Honest opinion. You have obviously built something special at your place and the customers (including me) come because of you and Maybelle. You, Maybelle & garden are the attraction, so I don’t see how that could be replicated elsewhere, other than in name only
Definitely! Buying a franchise is buying a proven concept. In this case, there is no concept, it is a simple (good) coffee shop. It relies only on Ritchie and RUclips: can't sell that. Ritchie is very good at managing his place, if tomorrow he leaves Phuket, this place will go down the sink. Ritchie is the only real asset of this business, unfortunately, he is not for sale 😅
Being a Master Franchisor isn't just giving someone the use of your name - its quite a task. You need to ensure that you maintain the brand, establish KPI processes, vet franchisees, create training programmes, establish a food and drinks supply chain, identify locations, coach new franchise partners, have enough capital available to fund marketing and expansion. There is much, much, more to it, these are just a few aspects. Its a whole different ball game. Unless you have at least 4 or 5 established successfully trading locations which proves the brand concept plus the ability to do everything I listed at a semi-corporate level it is not something I would recommend. I'm in retail management 26 years and have worked internationally for some well known companies at board level and even with that experience I would think twice before venturing down this path at your early stage.
Honestly I think it s a hard product to franchise. The USP for maybelles CG is the pair of you....and I really don't think it can be replicated in multiple locations unless you were willing to be present at all locations regularly (at least weekly). As an investor that would be an absolute must but I don't think that would be enough just to make it successful on the back of a relatively new "brand". Nevertheless good luck with it 🙂
I would think very carefully before franchising. What is your unique USP? its a very hard offering to Franchise. you need to have at least 3 /4 more of your own outlets or with other partners to prove the offering. you need to send time writing down your operating procedures, standards, job descriptions. menu designs service standards, etc What will you give the franchisees? will they pay you fixed fee or a % or revenue. plus annual fee? sign up fee? How will you protect your name ? Will they have to buy some of the food from you? or from your suppliers to maintain quality?
No chance not for me,if your can’t live in Thailand with savings and pensions don’t bother otherwise you scrape a living,I like to live in luxury not from day to day……
Christ. Its only a year since you were asking for work back in the UK. Anyone that would be looking to invest abroad as a franchisee of a company that has not got a years proven accounts needs their head examining. Their are easier less stressful ways to burn through your money in thailand.
Forget franchise at this stage - work on your own business growth - open more stores on your own, seek out a non-operating investor for growth. A franchise is a turnkey system, it's very corporate with supply chains, etc. Never seen a single franchise succeed unless it already has at least 10 stores running with margins of 40%+ consistently, typically higher. People purchase franchises, businesspeople anyway that understand the business model, because the model is set, everything is done including marketing, pricing, supply chain, technical support, etc.; essentially 90% turnkey. You're pretty much almost guaranteed success if you work the franchise model baring any significant events such as COVID, etc. Franchises typically charge 7-15% of profit, that is paid monthly, but that is not the real money. The real money is the supply chain, the products you purchase from them, food, containers, signage, etc. They charge for all that stuff, and it's marked up 30-70% depending on what it is because they get bulk wholesale pricing based on volume. The food supplies are typically 30-40% marked up - that is an additional revenue stream in the franchise pocket. Without a supply chain you don't have a franchise, you have more of a brand lease agreement with % profit returns on margin which amounts to nothing in the end. Just my thoughts - put your energy into your current growth. You hit 3-5 stores and they are all running well and have the same model that is a good start. You hit 10, well then, a franchise model could work. You will have all the success and building blocks set to include experience and some decent cash flow from the businesses to build out a proper franchise-based business.
As a retired sales development and marketing senior manager, I would strongly advise you perfect your brand before thinking of franchising. You need to be able to show on paper exactly what your gross and nett margins at the very least. You also need to show the business is financially rewarding and not merely a lifestyle opportunity -(Which will guarantee you signing up people who will not follow the franchise rules). But you also need to show the brand can be replicated elsewhere (by yourself?) using the same business model and management/operational protocols. You need to also factor in the impact of your BNB business on the coffee garden. The books should show a clear distinction between the two business entities for accurate financial reports which will be put under a microscope prior to launching a franchise opportunity. From what you've stated today I don't think you're there yet Mate, - SORRY! I noted also you commented perhaps the new Farang wanting to live here could be suitable. Having seen Farang choosing to live in Thailand since I started coming here in 1970, and the high proportion who end up as bar stool props every night wanting to p[arty with a different lady, I would suggest this may be an incongruous match in managing the risks for damaging your brand. Finally, you need to address the issue of a Farang working here - owning a business here possibly without the correct visa - Again risking YOUR and MAYBELLE's brand. I apologise if my comment seems harsh but you both have built and strived and worked hard to get5 where you are now. Walk just a little longer please guys before you start to run. Setting up a franchise costs BIG bucks unless you wanna risk it being "ripped off". All the best.
General rule a company should have at least 6 stores open for at least 5 years that are operating in profit before trying to franchise. Love you guys, I would not buy a franchise. People buy franchises because they want a guarantee of success. You need to do more to prove the concept by opening more stores.
Improve your location first (parking, drinks, menu expansion), then if successful, open up a 2nd location. Avoid franchising. too many risks involved. Manage your first location, Rental property, then maybe a second location. If you can't keep staff at one location, how do you think it will be easy to staff a second, and to manage franchisees. Just like the car accident, what if your new partner was a foreigner, and runs off with assets, or leaves the country with lots of debt that somehow the vendor looks to you for payment. In America, a friend of mine (from Macedonia) that runs a successful family restaurant, and put his long-time cook in a second location. The operator of the 2nd location, the cook, did not pay any bills. abused his girlfriend, and left the country , and my friend was responsible for all of his outstanding bills, taxes, utilities, at the 2nd location. He learned a hard lesson. Luckily the first location was a good business to provide the capital to get out of debt.
I think it's a great idea, putting one in bangkok would be great, as a american in the matrix, my advise would be keep building your brand where you are, I wouldn't do anymore till after next year, there's a possibility the almighty dollar can crash, or our corrupt govt come up with another pandemic to shut things down, or we will be in a all out war with Russia, this just my opinion, opinions are like assholes, everyone has one.
Personally I think you should open up a 2nd site at a new location but i don’t think you should go down the franchise route, mainly because most people come to Maybelle’s to see you 2 both (hopefully) because of the you tube channel and watching everything grow. A franchise would not have the same appeal. Just my opinion
Hi Richie..I will be there in September I would love to chat about a second business with you guys..it's not easy picking a business partner but you have always been honest and you would be a ideal partner I've been a chef for 44 years now..and Phuket would be my new home.
I read a few of the top comments and I agree that you are probably too early to start franchising. Maybe bring in some investors and open another location to prove concept. Your books will have to be rock solid and need to be audited by an accounting firm. I'm an experienced business owner who has run and owned many businesses, man is it tough. Everyone thinks being a business owner is glamorous and you live some great life when it's a fu*king grind most days and you are constantly stressed about money, employees, suppliers, theft, advertising, etc. I would recommend honing your operation that you have now and looking at hiring a consulting firm to advise you moving forward. Don't mess up a good thing by going too fast. Best of luck.
Richie, love your ideas for the plot next door, parking, bar and longer hours that all adds value to your existing property that can be done by you with 100% control and risk management. Franchising is a very different proposition perhaps for later on. All the very best with the baby and the challenges that brings.
Hi Richie no one knows but you, but i would think that your shop success was due to your youtube channel and your character therefor no one can run your franchise as you do (open another shop) , but don't listen to me what do I know.
Just remember you were leaving Thailand last year to find work in the UK. You need a couple of more years to build the business you seem very inpatient grow your business first.
You hit the nail on the head when you said get your Thai and Western food balance right see how well you do before expansion when you talk about the franchise you need a model like MCDONALD'S Where you feel familiar and the quality is consistent I wish you well in your endeavours
Franchising often involves replicating a successful business model in different locations, which can sometimes dilute the original essence and character of the brand. If you feel that the heart and soul of Maybelle's Coffee Garden lie in your personal involvement and touch, it might be best to focus on growing the original location and maintaining its distinct charm rather than expanding through franchising. Remember every business decision should align with your values and long-term vision for the coffee shop. If you are committed to preserving the authenticity and uniqueness of Maybelle's Coffee Garden, it's essential to make choices that resonate with that commitment.
Hey mate, After watching for years, meeting you early this year my opinion would be to go all for expansion of your business. I’d go for a second site or moving completely to something bigger and busier. I think if you could get hold of a small hotel/guest house to base maybelles coffee garden within, you’d be onto a winner. Bums in beds and a busy cafe/restaurant go hand in hand. If needed get an investor to make that move with you. Put me down for potential investor. I’m packing up next year and bring my money to invest. All the best. Ken
The "World famous" Maybell's coffee garden. Capitalize on your RUclips channel and international clientele. You don't have to be Justin Bieber to be world famous. There are world famous Ukulele musicians. The franchise idea sounds like it would take up a lot of your time but as the saying goes "you have to be in it to win it". Good luck.
Rather than Franchising you might consider consulting for an hourly rate on Zoom or whatever. You can help others who may wish to start a food or other related business in Thailand.
Hi Richie. Franchising is indeed one option. Its always worth thinking about the impact on the brand if a Franchise holder perhaps doesn't meet the standards you have at your founding Cafe. As comments below mentioned consistency of standards is essential. The other thing to think about is whether having a Franchise in a place that is closer to where people are would detract from people travelling out to your present place. The other option is just opening up a branch cafe iunder your same Company structure. Then you can benefit a lot from supply chain, control (especially consistent standards), changes across all cafes immediately, flexibility of staff use, closing one or other during the off season if required, cross cafe specials (buy one here get another half price at other), consolidated accounts etc etc. There are pros and cons to each model but with your clearly expanding business my own personal view is holding total control better at this stage for a few more years as you haven't been open that long in business timelines. If funding is the driver (including funding your Car Park etc) then there are some of us who I am sure would be interested in the overall Business Plan funding of branches under close management rather than a Franchisee funded solution. Either way I am sure it will be successful.
You have done excellent since uve started 👏 but tbh you're not an established brand its pretty much a reputable coffee shop and restaurant the same as 100s of others. I can't see it as a top-notch investment, but who knows someone will want a project to take on.
In general, it's best to have at least three successful locations up and running profitably before you take steps to franchise a business. The process of opening and running multiple locations will give you a good idea of what's involved in opening franchises and helping them succeed.
Franchising is a totally different ballgame. The usual take is 10% of gross sales for the franchisor (you) but I am trying to get my head around exactly what you are franchising. What will the franchisee receive for their fee?. You have a great name - Maybelle Coffee Garden - but a franchise is much more than a name. McDonalds for instance is a burger joint at the end of the day but it is a world recognisable brand. What sets them apart is their training program. If it was me I would duplicate a Maybelle Coffee Garden a few miles away still within Phuket and operate with trained extra staff. If this secondary outlet became successful within a couple of years I would then open a third outlet but in the capital Bangkok. It would be much less stressful and far less expensive than starting a brand new franchise from scratch. Good Luck.
Evidently, You've already got something with maybelle's. Refine it into a mature successful business then rinse and repeat investing your own money with a whole lot of experience and knowledge you did not have a few years ago. Be mindful of stress! If you were to go down the franchise route, just as maybelle's has to have a proven track record and brand, make sure the franchisee has the same. Research what it takes to be eligible to buy a dominoes franchise. All the best mate! 👍🏼
A big NOOOOO to franchise your coffee gdn etc cos i guess half the people who go to your existing one come to visit you and why would you want added stress to your daily routine when your gonna have that upon maybelle having a baby, its a no go as far as im concerned, just be happy with what you've achieved and what it brings...
Look me up we can collaborate. Your not mad .i did write a different comment i believe you tube took down. If anyone can make a franchise possible it 💯 % me no BS
Sorry to be nosey but do you own the Air B/B properties. And good luck with trying to get someone to pay up at the scene of car accident . But good luck to you both l admire your positivity
Love your optimision but you haven't got anything to franchise you have a lovely setting and a wonderful coffee cafe that you worked your butt off to get it to where it is now but that's it as for the car park big expense most people call up on scooter I would off thought so until you've got cars parked up all over the place wait and see good luck to you both and baby
Another crazy idea like sub letting other peoples properties. Its not like youve been open for years and have multiply branches. You cant even get reliable staff at your place plus a baby on the way. Trying to run before you can walk as they say. Youve got a great place just make that better. Goodluck.
NOT ONLT A BAD IDEA. A VERY BAD IDEA. YOU'RE AT THIS POINT JUST TRYING TO FRANCHISE A NAME. THERE'S SO MUCH MORE TO THIS THAN YOU REALIZE. TOO MUCH TO COMMENT HERE IN THE COMMENT SECTION.
Personally, I wouldn't want to visit the other shop, since I know Maybelle's coffee garden from you 2 here on RUclips. That's why I wouldn't want to build out through franchising. A while back you mentioned about starting a hotel or something like that in the future. I think it would be a smart idea to start side businesses that would connect to your coffee garden. Think about a tour company, where people could book tours and trips in Phuket, Bed and Breakfast. That's why I already like the Airbnb concept. If you do it this way, you can also offer packages like going somewhere and have lunch at Maybelle's coffee garden and you can attack the tourist industry from multiple angles.
Richie - love what you have done, had a lot of faith in you from day one, but, i dont think you are ready for Franchising yet..... for many reasons. respectfully ❤
Hey Richie, franchising might work for your business around Phuket, but I reckon you would need greater brand recognition than what you currently have and a much larger customer base. And any prospective franchisees would want access to all of your financials, suppliers, etc. I would keep growing and working with what you have now personally, which appears to be going well. Take over phuket then franchise elsewhere in Thailand would be my suggestion.
Hi it’s not a franchise business. It’s way to personal a business with the two of you. I do think a second outlet in the busy tourist area would work well. But remember that would rely much on how much time you are prepared to spend on site as many people come to see the two of you as they follow you on you tube. An online training package of how to start a business in Thailand is an option as this would not be to time consuming once up and running. But always remember this is as much about your brand as are the physical outlets. So partner well and give value for money. Or just sell your personal services on a consultancy basis.. perhaps with permission use this as content for the channel. Your business is so very personal and you are better building that for yourself and the family. Build more merchandise to sell at the outlets and online. Leverage the following you have and that is growing. I love the honesty of your channel and your drive to try and build revenue. Remember you only have 24 hrs in a day so build add ons that work for themselves while you sleep. The air bnb and things like that will net good return on revenue. Keep adding to the portfolio. Keep up the good work I look forward to seeing you grow and prosper. All the very best to you both.
Franchising is a completely different beast. Supply chains, quality of product, business training would likely be your biggest nightmare in a small 1 or 2 operation expanding to a franchise, and failure of any franchisees would definitely affect your business as well. I like the idea of a second shop, with a 49% partner with you and Maybelle retaining control. The model you created seems to be working, but its early. My advice is don’t change the model with moderate success, ride this moderate success and turn it into a large success with hard work. Expand using the same model, until you perfect multiple locations supply chain, product quality, marketing, finance, & training. Best of luck guys! We will be a customer when we visit ! Dave
It isn't about succeed or fail, it's about how much you're willing to sacrifice. I don't know if I would be willing to expand a business if it meant spending more time with strangers than my wife & child. It's brutally ironic that as we pursue success we have to give up time around family. So the question is...what's more important?
Hi Guys, love what you have both done over the last few years. I have had a successful business in Australia for 23 years. Made some good moves and some really bad, but still going. Maybe move to a different location but definitely don’t think about franchising. You guys seem to be doing ok, good luck
It's a very good idea, I came to phuket old town last December and stayed at Casablanca boutique Hotel, wow Saturday and Sunday busy busy along thalang road, so many customers, the shaw Tom yum noodle restaurant, run out of food 5pm, this is a fantastic place to open up your 2nd maybelle coffee shop, Also nia harn along the 4030 road Near soi naya again very busy, have a chain of three, there were some empty shops there
Franchising is a great idea. Although as an investor I’d be sceptical. IMO the success you are experiencing is because of Maybelle and yourself. The brand you have created on RUclips is sensational. People visit your restaurant to see you and maybelle. From an investor perspective I’d be cautious because in a franchise you lose the Wow factor. In this case that it maybelle and you. I’m in patong late September for 3 weeks. Will definitely com😂 out for lunch one day.
Richie as a Franchisor you are more than just a person on the outside the investors expect you to be available 24/7 to answer all questions and fix all things that go wrong, You need to have Specific plans on what is expected and required from Supply chain, Layout , Shop fit, Staff training every aspect of your business must be documented and followed to the letter, I had 16 stores at one stage and looked into the Franchise side of business, looked appealing but in the end I did not want to be the Parents to people who will always think that after a time they want to change something,the correct legal paperwork is a must and marketing, advertising, uniforms, menu etc, Perhaps better to just have a % as a Partner without your being 100% responsible, that’s just me. It’s a hard road if you choose that way.
Been following your videos for a long time and you have grown on me. When I heard the idea of franchising, I had to smile, because it makes you think of global brands like McDonalds. It's hard enough to find good staff for your store. I strongly advise you not to bring in outside people at this stage. If I were in your shoes, I would make a few more babies and make it a family business. The kids can then take over the stores when you retire. You can only rely on family. Best regards
Indeed, people talking franchise are dreaming Mc Donald 😂 What they don't understand for exemple, is that Mc Donald is not in the business of selling burger : Mc Donald is a real estate company. Understanding the true business model of a successful franchise is important.
What is the franchisee getting? The name, ok. The brand and theme, yeah cool. But there needs to be more. So a commitment around marketing (likely through the youtube channel) im sure most would expect. But assisting a foreigner to setup a business in Thailand to me is the big ad value. Youve got a great story of someone who made the big move and made it work. Alot of people watch these videos asking themselves "could I do taht myself". If the franchise opportunity is to set up a successful business in Thailand and create a whole new life, with help to navigate all the pitfalls that come with it.... well that's an amazing selling point. Good luck mate. Me and my family thoroughly enjoyed our time at Maybelles coffee garden when we visited last year.
A new baby coming. I would wait till shes like a few years old then look into something like franchising as it is alot alot of work . So much work. But when new baby come you will be babysitting while May at the shop cooking etc. I would not do it just yet.
I know the perfect building for you, Papaya resturant in Karon, it has been closed since the pandemic. It is located a few meters inside Two chief in the bar street, there is also an entrance from the other soi where Centara is located. Pappaya will be perfect for you because of how it is inside, there is an open garden in the center of the building. You just have to get someone to start up there for you.
Hi guys. Been watching your channel for over a year now. And I can’t wait to visit you guys next year in May. As for the franchise it’s a great idea as long as they put everything into it like yourself’s and give it the respect it deserves. The garden looks amazing by the way, can’t wait to visit you. All The best 👍🏼🍻
I would definitely keep the current location separate from the franchise and the brand should be held by you and Maybelle. Definitely recommend a good lawyer as I have been in business most of my life and have had a couple of bad experiences with businesses partners. Just be really careful and get good legal advice to protect yourself. I wish you all the success in your business and your family. One other note don’t over extend yourself ever financially I made that mistake once and lost a good business just be careful 🙏 I wish you guys the best always. Success in business is hard work and determination. Keep pushing forward.
Ritchie-Maybelle....Did You check with Thai Legal Notaries and Lawyers ? (Some Become Scammers when Dealing with Farangs and Some Are definitely Corrupted $$$$$$$....Cost For Processing Fees could be in Millions (Baht)....Can Not expect the Franchise Buyer to Cover the Cost Alone....Right Now, Your Daughter is too Young to Be a Notary ....
I rent in dc codo! Kathu is up and coming! Petong! 10 minutes away! Central 10 minutes away! Phuket town 20 minutes! You need a place in a high geographical area! Especially with low season! Rent / electric/ staff/ cooks/ stock And overheads! What’s a base price for starting? Also government taxes? Plus police ?
there is a bar / cafe for saleon rat uthit song roi pi rd .it between the viridian resort hotel and the tonytony resort hotel .it was mango local bar and restaurant. could be a good place ....................UP THE RAMS ....
Great idea mate fantastic idea do you have a rough price to set one up just rough you know what it has cost you and the mistakes you have made to do you think the price would be higher than your first one i know how long is a peace of string love everything you guys do well done see you in November.
Have 2 nights plots/ Location in Patong Richie, both at the bill in Hasip Pee Road… one still a restaurant there… Lover Garden with Lake and Jungle but you can changed easy to a Coffee and the another place was a Chinese Restaurant with Ocean Views .. it is closed since Covid-19 shutdown but can changed to a coffee Garden, too, nice Oceanview. This Area.. Patong is Full with Tourists, still in Low Season but not cheap for Rental…this is the reason I can’t make it for myself it partnership possible
Hi guys The ONLY franchise I would ever contemplate investing in here in Thailand would be a 7 eleven , but only in an area where they’re not every 200 metres apart , not people ( probably about 85% to 90% ) come to retire in Thailand not open a business and if they do they would almost all have a Thai partner and the Thai partner would open what they want selling what they want they would never give money to anyone for a name , I’d call it marybelles or maibelles , I love the idea you have about being super successful in whatever you try in the future or have tried in the past but it comes across like a get rich quick scheme, sometimes it’s just wonderful to make a living and support a family and hopefully when you decide to retire you’ll have put enough into the bank to survive on or your family might take it on and continue the business, this time next year Rodney we’ll be millionaires, you’ve probably heard that quote before , work hard and live a good life with your wife and soon to be family , all the best in whatever you do Regards Davy 🏴🇹🇭
Perhaps a second location would be a good idea where you could go into business together with someone else, but the thought of "franchising" doesn't really work Richie. Franchiser have to offer a franchisee's marketing (beyond RUclips), some economies of scale or purchasing power (better/lower food costs) point of purchase systems, inventory systems, accounting systems, training, insurance options, sometimes building design services and on and on to create enough value for the franchisee to be willing to pay the franchisor fees or a portion of the profit. Richie, you have been making it up as you go along. I'm pretty sure you have never written anything down, let alone have a manual of how to get started or a model business plan put together. Of course not. I'm not trying to be critical, but I'm just saying a "franchise" approach isn't really feasible for you. And honestly, you shouldn't just partner with the first guy/stanger who comes along with $10 bucks in his pocket. If you want to expand, find a partner with experience and capital and work together to find a very strong location.
Hey Richie and Maybelle, You Guys have done a Great Job, determination and very hard work and You are starting to feel financial stability. You are Far Better to think about opening new locations/chaining out, perhaps in Bangkok, however then You must have absolutely trustworthy local managers and staff. Your Current Restaurant is not yet profitable enough to support the costs and liabilities of franchising. forget it . When You have the resources, You can build out new locations, also You will need some sort of differentiation like a certain style of recipes exclusive only to Maybelle's , some formula that only You possess. You are already successful, just make more money to give you more options.
Make sure you earn enough out of it for the initial start up would be number one. If the new locations dont work out at least you covered yourselves. Number two dont be doing favours.. Its business 👍 Good luck whichever path u take..
Long time watching first time poster, The issue with franchise is you need to show your proven concept, and revenue - How does a franchisee arrangement work with Thai ownership ? What are the points of difference between you and the hundreds of other coffee shops, I think the difference is the people and the following from RUclips, is your brand enough to be expanding, factoring in you have a child on the way so the Maybelle part of the current business will no doubt take a small (or large) step back for a bit, Now if you remove the word franchise and simply have it as a second location and looking to partner with someone, that is different, My initial thought is why make life complicated for yourselves, but it is my experience you don't become a franchise from just one store, you establish brand, you establish territory and then you franchise it, What is your customer base 100 a day ? 500? 1000? if you franchise out you are going to expect a loss in daily customers, if you have a location closers..... anyway my two cents worth
User the land around you to expand now. Focus on the holiday let's just like we spoke about. Possibly look at building your own apartments?. I'm so proud to have you guy's as friend's.
Richie I came to your resturant last year. I watched this video. I think you are doing the right thing you are on the right track. just keep believing in yourself and keep moving forward. yes it's true maybell coffee garden in a good brand name. Also your decor is well done. best wishes from. Canada.
If you have the funds why not open a second place yourself and let it run from one of maybelles family, if that's an option? For a second place I think you could take the concept and menue but call it differntly.. like Richies Road Stop or so ? Even if you franchise to someone he would take over a working concept and menue to run in his place. Not sure if that would work - you might then create competition if you named it maybelle's coffee garden 2? - Ok I am not a pro in anyway just putting out my well meant thoughts.
Richie, I think the franchise avenue is certainty worth a shot but without sounding patronizing you have to consider the risks and potential issues you might encounter. Nevertheless, you've built up integrity, a good, honest and loyal customer base, you've got people that love you even though they've never met you guys in person so if you do offer franchising, I am sure you will attract interested parties. You have a lot of moral support behind you whatever you decide either way!
Sorry to join the chrous of sceptics with regard to the franchise idea, but as others have said you need more than one moderately successful establishment before you even consider doing that. Consider the only thing that really makes you different from the 1000 other bar / restaurants on the island is your RUclips presence.
Maybe just expand if you need to? A franchisee could potentially bring all your hard work down if they don't bring what you guys bring to the table. I agree with everyone, your clients are sold on you and Maybelle, and this is why they watch your videos and visit your coffee shop. Your brand is you
Franchises are a bad business. Sometimes good for franchisor (if they know what they are doing) and almost always bad for the franchisee. I wasn’t one of the naysayers when you started your business btw. I just think I would not ever be a franchisee. The complaints and ruined financial lives are plenty in that industry and almost always the franchisees are the ones who have lost it all.
Well good luck. I think you’re a tad too early with thinking of franchising. You might be better off relocating somewhere central to foot traffic. Most tourists enjoy walking from hotel to restaurant.
12 months ago you were out of monet, then you had to leave due to Visa issues. Probably best you just focus on one thing rather than scattergun approach
For me, I like more Thai food as Western Food is a very good idea to have in the Menu both. The “Thais” in Phuket have good salaries and like to eat out.. is the Food good
Love you guys and all the real life stuff you share! Great ideas you have and your experience with the business setup and operations IS VALUABLE! If not a franchise you 100% can and should sell your consulting services. I would happily pay for that knowledge. This would also be a good way to protect your brand. Either way it’s exciting to see all you’re doing especially with your little one in the way. Looking forward to meeting you soon next trip! 🍻🍻
Honest opinion - you're off to a good start. However, you've yet to prove that you can replicate the relative success of your first location at a second location. You need to do at least that (if not a third and fourth location) before you will be able to convince anyone else that they can do it and should pay you for the right to do so.
we enjoyed our visit to Maybelles and will always call in when in Phuket i wish you well with all your plans sound good if was a younger person i think would be tempted 🙏💙
Honest opinion. You have obviously built something special at your place and the customers (including me) come because of you and Maybelle. You, Maybelle & garden are the attraction, so I don’t see how that could be replicated elsewhere, other than in name only
100% agree. A franchise would be a disaster and they'd end up with two locations to manage + a baby. Pretty hard on a marriage.
Spot on. Abit premature selling franchises. .
Definitely!
Buying a franchise is buying a proven concept.
In this case, there is no concept, it is a simple (good) coffee shop.
It relies only on Ritchie and RUclips: can't sell that.
Ritchie is very good at managing his place, if tomorrow he leaves Phuket, this place will go down the sink.
Ritchie is the only real asset of this business, unfortunately, he is not for sale 😅
I was just going to say it but you said it better
Why would people buy franchise when they can just copy?
Being a Master Franchisor isn't just giving someone the use of your name - its quite a task. You need to ensure that you maintain the brand, establish KPI processes, vet franchisees, create training programmes, establish a food and drinks supply chain, identify locations, coach new franchise partners, have enough capital available to fund marketing and expansion. There is much, much, more to it, these are just a few aspects. Its a whole different ball game. Unless you have at least 4 or 5 established successfully trading locations which proves the brand concept plus the ability to do everything I listed at a semi-corporate level it is not something I would recommend. I'm in retail management 26 years and have worked internationally for some well known companies at board level and even with that experience I would think twice before venturing down this path at your early stage.
exactly.
Absolutely, there is a big difference between and idea and a plan. No plan here other than get somebody to open a coffee shop with a name plate.
Hmnnn I think you guys are moving along too quickly. For franchising…..just saying….xx
Bad idea for more reason than I could list in this short response.
Honestly I think it s a hard product to franchise. The USP for maybelles CG is the pair of you....and I really don't think it can be replicated in multiple locations unless you were willing to be present at all locations regularly (at least weekly). As an investor that would be an absolute must but I don't think that would be enough just to make it successful on the back of a relatively new "brand". Nevertheless good luck with it 🙂
You took the words right out of my mouth.
I would think very carefully before franchising. What is your unique USP? its a very hard offering to Franchise. you need to have at least 3 /4 more of your own outlets or with other partners to prove the offering. you need to send time writing down your operating procedures, standards, job descriptions. menu designs service standards, etc What will you give the franchisees? will they pay you fixed fee or a % or revenue. plus annual fee? sign up fee? How will you protect your name ? Will they have to buy some of the food from you? or from your suppliers to maintain quality?
No chance not for me,if your can’t live in Thailand with savings and pensions don’t bother otherwise you scrape a living,I like to live in luxury not from day to day……
Christ. Its only a year since you were asking for work back in the UK. Anyone that would be looking to invest abroad as a franchisee of a company that has not got a years proven accounts needs their head examining. Their are easier less stressful ways to burn through your money in thailand.
My thoughts exactly 100% agree bud.
Bit of advice don't try to run before you can walk .you need to get more established first .
Forget franchise at this stage - work on your own business growth - open more stores on your own, seek out a non-operating investor for growth. A franchise is a turnkey system, it's very corporate with supply chains, etc. Never seen a single franchise succeed unless it already has at least 10 stores running with margins of 40%+ consistently, typically higher. People purchase franchises, businesspeople anyway that understand the business model, because the model is set, everything is done including marketing, pricing, supply chain, technical support, etc.; essentially 90% turnkey. You're pretty much almost guaranteed success if you work the franchise model baring any significant events such as COVID, etc.
Franchises typically charge 7-15% of profit, that is paid monthly, but that is not the real money. The real money is the supply chain, the products you purchase from them, food, containers, signage, etc. They charge for all that stuff, and it's marked up 30-70% depending on what it is because they get bulk wholesale pricing based on volume. The food supplies are typically 30-40% marked up - that is an additional revenue stream in the franchise pocket. Without a supply chain you don't have a franchise, you have more of a brand lease agreement with % profit returns on margin which amounts to nothing in the end.
Just my thoughts - put your energy into your current growth. You hit 3-5 stores and they are all running well and have the same model that is a good start. You hit 10, well then, a franchise model could work. You will have all the success and building blocks set to include experience and some decent cash flow from the businesses to build out a proper franchise-based business.
As a retired sales development and marketing senior manager, I would strongly advise you perfect your brand before thinking of franchising. You need to be able to show on paper exactly what your gross and nett margins at the very least. You also need to show the business is financially rewarding and not merely a lifestyle opportunity -(Which will guarantee you signing up people who will not follow the franchise rules). But you also need to show the brand can be replicated elsewhere (by yourself?) using the same business model and management/operational protocols. You need to also factor in the impact of your BNB business on the coffee garden. The books should show a clear distinction between the two business entities for accurate financial reports which will be put under a microscope prior to launching a franchise opportunity. From what you've stated today I don't think you're there yet Mate, - SORRY! I noted also you commented perhaps the new Farang wanting to live here could be suitable. Having seen Farang choosing to live in Thailand since I started coming here in 1970, and the high proportion who end up as bar stool props every night wanting to p[arty with a different lady, I would suggest this may be an incongruous match in managing the risks for damaging your brand. Finally, you need to address the issue of a Farang working here - owning a business here possibly without the correct visa - Again risking YOUR and MAYBELLE's brand. I apologise if my comment seems harsh but you both have built and strived and worked hard to get5 where you are now. Walk just a little longer please guys before you start to run. Setting up a franchise costs BIG bucks unless you wanna risk it being "ripped off". All the best.
General rule a company should have at least 6 stores open for at least 5 years that are operating in profit before trying to franchise. Love you guys, I would not buy a franchise. People buy franchises because they want a guarantee of success. You need to do more to prove the concept by opening more stores.
I think that's a great point. They haven't really a brand yet, just a reputable coffee shop and restaurant .
This is the correct answer.
Improve your location first (parking, drinks, menu expansion), then if successful, open up a 2nd location. Avoid franchising. too many risks involved. Manage your first location, Rental property, then maybe a second location. If you can't keep staff at one location, how do you think it will be easy to staff a second, and to manage franchisees. Just like the car accident, what if your new partner was a foreigner, and runs off with assets, or leaves the country with lots of debt that somehow the vendor looks to you for payment. In America, a friend of mine (from Macedonia) that runs a successful family restaurant, and put his long-time cook in a second location. The operator of the 2nd location, the cook, did not pay any bills. abused his girlfriend, and left the country , and my friend was responsible for all of his outstanding bills, taxes, utilities, at the 2nd location. He learned a hard lesson. Luckily the first location was a good business to provide the capital to get out of debt.
I think it's a great idea, putting one in bangkok would be great, as a american in the matrix, my advise would be keep building your brand where you are, I wouldn't do anymore till after next year, there's a possibility the almighty dollar can crash, or our corrupt govt come up with another pandemic to shut things down, or we will be in a all out war with Russia, this just my opinion, opinions are like assholes, everyone has one.
Personally I think you should open up a 2nd site at a new location but i don’t think you should go down the franchise route, mainly because most people come to Maybelle’s to see you 2 both (hopefully) because of the you tube channel and watching everything grow. A franchise would not have the same appeal. Just my opinion
I was there at his restaurant last year. I'm no expert but the location was odd
I didn't understand it.
Hi Richie..I will be there in September I would love to chat about a second business with you guys..it's not easy picking a business partner but you have always been honest and you would be a ideal partner I've been a chef for 44 years now..and Phuket would be my new home.
I read a few of the top comments and I agree that you are probably too early to start franchising. Maybe bring in some investors and open another location to prove concept. Your books will have to be rock solid and need to be audited by an accounting firm. I'm an experienced business owner who has run and owned many businesses, man is it tough. Everyone thinks being a business owner is glamorous and you live some great life when it's a fu*king grind most days and you are constantly stressed about money, employees, suppliers, theft, advertising, etc. I would recommend honing your operation that you have now and looking at hiring a consulting firm to advise you moving forward. Don't mess up a good thing by going too fast. Best of luck.
Richie, love your ideas for the plot next door, parking, bar and longer hours that all adds value to your existing property that can be done by you with 100% control and risk management. Franchising is a very different proposition perhaps for later on. All the very best with the baby and the challenges that brings.
Hi Richie no one knows but you, but i would think that your shop success was due to your youtube channel and your character therefor no one can run your franchise as you do (open another shop) , but don't listen to me what do I know.
Just remember you were leaving Thailand last year to find work in the UK. You need a couple of more years to build the business you seem very inpatient grow your business first.
You hit the nail on the head when you said get your Thai and Western food balance right see how well you do before expansion when you talk about the franchise you need a model like MCDONALD'S Where you feel familiar and the quality is consistent I wish you well in your endeavours
Franchising often involves replicating a successful business model in different locations, which can sometimes dilute the original essence and character of the brand.
If you feel that the heart and soul of Maybelle's Coffee Garden lie in your personal involvement and touch, it might be best to focus on growing the original location and maintaining its distinct charm rather than expanding through franchising. Remember every business decision should align with your values and long-term vision for the coffee shop. If you are committed to preserving the authenticity and uniqueness of Maybelle's Coffee Garden, it's essential to make choices that resonate with that commitment.
Hey mate,
After watching for years, meeting you early this year my opinion would be to go all for expansion of your business. I’d go for a second site or moving completely to something bigger and busier.
I think if you could get hold of a small hotel/guest house to base maybelles coffee garden within, you’d be onto a winner. Bums in beds and a busy cafe/restaurant go hand in hand.
If needed get an investor to make that move with you.
Put me down for potential investor. I’m packing up next year and bring my money to invest.
All the best.
Ken
The "World famous" Maybell's coffee garden. Capitalize on your RUclips channel and international clientele. You don't have to be Justin Bieber to be world famous. There are world famous Ukulele musicians. The franchise idea sounds like it would take up a lot of your time but as the saying goes "you have to be in it to win it". Good luck.
Rather than Franchising you might consider consulting for an hourly rate on Zoom or whatever. You can help others who may wish to start a food or other related business in Thailand.
Hi Richie. Franchising is indeed one option. Its always worth thinking about the impact on the brand if a Franchise holder perhaps doesn't meet the standards you have at your founding Cafe. As comments below mentioned consistency of standards is essential. The other thing to think about is whether having a Franchise in a place that is closer to where people are would detract from people travelling out to your present place. The other option is just opening up a branch cafe iunder your same Company structure. Then you can benefit a lot from supply chain, control (especially consistent standards), changes across all cafes immediately, flexibility of staff use, closing one or other during the off season if required, cross cafe specials (buy one here get another half price at other), consolidated accounts etc etc. There are pros and cons to each model but with your clearly expanding business my own personal view is holding total control better at this stage for a few more years as you haven't been open that long in business timelines. If funding is the driver (including funding your Car Park etc) then there are some of us who I am sure would be interested in the overall Business Plan funding of branches under close management rather than a Franchisee funded solution. Either way I am sure it will be successful.
Too early to start franchising perhaps if you were busy all day all year i could understand it
You have done excellent since uve started 👏 but tbh you're not an established brand its pretty much a reputable coffee shop and restaurant the same as 100s of others. I can't see it as a top-notch investment, but who knows someone will want a project to take on.
In general, it's best to have at least three successful locations up and running profitably before you take steps to franchise a business. The process of opening and running multiple locations will give you a good idea of what's involved in opening franchises and helping them succeed.
Richie - Franchising is a BIG BIG HEADACHE ! Baby sitting !!
Franchising is a totally different ballgame. The usual take is 10% of gross sales for the franchisor (you) but I am trying to get my head around exactly what you are franchising. What will the franchisee receive for their fee?. You have a great name - Maybelle Coffee Garden - but a franchise is much more than a name. McDonalds for instance is a burger joint at the end of the day but it is a world recognisable brand. What sets them apart is their training program. If it was me I would duplicate a Maybelle Coffee Garden a few miles away still within Phuket and operate with trained extra staff. If this secondary outlet became successful within a couple of years I would then open a third outlet but in the capital Bangkok. It would be much less stressful and far less expensive than starting a brand new franchise from scratch. Good Luck.
Signature dishes that stand out to make the franchise special? You getting to the point where you need to work smarter not harder.❤
Why is it so expensive to have a English breakfast in your cafe you had a English couple who visited your place they said it was expensive .
Evidently, You've already got something with maybelle's. Refine it into a mature successful business then rinse and repeat investing your own money with a whole lot of experience and knowledge you did not have a few years ago. Be mindful of stress! If you were to go down the franchise route, just as maybelle's has to have a proven track record and brand, make sure the franchisee has the same. Research what it takes to be eligible to buy a dominoes franchise. All the best mate! 👍🏼
A big NOOOOO to franchise your coffee gdn etc cos i guess half the people who go to your existing one come to visit you and why would you want added stress to your daily routine when your gonna have that upon maybelle having a baby, its a no go as far as im concerned, just be happy with what you've achieved and what it brings...
Look me up we can collaborate. Your not mad .i did write a different comment i believe you tube took down. If anyone can make a franchise possible it 💯 % me no BS
Sorry to be nosey but do you own the Air B/B properties. And good luck with trying to get someone to pay up at the scene of car accident . But good luck to you both l admire your positivity
Love your optimision but you haven't got anything to franchise you have a lovely setting and a wonderful coffee cafe that you worked your butt off to get it to where it is now but that's it as for the car park big expense most people call up on scooter I would off thought so until you've got cars parked up all over the place wait and see good luck to you both and baby
Franchise will not work for your small business. It is a waste of time and will be a waste of time. Live and learn.
Another crazy idea like sub letting other peoples properties. Its not like youve been open for years and have multiply branches. You cant even get reliable staff at your place plus a baby on the way. Trying to run before you can walk as they say. Youve got a great place just make that better. Goodluck.
How can a Thai/Flip wife gf say no to open a business if the Farang is the one putting up the money, the lady has very little skin in the game,
NOT ONLT A BAD IDEA. A VERY BAD IDEA. YOU'RE AT THIS POINT JUST TRYING TO FRANCHISE A NAME. THERE'S SO MUCH MORE TO THIS THAN YOU REALIZE. TOO MUCH TO COMMENT HERE IN THE COMMENT SECTION.
Personally, I wouldn't want to visit the other shop, since I know Maybelle's coffee garden from you 2 here on RUclips.
That's why I wouldn't want to build out through franchising.
A while back you mentioned about starting a hotel or something like that in the future.
I think it would be a smart idea to start side businesses that would connect to your coffee garden. Think about a tour company, where people could book tours and trips in Phuket, Bed and Breakfast. That's why I already like the Airbnb concept.
If you do it this way, you can also offer packages like going somewhere and have lunch at Maybelle's coffee garden and you can attack the tourist industry from multiple angles.
Ritchie how much would you sell a franchise for?
Richie - love what you have done, had a lot of faith in you from day one, but, i dont think you are ready for Franchising yet..... for many reasons. respectfully ❤
Hey Richie, franchising might work for your business around Phuket, but I reckon you would need greater brand recognition than what you currently have and a much larger customer base.
And any prospective franchisees would want access to all of your financials, suppliers, etc.
I would keep growing and working with what you have now personally, which appears to be going well.
Take over phuket then franchise elsewhere in Thailand would be my suggestion.
Hi it’s not a franchise business. It’s way to personal a business with the two of you. I do think a second outlet in the busy tourist area would work well. But remember that would rely much on how much time you are prepared to spend on site as many people come to see the two of you as they follow you on you tube. An online training package of how to start a business in Thailand is an option as this would not be to time consuming once up and running. But always remember this is as much about your brand as are the physical outlets. So partner well and give value for money. Or just sell your personal services on a consultancy basis.. perhaps with permission use this as content for the channel. Your business is so very personal and you are better building that for yourself and the family. Build more merchandise to sell at the outlets and online. Leverage the following you have and that is growing. I love the honesty of your channel and your drive to try and build revenue. Remember you only have 24 hrs in a day so build add ons that work for themselves while you sleep. The air bnb and things like that will net good return on revenue. Keep adding to the portfolio. Keep up the good work I look forward to seeing you grow and prosper. All the very best to you both.
Franchising is a completely different beast. Supply chains, quality of product, business training would likely be your biggest nightmare in a small 1 or 2 operation expanding to a franchise, and failure of any franchisees would definitely affect your business as well.
I like the idea of a second shop, with a 49% partner with you and Maybelle retaining control. The model you created seems to be working, but its early. My advice is don’t change the model with moderate success, ride this moderate success and turn it into a large success with hard work. Expand using the same model, until you perfect multiple locations supply chain, product quality, marketing, finance, & training.
Best of luck guys! We will be a customer when we visit !
Dave
It isn't about succeed or fail, it's about how much you're willing to sacrifice. I don't know if I would be willing to expand a business if it meant spending more time with strangers than my wife & child. It's brutally ironic that as we pursue success we have to give up time around family. So the question is...what's more important?
How about a guest house , I think you would smash it ❤
Hi Guys, love what you have both done over the last few years. I have had a successful business in Australia for 23 years. Made some good moves and some really bad, but still going. Maybe move to a different location but definitely don’t think about franchising. You guys seem to be doing ok, good luck
It's a very good idea, I came to phuket old town last December and stayed at Casablanca boutique
Hotel, wow Saturday and Sunday busy busy along thalang road, so many customers, the shaw Tom yum noodle restaurant, run out of food 5pm, this is a fantastic place to open up your 2nd maybelle coffee shop,
Also nia harn along the 4030 road
Near soi naya again very busy, have a chain of three, there were some empty shops there
Go Big or Stay Home...OR...Go Big and Go Broke....Your Choice....:-)
Maybelle is the Main attraction.
3 years ago, you said you wanted to chill and be happy ....
Hi Richie, we are moving to Thailand in November & we are interested in investing.
Franchising is a great idea. Although as an investor I’d be sceptical. IMO the success you are experiencing is because of Maybelle and yourself. The brand you have created on RUclips is sensational. People visit your restaurant to see you and maybelle. From an investor perspective I’d be cautious because in a franchise you lose the Wow factor. In this case that it maybelle and you. I’m in patong late September for 3 weeks. Will definitely com😂 out for lunch one day.
Richie as a Franchisor you are more than just a person on the outside the investors expect you to be available 24/7 to answer all questions and fix all things that go wrong, You need to have Specific plans on what is expected and required from Supply chain, Layout , Shop fit, Staff training every aspect of your business must be documented and followed to the letter, I had 16 stores at one stage and looked into the Franchise side of business, looked appealing but in the end I did not want to be the Parents to people who will always think that after a time they want to change something,the correct legal paperwork is a must and marketing, advertising, uniforms, menu etc, Perhaps better to just have a % as a Partner without your being 100% responsible, that’s just me. It’s a hard road if you choose that way.
Been following your videos for a long time and you have grown on me. When I heard the idea of franchising, I had to smile, because it makes you think of global brands like McDonalds. It's hard enough to find good staff for your store. I strongly advise you not to bring in outside people at this stage. If I were in your shoes, I would make a few more babies and make it a family business. The kids can then take over the stores when you retire. You can only rely on family.
Best regards
Indeed, people talking franchise are dreaming Mc Donald 😂
What they don't understand for exemple, is that Mc Donald is not in the business of selling burger : Mc Donald is a real estate company. Understanding the true business model of a successful franchise is important.
What is the franchisee getting? The name, ok. The brand and theme, yeah cool. But there needs to be more. So a commitment around marketing (likely through the youtube channel) im sure most would expect. But assisting a foreigner to setup a business in Thailand to me is the big ad value. Youve got a great story of someone who made the big move and made it work. Alot of people watch these videos asking themselves "could I do taht myself". If the franchise opportunity is to set up a successful business in Thailand and create a whole new life, with help to navigate all the pitfalls that come with it.... well that's an amazing selling point. Good luck mate. Me and my family thoroughly enjoyed our time at Maybelles coffee garden when we visited last year.
Been a subscriber since 2019 i think,great channel 🇹🇭🇬🇧🇸🇪
Just open a 2nd shop near a beach. . You will make tons of money. Then leave it there. I'll even come cook for you. 😅
Add a portabie mobile limited hours one employee coffee kiosk on beach road that would drive customers to the main store.
A new baby coming. I would wait till shes like a few years old then look into something like franchising as it is alot alot of work . So much work. But when new baby come you will be babysitting while May at the shop cooking etc. I would not do it just yet.
I know the perfect building for you, Papaya resturant in Karon, it has been closed since the pandemic. It is located a few meters inside Two chief in the bar street, there is also an entrance from the other soi where Centara is located. Pappaya will be perfect for you because of how it is inside, there is an open garden in the center of the building. You just have to get someone to start up there for you.
I'm intrigued,,,,,,long time chef ....love Thailand...could this be my route into Thailand ????????? Hit me up Richie
Hi guys. Been watching your channel for over a year now. And I can’t wait to visit you guys next year in May. As for the franchise it’s a great idea as long as they put everything into it like yourself’s and give it the respect it deserves. The garden looks amazing by the way, can’t wait to visit you. All
The best 👍🏼🍻
Hey Richie I just ordered a new born baby suit in pink for your new born hope you and maybell like it..🎉
Love the enthusiasm, Ritchie. First you dream it, then you make it happen. Good luck, I will watch your success! 👍🏼
Richie, I believe it would be a great idea. You have made a dream in to reality. You have a proven successful business
I would definitely keep the current location separate from the franchise and the brand should be held by you and Maybelle. Definitely recommend a good lawyer as I have been in business most of my life and have had a couple of bad experiences with businesses partners. Just be really careful and get good legal advice to protect yourself. I wish you all the success in your business and your family.
One other note don’t over extend yourself ever financially I made that mistake once and lost a good business just be careful 🙏 I wish you guys the best always. Success in business is hard work and determination. Keep pushing forward.
Ritchie-Maybelle....Did You check with Thai Legal Notaries and Lawyers ? (Some Become Scammers when Dealing with Farangs and Some Are definitely Corrupted $$$$$$$....Cost For Processing Fees could be in Millions (Baht)....Can Not expect the Franchise Buyer to Cover the Cost Alone....Right Now, Your Daughter is too Young to Be a Notary ....
I rent in dc codo! Kathu is up and coming!
Petong! 10 minutes away!
Central 10 minutes away!
Phuket town 20 minutes!
You need a place in a high geographical area!
Especially with low season!
Rent / electric/ staff/ cooks/ stock
And overheads!
What’s a base price for starting?
Also government taxes?
Plus police ?
there is a bar / cafe for saleon rat uthit song roi pi rd .it between the viridian resort hotel and the tonytony resort hotel .it was mango local bar and restaurant. could be a good place ....................UP THE RAMS ....
Great idea mate fantastic idea do you have a rough price to set one up just rough you know what it has cost you and the mistakes you have made to do you think the price would be higher than your first one i know how long is a peace of string love everything you guys do well done see you in November.
Have 2 nights plots/ Location in Patong Richie, both at the bill in Hasip Pee Road… one still a restaurant there… Lover Garden with Lake and Jungle but you can changed easy to a Coffee and the another place was a Chinese Restaurant with Ocean Views .. it is closed since Covid-19 shutdown but can changed to a coffee Garden, too, nice Oceanview.
This Area.. Patong is Full with Tourists, still in Low Season but not cheap for Rental…this is the reason I can’t make it for myself it partnership possible
Hi guys
The ONLY franchise I would ever contemplate investing in here in Thailand would be a 7 eleven , but only in an area where they’re not every 200 metres apart , not people ( probably about 85% to 90% ) come to retire in Thailand not open a business and if they do they would almost all have a Thai partner and the Thai partner would open what they want selling what they want they would never give money to anyone for a name , I’d call it marybelles or maibelles , I love the idea you have about being super successful in whatever you try in the future or have tried in the past but it comes across like a get rich quick scheme, sometimes it’s just wonderful to make a living and support a family and hopefully when you decide to retire you’ll have put enough into the bank to survive on or your family might take it on and continue the business, this time next year Rodney we’ll be millionaires, you’ve probably heard that quote before , work hard and live a good life with your wife and soon to be family , all the best in whatever you do
Regards Davy 🏴🇹🇭
Perhaps a second location would be a good idea where you could go into business together with someone else, but the thought of "franchising" doesn't really work Richie. Franchiser have to offer a franchisee's marketing (beyond RUclips), some economies of scale or purchasing power (better/lower food costs) point of purchase systems, inventory systems, accounting systems, training, insurance options, sometimes building design services and on and on to create enough value for the franchisee to be willing to pay the franchisor fees or a portion of the profit. Richie, you have been making it up as you go along. I'm pretty sure you have never written anything down, let alone have a manual of how to get started or a model business plan put together. Of course not. I'm not trying to be critical, but I'm just saying a "franchise" approach isn't really feasible for you. And honestly, you shouldn't just partner with the first guy/stanger who comes along with $10 bucks in his pocket. If you want to expand, find a partner with experience and capital and work together to find a very strong location.
Hey Richie and Maybelle, You Guys have done a Great Job, determination and very hard work and You are starting to feel financial stability. You are Far Better to think about opening new locations/chaining out, perhaps in Bangkok, however then You must have absolutely trustworthy local managers and staff. Your Current Restaurant is not yet profitable enough to support the costs and liabilities of franchising. forget it . When You have the resources, You can build out new locations, also You will need some sort of differentiation like a certain style of recipes exclusive only to Maybelle's , some formula that only You possess. You are already successful, just make more money to give you more options.
Make sure you earn enough out of it for the initial start up would be number one. If the new locations dont work out at least you covered yourselves. Number two dont be doing favours.. Its business 👍 Good luck whichever path u take..
Long time watching first time poster, The issue with franchise is you need to show your proven concept, and revenue - How does a franchisee arrangement work with Thai ownership ? What are the points of difference between you and the hundreds of other coffee shops, I think the difference is the people and the following from RUclips, is your brand enough to be expanding, factoring in you have a child on the way so the Maybelle part of the current business will no doubt take a small (or large) step back for a bit, Now if you remove the word franchise and simply have it as a second location and looking to partner with someone, that is different, My initial thought is why make life complicated for yourselves, but it is my experience you don't become a franchise from just one store, you establish brand, you establish territory and then you franchise it, What is your customer base 100 a day ? 500? 1000? if you franchise out you are going to expect a loss in daily customers, if you have a location closers..... anyway my two cents worth
User the land around you to expand now. Focus on the holiday let's just like we spoke about. Possibly look at building your own apartments?.
I'm so proud to have you guy's as friend's.
Richie I came to your resturant last year. I watched this video. I think you are doing the right thing
you are on the right track. just keep believing in yourself and keep moving forward. yes it's true maybell coffee garden in a good brand name. Also your decor is well done. best wishes from. Canada.
Good idea, but the others would have to match your service/quality/expectations Otherwise you might lose your good reputation?
If you have the funds why not open a second place yourself and let it run from one of maybelles family, if that's an option? For a second place I think you could take the concept and menue but call it differntly.. like Richies Road Stop or so ? Even if you franchise to someone he would take over a working concept and menue to run in his place. Not sure if that would work - you might then create competition if you named it maybelle's coffee garden 2? - Ok I am not a pro in anyway just putting out my well meant thoughts.
Richie, I think the franchise avenue is certainty worth a shot but without sounding patronizing you have to consider the risks and potential issues you might encounter. Nevertheless, you've built up integrity, a good, honest and loyal customer base, you've got people that love you even though they've never met you guys in person so if you do offer franchising, I am sure you will attract interested parties. You have a lot of moral support behind you whatever you decide either way!
Sorry to join the chrous of sceptics with regard to the franchise idea, but as others have said you need more than one moderately successful establishment before you even consider doing that. Consider the only thing that really makes you different from the 1000 other bar / restaurants on the island is your RUclips presence.
Maybe just expand if you need to? A franchisee could potentially bring all your hard work down if they don't bring what you guys bring to the table. I agree with everyone, your clients are sold on you and Maybelle, and this is why they watch your videos and visit your coffee shop. Your brand is you
Franchises are a bad business. Sometimes good for franchisor (if they know what they are doing) and almost always bad for the franchisee. I wasn’t one of the naysayers when you started your business btw. I just think I would not ever be a franchisee. The complaints and ruined financial lives are plenty in that industry and almost always the franchisees are the ones who have lost it all.
Well good luck. I think you’re a tad too early with thinking of franchising. You might be better off relocating somewhere central to foot traffic. Most tourists enjoy walking from hotel to restaurant.
not business' model now !!!! your having a baby! income has to increase but not at cost of 2 years model now.
Long time subscriber paid you a visit back in march, booked again to be back in September. Genuinely interested in a franchise, let’s talk more then.
Naughty Nuris, first started in Ubud, and has been successful in other parts of Asia... But a very rare franchise sucess
12 months ago you were out of monet, then you had to leave due to Visa issues.
Probably best you just focus on one thing rather than scattergun approach
For me, I like more Thai food as Western Food is a very good idea to have in the Menu both.
The “Thais” in Phuket have good salaries and like to eat out.. is the Food good
Love you guys and all the real life stuff you share! Great ideas you have and your experience with the business setup and operations IS VALUABLE! If not a franchise you 100% can and should sell your consulting services. I would happily pay for that knowledge. This would also be a good way to protect your brand. Either way it’s exciting to see all you’re doing especially with your little one in the way. Looking forward to meeting you soon next trip! 🍻🍻
Honest opinion - you're off to a good start. However, you've yet to prove that you can replicate the relative success of your first location at a second location. You need to do at least that (if not a third and fourth location) before you will be able to convince anyone else that they can do it and should pay you for the right to do so.
Franchising needs at least 5 years of success, wait a while and create a complete package.
we enjoyed our visit to Maybelles and will always call in when in Phuket i wish you well with all your plans sound good if was a younger person i think would be tempted 🙏💙
Would never buy a franchise it's a scam.
I do not know Phuket, the bar looks very nice with all those trees. But is it far from where the people stay?