How To Market and Storytell In The Social Media World
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- Опубликовано: 1 июн 2024
- Today's video is a fireside chat I had at RUclips with the Vice President of RUclips Ads Marketing Anne Marie Nelson Bogle, Ogilvy New York’s Chief Creative Officer Samira Ansari, and WPP’s Global Chief Creative Officer Rob Reilly. We talk about the shifts in the advertising industry and the importance of storytelling on platforms like RUclips where people's attention is. Hope you enjoy it!
Check out my new book - Day Trading Attention: garyvee.com/attention
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Thanks for watching!
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Check out another series on my channel:
Gary Vaynerchuk Keynote Speeches: www.garyvee.com/keynotespeeches
Gary Vaynerchuk's thoughts on NFTs, Web3, cryptocurrencies and more: www.garyvee.com/web3nfts
Life, Business, and Career Advice l Gary Vaynerchuk Original Films: www.garyvee.com/gvoriginals
How to Make Money at Garage Sales l TrashTalk: www.garyvee.com/trashtalks
Inside the Life of a $300M+ Company's CEO l DailyVee: www.garyvee.com/dailyvees
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Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet.
Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber.
This year, Gary will unveil two new books. In his seventh book, "Day Trading Attention" (set to be published on May 21, 2024), he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. "Day Trading Attention" equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book, based on his VeeFriends characters, titled "Meet Me in the Middle” (set to be published on July 16, 2024). The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children's empathy - a crucial skill for their future success.
Gary is an entrepreneur at heart - he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia, which has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Sydney, Singapore, Tokyo, Bangkok, and Kuala Lumpur. VaynerMedia is part of the VaynerX holding company, which also includes Eva Nosidam Productions, Gallery Media Group, The Sasha Group, VaynerSpeakers, VaynerCommerce, and Tingley Lane Trading. Gary is the Co-Founder of VaynerSports, VCR Group, VaynerWatt, ArtOfficial, Resy, and Empathy Wines. He guided Resy and Empathy to successful exits -- which he later sold to American Express and Constellation Brands, respectively. He also owns a Major League Pickleball team called the 5s, is part owner of a Big3 basketball team, and is an investor in the revival of the SlamBall League.
Gary is also the founder and creator of VeeCon - a contemporary super conference that converges business and pop culture with innovation and technology. In addition to running multiple businesses, Gary documents his daily life as a CEO through his social media channels, which have more than 44 million followers and garner over 300 million monthly impressions/views across all platforms. His podcast, "The GaryVee Audio Experience," ranks among the top podcasts globally.
Gary serves on the board of MikMak, Bojangles Restaurants, Global Citizen Forum, and Pencils of Promise. He is also a longtime Well Member of charity: water.
Gary's life ambition is to buy the New York Jets.
"They can't imagine it, that's fine. You can. So create the future you envision and inspire others to join you on the journey."
One day I'm going to earn Internet 💰 law of attraction, baby!!! ✌️😁
Gary’s facial expressions and body posture is the best 😂😂😂😂
I thought I only noticed that!! he’s hilarious
He’s a veteran sitting amongst people seeing their first combat 😆
😂
@@rushiljain9423 factsssss lol
Gary interrupting that lady around 22min was funny af 🤣
To maximize your RUclips ad impact, consider using sequenced messaging. Start with a broad awareness ad and then retarget viewers with more specific calls to action.
Love the body language Gary looks relaxed and super confident and comfortable in his surroundings 😊
Incredibly helpful as I think about quiting my job and going full time as a content creator. 10/10
I respect Gary because he views it all from the perspective of appreciating the viewers not the other way around he understands that all this really isn’t shit with out us so why not focus the content from appreciation and love for the viewer …. Humanity First everything else second
The sigh at 12:56 😂 I so appreciate being able to listen to these experts, I just wish interviewer wasn’t so stuck on her script. This could’ve gone so many more places, but so glad for where it went anyway.
Thank you Gary for your bravery, honesty, comfort and candor! ❤🎉 Love the straight talk!
Amry's emphasis on attention as the number one asset for brands is spot on! In today's crowded digital landscape, understanding your audience and creating culturally resonant stories on platforms like RUclips can truly amplify a brand’s impact. 👍
This is literally me in meetings… waiting for everyone to stop talking then I take over 🔥 literally let the best person in the room cook!!
It's good to see how big companies get in their heads about what to post and what to share. Podcasts like ours are so niche we don't really have that problem. Whiskey review, cocktails, rock tales... Good to see there's still room at the table for content like ours!
I think Gary said it all in the first few minutes. The key is buying people's attention!
Gary's the only one that didn't get the memo about the fashion show! 😂
I was thinking the same. But even if he got it, Gary is going to be Gary. Lol!
😅😅 Even if he had got the memo 📝 He wouldn't participate
@@jess_athought Fo sho!
@@GillianLarmond Fo sho!
It seems like big businesses aren't as shrewd as they can be and Gary is there to absorb the money companies are ignoring!
Thank You for All you have Taught me Sir 🙏🏼😊🙌🏼
Gary on the value grind 🔥
Thank you GV
if the variables are aimed at success and really delivers success- no matter where in the timelines you are put in- you can still make it
I needed to see this
🤣 Gary just be chillin!
Bruh, Gary is in rare form! 😂 Just speaking facts on them about the out dated network tv model and showing how much further a head he is of these guys 🤷🏻♂️
My son in the camo pants and the freddy kruger hat was ramblinnnnnnnn
Get better Gary!
Gary came to "die on his sword" lol.
@garyvee being the Bigger Person at the 30 min mark
🎉
40:38 this can be captivated in seconds if you use a magician 🎩 as the call for attention. They have that power
im 58 and can not just smell it getting faster , some days drag though whether mydisability distorts time i dunno ive given my gaming business ten yrs to grow so on my 68 bday i want it to be making me money 68 aint that old still have at least 20 more yrs at min
Sounds like they took advantage of time in Attention 😮
First to the key 🔑
I don't really like these longer form vids when you can't really hear the other speakers as clearly or loudly as you can hear Gary. I understand the branding aspect of that, but I also feel there is less value in this way. I prefer the podcast format when Gary is in his office. Listening to Rob Reilly speak, I would not stay in the room or conversation with him. He said things like "agree to disagree", but his tone and actions told he me didn't respect the other speakers.
2 here
I feel the two ad professionals on the right (viewing the video) are out of touch. They do not appear to be in the same league as Gary, not even close.
Holding company or not Gary lol It was over Ha Ha
Tell me someone insights of this video
First here🎉
Lmao they hate u bro thats how u know u know your shit
I like the way you express your views and interesting perspectives on the marketing industry. But you encounter a problem: your ego is too high and it affects your vision and feelings about creators and the world around you. things are not always about right or wrong but about appropriate or inappropriate and you make me feel like you always push things in the direction of your right and wrong. and that may also be the reason you cannot hold positions in large advertising companies. basically you choose to offend many people just to express your own point of view. I'm not saying it's right or wrong, I'm just saying that every choice has different pros and cons.
This video is a great how to video. On how to create super sensitive and wimpy kids. They are all left-wing if you can't guess.
The hilarious part is… Gary disagrees with everything they’re saying!!😢🥲😅🤣
i lol'd so hard when he said about the tv part and them wanting more money, when the other guy said probably it reinforced it even more