This Marketing Strategy Made Me $50M (5 Stages of Market Awareness)
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- Опубликовано: 18 сен 2024
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SUMMARY OF VIDEO
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Hey! If you’re new to the channel, my name is Nick Theriot
I’m the proud owner of an E-commerce Marketing Agency called Theriot Solutions. We've worked with clients like Gritty Soul, Metal Address Signs, and many more!
Are you looking for a marketing strategy that will upgrade ads conversion in your eCommerce business? Great!
In today’s video, I want to show 5 stages of market awareness - an eCommerce ads strategy that made me $50M and made designing advertising campaigns much easier for me.
So watch this video if you want to learn about 5 stages of market awareness - marketing strategy that will make your eCommerce business grow!
#Facebookads #facebookadvertising #facebookmarketing
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-Nick Theriot
🔺Have Nick Theriot Run Your Ads: www.theriotsolutions.com
✅ Have Nick Theriot Mentor You: theriotsolutions.com/innercircle
This video is pure gold, Nick . Thank you very much for doing your job. I wanted to clarify few questions:
1. If I understood right , no matter from what stage we started our ad it is always finished with aware stage, and all stages are covered in 1 ad starting from your stage of choice.
2 . How do you usually decide what is the beginning stage of awareness relevant for specific ad?
3. Can you combine ads for different stages in one campaign ? For example, one ad goes through unaware-aware stage, another one in campaign goes through problem-aware, and another one covers just aware stage. If it is the case , what is the golden rule to allocate your budget between different ad types? Do you run all ads at the same time?
4. How to better combine visual and text in your ad , so the customer can follow our awareness route. For example , I ran solution aware ad. Is it better to cover solution part in my primary text or in my image?
Thank you very much for your response. Sorry for billion of questions , I just got really excited with this topic😅
You're welcome!
1. Yes
2. Market research
3. Yes all out accounts have a multitude of different stages in one campaign one adset
4. I focus on the creatvie and the body copy also hits on the stage we're targeting
Followed you from the beginning. 900 followers beginning. This is one of the best videos dropped my man. I don't plan your content but dropping a copy video next, and continuing on from this would be dynamite.
Legend! I'll def look more into this.
1st Question
How to know which level to target first like from where i start
2nd Question :
Now i know i want to target problem aware ad and like you said problem aware ads people are harder to convert if i target them with sale ads and for example i target them and cpa is very high i can not afford it so what to do now run more creative testing format testing with same messaging of problem aware people or switch to product aware people like making ads of us vs them and moving to different awareness level
for example i run 1 campaign and 1 dct with one awareness level one format with three hooks and cpa is so much high on all of hooks now what to do
move to another creative testing with same messaging and testing more formats or move to another awareness level
1. Depends on what research is telling you.
2. If your research says it's problem aware, I would keep testing problem aware ads. If after a couple of concepts, still no success, i would test solution aware
No fluff. No BS. Well done Nick, very useful 💯
Glad you enjoyed it
Great content, Nick. Thanks!
Welcome!
Nice video, can you explain How to combine the awareness stages with the market sophistication?
ruclips.net/video/Kphb9mjXMeY/видео.html
Thank you bro! This was very good insight!
You’re welcome!
How do you know whether you are targeting unaware or solution aware or any other stage since in FB ads we can only interest right?
The ad creates the audience. If you create an unaware ad, people who are unaware will appeal to it. When those people appeal to it, Facebook will target more like it. This is why we don’t do any targeting and only do broad. The ad creates the audience.
insane value thanks so much
You're welcome!
Gold🙏
Thank you
Love this video. For the unaware tho is it linked to some emotion or behaviour. For example, if it's a skincare brand, could the unaware ad start with the concept of someone being stressed or busy then link it to acne then show the acne removal cream etc?
Emotion, so you're correct in the above
Hey Nick,
Quick question for you - how would you approach creating ad creatives for our Shopify speed optimization service that's sold like a normal e-com product, with no calls or meetings required? Any ideas or suggestions you have would be greatly appreciated. Thanks!
Just like any other ad creative. Case studies would work well. People are mostly focused on ads to improve performance, some hooks along the lines of " i stopped focusing on ads and made 10x more" would work. Show them how they can test their speed and if it's in x range, they should use your service to improve and make x more money!
Hey bro how do you know what stage of awareness to start your copy at? If it's from market research, are you mainly looking at what competitors are starting their awareness at and then doing that?
Research, are people actively dealing with a problem? "struggling with facebook ads performance" or they looking for a solution "high performing creatives" or they product aware? "what facebook ad agency should I go with?"
@@NickTheriot Got it. I'm doing affiliate promos and my competitors are all doing pretty blind/claim-heavy copy. So I'm assuming this unaware since they're not tying it to a specific pain point. More so "Get this X benefit before spots run out"
Awesome video, Can you make one video for "Stages of market sophistication"
Great suggestion! Will do one soon.
This is good. Really good.
Glad you enjoyed!
Can a market have different stages of market awareness? Like a group of people that are problem aware and another one that is solution aware? It is better to create an ad for each level of market awareness in this case?
100% you want to test the main 1-2 from your research. Then focus on that one
Extremely valuable content. Thank you Nick!
Glad you enjoyed it!
Good stuff. I’m confused by the role of the body copy. If the ad copy states the problem, can the video strictly demonstrates how the product solves it?
Most people don’t ready the copy before watching the video. I would start the video off with the problem then provide solution. I would make the body copy short and enticing to watch the video
Bro thank you so much for this content, that really gold !
My pleasure!
Nick should we do an ad creative for each stage of market awareness?
No, only the ones that your market is
amazing value man, thanks
Glad it was helpful!
Do you set up a separate campaign/ad set for each of the 5 awareness audiences or do you combine all the ads under one, with each ad tailored for its specific awareness stage?
First I determine what market awareness the market is at, then I create ads for that level of market awareness. I put all ads in one campaign, do not create multiple campaigns
@@NickTheriot What if I need to expand audiences to another country, should I start a new CBO campaign or keep it all in one campaign and change the audience location on the ad set level?
Hi Nick is this Marketing Strategy what you called positioning in this video "Product Positioning For Success With Facebook Ads 2022"
One of them yes
Hi nick, does your agency have multiple media buyers, or only you? Also, how many clients do you take on at a time?
Yes we do and we cap at 10
Hey Nick, I am new to fb ads and I don’t even know where to start can you please recommend some of your videos for me
Check out this series ruclips.net/video/1wWmu14bqGw/видео.html
Hey Nick, with unaware Sauna example. If you compare problem aware (do you have dry scalp) and if you compare unaware (sauna can cause dry scalp) - wouldn't the unaware audience here be actually smaller - like how many people that go to sauna ever get dry scalp VS all the people with dry scalps already (problem aware).
- What I am asking is aren't you just reducing the number of people with sauna filter and would have a larger audience just by problem aware ads?
Correct now with that being said, i could go after different people who do things that could damage their scalp to expand the audience
problem doesnt apply to all business models, e.g what problem does gucci solve
That's a great question, at this point the problem you solve is selling status, selling an emotion they desire, this is where you focus on an unaware market an echo an emotion they desire to feel. Walking into a room with a Gucci bag will only make a person feel of higher status.
ffs, ur telling me I stayed up all night until full moon waiting for publish my ads... FOR NOTHING!?
Why'd you wait up all night?
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You are great Nick
Thank you!