Awesome video and explanations. Found you recently on here (been watching Aaron Young) but learning a lot from your videos so thanks for doing all this. A big part of this video requires a really strong conversion/goal setup and tracking - whether that be through gtag, analytics, etc - but I find none of the Google Ads youtube guys I watch ever really go over how to set all this up. Google Analytics is confusing as hell to me, I do most of my stuff through google tag manager.. but its really only tel:: clicks & lead submission. Is there any video or youtuber you'd recommend for setting up more advanced conversion tracking? Especially in regards to analytics/ecommerce?
Yea I have this on my list to eventually do videos on but I personally haven't set up tracking in many years since I have a team that does that for me. So, I'm bit unconfident doing a step-by-step on it when I would need to re-learn again myself and just haven't taken the time to do that for making a video yet. Stay tuned...
There are a ton of great people on YT showing exactly what you’re asking for. They are GA experts but they have videos on tracking leads, transactions etc check out Loves Data, MeasureSchool and Analytics Mania they are the best imo
Hey thanks for a great video. Question: did you have separate conversions during month 1, or did you exclude the "NO" from triggering in 1 and the same conversion goal?
Nope started with everything being included (Yes & No) since I needed to get volume first. Then over time as I was able to increase my volume I was able to get enough Yes answers per month where I felt confident I could switch to just Yes as a conversion without suffocating the machine learning.
@@growmyads Got it. My question was regarding the firing of conversions. Did you have one conversion firing per option (Yes $50+, Yes $50-, No) or did you have them all combined in one conversion? I'm asking because I want to understand if Google reacts differently to the reduction from 3 to 2 conversions in contrast to modifying one conversion tag, i.e. in GTM. Hope that makes sense. Thanks
Loved your video, it was incredibly helpful! I'm curious about your funnel strategy for display and search landing pages. Do you use the same funnel for both? I'm not entirely clear on how improving the conversion quality for search impacts the funnel or algorythm. I guess if you use the same landing page the algorythm would improve but that wouldn't impact paying for search ads to prospects who wouldn't qualify would it? Thanks.
Yea value based conversion tracking can work but it is very hard to pull off. The was I have this setup is fairly simple and gets me the results I am looking for right now.
A better way would be to send the leads into a CRM and score them in there and use that data to send back to Google Ads. For example I use CallTrackingMetrics which has form and telephone tracking and has an api to Google Ads. I score my leads in CTM and this is reflected in Google Ads via the api without any need for manual uploading. The video is great for pre-qualifying leads from a form but most people that want my services want to call me.
But how do you track multiple actions for conversions? for this instance, we would need to track two actions yes/no AND thank you page viewed for a successsful conversion. ? how to do this on meta and google?
@@growmyadsCan you do a video on this please? I can direct users to different thank you page but how to track the AND thing. Like if the user clicks yes, track yes And direct to a different page
Fantastic advice! Your tips have helped me a lot in scaling my Google Ads from the beginning all the way to maximizing conversions and ROAS 300%. Thank you, Austin, for all the golden tips you're sharing so generously! 🙌 However, I have one question about your video - why aren’t you reporting form submissions where the spend is less than $50 at all? 🤔Wouldn’t it be better to report the whole sales funnel to Google, like this: Interaction -> Website visits Raw leads -> Users who filled out the form Qualified leads -> Users who spent more than $50/day Converted leads -> Users who became paying customers? This way, Google would get the full picture of the funnel and optimize more effectively. This way, Google would get the full picture of the funnel and that could help its algo to optimize more effectively towards CONVERTED leads that are your goal. Do you have experienced how Google algo works with reporting Qualified leads, Converted leads?
Reporting the whole sales funnel isn't really necessary in my case. Otherwise, yes, you can go this route and try to do a value based bid strategy. However, I am able to get enough volume of jus 'Yes' leads that I prefer to just keep it simple. Value based bidding is super hard to dial in.
@@growmyads Thank you for he reply. I completely understand what you are mean with: "Value based bidding is super hard to dial in."... I have fully setup offline conversions tracking and reporting to Google Ads via API, but in last two months only 90 % of converted leads are "matched" (accepted) by Google... Even though Google says that this is excellent, I do not agree, since real net profit and net profit that Google sees after matching are different, so it is hard to me to set ROAS... :(
All the google ads courses i bought never showed me the quality info that you just posted here (please keep doing that, i dont have money for courses haha)
a bit confused like you said that in the beginning both yes or no will be mark as a lead but after some months only yeses will be mark as a conversion, means google will optimize only for yeses. Here you mean you give signals to the Google by giving customer list kind of? How you only mark yes as a conversion later on?
We're redirecting users to the different thank-you pages based on their answers which allows me to now only count Yes conversions and not include No conversions.
![I.N "HALLUCINATION" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/n5B5q1Hwt_U/mqdefault.jpg)
Impressive. I do my screening over the phone and never ran Google Ads for myself.
lord you dropped this 👑
my guy, i just found you. i love your vids!
Appreciate it!
Awesome video and explanations. Found you recently on here (been watching Aaron Young) but learning a lot from your videos so thanks for doing all this.
A big part of this video requires a really strong conversion/goal setup and tracking - whether that be through gtag, analytics, etc - but I find none of the Google Ads youtube guys I watch ever really go over how to set all this up. Google Analytics is confusing as hell to me, I do most of my stuff through google tag manager.. but its really only tel:: clicks & lead submission.
Is there any video or youtuber you'd recommend for setting up more advanced conversion tracking? Especially in regards to analytics/ecommerce?
+1
same
Yea I have this on my list to eventually do videos on but I personally haven't set up tracking in many years since I have a team that does that for me. So, I'm bit unconfident doing a step-by-step on it when I would need to re-learn again myself and just haven't taken the time to do that for making a video yet. Stay tuned...
There are a ton of great people on YT showing exactly what you’re asking for. They are GA experts but they have videos on tracking leads, transactions etc check out Loves Data, MeasureSchool and Analytics Mania they are the best imo
@@growmyads would love this - even if you can get the team on it. appreciate you Austin!
Hey thanks for a great video. Question: did you have separate conversions during month 1, or did you exclude the "NO" from triggering in 1 and the same conversion goal?
Nope started with everything being included (Yes & No) since I needed to get volume first. Then over time as I was able to increase my volume I was able to get enough Yes answers per month where I felt confident I could switch to just Yes as a conversion without suffocating the machine learning.
@@growmyads Got it. My question was regarding the firing of conversions. Did you have one conversion firing per option (Yes $50+, Yes $50-, No) or did you have them all combined in one conversion? I'm asking because I want to understand if Google reacts differently to the reduction from 3 to 2 conversions in contrast to modifying one conversion tag, i.e. in GTM. Hope that makes sense. Thanks
It was the same conv. tag in beginning.
This is just gold!!! Thank you for sharing!!
You bet!
Love your channel ~ so much value in these
Thanks!
Thanks again, Austin. Great video.
Thanks!
Loved your video, it was incredibly helpful!
I'm curious about your funnel strategy for display and search landing pages. Do you use the same funnel for both?
I'm not entirely clear on how improving the conversion quality for search impacts the funnel or algorythm. I guess if you use the same landing page the algorythm would improve but that wouldn't impact paying for search ads to prospects who wouldn't qualify would it? Thanks.
Yup same funnel for everything.
What landing page platform are you using?
Instapage
Craazy info! But what if you set conversion values for specific leads and tried to get Max conv value from ads? Do you think this’d work too?
Yea value based conversion tracking can work but it is very hard to pull off. The was I have this setup is fairly simple and gets me the results I am looking for right now.
A better way would be to send the leads into a CRM and score them in there and use that data to send back to Google Ads. For example I use CallTrackingMetrics which has form and telephone tracking and has an api to Google Ads. I score my leads in CTM and this is reflected in Google Ads via the api without any need for manual uploading.
The video is great for pre-qualifying leads from a form but most people that want my services want to call me.
Thanks for sharing this. Is this set up on WordPress? If yes, which plugin are you using?
Instapage
I don’t get it what’s the difference with the offline tracking ? Like only sending converted leads to your campaigns ?
But how do you track multiple actions for conversions? for this instance, we would need to track two actions yes/no AND thank you page viewed for a successsful conversion. ? how to do this on meta and google?
We're redirecting users to the different thank-you pages based on their answers.
@@growmyadsCan you do a video on this please? I can direct users to different thank you page but how to track the AND thing. Like if the user clicks yes, track yes And direct to a different page
Fantastic advice! Your tips have helped me a lot in scaling my Google Ads from the beginning all the way to maximizing conversions and ROAS 300%. Thank you, Austin, for all the golden tips you're sharing so generously! 🙌
However, I have one question about your video - why aren’t you reporting form submissions where the spend is less than $50 at all?
🤔Wouldn’t it be better to report the whole sales funnel to Google, like this:
Interaction -> Website visits
Raw leads -> Users who filled out the form
Qualified leads -> Users who spent more than $50/day
Converted leads -> Users who became paying customers?
This way, Google would get the full picture of the funnel and optimize more effectively.
This way, Google would get the full picture of the funnel and that could help its algo to optimize more effectively towards CONVERTED leads that are your goal.
Do you have experienced how Google algo works with reporting Qualified leads, Converted leads?
Reporting the whole sales funnel isn't really necessary in my case. Otherwise, yes, you can go this route and try to do a value based bid strategy. However, I am able to get enough volume of jus 'Yes' leads that I prefer to just keep it simple. Value based bidding is super hard to dial in.
@@growmyads Thank you for he reply. I completely understand what you are mean with: "Value based bidding is super hard to dial in."...
I have fully setup offline conversions tracking and reporting to Google Ads via API, but in last two months only 90 % of converted leads are "matched" (accepted) by Google... Even though Google says that this is excellent, I do not agree, since real net profit and net profit that Google sees after matching are different, so it is hard to me to set ROAS... :(
All the google ads courses i bought never showed me the quality info that you just posted here (please keep doing that, i dont have money for courses haha)
Thanks for the kind words...I'll keep producing!
How do you do to setup the Meta pixel NOT to trigger any person who clicked on "NO" in your form ?
You just have to set your goal to the deeper level conversion event. Most likely have to make a custom conversion and use that goal.
Depending on your answer you get re-directed to different pages with different urls.
@@growmyads Thanks bro you definitely earned that sub 👍🏼
a bit confused like you said that in the beginning both yes or no will be mark as a lead but after some months only yeses will be mark as a conversion, means google will optimize only for yeses. Here you mean you give signals to the Google by giving customer list kind of? How you only mark yes as a conversion later on?
We're redirecting users to the different thank-you pages based on their answers which allows me to now only count Yes conversions and not include No conversions.
wanna ask you guys , if i hire you , you will do the ads from my account so i can access it or you will do it on your behalf way ?
Your account - you always have access and ownership.
Each business is different. Cant have the same quality leads for car detailing and window tinting.
Stupid comment:
In each of those industries there are good leads.
He’s showing you how to filter those out that’s all.
Exactly.
I give up on Google ads. Way too expensive for real estate in my area
What's your location?
@@smdsartaz6672 greater Toronto area
Then go the SEO route, it's cheaper but slower though
i will start a copetitve agency to yours just to call it grow my ass :D
😂
What can we do to get you in an Under Armour hat?
They would need to give me an equivalent deal they gave Steph Curry.