I can’t get enough of the new channel, it’s like literally growing up with Aaron, from getting tips as a teenager, to HONEST business and investing life as an adult!
There is one particular point at the 18.24min mark, where you mention about your other businesses making you more money than Enemy. It made me reflect on an idea, which is - to avoid disappointment with something, have multiple other things going.
I have been WAITING for this exact video. This channel is awesome and I can’t wait for the future of it. I was a regular alpha m watcher 7 years ago, but now I’ve been sucked back in by this new free form, entrepreneurial experience type content. This is exciting.
Alpha, I’ve been watching your channels for years now and I just want to say publicly - Thank You! You’ve been an inspiration to me, and for many others and I look forward to all your videos. If anyone out there hasn’t subscribed to your channel(s) yet, they need too. Alpha is the real deal and shows the good, and the bad, with no BS. I love your new empire channel!
Loving these business lessons and hearing about your honest experience. You are a breath of fresh air in this world. Would you ever consider doing a conference or mentorship program? I know that doesn't seem like your thing but I would be your first customer!
Hey brother. Did you ever consider selling the company instead of closing it down… I have two pair and would continue to shop at enemy. Love you brother. You are bad ass. Thanks for the awesome videos. Keep it up.
Amazing content. As you said everyone talks about success stories and it was refreshing to hear a failure story cause that is reality. Failures happen. You made it even better by being honest. I was so surprised by the level of detail and honesty you're providing. Keep up the great work Aaron.
This is becoming the most valuable channel that I invest my watch time into. These lessons and “brain dumping” as you call it has so many lessons in it . Thanks so much for sharing brother !
Will always love all my Enemy 3!!!! Yeah, I have Jade Black too.....barely ever wear them. The Enemy just feel so premium. I now consider them collector pieces.
I learning so much from this channel. I had a business that failed and it was the lack of marketing wisdom and knowledge that killed it. I had great product but my competitors was more well known.
I'm late to the channel, and keep seeing the Enemies getting hyped in old videos. Understand why you closed shop, but if you have any aviators laying around, I'd love to get my hands on a pair😅
I actually know the exact factory that produces unglasses for the big luxury brand houses. I've been in the luxury and fashion business for over 10 years. I'm very well informed on factories being used for most brands and not just sunglasses. For sunglasses specially, it's the one and only factory that does them all - from H&M to Gucci.
New sub right here. Really enjoy your channel, and your enthusiasm! Seriously, your a inspiration. Was starting to get bummed, down and out with "Lentz Life Alaska" channel...until this morning. Thank you! Inspired up here in Alaska.
Awesome stuff my friend. I think your price and product were on point, just marketed to the wrong people. The value is only created within the person that sees it. So are we creating a product that we think is great or are we honing in on exactly what our existing customer wants and needs?
I got a product & I'm looking for someone to help me advertise and explode this thing. You mention something about you have a advertising agency? I'd like to know more.
I’m liking this new channel. It would be nice to hear your thought process and why you decided on specific aspects of businesses you have. For example, you debated between “A” and “B” for marketing, but you decided on “A” because…
Hey Alpha! ☺️ why didn't you try to sell the company? I could imagine that it would be interesting for a larger company in the segment? The product itself was very good... but i can understand your decision….greetings from Bavaria 😎
but I LOVE all these videos, I sell on Amazon FBA and talking landed COGS, ROAS, etc is music to my ears. I am also an PPC expert for a leading amazon marketplace agency and ive noticed a few things that can be improved on your P&P listing. Will help reduce the PPC ratio vs organic and bring down your TACoS,
Long time subscriber and three time customer (Tiege, Pete & Pedro and Enemy). Enjoy your videos and was wondering when your out and about what camera are you using to record your productions. Thank you.
100% Agree!! Everything you're saying about it NOT being sexy, glamorous, easy, and it's gonna take hard work. I 100% understand now 8 months into starting my product that I'm working on. It's taking a lot of time & work to even create the beginning foundation of the whole business. But WOW, I love your videos, and I'm super excited about my journey even though it's taking some time :) Question? How can I get in contact with someone on your team to set up a call, email or zoom! I'll pay for your guys help with whatever way makes sense to both parties. Looking forward to speaking. Thank you Savaty Reutov
I think you should have used a copywriter to help you with the landing page, email newsletter, funnels and advertising. Your product looked unique and promising because it's special Italian selling special Italian sunglasses.
Your doing great with these videos. This video will open a lot of people’s eyes to understand pricing. When you tell someone that a product costs 40-50 landed and then sell for 150-160 it sounds so great until the person adds in all the costs to run the company. Your doing great with these videos.
@@HH-le1vi very true. That was my point so many people don’t understand all the hard costs to just keep the company open before any money has ever been made. And then add in the marketing costs and it can be really crazy.
I picked up a pair of the polarized Enemy 01's on a 20% off sale. I was shocked by the quality. Even at full price, they would have been worth it. If there were more polarized options, I would have bought more. I'm just sorry I didn't get another before the shutdown.
Yo alpha can u tell us about your Shark tank experience. What advice would you give to aspiring entrepreneur who doesn’t know where to start? Also love the content and insights as always 👑🔥
Love these videos, just last week I was in the market for a new pair of shades. I tried going on Enemy but it wasn’t available anymore. Keep up the videos!
Aaron love the new channel and your honesty, I think this type of channel will get more views becasue alot and I mean almost every entrepreneur they always talk about the wins ....never about the losses, this gives folks a no BS look into the world of entrepreneurship and the ups and downs , thanks Aaron keep hustling bro!
Gotta start one thing first and get that going before diving into other projects. You won't be able to focus and maximize efficiency juggling too many things at once
It's crazy because the pair of Enemy that I have are honestly the same quality as my Tom Ford sunglasses. Sad to see the company didn't succeed as the quality for the price was antoishing.
I wish Enemies were still available. Been looking for a pair of good sunglasses for over a week now. Would’ve bought this in a heartbeat. Thanks Alpha for this video! Been watching since 2008
Just a thought, I think if you came out of the gate with the price range in between designer and the cheaper glasses would give your customers the confirmation of how premium the materials your glasses were made of. Another thing that I’ve learned about marketing is educating the masses about the products (general sunglasses info) like you did in this video. I myself actually questioned about how premium your glasses actually were because they were priced low for how premium of materials used and made me wonder if it was just hype to sell. I like these transparent videos, it brings me back to when I first subscribed to your channel. 👍🤙🙏
Listening to Grant Cardone's book a few days ago. He said "never build something and then sell it. Sell it first... (preorder), then build it" Amazing video, thank you Alpha
*FREE WHITE LABEL STEP-BY-STEP GUIDE* www.thewhitelabelmpire.com/optin
I hope to see you on the inside!
I can’t get enough of the new channel, it’s like literally growing up with Aaron, from getting tips as a teenager, to HONEST business and investing life as an adult!
Sir Richard Branson always mentions the similar things in his books.
There is one particular point at the 18.24min mark, where you mention about your other businesses making you more money than Enemy. It made me reflect on an idea, which is - to avoid disappointment with something, have multiple other things going.
As a business owner, this guy has been keeping me inspired and focused. Love it
I wish I bought your sunglasses 🕶️ but I didn’t had enough money to buy them when you were still in business
We need these videos. They not only inspire they add to the intrinsic motivation needed to continue pursuing a business
I have been WAITING for this exact video. This channel is awesome and I can’t wait for the future of it. I was a regular alpha m watcher 7 years ago, but now I’ve been sucked back in by this new free form, entrepreneurial experience type content. This is exciting.
Alpha, I’ve been watching your channels for years now and I just want to say publicly - Thank You! You’ve been an inspiration to me, and for many others and I look forward to all your videos. If anyone out there hasn’t subscribed to your channel(s) yet, they need too. Alpha is the real deal and shows the good, and the bad, with no BS. I love your new empire channel!
Loving these business lessons and hearing about your honest experience. You are a breath of fresh air in this world. Would you ever consider doing a conference or mentorship program? I know that doesn't seem like your thing but I would be your first customer!
Hey brother. Did you ever consider selling the company instead of closing it down… I have two pair and would continue to shop at enemy. Love you brother. You are bad ass. Thanks for the awesome videos. Keep it up.
Amazing content. As you said everyone talks about success stories and it was refreshing to hear a failure story cause that is reality. Failures happen. You made it even better by being honest. I was so surprised by the level of detail and honesty you're providing. Keep up the great work Aaron.
Excellent...
Know thyself... and know thine own relationship with thy product. lol
Thanks much for sharing this!
James
19:47 NO! They didn’t sell because it was the last chance. 50% was the sole reason you had an increase in volume. Price point was ALWAYS your issue.
No it wasn’t! The quality was insanely good and comparable to a pair of $200 sunglasses. Better than my Ray-Bans.
This is becoming the most valuable channel that I invest my watch time into. These lessons and “brain dumping” as you call it has so many lessons in it . Thanks so much for sharing brother !
Will always love all my Enemy 3!!!! Yeah, I have Jade Black too.....barely ever wear them. The Enemy just feel so premium. I now consider them collector pieces.
You fucking legend, I appreciate the level of openness in this video. Great teaching for all of us.
Brazilian OG here! Thanks for this great channel, Aaron!
Out of all the business videos I see yours are proving to be the most informative I don’t know why but they just are thanks
Man I really love that, “will I regret it” mindset. It seems to be a reoccurring theme in all these new videos. Thank you for sharing Aaron.
Love all the value you're providing. Please keep doing long videos like this. If you speak, I will listen.
Always wanted a pair of these! Too bad. Really nice product! Enjoying the new channel
At least you tried. Most people don’t even do that. Think of it as a learning experience.
I learning so much from this channel. I had a business that failed and it was the lack of marketing wisdom and knowledge that killed it. I had great product but my competitors was more well known.
Don't worry,
We are all with you,
Your fans,
Believe that.
Nice honest video. Well done!
You should have used the supreme or jordan shoes method. only make a certain quantity of sunglasses and make it exclusive to build hype
I love this unfiltered journey kind of content, quite impossible to find on youtube!
Thank you for this!
Great story. Thanks for sharing.
I'm late to the channel, and keep seeing the Enemies getting hyped in old videos. Understand why you closed shop, but if you have any aviators laying around, I'd love to get my hands on a pair😅
Awesome and practical business learning videos, small request please make your videos in 4K
I actually know the exact factory that produces unglasses for the big luxury brand houses. I've been in the luxury and fashion business for over 10 years. I'm very well informed on factories being used for most brands and not just sunglasses. For sunglasses specially, it's the one and only factory that does them all - from H&M to Gucci.
These busienss videos are gold in value. Keep it coming!
We are loving your content!!! Keep uploading ALPHAAA
Well damn... The inspiration for Enemy was also it's downfall. "Good is the enemy of Great".
Thank you for your honesty! Your journey has really helped me figure out my path.
New sub right here. Really enjoy your channel, and your enthusiasm! Seriously, your a inspiration. Was starting to get bummed, down and out with "Lentz Life Alaska" channel...until this morning. Thank you! Inspired up here in Alaska.
its crucial to know when to pivot the business, if not working within 2-3 years shut it down.
Awesome stuff my friend. I think your price and product were on point, just marketed to the wrong people. The value is only created within the person that sees it. So are we creating a product that we think is great or are we honing in on exactly what our existing customer wants and needs?
The new channel is sick.. also, where do I buy sunglasses now? lol
I got a product & I'm looking for someone to help me advertise and explode this thing. You mention something about you have a advertising agency? I'd like to know more.
This was so raw. I can sincerely say as someone who grew up watching you. We all appreciate it. Alot
I just want to say I LOVE all THREE pairs of my Enemy shades!!
Let’s hear about shark tank!!!!
Really enjoy the channel and honesty! Thanks and be great!!!!!
Great informative video for young people and entrepreneurs
Great video. Appreciate the real talk about business failure.
I’m liking this new channel. It would be nice to hear your thought process and why you decided on specific aspects of businesses you have. For example, you debated between “A” and “B” for marketing, but you decided on “A” because…
i absolutely loved my enemy 01s but someone stole them at work.I really miss that pair and shame i cant buy them again
can you do more of how you'd start in different business models from $5k to $50k for example. Sadly dont have millions up my sleeve yet haha
Hey Alpha! ☺️ why didn't you try to sell the company? I could imagine that it would be interesting for a larger company in the segment? The product itself was very good... but i can understand your decision….greetings from Bavaria 😎
Thank you for being vulnerable.
but I LOVE all these videos, I sell on Amazon FBA and talking landed COGS, ROAS, etc is music to my ears. I am also an PPC expert for a leading amazon marketplace agency and ive noticed a few things that can be improved on your P&P listing. Will help reduce the PPC ratio vs organic and bring down your TACoS,
Long time subscriber and three time customer (Tiege, Pete & Pedro and Enemy). Enjoy your videos and was wondering when your out and about what camera are you using to record your productions. Thank you.
Great advice, learnings, and super inspiring for an aspiring entrepreneur like me.
I bought a pair from fresh and fit like 2 years ago. Still rock them for dress up occasions
Great commentary - thanks!!!
New Channel is great , keep up the good work .
100% Agree!! Everything you're saying about it NOT being sexy, glamorous, easy, and it's gonna take hard work. I 100% understand now 8 months into starting my product that I'm working on. It's taking a lot of time & work to even create the beginning foundation of the whole business. But WOW, I love your videos, and I'm super excited about my journey even though it's taking some time :) Question? How can I get in contact with someone on your team to set up a call, email or zoom! I'll pay for your guys help with whatever way makes sense to both parties. Looking forward to speaking.
Thank you
Savaty Reutov
I am currently wearing the OGs right now haha I love them. So sad to see it end.
I don’t have the entrepreneurial spirit but I love hearing this kind of stuff & I trust that you’re always 100% transparent about it
Really appreciate the honesty in this video. We're in a business transition right now and we wasted WAY too much time. Great advice!
Never stop these
Great video! Bring on the shark tank info!
I think you should have used a copywriter to help you with the landing page, email newsletter, funnels and advertising. Your product looked unique and promising because it's special Italian selling special Italian sunglasses.
Your doing great with these videos. This video will open a lot of people’s eyes to understand pricing. When you tell someone that a product costs 40-50 landed and then sell for 150-160 it sounds so great until the person adds in all the costs to run the company. Your doing great with these videos.
Cost of goods isn't the full price. It's really about 1/4th of it.
@@HH-le1vi very true. That was my point so many people don’t understand all the hard costs to just keep the company open before any money has ever been made. And then add in the marketing costs and it can be really crazy.
I like this kind of little bit long video
Got to learn a lot about business thanks sir👍
I really regret not getting a pair of your Enemy glasses. So many times I almost pulled the trigger and didn’t. My loss!
I love your new channel AM
I love your format, I think you'd deserve to grow this channel to a massive following!
I picked up a pair of the polarized Enemy 01's on a 20% off sale. I was shocked by the quality. Even at full price, they would have been worth it. If there were more polarized options, I would have bought more. I'm just sorry I didn't get another before the shutdown.
Yo alpha can u tell us about your Shark tank experience. What advice would you give to aspiring entrepreneur who doesn’t know where to start? Also love the content and insights as always 👑🔥
Great video. Love the new channel
Let's hear about ST
Love these videos, just last week I was in the market for a new pair of shades. I tried going on Enemy but it wasn’t available anymore. Keep up the videos!
I f@cking love you Alpha
Power
Absolutely loving this channel! Thank for the transparency and motivation!
Alpha you always have been one of my most favourite creators and entrepreneurs because you are real
Aaron love the new channel and your honesty, I think this type of channel will get more views becasue alot and I mean almost every entrepreneur they always talk about the wins ....never about the losses, this gives folks a no BS look into the world of entrepreneurship and the ups and downs , thanks Aaron keep hustling bro!
I want to learn more, and I am so happy you made this new channel. Please give us more sources to learn from. ❤❤
Gotta start one thing first and get that going before diving into other projects. You won't be able to focus and maximize efficiency juggling too many things at once
It's crazy because the pair of Enemy that I have are honestly the same quality as my Tom Ford sunglasses. Sad to see the company didn't succeed as the quality for the price was antoishing.
I wish Enemies were still available. Been looking for a pair of good sunglasses for over a week now. Would’ve bought this in a heartbeat. Thanks Alpha for this video! Been watching since 2008
this is my favorite open and honest channel! this is what youtube really needs, some authenticity
Just a thought, I think if you came out of the gate with the price range in between designer and the cheaper glasses would give your customers the confirmation of how premium the materials your glasses were made of. Another thing that I’ve learned about marketing is educating the masses about the products (general sunglasses info) like you did in this video. I myself actually questioned about how premium your glasses actually were because they were priced low for how premium of materials used and made me wonder if it was just hype to sell. I like these transparent videos, it brings me back to when I first subscribed to your channel. 👍🤙🙏
Got the level 3 aviator style. They are literally the best sunglasses I've ever had till this day (still wearing them daily)
I’ve bought Jose glasses and for $15 that’s some great quality
I absolutely love the new channel. Dropping gems every video.
Love this channel. Such a real dude!
Alpha, do you have some extra enemy glasses that you need to get out? I'd like some back ups for mine lol. I miss the brand.
Great video Aaron! I love Enemy and have 4 pairs. Can I have those ones in the video to complete my collection??
Listening to Grant Cardone's book a few days ago. He said "never build something and then sell it. Sell it first... (preorder), then build it" Amazing video, thank you Alpha
Alpha, what shirt is this you're wearing? I'm diggin it!
I have the black 1, tortoise 2s and the gold 3s. Love all of them, wish I could have picked up the other colours or styles.
I still own my Enemy sunglasses........and love them
Loving the new channel!!
Thank you for sharing your experience
I bought two pairs, love the signature design.
I’ve been in purchasing and procurement and everything you talked about is so true. It’s crazy how pricing to volume works
Now I want the sunglasses