Why Employer Branding is a MUST when Competing in the Global Market

I had the pleasure of presenting at the HR Works Virtual Job Fair on how critical it has become for Talent Leaders to begin leveraging employer branding and marketing to compete within the global talent market.
We touched on a number of important areas such as:
- the paradoxical world we are living in where Recruiters are struggling to fill high-demand roles, yet at the same time, we are faced with too many unemployable people.
- what Talent Leaders are doing to reinvent human capital to address these critical vacancies.
- how the essential universal tools of employer branding and marketing are becoming increasingly necessary to compete for talent online, coupled with mapping out an exceptional and memorable candidate experience that can secure best-in-class talent.
- six employer branding essentials to compete globally, the first of which starts with YOU!
- the need for Talent Leaders to stop viewing employer branding as ineffective, as they seek to hire and fill NOW. Through showcasing their value, insights, and/or personality, they will begin witnessing the rewards of their outbound recruiting efforts.
Nowadays, recruitment and marketing are inseparable! The recruiting success depends on the strength and noticeable presence of your employer brand and how you choose to market and sell it!

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