Never Work: A

What makes a legend? For action sport and lifestyle photographer Atiba Jefferson, it’s all about balance. Dividing his time between commercial and skate photography, he’s maintained the perfect equilibrium of structure and spontaneity. “Both are so different but both will keep you creatively pushed."
Last month Jefferson opened "Never Work" his premier gallery exhibition in Toronto, and an homage to skate culture.
In this episode we join Jefferson in the gallery at FREE Space as he deconstructs the curation process behind the exhibition. In reviewing the iconic shots that made him the household name he is today, he reflects on skate culture over the past 20 years.
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#JOINTHECLASS
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CREATORS
FEATURED MEMBERS
Atiba Jefferson - @atibaphoto
CREW MEMBERS
Director/Producer: Justin Singer
Producer: Travis Richel
DP: Ali Khurshid
Camera op: Due Pinlac
Grip: Lester Millado
Editor: Due Pinlac
Sound Recordist: Dane Kelly
Production Assistant: Joshua Din
Photographer: Tyler Hayward
Sound Design: The Farmhouse Creative Labs
SHOT WITH
Canon c300 MK II
Canon EF 14mm f/2.8Canon EF 24-105mm f/4
Canon 24-105mm
Canon EF 50mm f/1.2
Canon EF 70-200mm f/2.8
MUSIC
Zero Bedroom Apartment - Optics
Contains footage from Atiba Jefferson: First Roll section from TransWorld SKATEboarding's fourth video 'cinematographer.'
GET YOUR GEAR
estore.canon.ca/
FOLLOW
www.thecreatorc...
/ thecreatorclass

[@IgniteSkateCrewFilm1]

damn! so hyped its atiba!!!!!!!!

[@jonfreeze]

Truth!!

[@thecreatorclass]

!! :)

[@B_Chanslor]

"I think skateboarding is great for culture, it's great for kids..." It is here that a genius like him and a rube such as myself come together and think alike. And I appreciate that (and him) very much.

[@MidgetTomahawk]

Love these videos. Even a two minute insight into someone's work and life really inspires me

[@thecreatorclass]

yea he's a true legend, always inspiring. thanks for watching!

[@BukezFinezt]

Music, words, pictures. This inspires me to go out now and take pictures :D Thanks!

[@EveryWeekenders]

One of the best!

[@EveryWeekenders]

Been waiting for this since the snapchat! I've been a fan of Atiba forever.

[@thecreatorclass]

thanks Chris! more videos ft. Atiba are rolling out all month so be sure to keep an eye out.

[@BasedKev]

dope vid! atiba is one of my favorite photographers

[@thecreatorclass]

he's one of ours too!

[@fotox_ayala]

Atiba Jefferson is one of my favorite photographers, he can shoot anything, he's even Kobe's friend. lol

[@namedtyrone]

remember him in skate 3.

[@LexTorres787]

Atiba Baker

[@crazyasspatersonskaters]

Since it's Atiba I had to watch the video before watching it

[@pabbloelias]

I really want to know how do you edit the videos. i'm in love with this flat profile

[@MelvinJoseFilms]

Yeah this flat desaturated look is great. I'm going to try and replicate this look

[@thecreatorclass]

geddit

[@big3ye378]

If I saw him in the street I'd think it was Chima Ferguson

[@prodbyzsolo9897]

So some Spine Transfers! :D

[@faizalmuhamadtoha5889]

Sae