Brad Mindich from Inveniem and Definitive Authentic, The Evan Toth Interview, March 19, 2024

We’ve all got a lot of stuff, the concept is so prevalent that one of George Carlin’s most famous routines is about the relationship between us and our stuff. We’ve got things that we’re not sure what to do with: is it garbage, is it useful, or is there just a magical nostalgic aura surrounding the thing which leaves us at a loss about what exactly to do with it? It’s common for us regular folks, but what about someone in the entertainment industry who’s got a few decades of a career behind them? We’re talking about items like lyrics, photos, posters, handbills, tickets, or any number of keepsakes that can be deemed historically relevant given their relationship to the performer’s timeline. Just like you, rockstars have stuff, too!
Someone’s got to go through it all, dig through the dusty boxes and creepy-crawlies and get to the good stuff. Then, a game-plan has to be made for what to do with it. In this day and age, it’s just not enough for a performer to release records and perform concerts; fans are looking for ways to engage more intimately with their favorite artists and one of the ways they can do this is by engaging directly with their historical artifacts.
Enter Brad Mindich who is the Founder and CEO of Definitive Authentic and Inveniem. Brad’s focus is wide, as he’s a key part of both companies. On one hand, the work he does with Inveniem is quieter; a sort of archiving job done when an entertainment individual of note desires to clean up and catalog their chronologies. On the other hand, the goal of Definitive Authentic is to share these items with the public in an effort to continue telling the entity's story.
So, as you watch, or read our chat, realize that you’ve got something in common with your favorite superstars and luminaries: you’ve both got a lot of stuff in your attics and garages, and much of that stuff has value although it may not be financial. Once the context is revealed. however, they take on a whole other meaning. So, whether it’s a note dashed off by Lars Ulrich, or the sneakers you wore during the birth of your first child, both things have meaning and value. It’s Brad’s job to convince the owners of those items of that value and to create a captivating story about the significance of those items for fans and those who simply want to know more. Read on to learn how Brad takes a bunch of stuff and turns it into something profound.

[@Kenny49ERS]

Could the Dewey decimal system be beneficial 🎧