0:09 Intro 0:35 We'll talk about... 0:57 Ground rules 2:31 1.Tell me a story about the last time... 3:17 2.What was the hardest? 3:37 3.Why was that hard? 4:37 4.How do you solve it now? 5:03 5.Why is that solution not awesome? 5:29 Emotions 5:55 3-peat 6:10 5-why's 6:32 Assignment
I'm not solving a problem as much as it's something new in an existing product line (ex. a new drive chain for a bicycle). Getting some ideas about approaching a customer when not solving a pain or problem would be more helpful to me. But there were some universal gems in there that I'm carving in stone right now. thx
I feel seeing a full customer interview would really help me see how to utilize Customer Interviews properly (within Steve Blank's methodology)... can anyone point me to any good resources?
For anyone wondering about this. Yes, if you are a new company, it means you are about to invest a lot of time, money and effort into creating a new product or solution for your customers. Instead of spending a lot of money and then realizing you don't have a product-market fit, spending some money and effort upfront to interview a decent number of folks from your target market is the way to go. This is hard work. Messaging people, asking for their time, offering something in return are all necessary steps. I have found folks to interview using instagram and linkedin for a couple products.
You don't want your customers to feel obligated to agree with your pitch. I think the essence of these questions is so that you can know exactly the needs of your customers and probably how to solve them.
Isn’t asking “why is that not awesome” introducing your own bias to the interview? Unless the interviewee specifically says their solution isn’t awesome I feel like that question would steer the conversation and make it more biased.
![Customer Development это невыносимо просто / Иван Замесин [ProductCamp 17.10.2015]](http://i.ytimg.com/vi/_4r4E8--SAU/mqdefault.jpg)
Awesome video Justin! We are watching your videos in my entrepreneurship course at UC Berkeley!
Yo, was this in SCET lol?
It's quite useful, especially the ground rules. It all comes down to listening to your customer and comprehending their thoughts and emotions.
0:09 Intro
0:35 We'll talk about...
0:57 Ground rules
2:31 1.Tell me a story about the last time...
3:17 2.What was the hardest?
3:37 3.Why was that hard?
4:37 4.How do you solve it now?
5:03 5.Why is that solution not awesome?
5:29 Emotions
5:55 3-peat
6:10 5-why's
6:32 Assignment
Thank You
thank you!
The number of times I have shared this video is crazy.. thanks Justin!
About to do a first big customer interview, and this helped. Thanks Justin!
I'm not solving a problem as much as it's something new in an existing product line (ex. a new drive chain for a bicycle). Getting some ideas about approaching a customer when not solving a pain or problem would be more helpful to me. But there were some universal gems in there that I'm carving in stone right now. thx
This is gold! Asking the right questions.
This is a fantastic summary. Thank you so much Justin!
NAIT students appreciate your help
This was beautiful presented!
This was excellent!
Aahhhh I needed to see this!! Thanks for posting, absolutely invaluable advice! I was starting to fall into the trap of the future questions 🤣
Nice video and blog man, thank you for putting this out
GOOD! I have learned a lot
Very nice justin
Thank you for sharing
A lot of stuff talked about here is mentioned in The Mom Test book
Thanks for sharing Justin
This is awesome! Thanks Justin!
This was so good, very helpful. THANKS!
Great video, it drives me to the blog :) . will love to know more on this area
I feel seeing a full customer interview would really help me see how to utilize Customer Interviews properly (within Steve Blank's methodology)... can anyone point me to any good resources?
here's Justin again actually conducting one of these interviews ruclips.net/video/evuRwuQRdDs/видео.html
You try to give the video more brightness it will be great if you do
It is really helpful thanks for great information.
What about Willingness to Pay conversations promoted by books like Monetising Innovation?
Awesome video
thanks very much!
How will you figure out a price point by this method?
thanks for this it really helped
Good video
Thank you so much!
Some segments in the video are stamped not adjacent to each other
For NEW companies that are not tech - do you PAY for customer interviews (providing a gift card for doing the interview, etc.)?
I would like to know this too
For anyone wondering about this. Yes, if you are a new company, it means you are about to invest a lot of time, money and effort into creating a new product or solution for your customers. Instead of spending a lot of money and then realizing you don't have a product-market fit, spending some money and effort upfront to interview a decent number of folks from your target market is the way to go. This is hard work. Messaging people, asking for their time, offering something in return are all necessary steps. I have found folks to interview using instagram and linkedin for a couple products.
Is it ok to pitch after you've asked your questions and had a meaningful conversation?
You don't want your customers to feel obligated to agree with your pitch. I think the essence of these questions is so that you can know exactly the needs of your customers and probably how to solve them.
This is gold
awesome!
golden resource
Thanks bro!
thanks justin for that ;-)
That's Great 👍
fantástico
Isn’t asking “why is that not awesome” introducing your own bias to the interview? Unless the interviewee specifically says their solution isn’t awesome I feel like that question would steer the conversation and make it more biased.
this guy reminds me of Moz Rand Fishkin, great video though