Product Design in Fintech: Roles, Responsibilities, and Business Impact - Featuring Andrei Sytykh

Join Andrei Sytykh, a Product Designer at T Bank with over 6 years of experience in fintech, real estate, and B2B sectors. In this insightful talk, Andrei explores the essential role of product designers in the fintech industry. Learn how they create user-friendly and secure financial interfaces, understand customer needs, and navigate complex industry regulations. Discover how product designers act as a bridge between developers, managers, and end-users, contributing to business success by formulating hypotheses and driving key product metrics. This session highlights the importance of iterative improvements through user research and the true value a product designer brings to a dynamic fintech environment.