Influential Trends for National Donut Day

Consumers are enjoying donuts in exciting new ways during the post-COVID era. Donut and icing flavors are blossoming, and retail bakeries can capitalize on this nationwide trend of “nostalgia with a twist” by learning creative strategies from Dawn Foods. Brian Fitzsimmons, Director of Insights & Marketing Channel Strategy for Dawn Foods Global, shares insights on how Dawn Foods can help bakers plug into winning promotional ideas.