Facebook Ads For Beginners (2024 Complete Guide)
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- Опубликовано: 4 фев 2025
- 🏆 Have Nick Theriot Run Your Ads: www.theriotsol...
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Hey! If you’re new to the channel, my name is Nick Theriot
I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!
In today's video...
[SEO DESCRIPTION]
#Facebookads #facebookadvertising #facebookmarketing
***
-Nick Theriot
![Blox Fruits Dragon Rework Update [Full Stream]](http://i.ytimg.com/vi/EqDAp8udhm0/mqdefault.jpg)
Thank you so much. I have been struggling with FaceBook ads and spent so much money on trying to do this and you made it so easy to follow you and I just created an ad that I am so proud of.. not sure the outcome yet but I know that it is already great. Thank you
You're welcome! Wish you the best success
how did it go?
Howd your campaign turn out?
This doesn't seem like it's for beginners
Beginners who know how to setup an ad account lol
It’s 100% for beginners.. good sauce in here
He's right @@NickTheriot
Why do you say so because many have implemented this video and there have been good results but it doesn't work for you?
How do you setup a ad account ?
2:32 It absolutely genius how you’re clearly talking about money that we should accept to ‘lose’ in these campaigns.
Thanks!
Hey Nick what are your thoughts on running’s a campaign for your warm audience as well as the campaign structure you teach ?
Thanks
I don't
Hey Nick, so how many adsets you are usually keeping on at the same time? Is it 1 best performing adset and 2-3 testing adsets?
I’ll have anywhere from 1-5 winners and 0-4 testing
Bro for tools like Triple Whale or Hyros, do clients need to have their own subscription for it OR you as an agency can get an account and use for it various clients?
I get clients to pay for it incase we part ways
When do you turn off adsets? Is it based on day/spend or performance after a certain time? Do you run 30 days before turning anything off?
ruclips.net/video/4Xqx3jQjSog/видео.html
What is the difference between all the 100s numbered ad sets?
Each one is a different creative
@ Got it, thanks!
Hey Nick, I have a fresh ad account that has been running for about 2.5 weeks. I currently have Adv + Audience and have been getting 1-1.5 sales per say (on average). Should I change it to original audience like you covered in this video or should I leave it until I build more data for the pixel?
I also was wondering if you believe 1 product per campaign is ideal or if I should group products into 1 bigger campaign with multiple adsets (if they are the same type of product)?
Last quick question. Unfortunately as I only just started, a few of the ads that are showing good results are based around Black Friday, is the best way to continue just to turn these off and test new creatives?
Wont have much impact at that level of spend. Depends on nature of products and if similar or not. Can continue to run those ads until they die off
Hey Nick, great video!
Quick question: when you have ad sets that aren’t performing well, do you cut them after 24 hours, 3 days, or 7 days, like you mentioned in the video?
Thanks for the help!
3-7 days
The principle of machine learning is NOT to read content and then reach people related to that content.
The principle of machine learning is trial and error to find the optimal path for the result it wants to achieve. So if you choose a niche that is too small, FB will need more time, right?
Not really
All these social media platforms are printing money from these ads.. Its crazy what they created out of thin air!
Yes
out of thin air?? They initially operated for YEARS spending millions without generating any sort of revenue
I just noticed the TS on the back wall looks great 😅😅
Just installed it!
Nick Can using a VPN if there is a temporary ban on social media in my country to access my own or a client's Ad Account result in the Ad account getting disabled because of sudden location inconsistency?
Not sure haven’t done that before
Hey Thanks for the info. I got a question. Is Facebook marketplace and ad manager same thing?
No
Right here / right there count (in case you want to do a drinking game):
Right here: 17
Right there: 14
I'm hammered already
Hello Nick great content as usual. Just wanted to ask, for those creatives that has a good ROAS and CPA but high-frequency. Do you use those for retargeting or really just turn it off if it's not getting a low frequency? Appreciate this content!
Depends on the level of impact they have in sales
So touching the ads other than budget during the week will affect the optimisation negatively? Can we test every 3-4 days to find winner faster?
You can do 3-4 days yes
How would you recommend adding in a product carousel with this at all? Can you start with that, then do creative tests to try an beat that product carousel while you come up with new creatives?
I wouldn’t do a carousel
@@NickTheriot ever? Or just while the account is fresh? Or in a separate campaign?
Hey Nick, just bought your ebook. I'm going to start to read this night.
About the new DCTS... There's a problem If I test two DCTs per week and I upload one DCT Monday and the other DCT on Wednesday? Or all the new DCTs tests for the week need to be uploaded together in the same day?
I would recommend to launch them both on Monday
how has your experience been in the Apparel niche with clients?
Fun!
Hey Nick, I bought your book and read it cover to cover in a few days. Going through it again and writing notes - it's really great for people who have no marketting history and for someone who doesn't have experience with creating capturing hooks it's definitely helping. Still struggling a little to apply it to my product but getting there.
I have a question when adding new creatives - I was introducing new creatives (sometimes just a different hook with the same video) by setting up a new ad set within the same campaign but meta kept combining my ad sets or tried to combine it with a different campaign (I've split my campaigns out per country). I kept trying to make changes to the creative with no luck. I've resorted to using the 1 ad set and introducing creatives, however 99% of the ad spends gets sent to the one creative each day. Is this because my creatives just aren't as good as the one video or should I be doing something different?
Yeah just not as good as the original
@@NickTheriot Thanks mate - just one more question. When you create the ad set with 1x creative that holds either 3 videos or 3 images, would you recommend they always have the same hook but on 3 different videos or would you have 3 different hooks but on the same video?
@@nickwilkinson5705 same hook same video, just a different visual hook on each
Great content! Currently reading your book, which is awesome.
Question: when adding 3 videos to your adset with the same hook, will the script be same only different visuals?
Thanks
same text hook, different visual hook for each. All 3 have same visual script
@@NickTheriot Thanks. Any specific reason why you won't test different hooks on the same ad and do you try new hooks on winning ads?
Hi Nick, can you tell if the usual budget should be at least $100/daily nowadays?
I would recommend it
Hey Nick, I've been using your method for testing different angles for my product. So far, I have a couple winning DCT's but I am curious whether you change your product page to reiterate the message in the winning DCT's angle?
For example, if I had a supplement brand and the winning angle was that it makes you stronger, would I change out some of the copy on my product page to highlight the 'makes you stronger' angle? Thank you boss!
I'll test product pages as well. If I have a solid winner, i'll update product page and see if it makes any impact or not
Yo nick how long does your mentorship last and is is suitable for lead generation or only e commerce
As long as you want to stay in it. Yes lead gen is allowed, as i've done over $5m+ for lead gen
Do you have an up-to-date video guide on how to connect a pixel to a WordPress website and how to create events?
Negative
Hey Nick, one random question :) I out 4 different dct ads in one campaign. Only one DCT becomes 95% of spend because the cpc was very good. But the algorithm didn't even test the other dcts. The spend was by 3 or 4 cent for the other dcts, so it didn't even test them out, it got maybe 5-10 impressions overall which is very weird. Now the cpc of the winning ad keeps rising every day because of ad fatique. But the former winning dct is still getting 95% of spend despite the cpc is now way higher than all the other adsets. And still the algorithm doesnt test out the others and the spend is only a few cents. I don't get it. Do i have to force spend on all dcts to test them out? Why is the algorithm not testing the other dct and keeps sticking with the old adset despite it has now the highest cpc overall
Just give it 7 days and if not, turn the other ones off and move on
Great Video ! Definitly hard to do that with dropshipping, within 2-4 days would've moved on lmao
Change of mindset
Why doesn’t anybody ever start with what business portfolio they’re using? It’s like do I run ads through my own account or do I create a new business portfolio for each new product I test?
you just need 1. Since i run ads for people, i get added to theirs, so i have a lot of them
Hi Nick, great video as always. I have 3 quick questions if you can reply to all of them would be great.
1. if you have a winning adset that is doing good, do you still test 2-3 new adsets per week?
2. And if you find a winning video for example, do you launch also new adsets with iterations of that video? such as new hooks, leads, etc etc
3. do you still bring the winning ads to a main adset with all the winning ads or just leave the dct on and scale in this way
Thank you 🙏
1, yes becasue you never know when those will stop
2. no, it's a winner. Why do i need to iterate on it?
3. yes
Another Great Drop bro!
Thanks !
also can you copy post IDs? Like how are you supposed to see the top performing creative cause it looks like it just blends them as one
If i can't find the post id, then i just ignore it and leave that adset on
Hey Nick! Why did FB spend only $213 in a week if you set the daily budget to $100?
Ad account spending limits or not looking at the full week
Hi Nick, with Meta's update regarding flexible format, why create new Ad Sets and not put them in a single Ad Set since it now fires on the ad? Doesn't doing it the way you do create an audience overlap?
Nothing different, personal preference
Hi nick, do you have multi-advertiser ads turned on? I saw some people say that it will interject your ads with a section containing a different ad from a different company.
I don't see a difference with it on or off, so i just leave it on
Thank you again Nick! How would you set up campaigns if you are doing fashion dropshipping?
RN I'm testing 5 products a day ( 5 campaigns ) and am doing CBO 50 - 3 Creatives - 2 primary texts per campaign and that's it. I also have strict killing rules.
Same way
Does this work for local service based businesses trying to acquire high quality leads?
Yes
Nick do you care about ROAS in your column metrics? 🤔🤔
No i model everything based off cpa
does turning off adsets in a CBO not affect perofmrane, or is it fine if it isnt performing over like a 3-7 day timeperiod
As long as they’re underperforming ad sets, you’ll be fine
Hey Nick, thanks for these videos. Our Meta rep says that we should use “add to cart” or “initiate checkout” instead of “purchases.” Our ads aren’t able to get 50 purchases during the learning mode because we sell big ticket. Due you still recommend using “purchase” goal if we aren’t able to get 50 purchases during the learning mode?
Yes, this account was brand new and we went straight to purchases
Great video! Can you tell me how you analyse which headline/ primary text works better? Is this easier with Flexibel ads compared to DCT's?
Why does that matter?
@@NickTheriotto see which ones works better right? That is the reason why you put in two
Is this just based on 1 product? So each campaign is a different product?
Most of the time yes
Do you take the winner ad set to a new campain?
No
@@NickTheriot when do you know its a winner?
Hi Nick, I've been following you for such a long time! Good content as usual! May I ask how you deal with high frequency? Cause my ads are running to a specific audience. My frequency is high in the last 90 days like 3.5~3.8. What should I do? I feel like is the A+audience thing and I've tried using more exclude audience right now but seems like it didn't work.
You need to start looking at new desires/awarness levels/ sophistication
ruclips.net/video/S6VR_-IWSRg/видео.html
Wow at the speed of lightning and how do I set this account up? How does it work? I feel this is for an experienced person that has been running an account for a year or so. Yikes
Plenty of videos online showing how to setup the account
At what level (campaign, adset or ad) should similar, but different products should be tested. For example 1st product (Coffee grinder 30 USD price) 2 st product ( Coffee grinder + POT 50 USD Price) Should they be in the same campaign and adset but different AD, or it should be on different campaign? And other example if brands sells similar, but different product. The products are different - Coffee grinder vs TEA POT) Should coffee and tea pots be in different campaigns?
I would keep it in the same campaign, since it appears you're just testing different bundles
@@NickTheriot So if products are in the same category, but somehow different deals/specifications/value they should be in same adset, and let facebook decide (which is better roi) and if they should be sold in bundle, or separate products etc.? Im struggling with low cart value (and lower than expected roi) now im running separate campaigns for each variable (product)
Hey Nick, why is it necessary to exclude Purchases 180 days?
You may not want ad spend going towards customers who have already bought your product (so you exclude them from seeing your ad)
Keep spend to new customers
Thank you very much.
You are welcome!
Dear Nick i will be thankful if you can give a little detailed info on why you don't run any Retargeting campaigns?
Because i think not everyone buys on first touch with your brand right?
Watch this ruclips.net/video/OM4V6rTlqmg/видео.html
@@NickTheriot thx bro
If a company is selling car parts that only apply to specific types of Volkswagens, would you still recommend going completely broad or should we instead do "Volkswagen" interest targeting?
Broad
Hi Nick, quick question:
I'm working in a market where my target CPA is around $2-$4.
I noticed that the $100 you allocated seems to be approximately 3 times your target CPA. Given this would allocating $12/day to the campaign still allow the structure to work effectively for me?
I always recommend $50-100 a day
What happens if you use this structure, but instead split images into their own ads. 1 ad set, 4 ads - different images
Nothing wrong with that
hi thanks for the guide, this will help... with regards to retargeting, do you combine it together with the cold campaign or create a separate campaign? =)
ruclips.net/video/OM4V6rTlqmg/видео.html
@@NickTheriot thank you! =)
Hi Nick, thanks for this, great video! How does Facebook know if someone has purchased, do I need to link some sort of cookie or code between the website and facebook?
Yes that is the pixel
love this guy he is so good
Thanks
Hey Nick! Awesome video. I have a relatively small budget to start off with. I believe I can afford a $50 a day CBO campaign for about 2 months. However, as your said facebook takes time to optimize, especially for a new ad account. So, given your experience running multiple campaigns, how much money should I be prepared to burn before achieving my CPA target to get to breakeven levels?
Completely depends on your ability as a marketer to create ads that convert and the product you’re pushing
I can only choose one image/video, I selected leads campaign for a service-based business so i can use the lead from. I can't use a lead form for Sales Campaign. What should I do?
Don't create a sales campaign
@@NickTheriot How do I pick 3 media with lead form, or do I just need to do 3 diff ads
Great video but how do I target specific Zip codes or areas within a country? I only see that on the post boost, not on the ads
Use original audience on the adset level and then select location
Hi Nick i just watched video it was really good but i have question i just started new giftshop store for couples & complete new ads manager with warmup ads that you said to don't do and it was quite right i got no sales, should i go for exact campaign you suggested in this video?
Another question is , for couples i listed too many customised and other gifts on singal website, should i go ahead with these model or just put 5-6 products on my store?
ruclips.net/video/ZVcf93vxIUM/видео.html
Is it good to use a clients pixel (one they already have)
Yes
Testing multiple products to find a winner, by advertising to a collection page (not the typical product page):
- Works and it's worth giving a shot
- Doesn't work nor do I recommend it
Depends on the product
@@NickTheriot I mean (duh), right? 😅 I'm talking about, for example 5 products... if a true winner exists among those, will this method work? Did you try it?
@@NickTheriot You there brother? Last question btw 😆
nick please what is the best campaigne objective and adset performance goals for COD and affiliate programmes ?
purchase
Hi Nick, may I ask, in that campaign, is every ad set that your testing keep the same hook but just different images, or does each ad set have a different hook?
All different hooks and different creatives, all freshly filmed. All ideas come from research. ruclips.net/video/FkejEq2Oei0/видео.html
@@NickTheriot Thank you for letting me know, I thought for a moment it was 1 campaign per hook/concept, really appreciate the reply and link.
Sorry Nick, can you start this with more than 3 ad sets, like 6?
I appreciate it, my friend.
Thank you
why cant i see an option at 5:33 to add a video or use an existing post? the options i get are: Single image or video, Carousel, Collection and non of them allow me to actually upload the video
Might be a campaign setting you have on
Hey, how come you turn off the ad sets and don't keep them running since it is a CBO and facebook would automatically know to spend more on some and less on others etc
Less things I have to worry about in the account
Hey Nick, you say multiple times that you run your ads for at least 30 days non stopping, with whatever price you are comfortable. And my product is "Contuor neck pillow" and price is 65$.
1. Do you mean 2 or 3 creatives should be run 30 days without changing those 2 or 3 creatives that are running? Or if not working change those 2 or 3 creatives and run another 2 or 3?
2. Do you recommend that if I have 300$ to spend and 8 creatives in one CBO campaign 2 different ad groups each ad group 4 and 4 creatives to run and daily budget 50$ for 6 days???
1. Did you watch the video? I test new creatives almost weekly.
2. Sure
Hi Nick, noticed brand example used here was a hemp product, I'm running similar sort of product and always have issues with restrictions with Facebook . have you any tips or materials on running these kind of stores?
We have a couple things we do to get around this
How! @@NickTheriot
Is it good to use a clients pixel (one they already have)
1
I do if they already have one
This is great video. However, i couldn't follow along, because I don't know how to get to where you started. I'm a beginner.
Best of luck
If im trying to get leads for my home services company, would i do a sales campaign to sell my services, or would it be a leads campaign for me to convert myself once they message me?
Leads campaign
@ thanks bro u ended up figuring it out and currently running my first ad. Plz Wish me luck brother 🤞🏼
Hi Nick, if I have a cosmetics brand that sells different products for women with prices ranging from $30 to $70, would you recommend running a separate CBO campaign for each product or using the same CBO campaign for all products? Thanks a lot!
I would focus on one campaign with the top 2-3 best selling products
Finding it very difficult to find a new DCT to outperform my winner that has gotten over $10k in spend. Do you ever find that FB will simply just prioritize a winner over new tests just because the winner has more engagement and sale history? Like of course an ad with 200+ purchases and thousands of likes looks better than a brand new fresh ad. New DCTs will get sales and better CPA but only take like 5% of spend. We've probably tested around 10 DCTs against it. Meanwhile the winners CPA has almost tripled but still hogs spend. Any recommendations?
If you watch the video, you will see one stayed top performer for almost 2 months before we found a new one.
@@NickTheriot I saw that, but it wasn't really a winner in terms of lots of sales and ROI. It just took majority of spend due to the campaign being new.. I am talking about competing against an absolutely killer ad that is starting to slow down and fatigue. The ad I have has over a 7 ROAS overall and generated over 6 figures on it's own. Finding it hard to get a new one to beat it.
Hey Nick you didn't really explain how you launch the first ad. Do you just start a new ad account with one DCT and let it run for 7 days?
correct and i work on launching new ones each week to beat that one
Hey Nick, if my ad account is super new, isn't adding interest related to products for first 50-100 conversions give facebook data to make decision ? or going broad is still yua choice ?
This is a brand new ad account and i went broad right away
@@NickTheriot Understood :)
Very insightful, thank you!
Glad it was helpful!
If you believe in Facebook's algorithm, why did you turn off ad sets in the campaign CBO?
I turn off ones that do not postively impact the business after 7 days
After your ad is a winner, do you change the budget for the whole campign With 20% or how?
I scale up by 20% daily yes
It won’t let me create a new page keep saying I’ve created too many when I haven’t made any, is there any solution?
Not sure, haven't ran into that issue before
hey nick, i get to the point where i need to create the page and i get an error message every time- "There was a problem creating your Page. Please try creating your Page again." any thoughts?
Try contacting fb support
Hi Nick,
You’re setting up a manual CBO campaign with Advantage+ budget turned on, which is great for testing multiple ad sets. However, I’m losing control over ad set spending in this setup. Facebook keeps favoring one ad set, pushing the CPA into the $60s, whereas I typically see it in the $40s. No matter how many new ad sets I deploy and let run for two weeks, the budget continues to be funneled into the same favored ad set.
Did you not watch the video? I had one adset favored for almost 2 months with a terrible CPA. I tested new ads against it and they barely got any spend (that is because they sucked in meta's eyes) then 109 took off and got all spend almost day 1. it's not a meta problem, it's your ads suck.
@@NickTheriot bro, you gotta be nicer to people. Lots of newbies here.
@@chees720 Will add it to my new years resolution list
Thanks nick
Welcome
Hi Nick, thanks for this. It's really great to learn from these case studies. In regards to setting initial budget, does a higher budget equal faster optimisation? Also you were only testing a few creatives per week, can we test more frequently, say every 2-3 days?
I would recommend new ads once per week, can test 2-4 adsets at once. It's not about more ads, it's about more research driven ads testing different product positionings in the market place.
Awesome Nick, I've been trying to add my card to new business portfolio.. at portfolio level so that I can use that with my clients ad accounts. It shows couldn't verify.. but I have successfully added the same card to my ad account, it verified my card successfully it's active on ad account but is not verifying on business portfolio level. Why it's not verifying at portfolio level?? I have enabled everything like eCommerce shopping, international transactions all that to my card. Can I add my card directly to my clients ad accounts so that I can run ads for them? Does it go against FB rules? Is it safe? Tried to contact Fb customer care but didn't get their number, email... What should I do??
Would need to contact fb support for that one
@NickTheriot tried it all the way but I couldn't!! There is no email, contact number or live chat support it's useless. Can I use my card directly in my clients ad accounts??
Can a $20 Ebook be marketed with FB ads?
Yes just don't expect to be profitable. I sell a $29 ebook and get $40 cpa. But i have upsells that make me a 6x roas on that $40 cpa
Hey Nick theres a bug on meta with regards to filtering the creative elements by image/video/slideshow on the DCT's. Whats a workaround for finding the best performing creative?
I just check my hypothesis on how i built the creatives against the adset that got most spend to know what worked
@@NickTheriot thank you for sharing
Are you able to personally help someone when this process isn’t working?
Yes that's what my inner circle is for go.theriotsolutions.com/misc-579408771673927384542
@@NickTheriotmy ads don’t spend if I use purchase with a new pixel and ad account? You know why?
Are you able to use other brands names in your ads? Like talking about how your product is better than theirs? If not, How about just showing their product as a visual?
You can only state facts but cannot say opinions. Example “this product sucks vs. ours” you cannot say that. But you can say “this product has 150gb of memory and ours has 200gb of memory” both facts
@@NickTheriot what if you say something like "Stop using overused () from () that everyone has used, instead-"
Good informative
thank you
🔥🔥🔥
Thank you!
Okay, but aren't you losing a lot of money? You said somewhere you need it to be $20, so that means you have like 300% loss the first moth? Am I mistaken?
We need a $30 cpa and yes lost money first month, that is why we focused on making it work for us with new winning ads
How many campaigns recommend if its a fresh account
1 campaign, as you can see this is a fresh account
you lost me at $100/day x 30 days "willing to lose" budget
It's whatever budget you can spend for 30 days without being emotionally tied to it
No for beginners
leave a dislike and move on
Bro have you read "Sell Like Crazy" ?
No, but will add it to the list
Can i use a different last name
My name not as common and i can get doxxed ex
Last name not common
Easy Google search and
That's where I live
Maybe
For beginners? Complete? 🤔
Yes
Is anyone able to get by with just 20$ a day in US? I was think that is this super niche client with just one product. I would probably go with a catalog campaign
Sure
@@NickTheriotsure for the budget or catalog? Xd
so you started spending with 50 dollars not 100
Yes account was limited to $50 since it was new, so we just started with that