I think this is going to just be a toe in the door for Toyota, at least for the moment. I wouldn't be surprised if they ramp it up over time, but they're not gonna dive in headfirst like they did last time. They're going to slip in, learn the culture while operating on the periphery, build some personal/professional connections to people inside F1 that might be useful if they DID jump in, and then decide from there how far to go. And they're going to do it in a way that allows them to easily cut their losses if it doesn't work out.
Educate me if I'm wrong, but only Honda have gone in and come out again. Subaru made like one f1 engine and that was it. As far as I'm aware Toyota hasn't been in since the noughties.
I always found it weird that Toyota didn’t join back when the turbo-hybrid era began in 2014 considering how far ahead their hybrid tech was compared to the competition
They had the experience but returning to F1 as a team is expensive, even for a company like Toyota. And it means to get rid of their 'corporate' style of management that didn't worked for them in the 2000s.
People said last time that Toyota where going to do way better than they did. Toyota didnt understand F1 then and needs to seriosuly look at how an F1 team is run before making another crack. Last time suffered too much from interference from the top brass.
@@zeberto1986 Just hope it's the Toyota branch from Germany that runs the racing teams instead of corporate Toyota from Japan that was interfering with them last time
The irony that Steiner was let go because he kept saying the facilities needed an upgrade and Komatsu woo-ing Gene Haas over, only for half way through the season, Komatsu then to state that the facilities need upgrading... Not downplaying what Komatsu has done so far, but just putting it bluntly, was there potentially more at play as to why Steiner was ultimately let go?
@@Sauceyjames Most likely. Perhaps Gene thought a new team principal is the new lick of paint the team needed and Steiner was just growing stale. However there is one thing that is for certain, is that Gene doesn't 'know' F1
I see what you're getting at but there were more issues at Haas than just the facilities which would explain why Gene was hessitent to pour money into the faclities without Steiner at least showing the team would make the most of them. Komatsu has done what Steiner couldn't which is maximise the team/car results as much as possible so when he now approaches Gene and says this is the ceiling of performance they can achieve without new facilities it carries more weight and less risk. Steiner's approach of introducing one or two big updates a year was clearly not working under the current rule set as by the time those updates came the team had fallen so far down the pecking order that it made scroing points almost impossible. Komatsu's approach of having a good starting base and introducing incremental updates almost every race weekend ensures they're never falling behind other teams in season development giving them more opportinities of good results. Steiner was a well loved character but an inefficient manager as shown by how well Komatsu is doing his first season the team is under his control.
Komatsu did it better. Instead of confronting Gene, he probably took the lead in proposing a solution, worked his best with what he had, and probably took point in these negotiations with Toyota Gazoo using his Japanese language skills to ease negotiations. In other words, instead of handing Gene a problem, he did the hard work and handed Gene a solution. One that rather than costing him money might actually lead to extra revenue for the team in the form of a new sponsor. That made it really easy for Gene to go along with what Komatsu wants. Management candidates, take note. Guenther is how you don't win. Komatsu is how you always win. Haas getting some relative success on the racetrack probably helped. Komatsu can tell Gene, "I can get you P6, but if you want better results I need more tools. And I have some good news on that front. I've been talking with representatives of the Toyoda family and..."
Toyota's Surprise Potential F1 'Return' Explained" explores the rumors and implications of Toyota possibly re-entering the Formula 1 racing arena. Toyota's return to F1 could have a significant impact on the automotive industry and broader economy.
Firstly, rejoining F1 could boost Toyota's brand visibility and prestige, positioning it as a leader in automotive technology and innovation. This move could drive up consumer interest and sales, not just for their sports cars but across their entire lineup. Additionally, the technological advancements developed for F1 could trickle down into consumer vehicles, enhancing performance and safety features.
From an economic standpoint, Toyota's involvement in F1 could lead to increased investment in research and development, potentially creating new jobs and stimulating economic activity in related sectors like manufacturing, engineering, and marketing. It could also invigorate the F1 industry, attracting more sponsors, audiences, and media attention, which in turn drives economic benefits for host cities and countries.
Considering these potential economic impacts, it might be wise to consult a financial advisor. They can help you assess how Toyota's strategic moves could influence your investments, especially if you hold stocks in automotive companies or related industries. A financial advisor can also guide you in identifying new investment opportunities that may arise from such industry shifts.
My CFA. ’Margaret Ellen Whitlock’ , a renowned figure in her line of work. I came across her in a CNBC interview, She has many years of experience and is a valuable resource for anyone looking to navigate the financial market.
Two things- first- keep an eye out for a Fiat-Toyota collaboration that is technical. Given Toyota's history, Fiat could be helped a lot from their battery and H2 experience. Second- nothing against Gunther, but seeing Haas try to make significant strides like this is a good reason Steiner needed to move aside. Just talking about this instead of that Rich Energy debacle is a very big deal for Haas.
Or the Uralkali deal that had the worst timing imaginable. basically Gunther had some decent ideas but never really executed them very well. Komatsu is a different cat, very "measure twice, cut once" and his cuts have been a lot more precise. He's done a very good job of quietly building out the foundations of the Haas team into something that can be stronger than it is now.
They were killing it in the WEC. They're not bad but a lot of their success comes from being around for a long time. And having no competition at one point. Now though they're hardly killing it.
@@paulreilly3904 they could've been 1-2 last race if #7 didn't have fuel pump problems. Also the previous race when #8 got punted out of champ and Ferrari only got a slap on the rist penalty.
I see one big "problem" for F1 with so many difrerent engine suppliers: Only one of them can win. And by experience it will be one, maybe two teams for a number of years. All the "new" companies in F1 will have to think long and hard how long they want to keep spending 100s of millions a year, for no direct return.
@@Appletank8 Engine development has it's own cost cap of $130m in 2026. The separate team cost cap is rumoured to be $220m in 2026. Driver and top-staff salaries will be additional millions each year. So it will keep the spending down relative to the 2010s, but it will still be in the 300-400m range.
@@ben_1 Yea F1 is gonna be expensive no matter what, but at least it slows it down somewhat, instead of the risk of somehow setting a billion dollars on fire for 9th place. Now it's only 300mil for 9th place.
They have a massive factory in cologne with a windtunnel in which most of the currently on average fastest car in F1 was developed in. They're killing it in WEC and WRC and their last year of F1 was actually very promising. A return of Toyota would be quite interesting.
My dream for the past 2 years was a partnership between McLaren and Toyota. That went from a 0% chance to a 5% chance. If not, I hope their stint this time will be much more successful than the last one if they decide to come back as a works team.
It's kind of a travesty that we don't have Toyota and Honda works teams in F1 anymore. The two biggest and most prominent/successful/biggest Japanese OEMs in the world most definitely need to showcase their technical expertise in the world's most technical motorsports series. Toyota and Honda are the equivalent of Mercedes and BMW on the German side and I'd definitely love to have BMW back battling their arch nemesis countrymates in Stuttgart.
I was thinking about this the first time I heard about the potential Toyota connection. I wonder how much involvement/visibility Ferrari would be ok with? If it is just a technical partnership type situation I can see it being ok with them, well otherwise Haas wouldn't even do this so surely it is, but what happens when they start having a bunch of logos on the car or if it becomes Toyota Haas F1 instead of Moneygram? Maybe since it is Haas they will be more ok with it. And then when it comes to 2028 they could say ok choose now?
@@DeathBlocks Toyota and Ferrari are not market competitors in the consumer space, so I could see it not being a big issue. I expect it would be different if it was a higher end brand like Porsche or Jaguar.
Speaks volumes to Gunther's commitment to the team that all of the old problems he always talked about are still around and now the next team principal is talking about the exact same problems and how to fix them.
I don't agree with you. 3 pole positions and 13 podium finishes is definitely not bad. The two main areas Toyota could have fared better : hired a world class aero engineer and hire front-running drivers. Season after season, they just stuck with mediocre drivers and that reflected in poor championship finishes
Mediocre drivers, not bad results, what were you talking about? They spent the most every single season, they overspent most of things, they even tried to copy the dominant Ferrari car during the first time they entered F1 and could have gotten at least 2-3 wins no, even a top team contender with that world-class budget and you, the one who said it is definitely not bad, blamed it on drivers the way they did? Ridiculous, Trulli was a race winner, so as Olivier Panis. And Kamui Kobayashi, Timo Glock, Ralf Schumacher, Mika Salo etc. were nowhere near mediocre drivers.
@@WaelAli-sd8sw we're not in the market for CNC machines and that's exactly my point. Why market your industrial product to retail and luxury clients? Bentley doesn't sell cars at your local farmers market.
@@grunchlk you don’t need to be in the manufacturing market. Think economically. F1 has the biggest platform. Hence companies come and go to get brand exposure. When that happens and the partner team is successful, they can go back and sell their service/product at a higher price. Why do you think Alpine is shit? Because it’s being run by idiots who want to bring some value to Alpine cars in order to turn it into the French Ferrari.
@@WaelAli-sd8sw I agree with you there, but those are consumer brands. Industrial procurement or investment works differently. No purchaser cares whether Haas F1 does well, they need a product tailored to their needs, efficient, possibly with affordable financing etc. If Haas sold fridges or computers or mobile phones or supercars, I would 100% agree with you. Then again, I could be completely wrong, but that's what I think.
What Komatsu seems to have done is borderline genius. The only way he was gonna get better facilities for car development was to find them lying around, because Gene was never going to invest the money to build his own. So... he did that. Haas gets better facilities meaning Komatsu looks better, and instead of costing anything it may be a ticket to a big money sponsor for the team. And Toyota gets back into the F1 game. He just won the whole pot even though he was only going to the river with a pair of deuces.
Stewart-Haas is leaving Nascar. That might be why this happening, and possibly could mean more investment in the F1 team, especially considering the rising value
Its a possiblty that the LME engine would be converted similar to Audi LME drive train would be possible....Alpine would also be an another partner under consideration.
side comment or detail that has its part in the puzzle. is that the NASCAR Sprint cup - Stewart-HAAS racing team will close it's operations at the end of 2024 after 15 years of operations - Another sign that Gene Haas wants to focus all his efforts on F1? to me, clearly yes.
Sounds like someone on Toyota is trying to find a justification for keeping the F1 facility to the higher ups so the staff working in it won't get laid off
Toyota's corporatism was almost their downfall, since then, Akio Toyoda was able to secretly start projects to show how it should be made and with the results, he was able to fight back against the director's board and investors. From that point on Toyota has changed and has successful projects and cars that got enthusiasts back.
Is the Haas chassis still built by Dallara? If it is, it would make sense for it to change, and Toyota build the chassis instead. I think that it would be mutually beneficial. Toyota gets access to F1 technology, Haas gets a discount on its chassis going forward. I assume that Toyota has the facilities and personnel to meet such demand without being overstretched.
I think the treatment of Andretti and GM has done more to make Toyota reluctant to dive right back into F1 then their previous performance. F1 doesn't want more suppliers and makes no secret of that fact.
Honestly, i think they should enter as a engine supplier, less money than a works team. I also would like to see them to team up with mclaren considering how they've been performing this season, and it's a fantasy I've had for the past year.
Im surprised they didn't jump in at the beginning of the Hybrid era. They are eons ahead of the field with the Technology on the domestic market. I think it only benefit F1 & the Motor Vehicle industry in the future.
@@DaybreakPT You don't have the slightest clue what you are talking about. First, Toyota is not looking at buying or setting up a team. And they didn't "crash and burn" because "lack of knowledge" whatever that is supposed to mean. You obviously don't know who they had hired.
I always thought that Toyota could have returned as motor supplier in the 2020s, but with Mercedes, Honda and Ferrari supplying the majority of the teams it would be difficult for them to provide a powerful and reliable engine that can be a serious competition. It would mean supplying a team from the bottom of the grid that made 0 points. And in 2026 with RB/Ford and Audi supplying their own teams, it's more difficult than ever for Toyota to make a full return.
I didn't expect Komatsu's Japanese lineage to come into play like this. Also, Toyota's massive factory is surely an untouched potential for the past decade. Hope things will get interesting soon. Also surely Steiner wouldn't make such a move stick, so the change back then seems worth it.
I want to give huge respect to THE RACE for being one of the few channels to not use Clickbait thumbnails. I'm starting to lose track of the number of Formula 1 channels that I have blocked because of their sleazy Clickbait tactics. Thanks guys!
It’s interesting because I thought the mission statement was get as close to Ferrari as possible (taking Bearman being a further commitment to that). This feels like a step in a different direction, on a path that Gene Haas will surely not want to fully walk down
If Toyota wanted back into F1, they should have joined Redbull Power Trains like Ford did.Then they could have gotten experience with the electric side of Hybrids while slowly designing their own F1 power unit to go into partnership with another team or buy Haas down the track badged as Lexus.
That is a big investment. Would need some kind of guarantee that you will be purchasing the team. Can just get more and more involved in the team then buy or if needed manufacture own engine and buy.
For branding it would be massive too. Toyota has a huge print on the US automotive market. and more and more americans are interested in F1, which mean that a partnership with Haas (an american team) could actually allow Toyota to sell even more cars in the US
Honestly, Gene should seriously consider fully selling Haas F1 to Toyota. He's only ever lost money on it and if Toyota wants it let them have it and save his money.
It’s a shame they wouldn’t have Toyota engines, given what their engineers achieved via their Lexus brand with the Lexus LFA engine which is just a work of art
Toyotas sole focus is very much not on hydrogen for the next five years. They now sell electric vehicles including via their subsidiary Lexus, as well as a Toyota branded vehicle, and they’ve been heavily developing solid Staight batteries
Given that Haas extended their technical partnership with Ferrari until 2028 this seems unlikely to be anything more than title sponsorship (not even technical partnership) until then if they were to partner with toyota
Buoyed by Honda's reverse decision to continue and partner w/Aston Martin and still be a major player in F1 is what I think Toyota's perspective to get back and partner w/ HAAS.
So, we’re about to have an American-owned, UK-based, Italian-engineered F1 team, with a Japanese sponsor headquartered in Germany…
Exciting times…
Gene Haas=Mr Worldwide
Its a non-binary car at this point
F1 Global
The allies and axis have aligned.
Prestige Worldwide
Massive Japanese car manufacturers try not to join, leave and rejoin F1 challenge (impossible level)
Basically love-hate relationship 😅
Mitsubishi wins. They'll never have enough money for a team ever again. (They competed in f2 in the 70s)
I think this is going to just be a toe in the door for Toyota, at least for the moment. I wouldn't be surprised if they ramp it up over time, but they're not gonna dive in headfirst like they did last time.
They're going to slip in, learn the culture while operating on the periphery, build some personal/professional connections to people inside F1 that might be useful if they DID jump in, and then decide from there how far to go. And they're going to do it in a way that allows them to easily cut their losses if it doesn't work out.
@@turbo_brian Subaru will most likely never join again ( they technically raced under the Coloni name in 1990)
Educate me if I'm wrong, but only Honda have gone in and come out again. Subaru made like one f1 engine and that was it. As far as I'm aware Toyota hasn't been in since the noughties.
I always found it weird that Toyota didn’t join back when the turbo-hybrid era began in 2014 considering how far ahead their hybrid tech was compared to the competition
Formula Prius.
Money and the systems are different between WEC and F1
Those hybrids are not in the same league as Merc PU. Mercedes introduced first electric motor aid all the way back in McLaren mercedes 1998
They had the experience but returning to F1 as a team is expensive, even for a company like Toyota. And it means to get rid of their 'corporate' style of management that didn't worked for them in the 2000s.
@@qasimmir7117 LOL
With their success in wec and wrc toyota could seriously go all the way in f1
People said last time that Toyota where going to do way better than they did. Toyota didnt understand F1 then and needs to seriosuly look at how an F1 team is run before making another crack. Last time suffered too much from interference from the top brass.
Agree but small steps is probably a good idea.
@@zeberto1986 Just hope it's the Toyota branch from Germany that runs the racing teams instead of corporate Toyota from Japan that was interfering with them last time
They really shit the bed last time in F1...
@@zeberto1986 true. but gazoo racing has changed loads about toyota.
The irony that Steiner was let go because he kept saying the facilities needed an upgrade and Komatsu woo-ing Gene Haas over, only for half way through the season, Komatsu then to state that the facilities need upgrading...
Not downplaying what Komatsu has done so far, but just putting it bluntly, was there potentially more at play as to why Steiner was ultimately let go?
Maybe Gene Haas needed a 2nd opinion and wouldn't want it unless it was from another team principal.
@@Sauceyjames Most likely. Perhaps Gene thought a new team principal is the new lick of paint the team needed and Steiner was just growing stale.
However there is one thing that is for certain, is that Gene doesn't 'know' F1
I see what you're getting at but there were more issues at Haas than just the facilities which would explain why Gene was hessitent to pour money into the faclities without Steiner at least showing the team would make the most of them. Komatsu has done what Steiner couldn't which is maximise the team/car results as much as possible so when he now approaches Gene and says this is the ceiling of performance they can achieve without new facilities it carries more weight and less risk.
Steiner's approach of introducing one or two big updates a year was clearly not working under the current rule set as by the time those updates came the team had fallen so far down the pecking order that it made scroing points almost impossible. Komatsu's approach of having a good starting base and introducing incremental updates almost every race weekend ensures they're never falling behind other teams in season development giving them more opportinities of good results.
Steiner was a well loved character but an inefficient manager as shown by how well Komatsu is doing his first season the team is under his control.
Komatsu did it better. Instead of confronting Gene, he probably took the lead in proposing a solution, worked his best with what he had, and probably took point in these negotiations with Toyota Gazoo using his Japanese language skills to ease negotiations.
In other words, instead of handing Gene a problem, he did the hard work and handed Gene a solution. One that rather than costing him money might actually lead to extra revenue for the team in the form of a new sponsor. That made it really easy for Gene to go along with what Komatsu wants.
Management candidates, take note. Guenther is how you don't win. Komatsu is how you always win.
Haas getting some relative success on the racetrack probably helped. Komatsu can tell Gene, "I can get you P6, but if you want better results I need more tools. And I have some good news on that front. I've been talking with representatives of the Toyoda family and..."
Perhaps Hass just realized what others have all along, that Steiner talks big but has never had the results to back it up
Toyota's Surprise Potential F1 'Return' Explained" explores the rumors and implications of Toyota possibly re-entering the Formula 1 racing arena. Toyota's return to F1 could have a significant impact on the automotive industry and broader economy.
Firstly, rejoining F1 could boost Toyota's brand visibility and prestige, positioning it as a leader in automotive technology and innovation. This move could drive up consumer interest and sales, not just for their sports cars but across their entire lineup. Additionally, the technological advancements developed for F1 could trickle down into consumer vehicles, enhancing performance and safety features.
From an economic standpoint, Toyota's involvement in F1 could lead to increased investment in research and development, potentially creating new jobs and stimulating economic activity in related sectors like manufacturing, engineering, and marketing. It could also invigorate the F1 industry, attracting more sponsors, audiences, and media attention, which in turn drives economic benefits for host cities and countries.
Considering these potential economic impacts, it might be wise to consult a financial advisor. They can help you assess how Toyota's strategic moves could influence your investments, especially if you hold stocks in automotive companies or related industries. A financial advisor can also guide you in identifying new investment opportunities that may arise from such industry shifts.
I’ve been looking to switch to an advisor for a while now. Any help pointing me to who your advisor is?
My CFA. ’Margaret Ellen Whitlock’ , a renowned figure in her line of work. I came across her in a CNBC interview, She has many years of experience and is a valuable resource for anyone looking to navigate the financial market.
Two things- first- keep an eye out for a Fiat-Toyota collaboration that is technical. Given Toyota's history, Fiat could be helped a lot from their battery and H2 experience.
Second- nothing against Gunther, but seeing Haas try to make significant strides like this is a good reason Steiner needed to move aside. Just talking about this instead of that Rich Energy debacle is a very big deal for Haas.
Or the Uralkali deal that had the worst timing imaginable. basically Gunther had some decent ideas but never really executed them very well. Komatsu is a different cat, very "measure twice, cut once" and his cuts have been a lot more precise. He's done a very good job of quietly building out the foundations of the Haas team into something that can be stronger than it is now.
@@hagamapama yeah those two deals really set Haas back
Steiner was clearly a shit principal
Toyota vs Audi? That would be interesting to see
Ah yes, the ol' time WEC rivalry.
Problem with buying everything that's allowed is that they have to build the car around the parts, not the other way as it should be
I mean... They're killing it in WEC, so why not try again???
They were killing it in the WEC. They're not bad but a lot of their success comes from being around for a long time. And having no competition at one point. Now though they're hardly killing it.
They were absolutely horrendous with an unlimited budget. They will be even worse in a cost cap era.
@@paulreilly3904 they could've been 1-2 last race if #7 didn't have fuel pump problems. Also the previous race when #8 got punted out of champ and Ferrari only got a slap on the rist penalty.
They got 1 and 4 at Sao Paulo, it's not too bad.
killing it?
I mean the inferior LMDH currently leads in points to the superior LMHs.
I see one big "problem" for F1 with so many difrerent engine suppliers: Only one of them can win. And by experience it will be one, maybe two teams for a number of years. All the "new" companies in F1 will have to think long and hard how long they want to keep spending 100s of millions a year, for no direct return.
O even negative return like Renault/Alpine. It's better to not be in F1 than to be the laughing stock if the grid.
They will probably be earning more then spending
At least the cost cap will keep the spending down? WEC has a similar system, preventing a spending war by outlawing spending until allowed to.
@@Appletank8 Engine development has it's own cost cap of $130m in 2026. The separate team cost cap is rumoured to be $220m in 2026. Driver and top-staff salaries will be additional millions each year. So it will keep the spending down relative to the 2010s, but it will still be in the 300-400m range.
@@ben_1 Yea F1 is gonna be expensive no matter what, but at least it slows it down somewhat, instead of the risk of somehow setting a billion dollars on fire for 9th place. Now it's only 300mil for 9th place.
They have a massive factory in cologne with a windtunnel in which most of the currently on average fastest car in F1 was developed in. They're killing it in WEC and WRC and their last year of F1 was actually very promising. A return of Toyota would be quite interesting.
My dream for the past 2 years was a partnership between McLaren and Toyota. That went from a 0% chance to a 5% chance. If not, I hope their stint this time will be much more successful than the last one if they decide to come back as a works team.
Sorry, but it sounds like last Mclaren-Honda, Mclaren-Renault and Mclaren-Peugeot. Not really promising to me.
NGL, that all black HAAS/Toyota rendering looks sick. I’d be stoked to see ‘yota back on the grid.
Wasn’t there another company that wanted to get into F1 and they said there was no room? Toyota! Come on down…!!!
It's kind of a travesty that we don't have Toyota and Honda works teams in F1 anymore. The two biggest and most prominent/successful/biggest Japanese OEMs in the world most definitely need to showcase their technical expertise in the world's most technical motorsports series. Toyota and Honda are the equivalent of Mercedes and BMW on the German side and I'd definitely love to have BMW back battling their arch nemesis countrymates in Stuttgart.
I’m all for bringing both back. Honda and Toyota both belong in F1. Cadillac, erm, well - not quite. Haas is enough ‘Merica.
And people keep forgetting the fact that Andretti keep being rejected.
“And Haas wins the 2030 World Constructors Championship”
I’d put money on gene selling the team
(A year after Toyota pull out)
I'm lowkey sad they're not gonna start making engines and have a works partnership with McLaren
I busted a fat one at the thumbnail's concept livery
facts yo the black gr livery works really nicely
Their new livery on their hypercar is really nice
Didn't Haas just announce a power unit collaboration with Ferrari until 2028?
I was thinking about this the first time I heard about the potential Toyota connection. I wonder how much involvement/visibility Ferrari would be ok with? If it is just a technical partnership type situation I can see it being ok with them, well otherwise Haas wouldn't even do this so surely it is, but what happens when they start having a bunch of logos on the car or if it becomes Toyota Haas F1 instead of Moneygram?
Maybe since it is Haas they will be more ok with it. And then when it comes to 2028 they could say ok choose now?
@@DeathBlocks Toyota and Ferrari are not market competitors in the consumer space, so I could see it not being a big issue. I expect it would be different if it was a higher end brand like Porsche or Jaguar.
@@the4fibs832 yeah that is what I am thinking as well.
Andretti is surely punching the sky right now
Speaks volumes to Gunther's commitment to the team that all of the old problems he always talked about are still around and now the next team principal is talking about the exact same problems and how to fix them.
I don't agree with you. 3 pole positions and 13 podium finishes is definitely not bad. The two main areas Toyota could have fared better : hired a world class aero engineer and hire front-running drivers. Season after season, they just stuck with mediocre drivers and that reflected in poor championship finishes
Mediocre drivers, not bad results, what were you talking about? They spent the most every single season, they overspent most of things, they even tried to copy the dominant Ferrari car during the first time they entered F1 and could have gotten at least 2-3 wins no, even a top team contender with that world-class budget and you, the one who said it is definitely not bad, blamed it on drivers the way they did? Ridiculous, Trulli was a race winner, so as Olivier Panis. And Kamui Kobayashi, Timo Glock, Ralf Schumacher, Mika Salo etc. were nowhere near mediocre drivers.
The only reason why gene is in F1 is too market Haas automation.
So, did you buy a Haas CNC machine yet?
@@grunchlk did you?
@@WaelAli-sd8sw we're not in the market for CNC machines and that's exactly my point. Why market your industrial product to retail and luxury clients?
Bentley doesn't sell cars at your local farmers market.
@@grunchlk you don’t need to be in the manufacturing market. Think economically. F1 has the biggest platform. Hence companies come and go to get brand exposure. When that happens and the partner team is successful, they can go back and sell their service/product at a higher price. Why do you think Alpine is shit? Because it’s being run by idiots who want to bring some value to Alpine cars in order to turn it into the French Ferrari.
@@WaelAli-sd8sw I agree with you there, but those are consumer brands. Industrial procurement or investment works differently. No purchaser cares whether Haas F1 does well, they need a product tailored to their needs, efficient, possibly with affordable financing etc.
If Haas sold fridges or computers or mobile phones or supercars, I would 100% agree with you. Then again, I could be completely wrong, but that's what I think.
I just wish if Toyota comes back, they bring the livery with them. That was I think, the best livery ever.
The Panasonic one??
Colour scheme works with Haas too
That livery looks sick tho
Dawg, that shit is GORGEOUS!
Needs a dash of gold.
@@shafiqarisha7417 World do not let Riche Energy ruin the 'Honor' of a black and gold livery.
Men today are like chicks, just care about the livery….
@@mariopeters763 🤣🤣
The last segment is why Gene Haas must sell the team either to Andretti or in this case, Toyota.
What Komatsu seems to have done is borderline genius. The only way he was gonna get better facilities for car development was to find them lying around, because Gene was never going to invest the money to build his own. So... he did that. Haas gets better facilities meaning Komatsu looks better, and instead of costing anything it may be a ticket to a big money sponsor for the team. And Toyota gets back into the F1 game.
He just won the whole pot even though he was only going to the river with a pair of deuces.
Stewart-Haas is leaving Nascar. That might be why this happening, and possibly could mean more investment in the F1 team, especially considering the rising value
Haas is still staying in nascar
smart investment
Tony found a woman and went Drag racing. May he live happily ever after! Or close to it, at least?
One thing to consider is that TGR has enjoyed a big relationship with DMG Mori (CNC machinery) and so that would be binned for HAAS collaboration.
I always loved the Toyota livery
It was the only good thing they had going for them.
That black HAAS/GR livery does look hot though...
Never-mind all that, give us Andretti / Cadillac
Toyota needs to join F1 and i wish they have their own works team
Its a possiblty that the LME engine would be converted similar to Audi LME drive train would be possible....Alpine would also be an another partner under consideration.
was that glock tho
What is your opinion of Ocon?
Yeah, the one that created the human error champion “Lulu Pamilton”
@@herbertwilliams1608 my opinion is simple "10 second time penalty"
We are still checking
@@d.s.2868one more time, without crying this time
We have been waiting for Toyota to be back in a world stage competition. Thank you Mr. Toyo👏🏽👏🏽👏🏽
Talk about getting roasted hard in the comments. I get that it's an interesting bit of news but hollee hecc did this get busted real quick
Um didn’t haas extend their technical partnership with Ferrari to 2028? How will it work with Toyota
For engines.
side comment or detail that has its part in the puzzle. is that the NASCAR Sprint cup - Stewart-HAAS racing team will close it's operations at the end of 2024 after 15 years of operations - Another sign that Gene Haas wants to focus all his efforts on F1? to me, clearly yes.
Sounds like someone on Toyota is trying to find a justification for keeping the F1 facility to the higher ups so the staff working in it won't get laid off
If they say trust Gibbs to operate it and not have Nagoya interfere every 10 seconds it might work
If Honda/Aston dont take Yuki on in 2026, I hope Toyota/Haas will consider him if they join forces.
My guess is Honda‘s gonna bully Aston Martin to drop Lance and then Lawrence is gonna loose interest and Aston Martin will be up for grabs
@@nicoblunck9803sounds too good to be true but I hope you're right
I’m not sure Yuki impresses Komatsu…
Honda talked many times that they dont care where Tsunoda drives. They just want him on F1.
@@wraithefulAnd why would you think that ?
Toyota will eventually buy Haas if this deal even starts, which will make Andretti furious and push the FIA to allow Andretti to join.
If it meant that Yoda was on the pace sooner,it's a no brainer
That's exactly what FIA and Liberty Media told Andretti "If you buy a team, welcome. If not, then forget about getting into F1"
Let’s gooo WEC mentioned
Kalle Rovanperä new F1 driver for Toyota Haas would be spectacular
The more car manufactures the better. Also please add two more teams. More room for manufacturers and more room for drivers.
Toyota Gazoo Haas Racing has a nice tone to it
LOL the start of the video is a jumpscare
Potentially 7 powertrain manufacturers ... wow.
Mercedes, Ferrari, RedBull powertrains slash Ford, Honda and who else?
@@salim_abid_ Renault and Audi
@@salim_abid_ Alpine & Audi make 6, plus potentially Toyota and GM have been barred by the FIA.
Ironically 'Toyota' gave birth to the famous “Brawn GP”...
If they can also get Andretti Cadillac in, then we'd have Mercedes, Ferrari, Ford, Audi, Honda, Toyota (technical side) and Cadillac
Liberty media won't allow it cause top 3 teams are scared of competition.
Also, Haas already uses the same color scheme that Toyota does. 😅
if Haas becomes Haas-Toyota I'm gonna be a Haas fan I guess
Toyotaas
they resigned with Ferrari until 2028
No. Would be Toyota-Ferrari owned by Gene Haas
Hass is my favorite under dog Toyota has great engine design so it is going to be really interesting!
Toyota's corporatism was almost their downfall, since then, Akio Toyoda was able to secretly start projects to show how it should be made and with the results, he was able to fight back against the director's board and investors. From that point on Toyota has changed and has successful projects and cars that got enthusiasts back.
Is the Haas chassis still built by Dallara? If it is, it would make sense for it to change, and Toyota build the chassis instead. I think that it would be mutually beneficial. Toyota gets access to F1 technology, Haas gets a discount on its chassis going forward.
I assume that Toyota has the facilities and personnel to meet such demand without being overstretched.
This is fantastic because Haas just extended its partnership with Ferrari. So this as good as vapourware for the next few years.
Alpha Romero ran Ferrari engines.
Couple weeks ago I had an odd dream of Toyota in F1, and then this happens. That's nice.
They a better head start because of the hybrid technology
“i” “would” “love” “to” “see” “Toyota” “come” “back” “to” “F1”
2:33 Fat Brown crushing Ryo's hand
Damn that a good looking livery. I could see this deal going even further with gene haas switching to Toyota in nascar too
I had a feeling that Toyota was interested in getting back into F1
The "manufacturer testing ground at the expense of racing and excitement" continues
10:53 it’s hard to believe they pack these things up and ship them across the world every other week
A loophole for Toyota at cracking what makes Ferrari good at WEC
Jarno Trulli and Timo Glock back in the paddock ?
Is that Glock! 😂
I think the treatment of Andretti and GM has done more to make Toyota reluctant to dive right back into F1 then their previous performance. F1 doesn't want more suppliers and makes no secret of that fact.
Toyota dont need F1 to sell cars. They're already selling everything they make
And if the demand increases there is a reason to improve and upgrade facilities so you can make and sell even more.
video was made last week, got postponed, news was read, video was posted anyway. Clicks baby, CLICKS!!!!
Honestly, i think they should enter as a engine supplier, less money than a works team. I also would like to see them to team up with mclaren considering how they've been performing this season, and it's a fantasy I've had for the past year.
Im surprised they didn't jump in at the beginning of the Hybrid era. They are eons ahead of the field with the Technology on the domestic market.
I think it only benefit F1 & the Motor Vehicle industry in the future.
Not going to happen with Haas, maybe McLaren. But probably neither.
Toyota will be a sponsor
Ok
Nope they won't be, at the start it seems they will just work in partnership for experience and learning
@@MuhammadNiz007 Yep, they will be. At their maximum. Nobody just "works in partnership for experience and learning", how utterly ridiculous.
@@Mazeboxx You absolutely do when your billion dollar investment in F1 crashed and burned because of lack of knowledge in how F1 operates.
@@DaybreakPT You don't have the slightest clue what you are talking about. First, Toyota is not looking at buying or setting up a team. And they didn't "crash and burn" because "lack of knowledge" whatever that is supposed to mean. You obviously don't know who they had hired.
@@DaybreakPT Why do you upvote your own comment?
I always thought that Toyota could have returned as motor supplier in the 2020s, but with Mercedes, Honda and Ferrari supplying the majority of the teams it would be difficult for them to provide a powerful and reliable engine that can be a serious competition. It would mean supplying a team from the bottom of the grid that made 0 points. And in 2026 with RB/Ford and Audi supplying their own teams, it's more difficult than ever for Toyota to make a full return.
I didn't expect Komatsu's Japanese lineage to come into play like this. Also, Toyota's massive factory is surely an untouched potential for the past decade. Hope things will get interesting soon.
Also surely Steiner wouldn't make such a move stick, so the change back then seems worth it.
Describing the unfinished 2010 car as "stillborn" is an interesting word choice, to say the least.
Remember when Gene Haas said that they didn't need to upgrade their facilities and the problem was just solely not utilising what they have?.......
I want to give huge respect to THE RACE for being one of the few channels to not use Clickbait thumbnails. I'm starting to lose track of the number of Formula 1 channels that I have blocked because of their sleazy Clickbait tactics. Thanks guys!
My favorite team coming back? Yes please.
LOL…the first advertisement when I opened this was for Mercedes Benz!
It’s interesting because I thought the mission statement was get as close to Ferrari as possible (taking Bearman being a further commitment to that). This feels like a step in a different direction, on a path that Gene Haas will surely not want to fully walk down
Haas would be great partnered with Toyota
Weirdly enough, They just signed an extension on services from Ferrari until 2028 48 hours ago.
If Toyota wanted back into F1, they should have joined Redbull Power Trains like Ford did.Then they could have gotten experience with the electric side of Hybrids while slowly designing their own F1 power unit to go into partnership with another team or buy Haas down the track badged as Lexus.
is 'win on sunday, sell on monday' even relevant these days? what is the benefit to manufacturers to joining these sports?
Could Haas just want to start using Toyota's wind tunnel?
They need to just start as an engine supplier...then buy an exisiting team..
That is a big investment. Would need some kind of guarantee that you will be purchasing the team.
Can just get more and more involved in the team then buy or if needed manufacture own engine and buy.
For branding it would be massive too. Toyota has a huge print on the US automotive market. and more and more americans are interested in F1, which mean that a partnership with Haas (an american team) could actually allow Toyota to sell even more cars in the US
Honestly, Gene should seriously consider fully selling Haas F1 to Toyota.
He's only ever lost money on it and if Toyota wants it let them have it and save his money.
It’s a shame they wouldn’t have Toyota engines, given what their engineers achieved via their Lexus brand with the Lexus LFA engine which is just a work of art
with Ayao as team Principal. why not? i love to see Toyota again in F1
Haas will still have 1 nascar cup team and and I think 2 xfinity teams next year. I wonder if they'll be racing toyotas.
Toyotas sole focus is very much not on hydrogen for the next five years. They now sell electric vehicles including via their subsidiary Lexus, as well as a Toyota branded vehicle, and they’ve been heavily developing solid Staight batteries
That livery is a beauty
Given that Haas extended their technical partnership with Ferrari until 2028 this seems unlikely to be anything more than title sponsorship (not even technical partnership) until then if they were to partner with toyota
Wind tunnel? Manufacturing?
Suspension parts?
C'mon brevv
@@chrismaina1830 which they just announced they’d keep getting from Ferrari until 2028, hence technical partnership not just engines
Toyota Gazoo Racing HAAS F1 Team Ferrari would be nice
Buoyed by Honda's reverse decision to continue and partner w/Aston Martin and still be a major player in F1 is what I think Toyota's perspective to get back and partner w/ HAAS.
It's actually not totally out of pocket that Haas could finish 6th. They're 7th currently and only behind RB by 4 points.