thanks, great video, helped cheers, i get around 25 clicks a day, 5 conversions from 150 impressions a day, at a cost of £30 per day . Im thinking that last click is better for me
I've always found Data Driven brings in the results at the end of the day, some hours after the conversion, so it's difficult when you're getting 100's of clicks per day to see which keywords or Ads are costing you. Last Click brings the data in within 30 mins, which is great for a high volume campaigns. Last Click all the way for me Darren 👍
Yea data driven takes a while to show conversions as it needs to calculate it. The problem with last click is that you'll have keywords that contribute to sales that get no credit, making it harder to scale
It is very hard to understand the black box! I think single campaign small accounts can benefit from last click. But large accounts for me can do better with data driven
@@darrentaylordigital I agree I think it's because most of my client base skews towards having smaller accounts. For large accounts where you have multiple campaigns that all need to work in unison I can see the value in data driven attribution. But thanks for clarifying that in the video... I didn't realize that they were modeling to predict the clicks.
Hi Darren came been watching lots of your videos. Thank you very much for the helpful information. I launched a new google ads campaign using the last click attribution. I noticed the thank you page is recording conversions off the the clicks no email notifications and I know it's set up correctly because I tested the form. Have you ever come across this?
Hey Darren,Just came to know about your channel and watching your videos now. I have a question- Is is absolutely necessary to have my phone number and business address listed on my Shopify store’s footer area in order to have my Google Ads and Google merchant center accounts approved?
No necessity in the footer. But you definitely need to have an address and a means of contact and a clear returns policy very visible on site and easy to find
We have low search volume keywords targeted in an account with 9 different campaigns (both search and pmax). What are you considering as a low volume, low budget account in your explanation of the benefits of Last Click?
The delay on these data-driven conversions is about 2-3 days or more! I don't know why they don't update they faster, and just re-evaluate the fractions when more data arrives.
Need help with Google Ads? Get in touch! 👉darren-taylor.com/
Thanks very much for clearly explaining the difference and why one would opt for last-click attribution vs. data-driven - well done! 🙏
Appreciate it man!
thanks, great video, helped cheers, i get around 25 clicks a day, 5 conversions from 150 impressions a day, at a cost of £30 per day . Im thinking that last click is better for me
I've always found Data Driven brings in the results at the end of the day, some hours after the conversion, so it's difficult when you're getting 100's of clicks per day to see which keywords or Ads are costing you. Last Click brings the data in within 30 mins, which is great for a high volume campaigns. Last Click all the way for me Darren 👍
Yea data driven takes a while to show conversions as it needs to calculate it. The problem with last click is that you'll have keywords that contribute to sales that get no credit, making it harder to scale
thanks a lot for making this imp video darren!
You're welcome! Thanks for watching!
I get the point of data driven attribution, but like you said it's very hard to wrap your mind around 0.2 of a lead. Last click all the way for me.
It is very hard to understand the black box! I think single campaign small accounts can benefit from last click. But large accounts for me can do better with data driven
@@darrentaylordigital I agree I think it's because most of my client base skews towards having smaller accounts. For large accounts where you have multiple campaigns that all need to work in unison I can see the value in data driven attribution. But thanks for clarifying that in the video... I didn't realize that they were modeling to predict the clicks.
Hi Darren came been watching lots of your videos. Thank you very much for the helpful information. I launched a new google ads campaign using the last click attribution. I noticed the thank you page is recording conversions off the the clicks no email notifications and I know it's set up correctly because I tested the form. Have you ever come across this?
Hey Darren,Just came to know about your channel and watching your videos now. I have a question- Is is absolutely necessary to have my phone number and business address listed on my Shopify store’s footer area in order to have my Google Ads and Google merchant center accounts approved?
No necessity in the footer. But you definitely need to have an address and a means of contact and a clear returns policy very visible on site and easy to find
@@darrentaylordigital thanks a lot for your response! May I know normally how long does it take for a Google merchant account to be approved?
We have low search volume keywords targeted in an account with 9 different campaigns (both search and pmax). What are you considering as a low volume, low budget account in your explanation of the benefits of Last Click?
The delay on these data-driven conversions is about 2-3 days or more! I don't know why they don't update they faster, and just re-evaluate the fractions when more data arrives.