How Short Is The Reign Of BEING HOT Now? | " It's Over With!"
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- Опубликовано: 30 сен 2024
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Honestly the industry shifting AWAY from hip hop is a blessing in disguise. Now the money hungry scheming artist can move along since there's no more fast money and the artist who actually care don't have to succumb to BS industry standards anymore. Bout to be a a big restart for rap culture ⚡
Hopefully it lead to less gang centered rap as the profits diminish. Give the kids a chance to do something else
Broke anuhs make the best music. Stamp
@@seandafny I'm not saying that name out loud bro.
@@Tetragramz saying what name ? Oop almost gotcha
Afro beat is asss
Because the music isn't timeless! Point, blank, period. No one will remember these artists ten years from now
Quantity over quality is what they are choosing
We are in the microwave age. Pop in, pop out.
That’s always been a thing
@@trojuanhenderson6062not as often as today. It was only a few. Now 60% of these dudes are flags in a pan. The talent pool of new up coming artists has a large gap between then and the vets.
That's what happens when the music is based on the trends. The music dies with the trend.
Now it seem like we get a new hot artist with a new song and they die off
Well said, the reason is the internet and the over saturation of information.
Facts, but also the hottest artists aren’t as talented as the ones from back then. New artist def lack longevity
That’s not their fault though, people just have a short attention span now and it’s just so much music and content to get into.
@@Dayxh8 this is also facts, but let’s be honest - what artist has dropped in recent years without that type of longevity potential?
To me, I haven’t seen anyone with the talent after XXXtentacion passed. juiceworld was up but beyond those 2, no one after 2018 really seemed to be skilled
@@Dayxh8talent is a far bigger issues. None of these niggas can rap, sing,m. It’s very few and far between.
@@The11thPower Yeah i think it’s a desire thing, none of these rappers seem like they care about being artists. They want the bag and attention but nobody is making music with the intention of this living past the next few years. There’s been so much music that was “hot” the last 5 years that nobody goes back to because it was just a moment. They work with the producers that’s hot right now with the flow that’s hot right now with a feature from the other artists who’s hot right now, everything is to focused on right now and not 10, 20, 100 years from now. Everybody is always chasing, even the bigger artists like Drake and Cole I feel have recently compromised artistry to “keep up with the times”. Kendrick seems to be the only one who’s not chasing imo.
@@Dayxh8I agree it’s the attention span ; and media has our focus on so many other things , compared to the less distractions before the new age
Definitely over-saturation. Plus I personally get over the lack of growth with artists I was initially excited about
A lot of solid points y’all making. I think it’s the same across almost all art forms. The way “art” is being created now, supplied now, & consumed now has caused the actual quality of art to suffer imo. Is there still great stuff out there? Yes. But is there anything timeless? I don’t know. It’s sad. Everything feels like a money grab. I also feel like the talent level in general isn’t as high as it used to be.
Anyone who sold out (or maybe the new term should be BOUGHT IN) to the industry and commercialism gave in to the idea of mass producing this basic, low quality run of the mill shit as fast as possible for max profit. Everything the older artists used to talk about has come to pass. Right before he dropped Voodoo, D'Angelo said in an interview that folks was letting them turn Black music in general into some club shit. When David Banner was doing promo for his album 'Death of a Pop Star' almost fifteen years ago I distinctly remember him saying at one point that in the direction we're headed we won't have another Michael Jackson or even another Chris Brown. The fact that everything went in the direction it did in the ensuing years is crazy in hindsight....
Russ got hot in 2018 because when you discovered him you could go back and look at his back catalog of 200 songs and then he became a fixture in your entertainment sphere.
I agree completely 👌🏾
All of the talent is underground like my art
There is absolutely timeless music. The problem is you looking for MAINSTREAM music to be timeless. You gotta go underground for the real art now
Hip hop is pop now that’s why , when it gets backs to substance and quality over quantity things will change back
The answer to the question is "TikTok short!"
Microwave music, just add water music, instant oatmeal music...
Drake has had the longest reign out of everyone when Baby first came in scene people thought he was gone be that guy but he really dropped the ball
Baby came in the game 2017 6 years is a long ass time at the top
Drakes longevity has been up and down tho. He hasn’t had the quality that he should have. It’s a lot of bs from him for the last half a decade
@@Vat6réHe was only hot in 2020. 2017 was Kendrick, 2018 was Cardi B & Drake 2019 was Da Baby, 2020 was Lil Baby, 2021 you can give it back to Drake and 2022 you can say it's him again & 21 Savage.
Drake is just super popular and overrated
Baby became watered down quick because he was damn near everywhere and on everything
Can we please stop acting so surprised about how quick these cats reign last. What do you expect when people are making music as a hustle and not approaching it as a career they’ve passionate about. Or when media outlets promote that over the artist that really put time and effort into they music…
very true these rappers are passionate about hip hop . they start rapping because it's the closet thing that doesn't really take away from their regular street/gangster life
This is the SOLE answers. This comment right here in it’s simple form is what’s wrong with rap now
Streaming is convenient but sometimes I miss the days where you actually had to go and buy somebody’s single or album. Artist really had to build their audience then. Artists complain about proper compensation from streaming (and rightfully so) but a lot of artist today wouldn’t survive the pre-streaming era cuz they don’t make good enough music for ppl to want to buy.
The lack of talent in these artists that are forced on us and the content in their music all being the same and not relatable is a big factor. If it’s not sex murder drugs and money they won’t push it. That played out especially when we know it’s not real.
Know what’s not real? It’s the exact opposite actually. We know it IS real. Why do u think half these new Niggas end up dead or in jail? You must’ve missed the second drill wave.
Not even a Drake fan but he’s the smartest out here. He knows when to hop on and off on the waves and trains.
People trying to follow how he does that is actually part of the problem. It's not even organic when HE does it...
It’s pretty simple. Zero effort zero talent = zero longevity
As Afrobeats and Latin music becomes more popular, the only hip hop artist surviving this is gonna be the artist with real SOLID fanbases, I.e Drake, Nicki, Kendrick, Cole, even Travis, Durk etc. they've built cult like followings to the point they can put out one song a year if they wanted and their fanbase is still gonna keep them a float. I think artist need to really start building their fan bases from the ground up again and stop thinking social media numbers and hype means anything. How are you a "top artist" and selling less than 50k album sales or can't sell out tour tickets 🤨
I think a contributing factor is fickle fans as well as so many artist being one dimensional. We simply get tired of what they bring to the table. Its just a spark and not a consistent flame.
We are leaving out a very important part they can't rap!
But when Joe called him flaccid.... I DIED 🤣😂🤣😂😂🤣
Lol bro then it cut off, shit was wild
@@mr.solodolo4257 SON !!! Editing was on Point 🤣😂
😂😂😂😂
I’ve been seeing this conversation a lot lately. Music has always been like this though. Especially in hip hop, where the genre literally sets trends. Most artist can only ask for a 3 year peak. In the history of the genre, maybe every 5 years you’ll get an artist that can have a decade long run.
I’m 30. The amount of rappers that’s came into the game “Hot” and completely fell off 2 summers later is more than I care to remember. It has little to do with streaming. Most musicians have a career lifespan of maybe 4 years (as far as peak popularity).
I kinda agree but in previous 5/10 year spans there were more legends being made I feel than right now..
@@BornGiftedMusicGroup Everything about the new era has been teaching the "artists" the best way to stay relevant is jump on trends, to not grow/evolve as artists by eventually shedding the genre trappings of trap (no pun intended lol) and drill, and/or to clout chase for continued relevance. These cats do everything BUT get better at the actual skill of rapping and expect to become legends..... at rapping lmao!
Substance and skill is the only thing that matters. You can’t really replicate authentic raps. But a lot of this music is regurgitated non sense. Even from different artist. Lol
The only person that works with the oversaturation & can get away with it is NBA YoungBoy because he has a really young fanbase that will support him through thick or thin
Go look at youngboy’s last couple album sales and come back and tell me this same statement again. His fans arent even buying his music anymore and a lot of them are even complaining about all his songs sounding the same.
check the stats overall… not the first wk sales
Yea that was true at one point now he’s just a regular rapper
@@zgsfreaky9102 his albums did great with no promo or anything I don't see where you where getting at if he promoted his albums spent money on marketing he is easily doing over 100k
It’s social media we hear and see them too much
It’s because niggas don’t try to reinvent or elevate themselves in any meaningful way. Like they’ll blow up and just keep making the same kind of music as before. They don’t think like artists they think like hustlers or niggas just tryna capitalize off as much money while they in the spotlight but they buy into their own hype and don’t really cultivate a fan base because they doing the same shit everyone else is doing.
Hip hop might’ve peaked out.
We were spoiled with great music back in the day 😁
Staying relevant to the market and doing features is what Jay-Z does besides the money and being married to Bey. It's a reason why artists like LL and Nelly couldn't keep up after a while because Jay is just as old as they are , but when he drops a feature folks listen up.
Drake, Cole and Kendrick will be the last to hold the crown of career longevity. Cardi B had a fun peak. Dababy came and went. We're in the age of permanent one hit wonders.
I love when flip dances 😂😂😂
HipHop needs to get back more player instead of gaudy gangsters with a gun, designer drugs and being super ratchet in every song.
Think “redacted” is EST GEE. Dude was hottest thing out for 2mins.. + he jus dropped.. only person that makes sense
All throughout the history of Rap music, rappers only hold the title of the hottest in the game for a very short period of time. Even Somme of the greatest rappers of all time. Big Daddy Kane was only in the top contender discussion in 88-89’, the DOC was only really hot in 89’. Biggie dropped in 94’ and was the man, but he took a back seat to features in 95-96’ and Life After Death literally didn’t drop until after he died. Snoop was at his zenith in 92-94’, by the time 96’ came he definitely wasn’t the hottest in the game anymore and by the time he signed with No Limit he was already a legacy rapper in a game where you old once you hit 30. Snoop never recreated the feeling of the Chronic or Doggystle the way Jay dropped classics well into his career like the Blueprint. Ironically, the rappers who have consistently put out high quality music over the span of decades and never really fell off were underground mainstream dudes never mentioned in GOAT discussions like Ghostface and AZ.
Yeah im confused why people think this is a new phenomenon. It happens in all genres of music without fail. I will say this is probably the first time in hip hop that we haven’t had any new global MEGA stars probably since the late 80s/early 90s(pre The Chronic time). I think that speaks volumes more so than the hottest in the game reign.
Can’t say durk cause he revamped himself , boy was hot before all these people and he hot again
Ion know nobody that listen to durk ik real Chicago folk that don’t listen to that shit
@@davidrussell4010 thats a crazy reach everyone listen to durk
Throw the whole industry away and start over. All of this ho music and gun talk is a headache.
Cardi. One album in 5 years. One album. She dont write. And somehow shes still seen as a top artist. Smh
Mass options & immediate gratification have killed everyone’s attention span. More music than ever & immediate access, more tv, podcast & streaming options & immediate access. Nothing’s THE thing anymore
Very good take tbh. It's unfortunate but true. The world has changed dramatically over the past 20 years. The same way magazines, newspapers, CDs and flip phones went out of style is the same way Vinyl records, cassettes, DVDs and ethernet cables went out of style. It is bittersweet though because new is not always better
And this is why Beyoncé completely ignores her fans when they are pressing her for the next project. It’s not just the artist, it’s these greedy so called fans that are constantly waiting for their next hit of dopamine. It’s sickening to know that your favorite songs on the radio will be long gone in the mater of 6-10weeks. I love the variety, but most songs nowadays are lucky if they get played more than once by a listener.
That's because its 5x the amount of rappers now. So you can't have a Wayne run again.
You have to want to be great. You rarely hear new generation rappers say “I’m the Best” they want to be the richest or the realest or the deadliest or the most gangsta but best rapper seems to be low on their list of priorities, and to be great sometimes you have to explore new sounds and genres and a lot of these rappers aren’t creative enough or just too lazy to experiment. That’s why the previous generation: Future, Drake, Kendrick,Cole still dominates. They take risks musically and they’re vulnerable enough to where fans actually care about them
I don’t even look for these new artists anymore unless I just happen to hear something I like on the random. I stick to my favorites. The game is way to niche now. Mainstream rap is dead.
If you headline Rolling Loud or similar festivals, u r still at the top and hot. All the people he mentioned been headlining festivals for years.
The bar is in the gutter.
Proving the point. Ass rappers are headlining ass festivals. That's why its dying off
durk? he still there he
just slowed down
This what makes kendrick great🤷🏾♂️ he can drop anytime and still hot‼️
the music is not classic & timeless...its that simple...its hot only 4 a quick minute thats it
the industry destroyed the art. rap is stale
Lil durk did 4.7 mil in 4 days Ian gon lie been listening him since I was like 10 I just turned 19 lil durk ain’t going nowhere
And no one can say he milked von or used his flow my son durk been onna timin
The Latin artist are taking over. That’s all you hear in the clubs. And there’re a lot of Latinos in the US and around the world, don’t forget that.
This rap shit has been in decline for years…You can only only wave ride and trend hop so long before it all plays the fuck out…It’s time for a whole new genre of Black music…
😂😂 love how no one these days on podcast or radio host are talking bout the real issue or taking responsibility for helping push out the golden age of rap for this bull shit depressing lean high drug usage music.... no one wants to hear that shit all the time. Now we are where we are 🤷🏿♂️ its a sad shame. No top rap album on billboard this year. Coincidence I think not 😁.
It’s because Hip Hop is at its worst💯 All of these rappers look and sound exactly the same. It’s played
Music with no substance never last..
Shout out to Curren$y and Larry June staying consistent
Drake has had the longest run because he is CONSTANTLY changing his sound!
I wonder who is “redacted” who are they talking about….
More like 8 months tops..they are garbage and all sound the same...
Love it. Means our ACTUAL artists like Kendrick who really love this shit stand out more as artists.😤
I'm a huge hip hop fan, but what's being released now is trash.
..they last half as long but make quadruple the money..why try to stay hot forever?
Those dudes aren’t making shit. That why every few months I here about one of these artists suing there management or fighting with the label .
Shit it’s been like this for at least 5 years. Drake/Cole/Kendrick is probably the last ones to be hot for years
Travis Scott and Kanye
ASAP Rocky, Sean, Meek still do pretty good too when they drop lol, detorit 2 ain’t even have a huge viral hit and still sold over 100k first week
Afro beat is terrible. Black Reggaeton
Please take Cardi off that list.. she’s washed too.
did joe call ice flaccid at the end im dying
tired of the durk disrespect, most of his music is not "AHHH HA". It is melodic love/street songs. Over the past 12 years his voice has only gotten better, his ability to string together a melody has gotten better and he hops on different beats. I agree he hasnt made another "AHH HA" but he doesnt drop those songs that often. He normally throws one "AHHH HA" in the mix of his melodic shit, they said the same thing when "No Auto Durk" came out.
Medicre af
@@stoneydaniels0017u high so who yo fav rapper if folks mid
Well it’s pretty obvious the don’t listen to durk if they think he’s known for that
It’s funny they think durk gonna ever fall off he make music not only drill it’s been like this for a decade
@@jadendegraphenreed8848 Jermaine
I wish RUclips had the “repost” feature like TikTok … but yea “hotness” is 6 months , from ROI standpoint that is ATROCIOUS
It's the hype generation. Music just trends now fir some weeks and on to the next trend. Also most rap songs need to add dances to them to keep them trendy.
I hate to say it, but Hip Hop is just starting to seem like it’s run its course for the most part on the commercial side of things. Everything has already been done. It might be time to create a new genre, if possible. Who knows what that would look in this age?
Unfortunately, if people haven't been able to create anything of substance in the past 5 years, especially in terms of the newer artists, what makes you think they'll be intelligent or creative enough to invent a new genre. People are missing the bigger picture. Creativity in general is dying.
Only Drake is lasting really
Been saying this. They let all these mediocre acts in the game and oversaturated it with bullshit.
Hip Hop/Rap is getting boring. Its slowly dying and it might be over (within the mainstream) after drake retires. It will be a niche market and the popular genre in the future will be an evolution of what hip hop is/was and will be more or less unrecognizable . At least thats what I think will happen
1:46 everyone is blaming the artist without realizing the consumer has changed. They always want something new and immediately. How many rappers albums are being played for a full year or 2. You drop and people are over it within 2 months. And if they don’t here from you in 8 months then you fell off… that’s not sustainable.
I think 2 things are the reason for this everyone is a rapper so the market is over saturated. Also with most rappers it’s not about the music anymore it’s about all the other things like drama and beefs.
Low quality music
Hip hop is too corporate nowadays. Also there’s isn’t a music scene that’s new and poppin. Whatever the scene is it isn’t any form of hip hop
A lot has to do with people don’t wanna her negative killing shit no more and bout who the hardest specially when all these rappers are getting exposed. It’s enough sad shot goin on I. The world, we need some hot positive vibes these days.
Joe you and your machine hyped up the babys, and the durks. Maybe if he dont hype up mid level talent as greats we would have more consistent stuff. The media loved those dudes
“It’s cause you’re flaccid yo” hahahaha 😂
5:14 The face joe makes right after ‘wait uh minute’
😂😂😂
Lil Baby, Durk & even Meg is still hot as sh*t these guys are just old 😂😂😂
Lil baby literary has a poppin verse going rite now.
All of them are trash 🗑️
Most of this generation of rap artists wouldn't sell in the record stores of years ago.
Microwave era fucked shit up unless you gotta have a good fan base to stay hot now or unless you’re a great feature artist then that can keep you hot but it’s tougher now
Bruh the last sentence joe spoke was fuckin wild lol
Ice just described Pusha T’s entire career. Same albums and features over and over again for 25 years. Same core audience, with no artistic or career growth.
Sometimes that's all the artist wants tho... Long as u have a core following & can eat... who cares about being the hottest. U good.
@@joshuacharles4403 That’s fair, but at the same time don’t be upset when you aren’t on ppl’s greatest ever lists, because you weren’t willing to experiment, explore and evolve as an artist.
None of these new artist are truly legendary
I get the feeling Lil baby isn't done
Hip hop is dying. Rap is just noise.
1:53 Hit the nail on the head❗️👍🏿
thats why dre said you have your forever artists...drake...j cole....kendrick....levels to the shit
Hypebeast culture RUINED IT ALL!!!!!
Dont look at it as a streak. Enjoy bad music you make.. or youll delete it ..waste of time.. loss of moment. Failure. -BenThurr
All trends are short-lived..
In all music....
Disco, Glam Rock, grunge
Now with social media...as soon as something get popular the market gets flooded with it
Lowering the value....
This is not a new phenomenon. It happened to rock music as well. Look at rock music around the year 2000 and look at it again around 2005. The household name bands started to dwindle and a lot of here today, gone tomorrow acts. Hip hop probably reached its peak in popularity probably in 2018…and has been on the comedown(from a commercial performance/popularity standpoint ) ever sense
Completely agree. The unfortunate part is, I don't think any of the genres out here are as strong as Hip Hop. Afrobeats and Reggaeton are already in fatigue mode and they're very romantic genres. In this era, hip hop and rock work well because there's less romance and less simps who want to impress. So Afrobeats and Reggaeton won't work well for most audiences.
Yall can have Afro Beats but just leave Amapiano alone...Thats the future.
They are taking Major League Baseballs Blueprint.
“you flaccid” 😂😂
There’s no substance or storylines in music careers today.. people are no longer invested in the artist, they’re invested in the Tiktok moments..
Side effect of mumble rap & everybody having the same flow
A hip hop hit take I have is that Lil Durk 7220 is better than Future DS2 and Migos Culture
This is a good thing I’m from Houston ..we never really was in the game like that ..always been our own place
He does not listen to 21 savage. The only years he didn’t drop albums was 2019 and 2021. He been hot since 2016.
Ice is so lame and his afrobeats/latin music hate always comes off as trolling and xenophobic.
I just watched a video of Orlando Brown getting knocked out wearing the same shirt as Joe