Unlocking Entity Resolution with AI How Fern is Revolutionizing Data Matching

In this insightful Reltio Community Show, senior staff machine learning engineer Rob Sylvester dives deep into the world of entity resolution and how Reltio's Fern is revolutionizing data matching using AI. Rob explains the challenges of traditional entity resolution techniques and demonstrates how Fern leverages large language models (LLMs) and modern AI to unlock patterns and improve accuracy without the need for extensive rule-based systems.
Discover how Fern handles various data attributes such as names, addresses, phone numbers, and more, while considering language variations, nicknames, and typographic errors. Rob also discusses the importance of customization and performance profiling to cater to different use cases and industries.
Throughout the show, Rob answers thought-provoking questions from the audience and provides a live demo of Fern in action. He also touches on the future of entity resolution and how Fern can be integrated into existing MDM solutions.
Whether you're a data steward, data scientist, or simply interested in the latest advancements in entity resolution, this video offers valuable insights into how AI is transforming data matching. Don't miss the opportunity to learn from one of Reltio's top machine learning experts!
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