How the Denver Broncos Built a Powerful Fan Base

Game On is a Production of Fanatics Media bit.ly/1OAawrf
The Denver Bronco’s top priority for fan engagement is staying entertaining and informative. “The last thing we want is to become irrelevant,” he explains. Our goal as an organization is to be No. 1 in everything. We want to have the best, most engaging and most compelling content out there. Just as some KPIs (Key Performance Indicators) we want to hit, we want to always top our previous year’s performance.” Over the past decade, the Broncos FC has focused on delivering more surprise and delight moments that make game day experiences more powerful than the traditional, watching-a-game-at-home-on-TV modality. “Fans expect more from us.” At one point, Ben firmly believed you can deliver too much content. Now a days, he acknowledges this is not the case, especially on social media.
The Denver Broncos use Eloqua for their marketing automation tool.
About Ben: Ben has been with the Broncos for two years and is responsible for designing and developing their overall strategy for digital experiences and environment; creating user experience analytics and business performance deliverables; and working closely with media staff to deliver revenue generation opportunities and exceptional experiences across digital and social media services. Previously, he worked for the San Antonio Spurs. His hometown is Pikeville, KY.
Favorite board/ video games: Madden, Call of Duty and Monopoly
Favorite hobbies: Golfing, trying new restaurants, learning about new gadgets and technology (ie a a techy, geeky kind of guy who bought an Apple watch early in 2015).
If he weren’t working for the Broncos, Ben would be working in somewhere in the sports industry
In 2015, he asked his social network to help fund The Hollywood Hillbilly, a documentary about white poverty and rural America.
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[@leontaylor9264]

From musicians,artists and entertainers, engagement with your fans is KEY to success. Ben understands that clearly in this interview and I love how humble he is. Thanks for sharing this!

[@sellamastupida]

I love the variety of different people you feature on this channel. I've seen some very interesting and talented individuals and Ben is definitely one of them

[@michaelcrabtree5750]

Thank you ben for making thebroncos have a huge fan base. Im a broncos fan from maui hawaii and love the broncos. I cheer from theheart and always hope they win. The fans are amazing and I hope you keep building this great bronco empire in denver. The fans are so loyal and dedicated. Thank you for all you do. Wish I could experience it sometime. I know the future for the broncos fan base will be great because of what you do. Keep up the good work and go broncos!

[@ajlewis3300]

Great level of dedication from Ben in this video..I like how him and his team are open to using different types of technology to engage with fans

[@cryptonized1]

AJ lewis yeah, these use a lot of Oracle but other tech as well.

[@moneyisthemotive7128]

I really enjoyed this interview, the NFL definitely needs more people like Ben

[@hichamsnah4794]

deserves more likes and I’m glad I found you

[@justablogger9553]

Brilliant interview, the game looks amazing. Great work Ben

[@cryptonized1]

Thank you!

[@nbaplaya20]

If more businesses adopted Ben's way of thinking then more fans would be getting what they wanted and needed.. Overall, a great interview. Keep them coming!

[@SStellarTV]

totally amazing B) thumbs up

[@tudoepossivel4332]

sweet :P nice Work

[@brendajames2073]

nice video🏈🏉🙌

[@cryptonized1]

Thank you

[@brendajames2073]

Fanatics Media your welcome

[@yeahblud-fq1yd]

I wish there was a love button :D +1

[@brendajames2073]

🏈🏉

[@suspiciousgorilla8291]

KooooL