Elaboration Likelihood Model I ELM Model I Advertising I Persuasion by Dr Shahid Hussain

Dr. Shahid Hussain is PhD in Mass Communication and is serving as Assistant Professor in a Public Sector University, situated in Islamabad, Pakistan. He is carrying more than 11 years of teaching and research experience at the University level. He has published dozens of research papers/articles in National and International Research Journals of repute.
Dr. Shahid has produced books on Mass Communication as well as contributed chapters. He is also attached with many national universities as member of committees of courses and as subject expert. He also managed Public Relations of national organizations as well as consults many organizations in media matters. He has also served as Editor of Newsletters and Research Journals. He has achieved a number of awards and honors during his professional career. He also contributes articles to newspapers especially on development and social issues.
This Channel is dedicated for free online Lectures on Journalism and Mass Communication covering multiple almost all the aspects of the discipline including but not limited to Communication Theories, Print Media, Electronic Media, Advertising, Public Relations, Development Support Communication, Media Ethics & Laws, Social Sciences and Social Psychology. The channel also aims to provide complete guidance on research methodology in an understandable language and easy description.
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[@mirzaadeebbaig7245]

zbrdst sir

[@sayyamchaudhry2510]

Thank you sir♥🙏

[@umar798]

wao..very well explained...or should we say exposed...

[@muhammadsayyamafzal5874]

❤️

[@zebahasani9163]

Bohot achcha explanation hey.
JazakAllah

[@razashams6508]

Sir AGR question aia define and explain ELM model to persuasion ko explain krna zarori ha

[@DrShahidHussain]

Yes

[@Hafizaliyan786]

informative👍

[@Abhishekkulkarni509]

Awesome sir.
This video clear my concept of the elm.
Tx sir ❤️☺️☺️☺️❤️

[@rabiatariq766]

Thank you SoooOooo much sir!🥰😊

[@Bionic101]

Masha Allah,we always keep learning from you Sir,Jazak Allah,Batch of 2014,M.Sc Mass Communication AIOU

[@saadmgfx7788]

Masha-ALLAH very informative lecture thank you sir

[@ehsaniftikhar9611]

Very well explained. Crystal clear. Thanks

[@Aftabshah-uq9ur]

Excellent defined sir, thanks for new video

[@ziaulislam4970]

Very informative and well explained Sir...

[@asmayasmeen6961]

So can we say that propaganda equals to persuasion, could we apply this ELM model for propaganda framing?

[@DrShahidHussain]

Persuasion and propaganda are separate concepts, however they go side by side. Persuasion is mandatory part of every communication. Techniques and principles of both are also different, however sometimes overlapping.

[@Bionic101]

@@DrShahidHussain I wish to continue M.Phil,soon inshaAllah 🙏

[@adilnawaz1115]

That's really nice sir 👍

[@Dharmikmotivation685]

Sir please define with example

[@aabidawani6234]

Thank you so much sir

[@FareedAhmed890]

Love you Sir

[@BrbDeRapper]

Sir ❤

[@sardarsaqibajab9415]

Nice sir

[@saeedurrehman1276]

Got it sir....

[@mr.shahzad4962]

WELL EXPLAINED

[@syedaraheelabano9249]

Sir I need the resources that you have used for this lecture. Can you please share those resources?
I shall be thankful to you.

[@DrShahidHussain]

Sure. Let me check

[@syedaraheelabano9249]

@@DrShahidHussain okay

[@DrShahidHussain]

Media Effects by Jennings Bryant and Dolf Zillmann

[@syedaraheelabano9249]

@@DrShahidHussain Thank you

[@noshiali6155]

Thankuuu sir 🤩