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widely accessible, reinforcing existing tourism flows while contributing to tensions and clashes between classes and cultures among the tourists. By the late 19th century, steam navigation and railways were opening tourist destinations from Lapland to New Zealand, and the latter opened the first dedicated national tourist office in 1901.
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Castries, Saint Lucia
Castries, Saint Lucia
Tourists shopping in Castries, Saint Lucia.
After World War II, governments became interested in tourism as an invisible import and as a tool of diplomacy, but prior to this time international travel agencies took the lead in easing the complexities of tourist journeys. The most famous of these agencies was Britain’s Thomas Cook and Son organization, whose operations spread from Europe and the Middle East across the globe in the late 19th century. The role played by other firms (including the British tour organizers Frame’s and Henry Gaze and Sons) has been less visible to 21st-century observers, not least because these agencies did not preserve their records, but they were equally important. Shipping lines also promoted international tourism from the late 19th century onward. From the Norwegian fjords to the Caribbean, the pleasure cruise was already becoming a distinctive tourist experience before World War I, and transatlantic companies competed for midd
Asbury Park Beach, New Jersey, 1903.
Much of the post-World War II expansion of international tourism was based on beach holidays, which have a long history. In their modern, commercial form, beach holidays are an English invention of the 18th century, based on the medical adaptation of popular sea-bathing traditions. They built upon the positive artistic and cultural associations of coastal scenery for societies in the West, appealing to the informality and habits and customs of maritime society. Later beach holiday destinations incorporated the sociability and entertainment regimes of established spa resorts, sometimes including gambling casinos. Beach holidays built on widespread older uses of the beach for health, enjoyment, and religious rites, but it was the British who formalized and commercialized them. From the late 18th and early 19th centuries, beach resorts spread successively across Europe and the Mediterranean and into the United States, then took root in the European-settled colonies and republics of Oceania, South Africa, and Latin America and eventually reached Asia.
Rio de Janeiro: Copacabana beach
Rio de Janeiro: Copacabana beach
Copacabana beach, Rio de Janeiro.
Beach holiday environments, regulations, practices, and fashions mutated across cultures as sunshine and relaxation displaced therapy and convention. Coastal resorts became sites of conflict over access and use as well as over concepts of decency and excess. Beaches could be, in acceptably exciting ways, liminal frontier zones where the usual conventions could be suspended. (Not just in Rio de Janeiro have beaches become carnivalesque spaces where the world has been temporarily turned upside down.) Coastal resorts could also be dangerous and challenging. They could become arenas for class conflict, starting with the working-class presence at the 19th-century British seaside, where it took time for day-trippers from industrial towns to learn to moderate noisy, boisterous behaviour and abandon nude bathing. Beaches were also a prime location for working out economic, ethnic, “racial,” or religious tensions, such as in Mexico, where government-sponsored beach resort developments from the 1970s displaced existing farming communities. In South Africa the apartheid regime segregated the beaches, and in the Islamic world locals sustained their own bathing traditions away from the tourist beaches.
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