Not mentioned in the movie itself, but Walt Disney and Ray Kroc were actually bunkmates in the army. Both were from Illinois and had a good personal and professional relationship afterwards (also the reason McDonald’s and began selling toys with their happy meals, as a way to promote Disney’s films).
People missed the “real message” of this movie. Lex Luther explained it in the first Superman movie: stocks may go up and down, transport and utility systems might fail, people are no damn good but they will always need land and pay through the nose to get it. Remember: land!
Another lesson I see here and in real life is the conflict that can arise when business partners do not share the same vision for their common enterprise. As a side note, it has been said that Ray Kroc created more millionaires than any other person in history. I feel that the film could have addressed this aspect of the McDonalds story.
Ray Kroc Hero to the Masses. He gave Us McDonald's Hamburgers and the Fast Food Industry. Ray Kroc Villain to the McDonald Brothers. The McDonald Brothers Hero to Themselves. The McDonald Brothers Villain to the Masses. Stopping Progress.
What I find funny at the end of the clip, is that, it's not the handshake they should be worried about . The handshake is only valuable as the the reputation of the person that gives it. Ray took their ideas because they would not give him a fair cut of the profits even after asking several times after improving their earnings, so in a passive aggressive behavior he treated them with the same respect when he had the high ground. He gave them a taste of their own medicine. The Chinese have a saying "A contract is the beginning of relationship" if your worker is doing what he suppose to do and the brothers were not listening, it really does not surprise me what he did, all the warning signs were there. I call that capitalism.
Thank you for sharing your views! It certainly is a contentious subject - I think the movie portrayed Ray as taking advantage of others good nature - but as you say "the handshake is only valuable as the the reputation of the person that gives it."
FYI, the McDonald brothers never said publicly about the handshake deal. It's was their nephew who claimed about the royalty deal. Also one of the brothers said that they did not regret the deal.
The lesson taught by this and every other "business success" real story movie: just because you had a good idea it doesn't mean you own it...unless you patent it and defend it.
Ford & Ferguson had a handshake deal in the beginning (I believe pre-WW2 era) and when Henry Ford Jr. took over, he cut out Ferguson and it was just Ford.
Actually. The brothers did get 50 percent of their royalties. If anything that’s slander, when they say they never received their royalties. Typical Hollywood.
Here is my take of the business lesson that you missed that was highlighted by this movie: Growing start ups, small and med sized businesses into large corporations There are 5 stages that a business goes through if you look at it from a small business perspective first. Lesson one. Existence Stage : Develop a business model (Key issue when starting a business) - the McDonald's brother's began their restaurant and managed to differentiate themselves from the competition by having a different beverage option (rootbeer vs orange juice ) once a model works and u grow sales to breakeven and beyond business moves to next stage highlighted in lesson 2. ( NB: i know i skipped them moving to the drive in model but it was a restart and still developing the business model. Difference here they identify an unserved area) Lesson 2. Survival Stage: Focus on growing revenue while minimizing expenses ( key issue at this stage) Dick and Mac ( Specifically Dick) go over their records and realise that they are making cash from three items hamburgers, french fries and coca cola from their entire menu so they begin to cut everything else. When further to refining every aspect of the operations for the specific customer group buying burgers, fries and soft drinks which gave birth to the speedy system. This leads them to Lesson 3. Lesson 3. Success Stage. Formalization of business structures and recruiting professional managers to run different functions of the business ( Key issue at this stage) Now here is where it gets tricky. They try to expand without getting an expert to come in and they fail. Then they bring ray kroc through luck( and not an expert which we see in lesson 4 the results) Lesson 4: Takeoff Stage (Multiple loactions stage) - Owner needs to transition from an entrepreneur to an executive. ( Key issue at this stage) The brothers wont approve anything ray pitches for the good of the business . They dont have a fully fledged management structure that they should run decisions by who are experts at different functional issues so they make poor decisions. Ray also not being an expert nearly goes bankrupt first by failing identify the right franchisee owner profile and second spending all his cash on expansion until the bank incident where he becomes aware what business he's really in. He sets up his own company with professional managers and investors and they take McDonald's to Maturity ( large enterprises/ stock exchange listed business Lesson 5: Maturity Stage. ( Consolidated and control of financial gains) McDonald's now in 2 continents and has sales of 700million dollars. NB. Note business model evolved at every stage of business growth.
Another lesson: it’s all about who you know! Not mentioned in the movie itself, but Walt Disney and Ray Kroc were actually bunkmates in the army. Both were from Illinois and had a good personal and professional relationship afterwards (also the reason McDonald’s and began selling toys with their happy meals, as a way to promote Disney’s films).
Wow, really? I didn't know that! That's fascinating! Thank you.
His financial advisor is the real MVP here
I agree! The guy is a genius!
People missed the “real message” of this movie. Lex Luther explained it in the first Superman movie: stocks may go up and down, transport and utility systems might fail, people are no damn good but they will always need land and pay through the nose to get it. Remember: land!
Thanks for the comment! I'll have to revisit Superman
Another lesson I see here and in real life is the conflict that can arise when business partners do not share the same vision for their common enterprise.
As a side note, it has been said that Ray Kroc created more millionaires than any other person in history. I feel that the film could have addressed this aspect of the McDonalds story.
Very true, perhaps we could have a sequel looking at the long term impact of Ray
Ray Kroc Hero to the Masses. He gave Us McDonald's Hamburgers and the Fast Food Industry. Ray Kroc Villain to the McDonald Brothers. The McDonald Brothers Hero to Themselves. The McDonald Brothers Villain to the Masses. Stopping Progress.
It sure is a complex story. Thank you!
What I find funny at the end of the clip, is that, it's not the handshake they should be worried about .
The handshake is only valuable as the the reputation of the person that gives it.
Ray took their ideas because they would not give him a fair cut of the profits even after asking several times after improving their earnings, so in a passive aggressive behavior he treated them with the same respect when he had the high ground. He gave them a taste of their own medicine.
The Chinese have a saying "A contract is the beginning of relationship" if your worker is doing what he suppose to do and the brothers were not listening, it really does not surprise me what he did, all the warning signs were there.
I call that capitalism.
Thank you for sharing your views! It certainly is a contentious subject - I think the movie portrayed Ray as taking advantage of others good nature - but as you say "the handshake is only valuable as the the reputation of the person that gives it."
FYI, the McDonald brothers never said publicly about the handshake deal. It's was their nephew who claimed about the royalty deal. Also one of the brothers said that they did not regret the deal.
Thank you!
Always get it in writing...
Yes indeed! A handshake isn't what it used to be....
Thank you so much for this!
You are very welcome! Glad you enjoyed it 😀
The lesson taught by this and every other "business success" real story movie: just because you had a good idea it doesn't mean you own it...unless you patent it and defend it.
Very good point! I often think of all the people in R and D who actually invented stuff - how much of the profits do they receive?
@@EdsEssentials i know i'll get flak for this but Bill Burr's take on Steve Jobs is spot on about that.
@@anastasiosgkotzamanis5277 Good point! I'll have to check that out.
Nice Analysis 👍
Much appreciated! Thank you! 😊
Ray Kroc is brutal
He's one tough operator!
@@EdsEssentials this is one great video
@@CookieThug Awesome! Glad you enjoyed it!
He’s a ruthless businessman one can not help but to admire such “persistence”. But I wouldn’t want to go up against him.
Great video! Some great lessons for business and life in there. How about the social network?
Great suggestion! It might go under top 5 business conflicts in movies.
Great movie! Love the analysis. How about Moneyball?
Great suggestion Colm! I'm ashamed to say I haven't seen it yet. It's now my No.1 lockdown viewing priority!
The big short had a lot of business lessons.
Yes it does, great movie!
Ford & Ferguson had a handshake deal in the beginning (I believe pre-WW2 era) and when Henry Ford Jr. took over, he cut out Ferguson and it was just Ford.
I didn't realise that, great example thank you!
Hellow Eddie, hi am Senja.. I got your channel from Lita, so am your new friend here.. and youtuber also and i live in Bali too
Hi Senja! Lovely to hear from you! I loved checking out your channel. I've just sent you an email. Chat soon!
Actually. The brothers did get 50 percent of their royalties. If anything that’s slander, when they say they never received their royalties. Typical Hollywood.
Really? Thank you for the correction! Typical Hollywood indeed!
I heard that both brothers died broke,even though they were paid a million and a half each!
Really! I didn't know that, not such a happy ending
Here is my take of the business lesson that you missed that was highlighted by this movie:
Growing start ups, small and med sized businesses into large corporations
There are 5 stages that a business goes through if you look at it from a small business perspective first.
Lesson one. Existence Stage : Develop a business model (Key issue when starting a business) - the McDonald's brother's began their restaurant and managed to differentiate themselves from the competition by having a different beverage option (rootbeer vs orange juice ) once a model works and u grow sales to breakeven and beyond business moves to next stage highlighted in lesson 2. ( NB: i know i skipped them moving to the drive in model but it was a restart and still developing the business model. Difference here they identify an unserved area)
Lesson 2. Survival Stage: Focus on growing revenue while minimizing expenses ( key issue at this stage) Dick and Mac ( Specifically Dick) go over their records and realise that they are making cash from three items hamburgers, french fries and coca cola from their entire menu so they begin to cut everything else. When further to refining every aspect of the operations for the specific customer group buying burgers, fries and soft drinks which gave birth to the speedy system. This leads them to Lesson 3.
Lesson 3. Success Stage. Formalization of business structures and recruiting professional managers to run different functions of the business ( Key issue at this stage) Now here is where it gets tricky. They try to expand without getting an expert to come in and they fail. Then they bring ray kroc through luck( and not an expert which we see in lesson 4 the results)
Lesson 4: Takeoff Stage (Multiple loactions stage) - Owner needs to transition from an entrepreneur to an executive. ( Key issue at this stage) The brothers wont approve anything ray pitches for the good of the business . They dont have a fully fledged management structure that they should run decisions by who are experts at different functional issues so they make poor decisions. Ray also not being an expert nearly goes bankrupt first by failing identify the right franchisee owner profile and second spending all his cash on expansion until the bank incident where he becomes aware what business he's really in. He sets up his own company with professional managers and investors and they take McDonald's to Maturity ( large enterprises/ stock exchange listed business
Lesson 5: Maturity Stage. ( Consolidated and control of financial gains) McDonald's now in 2 continents and has sales of 700million dollars.
NB. Note business model evolved at every stage of business growth.
Brilliant, thank you! 🙏🏽
Love it! Amazingly detailed insides about businesses in general!