first direct 'apology' advert

Our latest TV ad is a tongue in cheek apology to our fellow banks.
first direct, that's us, have officially been named number 1 for Overall Service, Online and Mobile Services, and Overdraft Services.* The largest banks and building societies are required to display this news in their branches, websites and in apps. Sorry, other banks.
*Independent CMA survey conducted in Great Britain by GfK from September 2017 to June 2018 - Overall Service Quality, Online and Mobile Services, and Overdraft Services. For verification, visit www.firstdirect.... Account T&Cs apply. 18+. UK residents only.