people will see someone blow with a certain sound and then everyone else will try to copy it and get the same results which is why it makes it seem so common and eventually the hype dies down when another popular style comes into play
@@osamabinsaucin929 it almost always has a bad effect on the original creator as well. most of the time they get the least credit for it and someone with less talent, but potentially better promotion takes the spotlight
It's a shame UK rap didn't go global back when it was Roots Manuva, Foreign Beggars, Jehst, Task Force etc. UK hiphop was so underrated back then, even in the UK itself. They didn't even play it on MTV UK or mainstream UK radio. The only rap they were playing was US rap, while MTV France and mainstream radio in France were playing US rap and French rap 50/50 all through the 90s and Suprême NTM even brought out a track with Nas way back then. MTV Germany was doing the same with US and German rap but most Brits used to cringe at their own scene and say silly things like "UK accents just don't suit rap". One thing I do respect about the new wave of UK rap is that they collaborate internationally a bit more than previous generations but it would be nice if they would use those opportunities to export some different styles and tempos. The UK was always so good at variety in the past. All the MCing on not just hiphop, but also their own genres like jungle, garage, then grime. These days, everyone thinks drill is all the UK has to offer.
They play french music in the radio and TV because it's mandatory by law the is a rule that 70% of music played in radio must be in french languge that's why the music scene in france is doing okay plus a lot of french people still dosen't speak good english
@@patrykkocyba1567 I mean they were playing local rap from France, not just French language rap from other French speaking countries. UK radio plays almost 100% English language music but In the 90s and early 2000s, UK mainstream radio was only playing rap from the US and ignoring UK rap.
They found their sound and it seems to be working. Yeah but for how long? People will get sick of it. Most rappers only have one flow. Most UK rappers have the same tired flow.
@@AceTheDestroyer he ain’t lol central cee actually says shi when he’s rapping unlike Nemz and kairo keyz I feel like u lot just force the hate wid cench😂
In previous years, music was deeply intertwined with ‘urban’ London, resulting in a unique, fresh, and vibrant sounds. However, the current landscape of music appears to cater more to the average British person (the guy in the video) and is increasingly influenced by media companies. As a result, many songs are adopting a mainstream pop sound, rather than the authentic music from people who were brought up in heavy African/Caribbean areas in London. This trend may mirror the trajectory of hip-hop, which, while it generated more money in the long run, the genre has become so goofy and unserious because the originators got replaced by the corporations trying to feed the majority of the US
Not really into the drill scene, older now but not hearing nothing groundbreaking, just sounds like guys cut and paste the same sound over a strong beat. Always listened almost exclusively to Uk underground music and rap but prefer the older grime back when it was bout to blow
Brooo ur acc needed in this scene, ive beeeeeen saying KK has the most average bars; yh central cee mainstream songs r shit but hes acc got BANGERS with substance compared to alot of UK rappers
the whole point of having a sound is that it sounds the same, nobody wants to hear kairo sounding like drake on a track, sticking to his formular is what makes him recognisable
True but as an artist you’re supposed to build on that sound and expand it. You can have new song ideas without you changing the sound. Rappers now build the song the same way.
@@kayode2531 agree but that come with time, we can’t expect someone who’s been popping less than a year to switch up the style that got them there in the first place
@@zGrimFuL they don’t have to switch up their style in less than a year. They can explore their sound. For example, if you rap on jazzy drill beats. You can try different jazz instruments and compositions. You can change the structure of some of your songs. For example, do a 5 minute song instead of the viral 2 minute banger. Rap for 32 bars for a verse before the hook instead of the casual 16 bar verse. Tell a story, or a perspective. Even if you want to make an album full of bangers, you can hire an orchestra or singers and invest into making a unique hit. The guys got bread but only invest the crumbs into the actual music.
@@kayode2531 Yh but look at his numbers that sound is working cah he's consistently racking views so why switch up and write 5 minute song for it to get 10k views
@@darrenfootball8070 Agreed, the artists are playing the game to get exposure, but in the long run, it’s a lose-lose situation. You now have to rely on hits to keep career moving and get money, however you end of diluting your sound and becoming as dry as blank sheet of paper. You don’t build the organic fan base when you’re always looking for the chart. Your music needs to polarize people and you’ll have a more dedicated fanbase who will invest in your ideas instead of trying to grab listeners. Look at Little Simz, Dave, Skepta, M1llionz, Nines. Having longevity will bring you bread and a name in the industry. You can make money from touring, you get can get your songs licensed, do fashions shows, appearances. If artists really care about bread like that, run your own business or invest, just don’t sacrifice the music so you can maximize bread.
No one’s really looking for originality now. It’s a numbers game these days. Even the A/Rs are focused on numbers over talent. My thing is if I’m getting numbers without an A/R wtf do I now need you for.
Just gotta hope some of these artists find their proper lane eventually. Look at Lancey's old songs on grm daily theyre hot dogwater but now hes up doing different things to anyone else
The difference between having a sound and sounding the same is that nemz can’t do anything that’s not his sound to a good standard , Travis Scott has a sound but he can do different shit the Travis Scott sound is not rigid
![[#2024MAMA] BIGBANG (빅뱅) - 뱅뱅뱅 (BANG BANG BANG) + FANTASTIC BABY | Mnet 241123 방송](http://i.ytimg.com/vi/EQsYfiPR9uM/mqdefault.jpg)
![Jack Harlow - Hello Miss Johnson [Official Music Video]](http://i.ytimg.com/vi/Q86_nlRoIGw/mqdefault.jpg)
people will see someone blow with a certain sound and then everyone else will try to copy it and get the same results which is why it makes it seem so common and eventually the hype dies down when another popular style comes into play
Facts, basically what happened with Young Thug
@@osamabinsaucin929 it almost always has a bad effect on the original creator as well. most of the time they get the least credit for it and someone with less talent, but potentially better promotion takes the spotlight
@@osamabinsaucin929atleast with young thug, all of his "clones" make decent music. Look at SahBabii for example.
"I dont ASDA i go straight savers"
GOATED
😂 craziest free style I hear in long time
Nemzzz tracks all sound the same, shit boring no story and repetitive asf
R U hating my guy? 😂
Facts
@@lindelocele3600well he ain’t even that good dbi 😂
I’m certain Tankz is being paid by Nemzzz for PR and he has a personal issue with Kairo Keyz
Factos! this brother is hating hard, weird
It's a shame UK rap didn't go global back when it was Roots Manuva, Foreign Beggars, Jehst, Task Force etc. UK hiphop was so underrated back then, even in the UK itself. They didn't even play it on MTV UK or mainstream UK radio. The only rap they were playing was US rap, while MTV France and mainstream radio in France were playing US rap and French rap 50/50 all through the 90s and Suprême NTM even brought out a track with Nas way back then. MTV Germany was doing the same with US and German rap but most Brits used to cringe at their own scene and say silly things like "UK accents just don't suit rap".
One thing I do respect about the new wave of UK rap is that they collaborate internationally a bit more than previous generations but it would be nice if they would use those opportunities to export some different styles and tempos. The UK was always so good at variety in the past. All the MCing on not just hiphop, but also their own genres like jungle, garage, then grime. These days, everyone thinks drill is all the UK has to offer.
word most of the uk aint really supporting that much
The best we have now in terms of UK Hip Hop is High Focus Records
@@tech1238 💯
They play french music in the radio and TV because it's mandatory by law the is a rule that 70% of music played in radio must be in french languge that's why the music scene in france is doing okay plus a lot of french people still dosen't speak good english
@@patrykkocyba1567 I mean they were playing local rap from France, not just French language rap from other French speaking countries. UK radio plays almost 100% English language music but In the 90s and early 2000s, UK mainstream radio was only playing rap from the US and ignoring UK rap.
They found their sound and it seems to be working. Yeah but for how long? People will get sick of it. Most rappers only have one flow. Most UK rappers have the same tired flow.
The crazy thing about it is that these rinse-and-repeat rappers coming out nowadays are blowing up on tiktok and branching over to the US with ease.
Central Cee, Nemzz and kairo keyz have the exact same flow, seems to be working
Nemzzz is a bit different but true.
Exclude central cee then yeah
@@lindelocele3600nah nemzz is exactly in that bracket 😂 central cee ain’t tho
@GetMoreRacks he very much is buddy
@@AceTheDestroyer he ain’t lol central cee actually says shi when he’s rapping unlike Nemz and kairo keyz I feel like u lot just force the hate wid cench😂
0:48 Don’t ever diss Lidl again
Aldi is superior
@@brtankzgot nothing on morrisons
@@user-x3cctjs hell no Morrisons got nothing on Lidl tho, I tried Morrisons 5 donuts they were more soggy than water. Like they were so mushy.
@@justincase9839no one likes a mushy donut
This video might be the beginning of the end for Kairo
LOL dream on
In previous years, music was deeply intertwined with ‘urban’ London, resulting in a unique, fresh, and vibrant sounds. However, the current landscape of music appears to cater more to the average British person (the guy in the video) and is increasingly influenced by media companies. As a result, many songs are adopting a mainstream pop sound, rather than the authentic music from people who were brought up in heavy African/Caribbean areas in London. This trend may mirror the trajectory of hip-hop, which, while it generated more money in the long run, the genre has become so goofy and unserious because the originators got replaced by the corporations trying to feed the majority of the US
You Londoners are so small minded London isn’t a unique city what happens there happens in every major cities and more in the uk
Lancey, Fimi, Len, YT the new wave
The thong wave yea
@1DjJmoney which one of them wore a thong before?
😂😂😂😂@@1DjJmoney
icl same thing with us scam rap thats why its really refreshing when i see u got a new song on spotify
Scam rap been out of style for a minute tho
Rimzee is guilty of this, his flow is the same every song, after every punchline he adlibs ‘walahi’ 🤦♂️
Rimzee has a story and is know for being a business man aswell, so I think he gets away with it. Plus he’s an OG
South Side Saint doesn't sound like the rest, the kid stands out💯👌🏾
tankz should jump back on rap wid that freestyle
I’m an Indian scammer I see it I eat all the curry nights in the roti naan I’m dipping mango lassis what I’m sipping
Not really into the drill scene, older now but not hearing nothing groundbreaking, just sounds like guys cut and paste the same sound over a strong beat. Always listened almost exclusively to Uk underground music and rap but prefer the older grime back when it was bout to blow
That intro man I can’t 😂😂😂😂
check me out if u know any artist who wants lyrics tell them i can make that happend
I DONT GO ASDA I GO SPECSAVERS 🗣️🗣️🗣️🔥
Daily uploads make sense
Brooo ur acc needed in this scene, ive beeeeeen saying KK has the most average bars; yh central cee mainstream songs r shit but hes acc got BANGERS with substance compared to alot of UK rappers
im glad someone is finally talking about this cuz holyy fam
check me out if u know any artist who wants lyrics tell them i can make that happend
Out of all the kiro keys adlibs you mentioned, you missed the best one “I’m live”
6:12 i was freestyling and writing to this beat the other week bruv😂😂
way2save reference u must be a harlesden ute😂😂😂
Blame it on ktap
the whole point of having a sound is that it sounds the same, nobody wants to hear kairo sounding like drake on a track, sticking to his formular is what makes him recognisable
True but as an artist you’re supposed to build on that sound and expand it. You can have new song ideas without you changing the sound. Rappers now build the song the same way.
@@kayode2531 agree but that come with time, we can’t expect someone who’s been popping less than a year to switch up the style that got them there in the first place
@@zGrimFuL they don’t have to switch up their style in less than a year. They can explore their sound. For example, if you rap on jazzy drill beats. You can try different jazz instruments and compositions. You can change the structure of some of your songs. For example, do a 5 minute song instead of the viral 2 minute banger. Rap for 32 bars for a verse before the hook instead of the casual 16 bar verse. Tell a story, or a perspective. Even if you want to make an album full of bangers, you can hire an orchestra or singers and invest into making a unique hit. The guys got bread but only invest the crumbs into the actual music.
@@kayode2531 Yh but look at his numbers that sound is working cah he's consistently racking views so why switch up and write 5 minute song for it to get 10k views
@@darrenfootball8070 Agreed, the artists are playing the game to get exposure, but in the long run, it’s a lose-lose situation. You now have to rely on hits to keep career moving and get money, however you end of diluting your sound and becoming as dry as blank sheet of paper. You don’t build the organic fan base when you’re always looking for the chart. Your music needs to polarize people and you’ll have a more dedicated fanbase who will invest in your ideas instead of trying to grab listeners. Look at Little Simz, Dave, Skepta, M1llionz, Nines. Having longevity will bring you bread and a name in the industry. You can make money from touring, you get can get your songs licensed, do fashions shows, appearances. If artists really care about bread like that, run your own business or invest, just don’t sacrifice the music so you can maximize bread.
See when man came out wid the “aye yo … ouu” I punched my screen
Everyone copies everyone else, there’s no originality anymore sad really 😢
We used to have superstars years ago LOL
LUCWHATSCOOKING BIG UP
💙
Esdeekid is bringing a fresh sound
Surprised you didn’t mention central cee
Tankz I feel like you’ll fw my music. Got a whole group called RMC creating music with meaning & we all got different sounds 🫡
No one’s really looking for originality now. It’s a numbers game these days. Even the A/Rs are focused on numbers over talent. My thing is if I’m getting numbers without an A/R wtf do I now need you for.
Lmfao legend
This is funny😂
Gotta switch up the flows simple and content . How most rappers grow also grow with your audience
Just gotta hope some of these artists find their proper lane eventually. Look at Lancey's old songs on grm daily theyre hot dogwater but now hes up doing different things to anyone else
Fax but if it works for them it works
UK industry is finished!!! I don't even watch a full video no more lol man need to get a 9 to 5
check me out if u know any artist who wants lyrics tell them i can make that happend
The only good thing to come out of UK rap in the past 5 years is Central Cee.
He brought a different flow/ vibe to the UK
No he did not
Central cee is literally fast food music
@@berny3056 you clearly haven’t heard Wild West, 23, Split Decision. You’re basing it off tiktok songs
@@AD-PROD14 you clearly haven’t heard Wild West, 23, Split Decision. You’re basing it off tiktok songs
He didn’t bring anything different central cee blew up off his image and previous workrate day in the life did not age well
Never putting nemz track on in my life 😂
The difference between having a sound and sounding the same is that nemz can’t do anything that’s not his sound to a good standard , Travis Scott has a sound but he can do different shit the Travis Scott sound is not rigid
nemz paid advert
The same beats. That’s it.
check me out if u know any artist who wants lyrics tell them i can make that happend
Dochi >>>
Archi Silas >>>
Brighter Days Family >>>
Na you need to hop on kairo key type beats icl tankz
you can spit big up
fr
UK rap in the trenches rbn
Man, you can say dat about the whole Rap genre
no it ain’t
@ShyZer0 I feel like I'm different you might fuck with it
Listen to Jaysent he ain’t the same
The uk underground scene rn has a pretty unique sound.
Do you think they’re that different from the us underground?
@@Jefflon_Zuckergatesyes way different. Do you think people like Osamason are similar to someone like Fimigurerro.
Kinda the same, like adjacent.
@@localnitty1011 haven’t heard a single Osamason song so dunno, which is why I’m asking
@@Jefflon_Zuckergates Osamason's music is okay, you're not missing much to be honest.
Not listened to me yet then
Nemz has no substance fytb 🤣
Why did you come for MACBOOK bro😅
Hear my tune
Check out Nino uptown !!!
I went to primary school with the guy man, I know about Nino uptown 😂😂😂
Deat on kairo, nemz is as bad as kairo
2:03
Kairo keys is so shite he is almost exactly the same as central cee
Nah nemzz is unique, u hating 😂
I rate Nemzzz highly, been one of my favourite artists for a while now
Nemzz and unique 😂😂😂
Lucii doesn't sound the same
check me out if u know any artist who wants lyrics tell them i can make that happend
So many clueless people in the comments😂
Conglomerate is the only way
Uk rap was never good in the first place tap into cali