The 414 - In App Advertising - Captive Engaged Users, Minimal Advertisers [Episode 7]

The golden opportunity for brands to reach highly engaged mobile users in the least crowded online environment.
Content Covered:
- The case for an opportunity with in-app and in-game advertising
- The main advantages of advertising in that way
- The reason why brands have not really advertised in-app and in-game previously
- The recent key technological changes behind in-app and in-game advertising now being a viable and measurable opportunity