The Emoji Movie, Adorno and the Culture Industry
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- Опубликовано: 28 фев 2019
- Patreon: / cuck
Twitter: / philosophycuck
Adorno works referenced:
Dialectic of Enlightenment - www.contrib.andrew.cmu.edu/~r...
Culture Industry Reconsidered - www.sociosite.net/topics/text...
How to Look at Television - users.clas.ufl.edu/burt/I'mnot...
Adorno's miserable expression on top of the emoji's face in the thumbnail, running through the shitty cyberspace apocalypse is more or less how I feel about my life
current mood
Yep
+
+
The whole video is painfully relatable
Makes me think of the rapid mainstreamification of historically 'rebellious' art forms like heavy metal, punk, jazz, etc.
Oh god yes. In a strange way, it even kinda happened to the mob in Las Vegas.
@@highlonesomed The ending of the movie "Casino" mentions that with the mob.
@@Guilherme-J Oh wow, I should rewatch that, its been forever since I've seen it.
What I find interesting about those genres is that after they lost popularity to other genres they began to really experiment/push the envelope of their own genres. Once it fell out of public favor was when the real music really started (not to say the music wasn't real or good when it was pop music, just that these genres have flourished in new directions now that rap/edm/trap are the pop of the Era).
And now Hip Hop & Rap.
"Amusement under late capitalism is the prolongation of work. It is sought after as an escape from the mechanised work process, and to recruit strength in order to be able to cope with it again. But at the same time mechanisation has such power over a man’s leisure and happiness, and so profoundly determines the manufacture of amusement goods, that his experiences are inevitably after-images of the work process itself. The ostensible content is merely a faded foreground; what sinks in is the automatic succession of standardised operations. What happens at work, in the factory, or in the office can only be escaped from by approximation to it in one’s leisure time."
Truck simulator lol
lol yep
Vicky Osterweil in reallifemag talks about how video-games makes us do boring repetitive work seem interesting so our boring repetitive jobs seems more entertaining, like our games. And other ways games reinforces the dominant ideology, the necessary ideology to maintain capitalism.
If you try and take away my simulators I swear I'm becoming a radlib.
TL:DR
The Office
"Our leisure time becomes repetitive, monotonous and mechanized"
MMOs are the perfect example of this.
You actually made that movie look better with all those anti-AI filters.
I was just thinking it actually looks way better now XD
@@HxH2011DRA Yep
Yeah I'd watch the whole thing like this. Also, the high contrast BW emphasizes the characters as signifiers ...
An even better filter for that film: I'm not a programmer but I'm just gonna say, for every pixel, BRIGHTNESS x 0
He made it look like a parallel universe Bergman animated masterpiece
Why does The Emoji Movie in B&W seems so hell-ish?
Honestly it's probably because not having to see a vomit of color makes it easier to see the movie for what it is.
Pretty sure you just explained why the paint swatches take up a whole aisle at the hardware store.
Your profile picture acomodates perfect to your comment
because they didn't plan the use of negative space properly in the storyboard or animatic process
This channel is underrated af
So is that name
This one might be better than the K-pop one.
@@crucified1969 tamam moruk adam
@@spiceaddic9300 "okay old man"?
Haha i'm not actually Turkish
hot take: the emoji movie's plot is that way because the writers wanted to point out how every legitimized way of rebellion is assimilated into the system, the movie is so deep in meta commentary that it its avowal or disavowal of the system is irrecognizable, as such it is only an apathetic cry for help, like a dejected prisoner on his way to death row who still looks sadly upon the onlookers of his electrocution.
this is the starship troopers of 2k18.
I have not seen it but maybe it has some satire potential.
@@GallowsofGhent
Interesting comment, but I don't think we need "the next Kafka", there are plenty of writers out there with integrity that avoid the kind of pretensions you mention, they just don't get the promotion. There is honestly so much great work out there, but the presumption that it isn't what people want, combined with the over-emphasis on providing cheap throwaway entertainment, leads to a kind of self-fulfilling prophesy when it comes to both the public mind and the creators who provide for it. As you note, the creators are indeed part of that public, and they are swayed by the same pressures as well.
Having said all this I wish people would read some more of the "old shit". It's essential for an inspired life.
@@billhicks8 "there are plenty of writers out there with integrity that avoid the kind of pretensions you mention" such as?
@@akumoth8357
The problem with this question is that the Anglophone world of literature is notoriously insular. Only 3% of the books published in the USA are in translation. Most of the authors the English speaking world is exposed to are authors who are already products of the literary industry machine.
But to answer your question, two authors that come to mind off the top of my head are the Argentine Ricardo Piglia, and the Spaniard Juan Goytisolo. Both straddled the intersection between politically engaged, socially conscious, with avant-garde tendencies. Both were exiled from their respective countries during military dictatorships. Unfortunately, both died within the last 2 years.
You could also look to certain Latin American poets. And, of course, there is the literary darling Roberto Bolaño, who, although dead, is still being published posthumously.
@@GallowsofGhent this is only in regards to the artists who are too self involved. I think it is important to keep in mind that Adorno made a distinction between high art and art for the masses. High art or autonomous art retains a negative dialectic movement from the given social and economic reality. In a way, it both critiques the given reality, and also posits certain utopian ideals. Adorno might very well say that artists who are too self involved are basically reproducing, through their art, the social reality that made them a "suffering" or "starving" or "alienated" artist in the first place. There would be no negative movement away from their reified social or economic role.
Bit it's also noteworthy to state that Adorno was pretty elitist. I just got done reading his essay "The Schema of Mass Culture" and he cites Joyce, Proust, and Flaubert as the last true novelists...that's a pretty long measuring stick...
It's worth noting that The Emoji Movie was a failed attempt at cashing in on the Lego Movie. Emoji didn't understand why the Lego Movie worked, not just commercially, but also thematically. It went for a straightforward Hero's Journey narrative, the very thing Lego Movie satirises. And so much more, as there are tons of other symbolism found in Lego Movie, such as creativity & rules, generation gaps, the estrangement between parent & child and so on. All of those things Emoji Movie didn't explore deeper.
How about inside out? I hate both, but it seems that the emoji movie takes tons of the same ideas of the functionary role of inanimate objects made into sentient abstractions. Feelings become characters who have to function together in a system. Emojis (often expressing emojis) have to learn how to work back into the system. Both movies basically just shittily anthropomorphize abstractions of feelings, but there’s deeper connections probably.
@Matthew Frazier one of the few who hate Inside Out. I like you.
I saw an interesting video about the Gnostic dualism contained in the main theme of the Lego movie.. Basically what Freemasons believe. The father representing the Demiurge (Yahweh) and the son representing his chaotic opposite (Lucifer). Then at the end they synthesize into one which will allow all of us to ascend into Nirvana, or some shit like that.
Damn The Lego Movie was so good. Also yeah I was not a big fan of Inside Out either . I like the idea behind it, but maybe I am too old and it was not really exciting for my brain. I just felt everything coming.
ogogo ogpgpg no
"Then we will continue being emojis, all serving Alex, living at his mercy. (Comic beat) And now I'd like to thank my Patreons."
I don't know if this was intentional or not, but it does a really succinct job of demonstrating how the culture industry even pervades the realm of RUclips video essays.
cool that he starts with "neoreactionary"
And it has to be mentioned in a sort of ironic, 'yes I'm aware of participating in the system and I have been pre incorporated into the culture, removing the dissident qualities it of had in another system' way.
seems like a false equivalence to equate patreon support with Hollywood studio investment. Like the video says, Adorno's critique was made in a time of a centralized film industry.
Hearing PJW's voice echo over a Dialectic of Enlightenment quote was... an experience.
jup, my brain skipped a beat there
I think that Paul was complaining about how bad and vapid pop music has become. He says that as a criticism from his standpoint that values beauty, meaning and joy. Christian values had inspired Paul to say that.
Adorno's criticism is similar, but he does not value what Paul values. Am I right on that?
Compare and contrast with George Orwell's 1984 where the hero and heroine also end up being absorbed back into the system but the reader is left in no doubt that this is a tragedy.
"Compare the emoji movie to Orwell's 1984" is not a good way to start a conversation in any other context.
LightngHb but let us imagine a better world, where such a sentence is not only good but common as well. /s
Jorge Nuila This but unironically
in that case they didn't get assimilated by the system, they were forced back. In that sense, the emoji movie is more accurate.
@@brunosarramide572The fascist method is but another method to enforce the rule of Capital. Therefore, no perspective is more true than the other, but rather both reflect different superstructures that enforce the same interests.
the thing about a movie being produced because of its exchange value reminds me of redlettermedia's video on Jack and Jill. The movie was complete trash but it somehow had a 80 million dollar budget. They said adam sandler basically made the movie for dirt cheap and pocketed the insane amount of product placement money, as the movie had several blatant ads for dunkin donuts and royal Caribbean . the production of entertainment in this way is rent-seeking behavior
I tbh, like that movie because of my (still intense) gender dysphoria.
So only the mentally ill liked Jack and Jill
The math checks out
Yeah, because Jack and Jill and the Emoji movie perfectly summarize the entire movie industry, right? There are stupid people buying stupid products, that's not a result of the "evil" capitalist society. If you nitpick you can make the same argument for every crappy product: "There are awful kickstarter projects that scam people? Crowfunding MUST be evil."
I'd like to see this channel analyzing Adorno with "Spider-Man: Into the Spider-Verse" because: 1) It was made by the same people who made The Emoji Movie. 2) It was more successful on economic terms so it's a better reflection of the market. 3) It has more cultural relevance. But yeah, his anti-capitalism narrative would die there.
@@AA-lz4wq market failures are an economic reality. Pointing out a situation in which the market fails to produce a socially optimal outcome doesn't completely destroy capitalism, likewise pointing out a situation in which the market behaves as its supposed to doesn't make all criticisms null.
this channel is one of the best channels that explain complicated philosophy
@@LightiningHobo yes
this
abtract philosophy in movies and music is hard unless you can define it properly. Some art and music is very vauge as well much like old religious books and texts needing translation to modern times to read and despute properly as well in debates that can make anyone pull thier hair out and lose thier minds with stupid people.
Would you look at all that unintended deep lore in this movie. Wonderful.
IMO some of the most meaningful films of this century have been so by accident. And wouldn't have been able to be as good at communicating that message if it were deliberate
@@Graknorke That's an opinion I can share. Sometimes I wonder if there was even a message (unintended or not). Interpretation of art starts to feel more and more like a delusion en masse.
the film is a manifestation of adornos ideas, its not that the artists used it. its more like he predicted it
chad culture industry vs. virgin cultural marxism
¿What?
I mean, just like a formal mathematical proof "might" (how would i know if I'm unable to interpret the proof?) explain "capitalism" or why bad movies nobody wants to see are produced, adorno, critical theory, postmodernism, etc all exist behind a fog we hoi polloi find impenetrable. In that limited sense, "what is the effect on the audience," blaming "cultural Marxism" or jews or little green men can have a greater effect, at the same purpose even someone like adorno's work is created with the intention of. Social theory is wrapped up with the "applied science" and a theory that cannot improve society through its promulgation becomes a historical artifact. Saying, "don't eat american cheese, it is bad for your health because it contains the industrial chemical inscrutabium" is less effective at steering people away from the industrialized culture than "the devil invented american cheese."
Tldr, most of the academic work on these subjects is astonishingly, staggeringly complex in its use of language, conceptual simplicity, real power to be conveyed through everyday communication. In this sense, it fails in its aims to the same extent that conspiracy theory succeeds, in transmitting collective unarticulated frustration with the state of culture, society, etc. It may merely be evidence of my ignorance, but when i see a crackpot theory, i see king lear on the rooftop, and when i see a vaunted social theorist, i see a naked emperor. They are both blind men, trying to organize a resistance to different parts of the same dragon.
@Gingerbread Person the ideas of "socialism" and "communism" that exist as popular social concepts have certainly changed a great deal in the last two decades in the american sphere, owing to different strains of thought disconnected from the formative background of the postwar era. Bernie Sanders, black "woke" social media, the occupy protests- these political ideologies stand in for very different things than they did in the market-psyche now.
@@davem4316 I agree but let me add that a bigger issue with social "sciences" is that they solely rely on their own theories, which are heavily based on subjectivity, without taking into account theories and laws from other sciences that explain human behaviour and just as importantly, they don't make enough efforts on drawing clear lines between what's biological and what's cultural. For instance, the degradation of cultural industry has more to with people's innate neurological procedures making less complex and repetitive stimuli more bearable and satisfactory, thus defining our tastes and consequently the way we interact with the market (this is aggravated with constant stimuli, the result of living on the "information era") than with some hegemonic forces of power guided by corporations and governments who want to shape our way of thinking for their own benefit. That makes a nice narrative but it's far from being the truth.
Yeah, shameless cash grab movies exist but are those a reflection of the entire movie industry? I'd say they aren't even a fair reflection of hollywood movies. The most successful movies might not be the best in terms of artistic value but they aren't completely void. You can't put James Cameron's Avatar and Titanic or even The Avengers in the same level of The Emoji Movie. Hell, many people who worked on that bullcrap ended up making the latest Spiderman animated movie.
This channel is all about nitpicking, I remember his Kpop video where he victimized wealthy celebrities. Man, I'm absolutely sure many people from my country would kill for a chance on those "evil" idol industries. Is that late capitalism? that's the worst that could happen to humanity? If you are creative enough you can make Bill Gates look like one of the biggest victims of the capitalist society, I'm not even joking here, do you guys think he didn't face any struggles on his path to economic success? Do you guys think that those struggles had nothing to do with how our society works? Yeah, he's a victim ok? Just as Ho-seok, just as Zizek, just as Belle Delphine, Assange, Kim Jong-un and even Donald Trump.
@@AA-lz4wq may i quote you around town, dear gentleperson?
Impressive turning a joke of a movie into a serious joke analysis.
But is it really a joke?
We're the punchline.
that's this channel's whole gimmick; check out the marxist shrek review if you haven't
@Andras Buzas Philosophical ideas, at least in Adorno's case, are descriptors of culture and industry which necessarily pervade every aspect of society. There's no reason they wouldn't apply to a "stupid kids cartoon." They apply to everything by the nature of their construction.
@@LightiningHobo can you explain what you mean by 'we are the punchline'? I am not native and am Drunk for searching for it
It's to this day hilarious how Adorno thought all this and thought jazz to be the incarnation of these issues.
2:05 He'd apologize for being so harsh on jazz!
@Mac Mcskullface Dunno. Perhaps it sounded alien for him.
@Mac Mcskullface he saw it as commercialized music, and improvisation based on standards as a way to resell the same tune infinitely
Late comment, but Jazz in his day was highly commercialized and appropriated from its black working class roots by and for white culture. While music should be enjoyed by many cultures, the 1930's marked a period where there was a hell of a lot more famous white jazz players than black players, at least until the counterculture of bebop as music for musicians blew up in the late 30's. The most obvious sign of this appropriation can be heard in how these bands incorporate the swing rhythm; a mainly white band, like Benny Goodman and the Dorsey Bros., is characteristically rigid, to the point where older musicians will call it "square swing", because most of these musicians were classically trained completely and joining in on the cash cow that was big band at the time. Then, listen to a band with a good number of black musicians, like the Basie Band or the Duke Ellington Band. This changes with time as entirely new musical precedents for jazz were set by bebop, which established jazz as a legitimate art form outside of commercial arts, and raised the bar for practicing musicians in general, which is why white-led bands after WW2, like the Stan Kenton and Woody Shaw bands, began to swing on a comparable level to black and mixed bands, like the Basie and Ellington bands, and new orchestras like the Clayton-Hamilton Orchestras or the Village Vanguard. The main reason big band survived after the war at all was because of the number of bands in the military and the sheer number of musicians that went in and out of the forces. Overall, it only gets a lot more complicated like this, but I'm already feeling tired of writing out an entire essay to a single RUclips comment. Sorry for overrreacting, lol
@@adogtm8532 thats true but I think Adorno's dislike for jazz was more fundamental, reportedly he disliked bebop too when it came about
Quite weird criticism of Jazz because Jazz is the least standardised category of music in the world I can think of at the moment. Pure fluidity and improvisation, how is that manufactured? Surely his criticisms must be directed towards pop or some rap culture not jazz??
Opaque rhymes with quake.
You're right, I had a feeling I pronounced it wrong while editing
"quaack"
Well, not in French
Opaque news
Adorno. Oh boy this gonna be good
Yeah, a sociologist whose theory was debunked by an actual science like neuropsychology. Well, the video did an OK job explaining how those theories work in the world of The Emoji Movie. I'm glad our world is completely different though.
beep boop the theories presented in the video are true and currently exist in modern capitalism
@@AA-lz4wq HEy... that's seems interesing. like, at the moment what Adorno said amakes sense fo me, but... could you explain how neuropsychology debunked his theory? or where should i look?
@@theALTF4 For example many people tend to say the debacle of western music industry you know, music being more and more simple using the same tones or the famous same 4 chords, is a proof of the hegemonic forces of cultural power creating a toxic environment for art and so on. However, they didn't even consider that said fenomena could have its root in the way our minds work. Here's a video talking about how repetition has been proven to be more appealing to our minds on a subconscious and neurological level: (around 10:00) ruclips.net/video/45v9g7KX-Ko/видео.html ... Repetition it's more appealing, what's more appealing tend to have more demand, therefore, it will be produced more often (whether or not it's profit driven, see Zipf's law). It's not that difficult. It's not like evil corporations are trying to shape our minds into a certain functional way for their own benefit, that's giving those hack producers way too much credit. They just see a cultural trend (with biological roots in this case) and they exploit it, but this kind of practice isn't inherent to capitalism but to any system based on the production of goods.They would be completely stupid if they wouldn't take advantages of these trends and even if they wouldn't do it, someone on the other side of the world would and then they'd become the "hegemonic" force in the cultural industry. Yes, even if they weren't doing it for a profit motive. For instance, if Hollywood would ban Michael Bay movies and now they would only produce movies like Synecdoche New York, well that would be great for art!!1 But hey, maybe the market would shift and now Bollywood with their corny action-musical movies would become the new center of world entertainment and Hollywood would go bankrupt, or hey, maybe Neil Breen passion projects would actually gain more popularity because no one wants to see boring pretentious artsy stuff. It is really naive to think that art is inherently superior to entertainment and that all people share this sentiment. Movies doesn't change people's minds, it's the other way around.
You can look up to recent research about the effects of nazi propaganda on Germany and you'll find that maybe it wasn't all that effective as we thought, maybe some people are inherently evil or at the very least open to destructive ideas such as armed revolutions and if the market provides them with said desctructive products (ideologies) they'll just embrace it. Humans aren't completely driven by rationality, some people do prefer Adam Sandler over Bergman. I'm not saying that this is good but I'm sure this isn't due to profit-driven elites shaping our culture or anything like that.
Edit: In any case, I don't believe that the current trend of mass produced and pandering movies is completely butchering artistic value, The Emoji movie and other shitty products shouldn't be compared with some of the most profitable and popular movies (therefore a better reflection of society's current dominant culture) such as the MCU or James Cameron's Avatar and Titanic that know how to balance art and entertainment.
@@domoroboto8752 They just gave a diagnosis of the subject matter without doing the extra step to explain why it happens and how to fight it or if it can be fought. Its like a Doctor saying: "You have a colon, that's why you have colon cancer." "Ok. Thanks doctor, very useful." Most of the awful stuff with society can be attributed to capitalism but most great things, such as technological progress, can also be attributed to capitalism. You need to either propose a viable alternative proven to be superior or a reform that balances the good and bad stuff. Frankfurt School and critical theory authors did none, they failed miserably. That's why they lack any political and epistemological value.
K POP = Culture Industry
"The Emoji Movie is an example of alienation in capitalism" is a take I never knew I needed. Sub earned.
I didn't know you weren't a native English speaker. Double impressed now.
Also, i never thought the Emoji movie could ever be used to grow brains. Bravo
Wow what a nihilistic movie
The part at 10:47 when you talk about the reinforcement of how our system works being universal and natural reminded me of "Osmosis Jones" or more recently the anime " Cells at Work" where even our bodies are microcosmos of the system, we are naturally part of the system, we are wired and built like it (in these animations). Great analysis on the video! Really enjoyed it
The quote at 9:50 seems particularly relevant with regards to games that incentivize "grinding"
this is such an interesting comment, yeah.. thanks for posting!
Meh-MOR-Pee-Gees.
World of Warcraft in a nutshell.
And skinner boxes. Fortnite is the worst offender.
kind of mad that Adorno criticising western culture lead to a whole load of people thinking he was aiming to bring down western civilisation
Gramsci criticized cultural hegemony and some weird people believe he invented it.
So yeah, usually shit like that happens lmao
Maybe it could be the fact that he may have been critical of European Christian culture and that was what those who opposed him had valued.
Just a humble thought.
@@MohicanIncan Yeah, they're butthurt crybabies who (IMO, justifiably given their simpering authoritarianism) interpret any critique of their culture as blasphemy. This was during the Cold War after all.
Adorno is totally ethnocentric or Eurocentric and attacks non western cultures as sees no value in studying the Parmenidian paradigm of the east. Ontological rejection of the inner being as a theoretical entity has no relation to practice.All talk about culture industry without recognizing
The ontological necessity is reduced to the mode of production, namely capitalism
Culture industry is now is no different from the established religion where critical thinking is subject to the default mode of existence.
Frankfurt school was useful but the reduction to use value and intrinsic value is subject to an into,logical negation of being. .
It is for this reason that Adorno was a chauvinist and could not appreciate Jazz, or eastern music .
This flaw has metamorphisized into “ woke philosophy”
This was great. Thank you.
Pajama Watson is secretly a commulist confirmed.
lmao but the far right and far left both see unbridled capitalism as a corrosive force on society, just differ in its application and solution.
I kind of like the aesthetics of the B&W, high contrast scenes with Adorno's citations superimposed.
Really good video. In musicology, Adorno tends to be brought out as a punching bag for his views on pop and jazz, but his shadow is longer than most musicologists admit. Thanks for doing Adorno! I remember recommending him in another video comment; i dunno if that influenced your decision to do a video on Adorno, but in any case I'm so glad you did.
I wish I could support your patron but I’m broke
same here.
then spread the word about this channel
Well, if your idea was to support someone supporting him (his patron), then it's understandable why you're broke. You're a moron.
He's broke but has a decent internet connection which allow him to enrich his life with many different cultural alternatives on his free time if he desires to do so. Man, life under our current economic system is truly awful, so awful that it creates platforms where consumers can provide economic support to independent creators based on the emotional/practical significance their products/services have.
Oh boy! My Friday just got WAAAAAAAAYYYYY better!
I remember being super grossed out by the portrayal of the border between worlds in “Coco.” Same thing- that mythologizing of the “way things are” - especially in a movie that was marketed as a celebration of Mexican culture. Thanks for pin-pointing why it’s so icky!
Dialectics of Enlightenment by Max Horkheimer and Theodor W. Adorno is the book where you will find the culture industry and is a book everyone should read, in my honest opinion.
If you speak Spanish/Portuguese, I would also recommend Ludovico Silva's the ideological plus-value. I believe the author is Venezuelan, idk if his work is available in English.
Tendies123 is my favorite username.
Brotha Liphted Tendies123 is the real mvp
every time you mention my handle among your patrons i get my monthly parasocial dopamine fix
I love how your materials leave me restless and depressed, yet I can't get enough of them :( :)
Absolutely loved it, thank you.
I actually just wrote an Homework about "Kulturindustrie", very interesting! The "Dialektik der Aufklärung" is, in my opinion, at least the part about Kulturindustrie, still up to date!
Good Video by the way! you have my sub.
I am so excited for this, glad it made it online.
I just went through a significant portion of your back catalog. I want to thank you for combining approachable topics with real academic philosophy. Please don't ever change that aspect to appear a more general audience.
Oh my god I have been talking about this topic for months! Thanks for making a video on it!!!
I have been an Adornist for over 15 years without even knowing it. I went to conservatory for electronic music and I always felt a deep resistance against the culture industry. I didn’t know what it was, I didn’t have deep thoughts about it, but I just knew the way we were “taught” to conform to the industry was antithetical to my drive for making music.
Not to say I’m some free spirit, I’m just as much a cookie cutter reproducer, but I always had some internal resistance to it, I just never knew what it was or that someone like Adorno had such clear thoughts about this.
I have been an Adornist for a long time, but only because I have such a bourgeois academic and elitist upbringing, that my tastes go against what 99% of people like. Mixed with an element of boredom and reaction against modern cuiture infustry, a seeking to go back to an earlier period and an aristocratic, refined, elegant taste. Only thinking classical symphonies are real music, Shakespeare plays etc. all of the "fine arts" and "elite culture".
@@tj-co9go But that is more like neo-romanticism/neo-classism which doesn't really allign with Adorno's modernism.
@@LesterBrunt yeah, probably I am a neo-romantic
14:54 can't believe adorno predicted bro this is like the matrix
Thank you for this video and to all the Patreons behind it. Keep it up, the videos and the studies my friend. You rock.
wow, this is an amazing analysis. i've been a subscriber but i'm going to start watching more of your videos. vox uploaded a video about companies tracking our emoji use, it is a literal demonstration of the culture industry at work.
This is precisely why I tell people that it is an incomplete thought when they say that "Rock [music] is dead."
The truth is that Rock music is dead on the inside, and it was the conformity to Corporate interests that killed it, by destroying the rebellious elements that made Rock what it was all about in the first place.
As a major rock fan, I agree. Rock music (especially punk and metal) has only become "rock music" again very recently, and only in certain corners of the world or on the internet. It became legitimately underground again after the culture industry was done with it. Rap music is now suffering the exact same process Rock music just finished.
It depends on where you classify "the inside."
If you dig deep enough in the right place there's going to be some life at the bottom of the well somewhere. It might be more accurate to say "Rock music is dead on the surface," where "the surface" is everything from entry-level until you hit gold.
FAX!!!!!!!!!
You and Big Joel do my favorite movie analysis
just amazing as usual. please keep them coming!!
It's nice when i've read the things you're referencing before I watched the video. Good work.
"Art is an statement about the human condition" _Octavio Paz.
It has a shockingly similar plot to The Matrix when explained this way
Your channel is so underrated. I love you.
I love this stuff, please do more, you bring up such interesting things!
The filter makes it look like Darron Aronofsky’s “Pi”
"to which I answer: yes"
best channel on youtube
Your videos are some of the most insightful things I've ever seen.
One of my all time favourite YT videos.
The Industrial Revolution and its consequences have been a disaster for the human race.
ok... care to explain?
Based and tedpilled
Let's go back to a time before we had brick houses and had the plague.
@@honsou285 He wanted some easy good boy points..
@@TRaWi Honestly none of those sound too bad. You should have brought up high infant mortality or something. My grandma tells me stories of growing up in Iceland and using human piss to cure wool, and sounds pretty fond about it all.
You are my favourite left-wing youtuber. I appreciate your neutral and bias-free way of approaching these concepts and people that you talk about and overall you give a mature and down-to-earth picture of yourself. Would you be interested in exploring some right-wing thinkers sometimes, such as Nick Land or Heidegger?
Excellent video. Thanks so much for sharing; I'm definitely going to have to read some Adorno now. Better add it to the list (and pile) of books I need to read before I die.
the moment at 11:55 is pretty good, love your work
thank you for making the video. my Com Arts professor covered this, as one would expect, as a capitalist
ya like jazz?
😎
No
@@larenzdechavez442 yes
Great video! I actually got interested in reading Adorno now. Mostly because of the point about how the culture industry incorporates and kind of strips life out of so much art that previously felt radical and was a breath of fresh air (my own interpretation of your words).
A bit petty and personal example of this phenomenon set in action is how a lot of very talented and unique bands get picked up on majorlabels, and as soon as they sign their contracts they have to conform to all these new norms and creative restricitions, leaving the original ideas kind of stranded, not abandoning them necessarily, but having them more or less degenerate to the standard of a very low denominator, and then repeating that idea ad naseum, being unable to innovate and change into something new from that point on.
There are some artists that are able to eventually get the level of creative freedom they need on large labels, such an artist for me would be for example Marvin Gaye. And for a more contemporary example perhaps Kanye West (even though I personally disdain his music), but atleast from my observations it seems like there is a long long road for those artist to get through in order to get to that point of unhinged expressive freedom.
And even if they do they are often considered to be more of an oddity within the industry, often respected for the craft and sometimes very commercially succesful, but considered as a sort of separate entity or exception to the rule of the mainstream music-industry as a whole. They kind of recieve a free pass to that creative freedom just because of their skill, talent and experience (which when compared to other musicians who perhaps werent able to get that level of expression people often overly glorified I find, especially with say Kanye West) when I personally think that for the absolute majority of musicians they should be able to have that creative freedom to begin with, there shouldn't be a huge change in the decisiontaking of what the music is supposed to be like just because you sign to a major label.
I honestly think it creatively bankrupts waaay too much of contemporary music (and older aswell for that matter).
Anyway my rant of consciousness is over.
It was a great video, very well done.
Thanks for the Video! Finally I understand a little about Adorno. Which is a little more than before!
Peter Paul and Mary Joseph Watson
Worst band of the 60s
This is too real. I think with the advent of the internet, it's almost impossible to retain true culture anymore that hasn't been exploited by capitalism. Memes are co-opted by celebrities and orporate Twitter accounts faster thank you can blink. I always think about anime, because as a kid that felt like something most people in my life didn't know about and that felt interesting to me, but now you can buy dragon Ball z t shirts at forever 21 without even knowing what dragon Ball z is. I hate to be overly negative or blinded by nostalgia but I guess it just sucks to see something that you identified strongly with monetized and marketed to death... The internet is great but it's homogenizing everything, it's so hard to have your own identity
>build an identity based around devotion to a product or genre
@@tj-co9go okay
One of my favs so far! Thanks!
Man I cant believe this channel isn't more popular yet. Its gonna happen for sure though this is great
Adorno and Horkheimer's essay Mass Culture is simply stupendous. For many reasons, however having read it as late as 2012, as a musician I was stunned. As Adorno and Horkheimer had predicted or perhaps foretold that complex music and it's potency and legacy will be broken down, simplified, butchered, sequenced to rigid short forms and consequently levelled out for profit. Constitutes to elements of mass culture... came true - Hip Hop being an example...
Lol, my first thought when I saw this was “oh boy”, then I saw the exact same thing all over the comments😂
Fantastic content, probably the best philosophy channel on YT
Always the best content on youtube
July 28th is a holiday now
Nothing grinds my gears more than the misrepresentation of the Frankfurt School by the Jordan Peterson cultists.
They look at the end-game, you pretend it isn't there, that their criticism wasn't based on revolutionary marxism, critical theory has its end in revolution and the destruction of the capitalist system, not in "saving western culture", oh my god, this is a complete misrepresentation of the Frankfurt School.
I wish I could like everyone of your videos a thousand times.
Many thanks for making this video. I have learned a lot.
Had to watch this video twice.
me, listening at my menial labor repetitive job all alone as the depression and alienation slowly kills my artistic soul
Welcome to capitalist America. We will eat you, and destroy any country that dares to oppose us. Unless they have nukes, then we will just bitch about them.
Interesting theories. Thanks for making this
THIS. CHANNEL. IS. BRILLIANT.
Sometimes RUclips gets me.
11:33 oh god so Sausage party is the one who got it right
It's weird that they have little arms and legs
would you?
Awesome Freudian Slip with the "Peter Joseph" "Watson" misspeak. Enough in common between them to elicit a lil chuckle.
This is a fantastic video to watch while having breakfast
Great work!
Always love a Marxist analysis of a trash movie I’ll never see. You saved me time and validated my hatred of this movie. Great work comrade Ⓐ☭
I wouldn’t really call Adorno a Marxist though. Frankfurter Schule is better discribed as post-Marxist
All dislikes are just because of the lack of an oxford comma
I'm a big fan of the Oxford comma, honestly. Wasn't sure if it's accepted on RUclips or not
I disliked because he misrepresented the Frankfurt School completely, their goal was never to protect Western Society, but to destroy it. Marxism is the destruction of our culture, and the substitution of it.
I knew I made the right choice subscribing to this channel.
Hey man great video. You just helped me pass a film theory class.
Art seems to have become so commodified only because there is now such widespread access to it. Before the 19th/20th century the majority of art was consumed by the educated and upper class, being the only ones who could really afford it. It's not that art has changed, but only that a new market exists full of people who are not interested in challenging and original stuff. Sadly things like the emoji movie simply overshadow all the wonderful developments taking place, which I believe to be just as inspired and original as it ever was.
Yeah, boy!
Nice work. Great job bro.
this is one of your best videos yet! and one of the best videos on adorno period.damn good analysis, I would say a lot clearer than shrek. The black and white also added something. I might not go back to the color even of the mighty thought-lord(what's the word for those who own intellectual properties and make you rent them out? equivalent of a landlord?) right holders allow it. To be a bit cliche it's as if we have on the they live glasses.
"Peter Joseph Watson" lol! Paul Joseph Watson wishes he was Peter Joseph.... He wouldn't have to sell out so hard. 😂
Would Adorno hate the Emoji Movie more or less than he hated jazz???
Floyd Pinkerton more because it’s pro-phone propaganda
With all seriousness, I think thit was the best video I have ever watched.
your videos are so good!