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Chinese Cars Have CRUSHED My Business
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- Published on Apr 16, 2026
- China’s car industry is expanding at a pace the world has never seen before - and Europe is feeling the impact. With huge government backing and lightning-fast innovation, Chinese manufacturers are undercutting traditional car brands and threatening to wipe out decades of European dominance.
In this video, I break down how Chinese carmakers are disrupting the global market, what it means for BMW, Mercedes, Audi and beyond, and whether Europe’s car industry can survive this takeover.
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Verdict is out till warranty claims start rolling in and how well that's managed.
Well they could not do a worse job than the Europeans and japanese
3 months to get spare parts
This is what everyone is missing.
It's all good until you need parts and they don't exist and the car doesn't let you diagnose it
Makes sense to buy Chinese cars when brand new BMW 1 series are priced at almost 40grand. Makes no sense to buy a 1 series over that Jaecoo
Until the battery explodes. It's Chinese
@seancrowe3353 you really believe this? Is this because you were told
@seancrowe3353 old news from you
BMW, Mercedes and VW Group quality and reliabilty also going down hill. Probably the only thing they could hold over the Chinese. Now it's fair game.
it's not that chinese cars are "cheap", it's that western cars are too expensive.
also, a more positive way of saying "cheap" is "inexpensive."
The good thing I see from this is that the European brands really needed this pressure to stop continuously rising their prices 😅
Yes. And ALL of them, including Tesla, have decreased their prices in China to stay competitive.
Aint happening.... the West cant compete! the size of factories in China alone! are the size of towns! And most of them are "Dark" Factories meaning Automated / minimum of human workers and they operate 24/7!
Heck the ships that China ship the cars over are massive bespoke shopping mall sized floating carparks!!
No other country combined can do what China is doing! Even if you combine Japan SKorea Vietnam Thailand! China's ports alone are mental city sized!!!
@jinniwind They should stop paying their employees! Actually, that's not such a crazy idea. Within 10 years most manufacturers, in Europe, won't actually need employees. The whole factory will be automated, just as the factories in China are. Their former employees will have to become RUclips influencers, or starve.
@jinniwind
Why always "Tesla"?
Tesla is the SINGLE company that CAN compete in China, because they BUILD IN CHINA.
If their prices reduced, it's due to economy of scale, not because they were overcharging and became uncompetitive.
Outside China, if you REALLY LOOK you'll see that generally speaking Tesla has followed the same plan, REDUCING prices as their own overheads reduce.
Convincing the "media" and the "headline readers" of that is the tricky part.
@rogerstarkey5390if test rlease testla roadster now all these germans, chinese, japanese mtfkers will cry & go away in us market 😂😂
7 year warranty is also one big advantage over European cars
A 7 year warranty is only good as long as the company is still afloat.
Find spares for it in 7 years 😂😂😂 good luck. They push out new models every year and the supply chains cannot keep up. Sorry dont wait 7 years. Try now.
Yeah tell Nissan owners
Let's not forget that European brands made enormous profits in China from 2000 onwards, I mean massive.
The Europeans taught the Chinese how to make cars (an oversimplification, but has some essential truth).
Instead of translating this profits into training, research, technology, automation, the quality of German cars just seemed to be going down.
I remember mercedes 200, 230, W190 of yesterday years.
Saying it is just a matter of subsidies is failing to capture the whole picture.
(And everyone does subsidies by the way directly or indirectly)
Just look at the recent VW with awful touch sensitive setup, lower quality, worse ergonomics and higher price, sounds like a winning plan.
The German brands really lost their way and unfortunately it coincided with the rise of a serious competitor.
Renault is on fire 🔥 though with their 5, 4 and Dacia subbrand.
No honest observer will say that the Chinese cars don't have excellent tech, even better in many cases than the European brands.
European brands have still got it on driving dynamics, suspension tuning.
Good to for motoring journalists but not for pple who value other things, and I would say that is a sizable part of the market
It is a case of mistakes, strategically, industrially and geopolitically.
It is only when you know the cause of a problem that you can start addressing it.
Good handling does not guarantee sales, lotus, the brit MG, opal, and all the french cars. Non of them converts to large sales that support the profit of a group. Porsche has to make SUV same as lambo and Ferrari. So handling is good to have, but not essential; plenty of japanese car drive like crap.
Taught them? More true of South Korea which bought a whole British Vauxhall factory during the early days. Their first cars were exact copies of the Astra.
@Zerpentsa6598 Pffft people conveniently forget how the Japanese were demonised asF and the Japanese copied EU Brit cars! Toyota GTone! Jaguar E Type copy, Pretty sure theres copies of Lotus elans elises as well the MR2s etc The Mazda RX7 being copies of Chevrolette corvettes / porsches...
But Japan are now darlings!
They may have tech, which many don't care about, but they dont have any depth of quality or any expectation of a decently long life.
Imagine one of these things at 8 years old? Nah, i can't either.
@Steve-gc5nt you will run out of excuses very soon. Keep up with the scepticism
I sold my Merc and got a BYD Seal, totally love it and save a fortune. When a BYD Seal comes fully loaded and a Merc/Audi have 26 different packs to choose from all at additional cost its a no brainer.
Does it run on fish?
@Teesside4eva😂😂😂😂 nice one
I live in Thailand now and there is loads of Chinese cars around. I got a taxi recently to another city and the car was a ZEEKR 009.
I had never heard of it but what a car, it was like a MPV style. Total luxury, god knows how it will hold up after a few years of use
Being a taxi, it will be well looked after even after hundreds of thousands of miles.
The open market is great for consumers. Let the manufacturers fight for our hard earned money.
I drive a Velar which I will be returning in the new year once its lease ends. I recently visited my local JAECOO and OMODA dealership out of curiosity and TBH was very impressed. The J7 is somewhere in between the evoque and velar size wise, surprisingly well specced and most importantly very affordable. At the time of my visit the showroom was buzzing, the dealer was putting out the PHEV model on finance for £369 per month with the same amount down as a deposit. Needless to say they are selling like hotcakes. I also looked at the OMODA 5, once more very well put together and very favorable priced…..am I tempted 🤔 certainly
We went to the BYD showroom in Milton Keynes yesterday, first time viewing a chinese car. I am chinese myself....I was really impressed. Love the design on the inside and it felt very luxurious. Haven't test driven one yet.
Living in the UAE, I have driven many different Chinese car brands. This is only the start of it, the really good luxury brands are yet to come to the UK. Jetour, Nio etc
Chinese hate their own cars.... so many problems when bought.....
BTW, many Chinese cars are banned in Russia because of defects
But Jetour ain't no luxury brand, mate. Nio, Li-Auto, Yang Wang, Zeekr etc are.
@orionxtc1119 No they are not. Western propaganda.
Don't forget Li Auto
I have previously bought 10 BMWs but not since 2016 due to them being way more expensive and the lack of standard spec. The worst bit is the reduced quality in the interior and exterior.
bmw are now ugly cars....horrible design the front looks like a baboons arse
U need to look into Zeekr
I've got a 2003 BMW 325ti M Sport, and it's built like a tank. They just don't build them the same anymore. Still hard not to love them though 😊
I bought BMW's for my company in the late 1980's. A radio was always an optional extra on the grounds that a discerning customer liked to choose their own model.
Recently I have seen worse quality in BMW of my colleague. Interior was just falling apart. Imagine, steering airbag has showed up because plastic has fall apart. Same were the other places in the cabin.
I went to China last December, was shocked to see how many electric car brands they have, probrably 80 to 100 different manufacturers (not models) Most of their up market offerings are not imported to Europe, but god help us if they do because some of them were very impressive. BMW, Audi and Mercedes will be worried and rightly so. To many people are underestimating the progress they are making and will be in for a shock.
Especially all those fools who still say that EVs won’t catch on. 😂
The best testimonial in favour of Chinese EVs is when the Ford CEO got one and wanted to keep it. 😂
@Zerpentsa6598he does a great long form interview on the fully charged channel (or it's sister channel).
To sum it up he drove Chinese EVs for 12 months, and went on a trip to see some of the Chinese pants, and he said ford needs to change everything, if they are to even have a chance. He was very impressed.
The market shares of BMW, Audi and Mercedes in China are dropping in light speed.
I went to china in 2001 huge roads, barely any cars except for VWs, Jeep Cherokees, Buick Regals. 2002 more cars and lots of pollution. 2004 even more cars, Audi, Merc, BMW etc. TONS of pollution. I remember having to wear masks some places cause you blow your nose and black stuff would end up in the tissue. My uncle went to visit earlier this year and said the same thing. EVs everywhere and blue skies everywhere. If he didnt have photos I would never have believed it.
People are only fascinated about the technology and the looks of the cars and not the build quality.
I was looking for a used Tesla Y but the current 0% PCP offer at Jaecoo is just better value, yes the car will deprecate but it's 4 years no hassle driving at a good monthly cost with 100000 miles warranty
That dealer is not owned by Jaecoo its Holdcroft..
A franchise.
Another thing to add Will is that these cars come with 7 year warranties as standard. If you try and spec one they don't have an option list that adds £1,000's on to the final price as they are built with every conceivable extra already...!!!
If they are anything like BYD then good luck with any warranty stuff
16:01 "Basically Tesla at Kia prices."
I think my brain just short-circuited.
Good. Overpriced petrol and diesel cars were killing us
Crazy when you compare pricing but in recent years we've normalised paying 30k for a pretty crappy brand new car.
That is thanks to german brands:yucky half baked features & fire in the wallet hole maintance prices as breakdowns became norm & just riding in previous boomer brand image trainwagon.
Hopefully chinese cars eat away the remaining german cars market shares.
I was a massive VAG fan, but when i found of 25% of the workforce are permanently off sick in Germany and labour to build a car in Germany is €6700, compared to €2800 in france and €900 in Romania. You cant have any Sympathy for them if they go bust, i believe they currently are carry 240 plus billion euros in debt.
Is there a video or news report on this? I'm really curious.
@simonl2072 The Electric Viking did a video on it. It was shocking, not surprising, you only have to drive by road works in Uk two out of four workers are actually working, and someone footing the bill somewhere, for this colossal waste.
Bruh every nation subsidises their auto industry
It is call hypocrite mate 🤣🤣
I really can’t understand the western logic. Since when subsidy is a bad thing. European governments are welcome to subsidize their car companies too
Exactly! and they have been selling their cars in the Chinese market for decades.
I was just thinking the same! In Serbia government offered FIAT ( now stelantis group ) 10000 EUR for each person they employ. And that was in 2008. It was huge topic in Serbia should they do that. Factories are still working. In 2025 they manufacture two models in Serbia Fiat Grande Panda and Citroen c3. So yeah, you are exactly on point, Europeans give substeties as well, i don't know why they act now like that is not happening here. Romania does it for Dacia, Check Republic does it for Skoda and for sure Germany does it for decades now. Only thing that we saw with this Chinese brandas is how much less we could pay if European brands were fair with pricing.
Lmao it’s so crazy the way he’s framing this lmao
Hard to argue with the value of the Jackaroo but I’d been very unsure of parts back up.
I wouldn't worry about the parts. I guess China makes parts for pretty much all the brands.
I was in a VW dealership a few weeks ago who also have an Omoda franchise on the same site ….for every one VW being sold there’s two Omodas going out the door
I was shocked by these Land Rover looking cars. They were like hoovering and gliding on the road and was mindfu** how smoothly it was taking the roundabouts.
I don’t like automatics and all these big cars and batteries and hybrids but that car was moving like a small light zippy car.
Honestly video, appreciated it!
The likes of Omoda also include a 7 year warranty. I remember back to when Kia were just getting going in the UK and they offered a 7 year warranty. That was a standout feature of Kia at the time as their designs weren't great. Look where Kia are now. These Chinese competitors are already getting on par with European cars or better - at much lower prices and with a great warranty. What's not to like for the majority of car owners? Once the Chinese catch up on driveability of their cars with the Europeans and introduce more premium brands, they are going to take a huge percentage of the market. Good for consumers, but not for legacy auto! Warford cars shouldn't necessarily see this as a threat to their business - they can sell more Chinese cars!
Kia had been in the UK market for 20 years before offering the 7 year warranty. The Ceed and Sportage were on par if not slightly better than the European stuff when they did it.
4:55 thats the meme "im in me mum's carrr vroom vroom"
Simple answer - British and European cars are far too expensive for what they are. Take JLR for example, and I’ve owned several over the years: they’re built with sub-par parts, break downs are frequent and over priced for the quality you get.
Then take a Chinese equivalent and you get all the tech as standard, not extra, it’s built to European standards and to crash resistant quality. They are aware of the high taxation surrounding new builds in the U.K. so they set the prices lower so we can avoid the robbing bastard tax man who is just out to rinse us.
exactly. you hear the rhetoric and it's always china "cheap this, cheap that." It hasn't occurred to these westerners they they have been ripped off for a long time. Your products are way too expensive.
also, china be effectively subsidising the whole world as the world's workhose (and having to cop all the pollution that comes with this too) through their hard work and cut in wages and all they get in return is anti-china propaganda pedaled by the west instead of an ounce of gratitude.
really informative video enjoyed it
For those who dont know, Cheery make the Land/Range Rovers for Jaguar Land Rover (JRR) in China. They sell more of the Ranges made by them than the actual JRR does globally. Its a cheap car, but from most real reviews, 100% worth the money.
Well that isn’t true. They don’t sell more, but they do sell a lot.
we have a BYD atto3. oh wow what an utterly amazing car. drives as smooth as a rolls royce yet costs same to run as a moped. we are so happy with it.
You've got it slightly wrong, the Chinese EV market is not in competition with VAG, BMW and MB, its already been decided. The recent EU relaxation of Chinese EV imports and, at the same time, EU scraping the ICE end date shows that two distinct markets will now operate. One is EV and the other high-end ICE market using e-fuel.
I drive a jaecoo 7 during my recent trip to salou Spain, near Barcelona. I was absolutely blown away by the fit and finish, and the overall quality of the vehicle. I saw quite a few of them on the road too.
It just make you realize how much the greedy european manufacture rip you off...
We’ve picked our J7 up last week. I’m a bit of a petrolhead and first found it hard to accept she wanted one but, for the money it’s a no brainer.
It’s not a racing car and does bounce about a bit at speed but for driving to the shop and into town, what more does anyone need. Only complaint is there is to much tech to work through. An actual volume knob and a real control for the blowers. The screen can be distracting whilst driving.
The seats are really comfortable, especially the in the back.
Mate... So... About that... China also have luxury and hyper cars too. You have not even seen the big bosses like Li Auto, Great Wall, Xiaomi, Yangwang and Aito. What you are seeing now are just the vanguard to the insane roster of Chinese EV makers. The main armada is not there yet.
Great content again. Interesting times for the used car market!
Previous owner of M cars, AMG, Audi RS and Land Rover to name a few. Tired of how expensive new cars are and quality getting worse so am leasing a Jaecoo 7 for a couple years. Can’t help thinking the big boys dominance is coming to an end.
Completely agree. Have owned BMW, Porsche, 2x Mercedes, Peugeot, VW and yes, the quality that once made these cars reputations is down the drain. High service costs, rediculous parts prices, over-engineered and expensive to maintain. Such a shame. Enter Chinese cars. Very attractive proposition in a world where cost of living pressures are hurting many.
Your watch with the red strap is really nice it just looks so neat 👌🏾
It's sickening to see the prices of European cars. Why can't they lower their prices so that everyone can have a nice car plus more money for them in the long run as more new cars mean more after care.
I'm glad that China is doing this.
European manufactures got greedy after Covid, they changed from a quantity model to one of maximising profit per unit. That's why they've cut small cars and lower spec ones, the cheapest Dacia's are now twice the price they were before Covid. They've played right into the Chinese hands by doing this, financing by PCP also means the people change cars more regularly and are happy to go with an unknown quantity. It's just a monthly payment and hand it back at the end of the term, therefore no worries regarding long term reliability.
They have to when the competition is firece. BMW, Audi and Mercedes all need to slash prices big time in China in order to survive. Even so, I think especially Audi probably won't survive very long there.
High energy/labour costs
Excellent , informative video. I also like the way you look after your customers... Very high standards mate. 👍👍👍👍
Whilst impressive, I am amazed that manufacturers are allowed to stick a huge distracting screen right in your line of sight. You are not allowed to touch your phone, but can select loads of options and apps on a huge tablet.
Chinese love their bling, but to anyone else it's all massively distracting or even dangerous.
Same as Tesla
the monitor is mostly voice controlled, " xiaomi xiaomi, GPS on" , GPS will show up, " xiaomi xiaomi, air condition on" , " massage on" , “ turn on auto parking mode” --- the car will park itself. if you worry that you will fall into sleep during driving, you can talk with Xiaomi AI, and AI will talk with you .
if your EV is on self-driving highways or roads which are allowed by traffic rule, the Car will make voice - " you can start self-driving mode" , if you agree, the car will drive by itself. however, according to traffic rule, you have to put hands on wheel.
Chinese EVs are autonomous, So dont worry as the car can see for you
Saw the new IM6 the other day, unreal value for what you get. The writing is on the wall.
Competition is good for consumers. Remember how Samsung and iPhone were reluctant to improve their phones until Chinese phones came with significant features like three cameras? Then iPhone and Samsung quickly improved.
Yeah 😂. They will bring back chargers too. Just wait...
I'm on my third Chinese phone.
Why did I buy 3?
Because I can..... and the 3 phones combined cost less than a SINGLE Apple/ Samsung alternative for similar performance.
Even if Apple/ Samsung CAN "improve", they can't match the price/ performance.
@rogerstarkey5390 true. Infact apple/Samsung chips as well as screen units are made in china as well😂😂
We consume far to much...we need to produce more
But European car manufacturer's can't sell for any less because everything is more expensive than it is in China
It makes absolute sense as a company and individual to go with these options with the attractive BIC and EV tax incentives,so its getting harder to sell used premium cars especially petrol hybrids once they age and battery life becomes a concern.The attraction of jumping into a loaded tech Jaecoo is much more appealing.
sat in the Xiaomi SU7 and the new YU7 last week in Shenzhen China.I was impressed at the build quality and tech.
the price of under 30000 quid is just jaw dropping.
the idea that China produces cheap crap is so so wrong in 2025.
Mate euro still living under the rock with 4G internet
dont buy a chinese bridge
They do produce cheap tat. These cars wont last long at all. Chinese manufacturers are losing money on every one they sell just to squeeze out the European market because they can sustain the loss longer. These things have been around less than a year and you already hear insane stories about the build quality, the lack of crash protection etc. I personally wouldn't touch one of these, id buy a kia/hyundai for a bit more
That's the car.
@Liam.......Those articles are written by VW BMW.
Do your own research.
Everything Electric.
Great William Wood watch 👌
How can you have a massive touch screen and not be able to use a phone. 🤣🤣🤣🤣
Cause that massive touch screen you can voice control it.
@dice138 Yeh I can voice control my car, but knowing people they will use the screen and crash 🤣🤣
I like the look of Zeekr and Link and Co, would probably move from BMW to Zeekr or Link and Co when they are in the UK.
Great video again. Only tariffs can protect the European OEMs in Europe. The UK doesn’t have a mass market car industry left to protect, so expect to see a lot more of these cars.
Tariffs didn’t work for Japanese imports in the 70s & they won’t work now.
iv got an f10 m5 looking to get an f90 but now i will be looking at these 1st u got my sub just for opening my eyes the look lush inside
Had my BYD Sealion 7 for 3 months. 530hp, 0-60 in 4.5 (ive got it in 4 though) and the interior is prestige like. Absolutely loving it
I have one off 8 XJL 5 l autobiography cars in the full of the UK it is like a mayback cost £115000 new mine can do simular hp and 0-60 times but is more or less a one off , IE a wolf on the road were you are just a sheep that i can count in the millions
yep. we love our atto3. blown away with the quality ride comfort and build quality. highly recomend BYD cars.
Your friend when he was telling you it cost 35 grand.. he was waiting for you to be in shock.... Lol
I hope Nio ES8 will come to the UK - it is 58k USD with crazy luxury and feature and space.....
Well it won't sell for anywhere near that price in Europe, but yes that new 3rd gen ES8 has crazy amount of luxury features. What is also insane is that the 2nd gen ES8 was only launched in 2023! But it was not quite big enough and a bit too expensive to be competitive in the meat grinder of the Chinese car market, so Nio put out a bigger yet cheaper FULLY REDESIGNED ES8 out in just 2 years time.
Although I'd personally get the ES8's cousin the Onvo L90, which has maybe 90% of the ES8's luxury but starts at a stupidly low price of just 37k USD in China. An insane value.
That four lions reference gave me a giggle 😂
Just think, those aren't even the best options from the best Chinese brands and he's still amazed. Legacy brands will disappear not long after the protection of tariffs are removed
Truth. The reason Chery has a large international presence is they were always sort of a third tier carmaker in their home market, and to survive they focused on exporting. They used to mainly export really cheap and kind of mediocre cars to global south markets, but now that Chery do make better cars overall, they can leverage their existing international sales network to rapidly grow their exports into more mature markets like Europe.
But yeah, if he is amazed by a Jaecoo, he would drop dead of amazement if he got a chance to test one of the A-tier brands from China, such as Li Auto, Nio, Huawei Aito, Xpeng, Zeekr, as well as BYD's new luxury sub brands like Yangwang/FCB/Denza.
9:50 Am a fan of the greenery 🤭
I had a lexus RX450 for 5 years. I now have an Omoda 9. Ride is fantastic, finish is nice although a few too many shiny surfaces but value for money is off the scale. Very happy with it.
Interesting! I'm a lifelong Lexus and Jap fan.. id these China Motors can prove to be reliable 10-20 years later, the Japs will have something to worry about. My research shows the Korean brands pretty much fall apart after the warranty...
BYD might crack it, as they are a battery manufacturer first
Was over at the Northwich dealership 2 weeks ago and after test driving the Omoda 9 I went away and ordered it!
Incredible vehicle! Good luck to European OEMs.
With a warranty, that outlasts most PCP ir lease terms whats not to like.
How comes I click the thumbs up at 103 likes and it stays on 103 likes????? yes it went darker. RUclips fiddling the figures. Interesting video.
Yep
Rod running A Vitara Wayne could have easily helped him out 😎
Let's be honest, VAG, BMW, etc, are taking the piss on price these days. Yes they have EV R&D and crazy input costs to swallow, but it's no excuse for doubling the prices over the past ten years across the board, while stripping even top-end trims back to bare minimum (hard to get full leather these days; capacative buttons; no physical ac controls; hard plastic trim where used to use soft touch; etc etc). And now with car finance rates inflated to prop up vast EV depreciation losses from being miles off on GFVs for a few years, customers are rightly calling the EU brands out on it all. Competition is good for the market.
The reason for the price increases is the billions manufacturers have had to waste on the silly politically driven EV nonsense!
But the Chinese government do prop up the Chinese car manufacturers by paying some of the cost of production so artificially lowing the price of costs which non of the mainstream companies will get from European governments so the Chinese are cheating
100% I just made a similar comment that eventually we will still end up paying overinflated prices on these Asian cars
Why because they can that’s the uk I’m talking about.
Western currencies are wrecked , pushing up costs of manufacturing
BMW £100k with a 7 year lifespan (so I read).
Interesting video guys the Chinese are certainly making a move. That one you went for s demo in was gorgeous
The issue will be independent finance companies valuing used models for balloons on PCP. Had the same with the Ineos Grenadier, a lot of funders wouldn’t even consider them on PCP as the future values are unknown. Same happened with Tesla, now a lot of funders only offer HP due to fluctuating values. They’ll have it boxed off for new vehicles, offer 0% and mad balloons, but people wanting used ones on PCP might get a shock or might have to go HP route which is when customers then go back to VW etc because of the high residual values on PCP. Plus when trading in a vehicle to the likes of this dealer in part ex for another car, where do they value the car? As soon as the used market plummets, you will see this brand being avoided for new purchases. I’ve worked in the car finance industry for over 30 years and things can change the course of a manufacturer or model of a car instantly. This year a lot of funders stopped offering funding on Porsche Taycan’s as a few reports of the battery setting the car on fire.
Exactly this💯💯
I've been in Kuwait for more than 7 years now. Never seen Chinese cars on it's roads, till last year. Now roads are swamped with them.
My daughter has just ordered the J7 hybrid, £33.000 after discount. She originally wanted an Audi A1, I said let's just look at the jaecoo/omoda dealer first, she fell in love with the J7 and said I'm not even interested in going to look at an Audi now...
Not sure about the jaecoo but the William Wood catches the eye😉
My dad got a omoda 9
I wanted to hate it, but for the price I can’t
They are so ugly though, that front grille looks like a wasps nest!
@Simon-fr4tsI agree, but I would also say that all the new cars are that way
I say the same about the Lexus and nissans so I can’t say this is much worse
Not for me but neither are many new cars being built
Interesting times for sure. Local and established multi branch VAG dealership has recently (last 6 months) also taken on Omoda & Jaeoo at the same building.
Im British Chinese and these Omoda and Jaecoo arent even near the high spec and performance of Denza, xiaomi, huawei, nio and zeekr. Wait till these Chinese EV manufacturers make its way to the European markets and it will be goodnight to many legacy European brands.
Britain can only afford the really cheap end of the Chinese offerings.
As EV…maybe. As IC engines - no way. Like many things in china….looks good on paper, but it’s shit when you dig a little deeper
@adriancorgiani994 mate, you're missing the point, and missing good-value for $ Chinese offerings big time!
国内14万的车到英国卖24万，这帮老外还觉得卖的便宜了，英国佬的钱好赚啊
你说这些品牌都是奇瑞的两倍价格
It is still early days for these brands. You need to consider maintenance, durability and reliability which will ideally take 5-10 years for an accurate undersatnding. This is where existing European vehicle manufacturers and estabilished vehicle manufacturers have an upperhand because they will have a proven track record and accurate data on the maintenance, durability and reliability for their vehicle models enabling customers to have an informed decision on their purchase
So.. when something breaks. I'll stick with mechanical over electric, you know, for survivability and such things when the zombies eventually come.
Smashed it with a 4 lions references 16:24 🤣🤣🤣
China is only getting started. Buckle up
Shhhhhhh! I thought the West were paying attention for the last 3 decades considering theyve been saying China is going to collapse all that time!!!
China have ruined the uk production. We should ban them from importing
Doubt it honestly. There is massive overproduction caused by CCP insentives. They'd be stupod to keep them going just to fill up landfills
@GANDROID100Keep telling yourself that and you’ll be fine 🙄
@nz_sailor
There's always one Luddite.....
Nice watch bro.
80 and 90 years when you were bombarding the world with all your products and you became rich everything was good, today someone else is doing what you have been doing for generations, suddenly it's not right.😂😂😂
At the end of the day, consumers should be free to buy what they want. Competition is healthy.
Like the grumpy old British. Like the good old days and don't want to move on.
Ty for being open minded, even when ive driven a ton of Chinese cars, i do think that the Japanese are fighting back for example, its just thet they simply have no chance on pricing. So what it really comes to is trying is money and lets face it, as much as we could all go with quality and brand loyalty ultimately money is tight right for everyone
High energy prices. International Supply chain. Inflation. Million dollar wages for Ceo and management.
You get high cost production.
Don't blame others but blame corrupt European politicians.
Jaecoo is super popular in my country malaysia... U can see it everywhere on the road
As a pro photographer I’m fully aware of the influence and difference that products from China can make. We could only buy two brands of cameras so we had to just get on with the tech that was on offer. Boom Sony came into the market and blew the old sweat’s into oblivion. The tech was ground breaking resulting in many people switching to the new kid on the block. This is exactly what is happening with the car industry. However after two or the years the old brands caught up and moved ahead resulting in much improved products for everyone.
Got Jeacoo 7. Brilliant bit of kit 👍
Northwich looking less than lovely, as always!🤣
Competition is good for us. Range rover have got away for years with producing unreliable cars and now will be forced to improve!
Sadly they are more likely to go out of business as they like most western manufacturers will simply not be able to compete, although they do have a niche at present, but the loss of Jaguar is a major failure and JLR is a risk of more Chinese cyber attacks as are all western businesses.
Everyone's feeling the pinch, unless they're mega rich.
Napoleon to China, "There lies a sleeping giant. Let him sleep! For when he wakes, he will shake the world." This is just the beginning; 80% of Chinese auto manufacturing is fully automated, with no humans. This is why cars are so cheap.
Someone will say "Robot slave labors"😂😂
@dice138the problem is that, everything is politicized 😂.
I heard of Slavery in the cotton and Tomato fields of XINJIANG, the reality is that: XINJIANG is the biggest buyer of JOHN DEER agriculture equipment, outside of the US.
-JOHN DEERE is actually from ILLINOIS "US"
US Propaganda doesn't add up.
11:34 wow finally Sony making speakers for cars again!
Go to China and see what luxuray cars look like. You will be supriesd.
Or come to NORWAY, CHINESE EV's are selling fast... And they're well made.
NIO and ZEEKR are my favorites.
I went to Shanghai in sept and saw some beautiful 4 door saloons very stylish and cheap in great colours , top spec £30,000 😮
Subsidised? The Chinese have dark factories (machines only, no humans and lights needed). They’ve upped the game.
European car manufacturers have been selling overpriced guff for decades. They’ve gotten complacent with all their options lists and nonsense. Nothing is forever.
Every western countries subsidise their industries. China does the same. If Wales offers low rental leases on their land to attract industries, so does Hangzhou or Shenzhen, etc. The biggest difference is the infrastructure and grouping of supply chains together.
On top of that is China’s cheaper renewable green energy plus the application of AI by Chinese manufacturers which resulted in the most efficient ways of production.
If subsidy actually brings down car price will be amazing news to consumers. GM, Ford all use subsidy to buy back stock, not losing price. Competition brings down price, not subsidy.
And meanwhile BMW is releasing a subscription package to unlock your heated seats and theyre surprised why they cant sell cars 😂😂😂😂😂😂😂
I dont really think they have. In the mid 2010s, you could get a Vauxhall Insignia, built in Germany, list price starting around £16k, and available on broadspeed and the other discount sites, brand new, £11k. Thats pretty much the price of a Cavalier back in the early 1990s. A big car, decent spec. Nothing special of course, but a lot of metal for the money.
Its only since 2020 when a bunch of nutjob politicians decided to crash the world economy & screw over supply chains that European (and i presume US) car makers have got insanely greedy.
I dont know whats gone on since...net zero, lack of cheap russian oil, bad management, or just giving up on volume car production.
Big problem of course is financing. Introduce ever more debt to a market, prices zoom up. Housing, university, cars, whatever. The London banks need to be told to do one.
You went overboard with the plants😂I'm surprised you don't have a plant your hiding behind while you do outro😂
Nothing wrong in purchasing Chinese cars, but they need to be in for the long term, with service, parts and warranty.
这是我们汽车厂商下一步要做的事情，相信他们，给他们一点时间，零件和保修服务会做得比丰田这种老牌子好
When you have the newest most automated factories are in China. They don’t charge $10,000 premium for something that costs $400. That’s why they cost less ! China is a 30 million new vehicle market. All the Jaecoo, Amoda, Tiggo, and another 2 4x4 brands are all Chery. And don’t forget they make LandRover models.
Will these manufacturers still be around long term ?
Yes Chinese state government owned. Zero chance of bankruptcy
It should. They are the 8th largest car maker in the world right now, in terms of overall sales volume.
已经存在二十几年了
I’m big on Mercedes and VW, I had driven a BYD really nice and great spec, pan, leather, alloys…
Europe's finished Chinas the future
The ford CEO does a great long form interview on the fully charged channel (or it's sister channel).
To sum it up he drove Chinese EVs for 12 months, and went on a trip to see some of the Chinese pants, and he said ford needs to change everything, if they are to even have a chance. He was very impressed
cant he just beg for a bailout, like GM did 15 years back. Thats usually what the yank auto industry does when in trouble.
@SpasticusAutisticus-c1b
Jim is probably the only US "Legacy" CEO telling it like it is.
Thanks for this, gonna check it out
The scandal is how much euro manufacturers are charging for their cars.
It is ridiculous that we have been overcharged by European manufacturers for so many years.
My European car, was made in the UK providing well paid jobs. It doesn't "vibrate at 60mph" and I'm pretty sure that if I were to be involved in an accident with it, I'd be pretty well protected. That doesn't sound ridiculous to me.
A 2023 Reuters analysis of job ads showed hourly salaries between 14 and 31 yuan ($1.93 to $4.27 USD) for some auto firms.
It's not about the agreedy , European manufactures just less efficient, they stay in the comfort zoo too long, world is changing they just ignore it.
They have not been over charging they don't employ slave labour and don't build rust buckets.
@Ascelot BYD is currently going through a scandal in China for not paying some of its workers. Half of China is on seriously low wages. Of course they can afford aggressive pricing against the rest of the world.
Chery brand now launched in Uk. Looking at 100 dealerships. Starting models, well kitted up , £25k.